MarTech Podcast ™ // Marketing + Technology = Business Growth-logo

MarTech Podcast ™ // Marketing + Technology = Business Growth

HubSpot

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Location:

United States

Networks:

HubSpot

Description:

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Twitter:

@martechpod

Language:

English


Episodes

The Rise Of Data Collaboration

3/28/2024
Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. With third-party cookies disappearing, many new players are emerging with solutions for data collaboration. Now that companies must lean more heavily on their first-party data, players like Lotame are helping them join data sets in secure environments to gain richer customer insights for innovation and optimize marketing campaigns for success. Today, Alexandra discusses the rise of data collaboration. Connect With: Alexandra Theriault: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:20:22

Best Martech To Integrate With LinkedIn Ads

3/27/2024
AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. Streamlining lead capture and audience management are crucial aspects of maximizing your return on investment (ROI) with LinkedIn Ads. Martech integrations offer powerful solutions to these challenges. Today, AJ discusses the best martech to integrate with your LinkedIn ads. Connect With: Aj Wilcox: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:15:20

Leverage LinkedIn Ads To Build Your Pipeline

3/26/2024
AJ Wilcox, Founder of B2Linked, delves into leveraging LinkedIn ads for B2B growth. With its extensive network of professionals and robust targeting options, LinkedIn offers a unique opportunity to connect with decision-makers in your industry. Strategically crafting and deploying LinkedIn ad campaigns helps you reach your target audience, generate quality leads, and nurture them through the sales funnel. Today, AJ discusses how you can leverage LinkedIn ads to build your pipeline. Connect With: Aj Wilcox: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:23:03

The Evolution Of Market Intelligence Platforms

3/25/2024
Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of market intelligence platforms. Show Notes Connect With: Melissa Sargeant: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:14:39

Relationships Between Marketing Functions & Company growth

3/24/2024
Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding and meeting customer needs, building strong relationships, and creating value. When executed strategically, marketing has the power to propel a company to new heights, fostering not only customer loyalty but also sustainable growth. Today, Melissa discusses the relationship between marketing functions and company growth Show Notes Connect With: Melissa Sargeant: WebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:19:12

Can MarTech Avoid Commoditization?

3/23/2024
Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies make the mistake of making themselves the hero of the story when it should be the customer. To cut through the noise, you must find creative ways to help the customer understand how your solution is going to help them be the hero to their company. Today, Joe discusses how martech can avoid commoditization. Show Notes Connect With: Joe ZappaWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:19:32

Problems With B2B Tech's Content Marketing Approach

3/22/2024
Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, there's a strong emphasis on practicality, showcasing features, case studies, and ROI. While these are essential, they often overshadow the need for creating memorable and emotionally resonant content, which is the essence of great marketing. Today, Joe discusses the problems with B2B tech's content marketing approach. Show Notes Connect With: Joe ZappaWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:19:02

Search Generative Experience (SGE) And Website Traffic

3/21/2024
Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Search Generative Experience (SGE) is a new search product in beta, challenging the traditional landscape of search results. While still in testing, the implications for website traffic are significant with up to 25% of search traffic into websites being at risk due to SGE's beta version. Today, Marc discusses Google’s Search Generative Experience (SGE) and website traffic. Connect With: Marc McCollumWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:17:54

Protecting Creators From AI-Powered Copyright Infringement

3/20/2024
Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Copyright law exists to protect creators and ensure they are asked for permission and compensated when their work is used. However, the slow-moving nature of legal and regulatory frameworks leaves creators vulnerable to powerful tech companies. Today, Marc discusses protecting creators from AI-powered copyright infringement. Connect With: Marc McCollumWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:24:38

Effective Brand Strategy In A Crowded Marketplace

3/19/2024
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and focusing efforts on the most promising opportunities can save valuable time and resources. Today, Zack discusses effective brand strategies for crowded marketplaces. Connect With: Zack WentheWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:14:34

Turning Customer Marketing Strategy Into Pipeline Growth

3/18/2024
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth. Connect With: Zack WentheWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:23:41

Why Unique Data Sets Are The AI Competitive Advantage Of The Future

3/17/2024
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show Notes Connect With: Shay HoweWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:14:51

The Power Of Owned Media Assets

3/16/2024
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show Notes Connect With: Shay HoweWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:17:13

Insights On Cross-Border Partnerships

3/15/2024
Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. The potential for growth and innovation lies not just within your domestic market, but also across borders. By establishing cross-border partnerships, companies can tap into new markets, access diverse resources, and gain a competitive edge. Today, Paul discusses cross-border partnerships. Connect With: Paul RuppertWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:12:19

Game-Changing Global Partnerships For Startups

3/14/2024
Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. In today's interconnected world, global strategic partnerships are essential for business success. But when it comes to building truly impactful partnerships, there's no substitute for face-to-face interaction. Today, Paul discusses game-changing global partnerships for startups. Connect With: Paul RuppertWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:17:09

Making Your SaaS Biz A “Must Have”

3/13/2024
Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. Achieving "must-have" status for your SaaS business hinges on nurturing a comprehensive strategy that addresses each stage of the customer journey, from initial awareness to conversion and beyond. This approach requires a strong foundation built upon understanding your customers' problems and showcasing your product as the solution. Today, Randy discusses how to make your SaaS business a must-have. Connect With: Randy WoottonWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:15:51

Unit Economics Deciphering The State Of SaaS

3/12/2024
Randy Wootton, CEO of Maxio, delves into what drives SaaS success. In the last two years, there's been a shift in the landscape of SaaS. It seems the days of growth at all costs are over, and instead, there's a growing emphasis on efficient growth, leading to a change in the metrics for marketers and SaaS business valuations. Today, Randy discusses how we can decipher the state of SaaS. Connect With: Randy WoottonWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:25:04

The Impact Of Generative AI On Marketing

3/11/2024
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to help achieve these objectives. Today, Denise discusses the impact of generative AI on marketing. Show Notes Connect With: Denise PerssonWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:19:51

The Modern Marketing Data Stack Report

3/10/2024
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective AI strategy first requires having a well-defined data strategy in place. Today, Denise discusses the Modern Marketing Data Stack Report from Snowflake. Show Notes Connect With: Denise PerssonWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:23:19

How To Determine Newsworthiness

3/9/2024
Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show Notes Connect With: Shama HyderWebsiteLinkedInThe MarTech PodcastEmailLinkedInTwitterBenjamin ShapiroWebsiteLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duration:00:16:06