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Floor 9

Business & Economics Podcasts

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Location:

United States

Description:

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Twitter:

@ipglab

Language:

English


Episodes

Episode 83: How Apple & Facebook Prepare for Post-Mobile

9/18/2020
In this episode of Floor 9, co-hosts Adam and Scott recap the two major tech events of the week: Apple’s “Time Flies” event on Tuesday and Facebook Connect 7 event on Wednesday. Together, they cover everything from these two events that brand marketers should know, along with some insights into how the two tech giants are preparing for a post-mobile future and how brands can do today in response. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your...

Duration:00:30:06

Episode 82: The New Normal

9/11/2020
This week on Floor 9, we are taking a step back and evaluating this new normal we’ve all found ourselves in, six months into this pandemic, from a personal perspective. Joined by Christina Adranly, Director of Strategy, the trio discussed their experience of working from home, new pandemic social etiquette, changes in media consumption, and overall a first-hand review of this new reality that all brands must adapt to. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We...

Duration:00:32:03

Episode 81: Data Privacy as a Business Imperative

9/4/2020
On this special episode of Floor 9, we welcome Arielle Garcia, the newly appointed Chief Privacy Officer of UM, to a timely discussion on data privacy. From the regulatory landscape, to consumer sentiments, to real-life examples of how to conduct responsible collection and use of data, Arielle talked us through them all and affirmed our stance that data privacy is a business imperative that needs to be taken seriously at every level. We welcome your constructive feedback! You can find Adam...

Duration:00:37:25

Episode 80: A Conversation with Nikole Hannah Jones

8/28/2020
On this special episode of Floor 9, we bring you a thought-provoking and important conversation with the legendary Nikole Hannah Jones, a Pulitzer Prize winning journalist for covering civil rights and racial injustice for The New York Times Magazine and creator of the 1619 project. Conducted as part of the 2020 UM Impact Day, this conversation between Nikole and Deidre Smalls-Landau, CMO and EVP, Global Culture at UM, dives into the history of institutional racism, the current #BLM movement...

Duration:00:54:33

Episode 79: Streaming Wars 2020

8/21/2020
This week on Floor 9, we welcome back an old friend, Brian Hughes, who leads the Audience Analysis Practice for MAGNA, to talk about the latest developments in the ongoing streaming wars. But before we get to the frontrunners, cord-cutters, and brand implications, Adam and Scott tackle the top news stories of the week, especially what the high-profile feud between Epic Games and Apple is really about. Additionally, we’d like to remind you of our annual audience survey, which every listener...

Duration:00:32:37

Episode 78: Unpacking the TikTok Drama

8/14/2020
This week on Floor 9, co-hosts Adam and Scott tackle one of the top questions in every media and tech professional’s mind these days: what is going to happen to TikTok? Together, Scott and Adam dived deep into the proposed ban and its various potential ramifications for the technology industry as well as for brands. Before this insightful main discussion, they shed some light on the top news story of the week, including Apple barring XCloud and Stadia from the App Store, and Mulan coming to...

Duration:00:34:04

Episode 77: The State of Mobile Gaming

8/7/2020
On this week’s episode of Floor 9 Ader CEO, Justin Warden and streamer DuckyTheGamer (Sam Hatch) join Scott and Ryan for a conversation about the current state of gaming, the explosive growth in mobile gaming and how they see the overall space continuing to develop. Check out DuckyTheGamer on YouTube and you can find Justin on Twitter @justin_warden. We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. See acast.com/privacy for...

Duration:00:37:50

Episode 76: Into the Metaverse!

7/31/2020
On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will emerge from it. If you prefer to read about this topic, you can check out this two-part primer written by Adam. 01:06 - Weekly top news...

Duration:00:31:49

Episode 75: Podcasts Persist during Pandemic

7/24/2020
This week on Floor 9, Scott and Adam chat with Griffin Caprio. CEO & co-founder of Dante32, a boutique podcast production agency for brands, to discuss all the latest developments in podcasting. Overall, it seems like the market continues to consolidate and mature as a marketing channel. Together, we dissect the news and how they impact the podcast landscape, Apple’s role in the industry, the value of using podcasts as a marketing tool, and the shifting listener behavior thanks to the...

Duration:00:42:01

Episode 74: Outlook 2020 Trends Mid-Year Check-In

7/10/2020
This week, co-hosts Adam and Scott are joined by Christina Adranly from our strategy team to talk about how the four trends in our Outlook 2020 report have been accelerated or re-oriented by all the craziness of the past six months, and what we can expect to develop next. Before that, they discuss some of the hottest news items of the week in tech and marketing. We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. See...

