MarTech Podcast ™ // Marketing + Technology = Business Growth

Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to meet industry-specific challenges. Notable achievements include generating $1M in a month through internal ambassador networks and leading pioneering initiatives in social media and live broadcasting. Show Notes Connect With: Jadis Tillery: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transformation for businesses and marketing teams, creating next-generation customer experiences. With over 25 years of experience in B2C, D2T, and B2B marketing, Jadis specializes in empowering growth for Private Equity, Venture Capital, and companies seeking Series A and Series B investments. Her track record includes supporting over 100 businesses in transforming their sales and marketing strategies, making her a valuable resource for sustainable business growth. Show Notes Connect With: Jadis Tillery: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working with global enterprises like PepsiCo and McDonald’s, focuses on integrating consumer insights at every stage of product development. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald’s, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success. Show Notes Connect With: Steve Phillips and Ryan Barry: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses transforming client feedback into new product features. Learn how customer feedback can drive new product features, optimization, and business growth opportunities. Discover how Simple.io's intuitive marketing software optimizes creative workflows and improves project management for creatives, ad agencies, and marketing teams. Explore seamless collaboration, regulatory compliance, and efficient resource management with their powerful tools. Show Notes Connect With: Darin Lloyd: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses streamlining creative project briefing and approval workflows. Simple.io offers intuitive marketing software to optimize creative workflows and improve project management for creatives, ad agencies, and marketing teams. Learn how their solutions simplify the review and approval of marketing assets, manage digital assets efficiently, and ensure consistent project briefs. Show Notes Connect With: Darin Lloyd: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO Glenn Rubenstein discusses the impact of AI on podcast advertising and YouTube sponsorships. Discover how AI enhances targeting and personalization in advertising campaigns, optimizing performance and ensuring effective audience reach. Learn from specific case studies where AI-driven strategies have significantly improved ROI in podcast advertising. Explore the challenges marketers face when integrating AI and how technology-centric executives can leverage AI tools for data-driven decisions in podcast advertising and YouTube sponsorships. Connect With: Glenn Rubenstein: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Chief Growth Officer, Christine "Chris" Slocumb, from Clarity Quest, part of the Supreme Group, discusses effective marketing strategies tailored for healthcare and life sciences companies. Discover how to elevate your marketing efforts in these specialized industries and achieve growth through strategic approaches. Explore the unique insights and expertise shared by Christine in this episode focused on enhancing marketing practices for healthcare and life sciences sectors. Connect With: Christine "Chris" Slocumb: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder/Chief Growth Officer of Clarity Quest/ Supreme Group, Christine "Chris" Slocumb, discusses how to stop starvation marketing. Connect With: Christine "Chris" Slocumb: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode. Show Notes Connect With: Jared Luskin: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode. Show Notes Connect With: Jared Luskin: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President and GM - North America at AppsFlyer, Brian Quinn, delves into effective mobile marketing and attribution strategies. By leveraging advanced measurement, data analytics, and privacy-preserving technologies, AppsFlyer assists brands in making informed decisions for their business and customers. Explore more about AppsFlyer's innovative solutions and how they empower creators and technology partners to enhance customer relationships at www.appsflyer.com. Show Notes Connect With: Brian Quinn: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President and GM - North America at AppsFlyer, Brian Quinn, delves into the realm of employing a powerful AI-driven marketing strategy. By leveraging advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies, AppsFlyer assists brands in making informed decisions for their business and customers. Show Notes Connect With: Brian Quinn: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through engaging strategies. Gain insights on leveraging AI and interactive platforms to drive consumer engagement and brand differentiation. Explore the future of marketing in the digital age with Scott Donaton on this insightful episode. Show Notes Connect With: Scott Donation: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engagement using proprietary AI. Scott delves into the realm of competitive intelligence and marketing strategies, emphasizing the importance of understanding competitors to enhance your marketing business. Discover how engaging with perceived competitors can help identify your brand differentiators and elevate your marketing approach. Fueling fandom & creating better advertising experiences is the focus of today's discussion with Scott Donaton. Show Notes Connect With: Scott Donation: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today’s episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show Notes Connect With: Scott McDonald: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation revolved around the evolution of attention measurement in marketing, with a focus on the importance of using science-based approaches. Scott emphasized the need for a combination of art and science, and highlighted the limitations of viewability metrics. He also discussed the challenges of measuring attention, including the need for a consistent methodology and data source, and the importance of differentiating attention from emotion measurement. This episode concludes with Scott stressing the importance of understanding attention as a threshold variable that needs to be met for an ad to be effective. Show Notes Connect With: Scott McDonald: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content. Show Notes Connect With: Brian Danzis: Website LinkedInThe MarTech PodcastEmailNewsletterTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show Notes Connect With: Brian Danzis: Website LinkedInThe MarTech PodcastEmailNewsletterTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how understanding your competitors can enhance your marketing efforts and the importance of identifying your brand differentiators. Join Tim as he shares insights on navigating the evolving landscape of marketing post the elimination of 3rd-party data. Show Notes Connect With: Tim Glomb: Website LinkedInThe MarTech PodcastEmailNewsletterTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.