Business Done Differently with Jesse Cole

As Walt Disney once said, "Once you achieved success, don't stop. Don't rest on your laurels just yet." This is the same mindset that the Savannah Bananas tries to emulate as it strives to innovate like the great Disney himself. As the story of Disneyland shows us, Walt kept plussing. He always added something new so that people will come back. He created unforgettable moments and that is what the power of plussing is all about. Join your host, Jesse Cole on how to look for those touchpoints that you can plus. Listen to some of Jesse's experiences on plussing such as first impressions and last impressions. Listen in if you want to give your customers something to remember. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Building your brand and attracting customers are important parts of business success, and no one does it better than Chick-Fil-A. Jesse Cole sits down with the former Executive Vice-President and Chief Marketing Officer of Chick-Fil-A, Steve Robinson as they talk about building brands. Steve shares his experiences working with the fast-food titan, running their marketing campaigns and what he learned about engaging customers. Steve also talks about the need to gain your customer’s loyalty by listening to their feedback and how to use that feedback constructively. A must-listen episode for people in the marketing space, or if you’re seeking tips on building your own brand. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

It’s all about turning moments into memories. This episode is about creating those moments. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak, Darren walks us through his journey in customer service and discusses what he’s learned in this journey. Darren talks about his days as a messenger to his start in creating the experiences the Magic Castle Hotel is now known for. Learn Darren’s insights into transforming your business into a business that wows. Finally, find out why and how to empower employees to deliver that great customer service experience.

It’s all about turning moments into memories. This episode is about creating those moments. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak, Darren walks us through his journey in customer service and discusses what he’s learned in this journey. Darren talks about his days as a messenger to his start in creating the experiences the Magic Castle Hotel is now known for. Learn Darren’s insights into transforming your business into a business that wows. Finally, find out why and how to empower employees to deliver that great customer service experience. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Customers don’t just pay for products. The modern customer pays for the full experience. Join Jesse Cole as he sits down with marketing wizard Andrew Lock in a discussion about Walt Disney, the magic of Disneyland, and the customer experience. Andrew and Jesse trade insights on what makes customer’s tick and how to leverage that to improve your customer’s experience. They talk building pathways, and not fences, for customers to enjoy their experience. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Sometimes, you have to be brave enough to forge forward with your dreams, no matter what others say. This was what brought about a shift in the world when Walt Disney conceptualized Disneyland. To understand the magic that has allowed Walt to make such an impact on the world, Jesse Cole sits down for a discussion with Dr. Disney himself, Jeff Barnes. They talk about the challenges faced by Walt Disney in his years leading up to the creation of the eponymous theme park, as well as the thought process that went into its design. They also talk about Walt Disney’s influence on how they do business and interact with people today. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Being in the restaurant industry is challenging as it is, and COVID hasn’t made it any easier. In this episode, Mark Canlis, third-generation owner of Canlis restaurant, joins Jesse Cole as they dive into the importance of relationships and how to reimagine the customer experience to keep building those relationships. Mark and Jesse talk about the struggle that the restaurant industry went through and why Mark and his brother kept playing the game. Mark emphasizes the importance of taking care of your people and why those relationships matter. Tune in and be inspired by this one-of-a-kind inspirational story. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

With the way that society behaves, being self-employed is almost like being a deviant. Here to provide a new perspective and elevate your pride as a self-employed individual is Jeffrey Shaw. He starts off by defining what it means to be self-employed and shares the changes he's observed in this space. If you're having a hard time determining if you're self-employed or not, join in as Jeffrey shares what differentiates a self-employed business from all the rest. He also talks about his book, The Self-Employed Life, and shares all the amazing knowledge you can gain from it. He also gives out some takeaway strategies and practices that will help your journey towards success. In this episode, know why you should be wearing your self-employment as a badge of honor. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Sometimes it’s not a “what” that you need for success. Sometimes, it’s the “who” that is most important. Jesse Cole highlights this in today’s episode, where he talks about his experiences in running baseball teams in Gastonia and Martinsville and what they learned there about finding the right people. He also shares his insights on running the Savannah Bananas, the challenges he faced when they started managing the team, and how the right people led him to success. What is more, Jesse lets us in on his new book that tells the fans first story. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Advertisements can extend the reach of your business as far as you want it to. But there is a particular art of advertising you need to be familiar with if you're going to make it work. Jesse Cole’s guest today is Daniel Harmon, the Co-founder and Creative Visionary of Harmon Brothers. From the humble beginnings of being an Idaho potato salesman to manning an ad agency whose videos have been seen over 1.4 billion times, driving over $400 Million in sales, Daniel is well-versed in launching brands into household names and multimillion-dollar businesses through video marketing. Do you want to grab a crap-ton of eyeballs for your products and turn them into loyal customers? Tune in and learn tips on Daniel's creative process and how he brings a whole creative team together to produce eyeball-catching videos. If Daniel can do it, you can, too! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Do you ever wonder what makes WWE a legend in the sports entertainment industry? Jonny Greco, the current Vice President of Live Entertainment for the Seattle Kraken who has had immense experience working with WWE, boils it down to one vital factor: listening. Jonny explains that WWE is very fan-centric; it's all about the business of making smiles! If you want to succeed in your industry, you have to listen to your people and adjust accordingly. Go out of your way to engage with your fans and make them happy! If you want inspiration on how you can expand your business and create satisfied customers, then this episode is for you. Tune in and learn valuable insights from the one and only Jonny Greco! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Only a handful of your clients will ever become the staunchest advocates for your business. These “one-percenters” or “customer evangelists” are the ones who will bring more people in the fold for you. Yet so many businesses take these people for granted. Do you have a healthy relationship with yours? This is but one of the many surprising things that business owners can learn from the one and only Lady Gaga. Former drag performer and Little Monster Jackie Huba unpacks this Gaga magic for everyone in her book “Monster Loyalty” and created the term “customer evangelism” to describe the Little Monster phenomenon. In this conversation, he shares with Jesse Cole how that magic can be replicated in any business. Listen in and learn how a pop star’s success can be a game-changing example for your business growth. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Building a business takes work, but building a great brand takes work, obsession, and borderline crazy dedication for it to work. That’s if you do it the right way. Multiply that by 10,000 and you’ve got yourself a brand of Fans First caliber. But why should you get over the top several times over in order to attract dedicated fans to your brand? Jesse Cole knows from experience that it’s because there is no better way to be first in your customers’ minds. If you have any idea what Fans First is all about, you would know what he’s talking about. Listen in as he shares how the Fans First brand came about and pick up some timeless wisdom from that experience that you can apply on your own. Jesse also talks about their upcoming second book, which he hopes will solidify his brand’s legacy in business and entertainment. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