Duration:00:41:27

Bonus Episode - Apple 2020 WWDC Highlights

6/26/2020
In this week’s bonus episode, co-hosts Adam and Scott chat about the highlights from Apple’s WWDC event this week, and what they mean for brands, which includes App Clips, new privacy features in apps and Safari, digital car keys that you can share via texts, and some subtle new features that are laying the groundwork for Apple’s AR ambitions. Whether you’re an Apple fan or not, you won’t want to miss this fun & lively conversation. We welcome your constructive feedback! You can find Adam...

Duration:00:33:02

Episode 73 - Snap’s AR Vision 2020

6/26/2020
In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term vision that her company is bringing to the world, and the brand opportunities they bring for marketers. They also talk with Ryan from our partnerships team about the many implications of Microsoft’s sudden decision to shut down its live-streaming site Mixer. 0:54 - Discussion on Microsoft shutting...

Duration:00:36:35

Episode 72 - The Future of Social Commerce

6/19/2020
In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some of the week’s hottest news items, including a deep dive into what’s happening with the EU’s new antitrust probes against Apple. 0:40 — weekly news...

Duration:00:33:04

Episode 71: Ad Industry Temperature Check feat. Michael Kassan

6/12/2020
In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink. Together, the two ad industry veterans take a temperature check on the advertising industry as we enter the recovery phase, discussing topics such as the new reality for agencies, the heightened need for creative sensibility, and the future of industry events like Cannes and CES. 1:07 — weekly news roundup with co-hosts...

Duration:00:42:42

Episode 70: What’s Section 230 & What Marketers Need to Know

6/5/2020
In this week’s episode, special guests Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) and Alison Pepper (EVP, Government Relations of 4A’s) discuss the issues surrounding Section 230, arguably the most important law for online speech and social media — what it is, its unexpected origin, how it benefit brands and marketers, and why it has been popping up recently in the news. 0:58— weekly news roundup with co-hosts Scott and Adam 10:46 — a conversation...

Duration:00:32:14

Episode 69 - The Future of Live Events

5/29/2020
In this week’s episode, co-hosts Adam and Scott interviewed Ian Daly, Head of Brand Strategy at Live Nation, one of the biggest live entertainment and ticketing companies in the world. Ian shared his sharp insights on the current state and the future of the live entertainment industry, and we chatted about everything from drive-in concerts, musicians going live on Instagram, to the new media habits that fans recently picked up. Before the interview, Adam and Scott round up the weekly news...

Duration:00:31:31

Episode 68: Virtual Travel Experiences & Wanderlust

5/21/2020
In this week’s episode, Adam and Scott chats with Warren Webster, CEO of Atlas Obscura, all about the current state of the travel industry, how his company is pivoting to virtual experiences, and some predictions for the future of travel. 1:09 — weekly news roundup with Scott and Adam 8:50 — Interview with Warren Webster, CEO of Atlas Obscura: https://www.atlasobscura.com/ We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every...

Duration:00:34:42

Episode 67 - COVID-19 Special #8: Forecasting Future Demands

5/15/2020
In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently covered by the New York Times, we leverage the latest data and machine learning to predict upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to find out how our new crystal ball works! 1:39 — weekly news roundup with Scott and Adam 9:45 — Hamish Kinniburgh (Global Chief Strategy...

Duration:00:29:58

Episode 66 - COVID-19 Special #7: Learnings from APAC

5/8/2020
In this week’s COVID-19 Special, we link up with two chief strategists from the UM family — Lin Liu from UM China and Mat Maroni from UM APAC — to share their insights on accelerating trends and post-COVID recovery in China and Australia. 1:30 — weekly news roundup with Scott and Christina 8:59 — Adam interviews Lin and Mat on the pandemic’s impact in APAC We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. See acast.com/privacy for...

Duration:00:29:19

Episode 65 - COVID-19 Special #6: Breaking Windows and Selling Online

5/1/2020
In this week’s COVID-19 Special, we are talking about COVID-19’s impact on ecommerce and multichannel retail with Amy Hufft, Head of Global Brand Marketing and Communications at Shopify. But first, we round up the hottest news this week, including the recent drama between Universal Studios and AMC Theatres over the former breaking the theatrical window. 01:42 — weekly news roundup 05:53 — a breakdown of the Universal / AMC spat over Trolls World Tour 11:36 — Chad Stoller, Global...

Duration:00:44:23