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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Business & Economics Podcasts
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Location:
United States
Description:
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Language:
English
Website:
http://thebrainybusiness.com
413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski
Duration:00:50:53
412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)
Duration:00:43:54
411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger
Duration:00:51:05
410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)
Duration:00:42:42
409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
Duration:00:43:57
408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
Duration:00:34:41
407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
Duration:00:45:31
406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
Duration:00:42:38
405. How to Outthink and Outperform in Marketing w/ Roger Hurni
Duration:00:46:15
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
Duration:00:42:40
403. The Power of Games w/ Kelly Clancy
Duration:00:43:57
402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)
Duration:01:02:45
401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris
Duration:00:47:31
400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)
Duration:00:28:13
399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby
Duration:00:42:29
398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)
Duration:00:38:17
397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase
Duration:00:43:10
396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)
Duration:00:23:09
395. Mastering Negotiation: Strategies for Success with Kwame Christian
Duration:00:40:03
394. Anchoring and Adjustment in Business (Refreshed Episode)
Duration:00:43:45