If you haven’t heard of the term “professional fan,” that’s because there is only one of it in the world. That person is the one and only Cameron Hughes, the huge persona behind the book, King of Cheer, where he shares countless stories of how taking chances, challenging the status quo, and finding unique and outrageous ways to contribute to a team. In this episode, he joins Jesse Cole to go deep on creating moments that matter on how you can give permission for others to stand out and how to put the spotlight on others. Buckle up for you will soon learn why Cameron leaves everybody he touches truly inspired and fired up. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Every other company claims that they view their employees as their greatest asset, but talk is cheap if you have nothing concrete to show for it. If you have read “The Dream Manager,” you would have marveled at how a certain cleaning company in Cincinnati models the ideal company culture and you may even have wondered if such a company really exists. The short answer is: it does and its owners and leaders are just ordinary entrepreneurs who were merely trying to do their best to solve a business problem. Listen in as Jesse Cole brings in Mary Miller, the CEO and owner of JANCOA and the very persona behind the dream manager. In this conversation she shares how to create a culture of caring and help your employees achieve their dreams, how to hire differently, how to ask different questions and how to dramatically lower turnover and attract amazing people. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

The best people in any business look beyond success and constantly strive to do something bigger and better. Sports marketing guru Brandon Steiner lives by this principle every day. You would think that someone who has built a brand as iconic as Steiner Sports and bought the Yankee Stadium at one point in their lives is living at the pinnacle of achievement, but Brandon refuses to settle for success. To him, being in capacity is a sure road to mediocrity and what distinguishes us, humans from the rest of the animal kingdom is our ability to take everything we do best of and try to do better. Through his books, podcast and speaking engagements, Brandon endeavors to inspire leaders and entrepreneurs to stop wallowing in their past successes and ask themselves, “What else?” Pick up some lessons, encouragement and other Steinerisms that you can take in your own journey to greatness as Brandon speaks with Jesse Cole in this episode of all episodes. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

To disrupt yourself means that you try something that's never been done before, challenging the statusquo and the industry standard. In this episode, Jesse Cole explains whyit's vital to disrupt yourself. Youdon't have to look far; Amazon and Netflix did it, and see how far they've come! Years 2020 and 2021have created huge disruptions in the economy because of the pandemic; companies you never thoughtwould go bankrupt are going bankrupt. That's why you need to disrupt yourself now more than everbefore you get disrupted!Tune in and get abetter understanding onwhy and how you can disruptyourself and your company. If you’re not playing the game of disruption, you’ll be left behind! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

People want to be social but hate talking to strangers. So why not give them something to talk about, especially in business where connecting to people is what matters most? In this episode, our resident Yellow Tux Guy, Jesse Cole, meets the man in orange shoes, Dave Kerpen, to talk about the importance of being unique, bringing out your own style just enough to make a statement. He talks about his career journey up to owning a professional sports team and developing great experiences at his ballpark, tapping into his hiring process and unconventional marketing. Having created a brand around Likeable, Dave then shares some tips and tricks on how to be likeable in your business, create the right attention, and, more importantly, solve people’s problems. Dave is a former stadium hawker, reality TV celebrity, New York Times bestselling author, global speaker, serial entrepreneur and overall Likeable guy. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Disruptions do not necessarily cause negative results. Sometimes, having a disruption mindset is actually a catalyst to a greater change. Jesse Cole sits down with author and leadership innovator Charlene Li to discuss how shaking up culture and going out of your comfort zone can open up brand new opportunities, giving every business leader better insights. Charlene shares some tips on using a useful business dashboard as a tangible goal marker and learning to love your future customers. She also stresses the importance of putting your manifesto into action, which can establish a strong authority. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz

Competition is present in every industry, and one must strive to be different to achieve success. Sometimes, you have to embrace even the craziest ideas to pique the interest of the people. Join Jesse Cole as he talks with author and singer Joe Vitale about the unique promotional strategy of P.T. Barnum and why standing out from everyone is not always bad as it seems. Joe’s life and career are significantly influenced by Barnum’s achievements, which led him to become the world’s first self-help singer-songwriter and, interestingly enough, perhaps the only man ever to hold a rock and roll concert for dogs just to sell his book. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.comBusiness Done Differently FacebookBusiness Done Differently TwitterBusiness Done Differently YouTubeDo You Stand Out? Take The Yellow Tux Quiz