The Wedding Biz - Behind the Scenes of the Wedding Business

Andy is excited to be speaking with Greg Finck on this episode of The Wedding Biz. Greg is a brilliant photographer based in Paris. He studied business in France then came to the U.S to get his MBA. Greg was a marketing executive for ten years with Proctor and Gamble and at first, was doing wedding photography on the side as a hobby. Greg is now a major photographer even though he’s technically only been doing it full-time for five years. Besides shooting significant weddings, he is doing fantastic work in the fashion world and has mastered marketing digitally in social media. He also gives master classes on photography and speaks at Engage. “Elegance is the only beauty that never fades,” a quote on his website from Audrey Hepburn summarizes the approach that Greg has to photography. Black and white photos are what he started out doing, giving him the ability to really focus on what he wanted to shoot in order to hone his eye. Greg talks to us about many things; his life in marketing, the catalyst for moving into photography professionally, and how glad he was that he took that leap of faith. He speaks about the niche he found with destination wedding photography, mostly taking place in Paris and other parts of Europe, doing fashion photography during the slow wedding season, and why he uses medium format film. Listen in as Greg shares with us his secrets to rapid success, how to manage your client’s expectations and the tools to choose the right photographer. He discusses his tricks for calming the nerves of a bride and tells us what equipment he uses to get such fantastic shots. The knowledge Greg has acquired in his relatively short time as a full-time professional photographer is immense. His business acumen is on point, and his humility is second to none. If you want to learn how to build your business in any industry, this is a conversation you shouldn’t miss. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [02:02] - Andy welcomes Greg Finck to the show! [02:34] - Greg says that timeless elegance is what he wants to bring to his photography. [03:49] - Greg’s childhood was spent in darkrooms developing film with his dad. [04:28] - Greg shot mostly black and white at first. [05:08] - Greg feels like he has always been a portrait photographer. [06:24] - When he was in college getting his MBA, photography was just a hobby for Greg. [06:56] - Greg went to work with Proctor and Gamble and is very grateful for what he learned. [07:58] - The most significant thing Greg learned from working for such a large company is how to be humble. [08:43] - Humility and hard work are fundamental values in this saturated market. [10:50] - Greg went to a workshop held by Feather and Stone out of California which changed his perspective on being a professional photographer. [15:26] - Was Greg financially prepared when he quit his job or did he take a leap of faith? [17:35] - Greg explains his initial marketing approach. [19:31] - Greg speaks about branding and shooting with film. [22:18] - Listen as Greg tells us what it means to have a European touch. [23:58] - Hear Greg define medium format. [26:32] - What percentage of Greg’s business is related to fashion and editorials? [27:44] - The total expectations from clients are much higher today than in times past. [29:19] - Greg gives us his process when working with a client. [30:37] - Being direct with your clients is...

Andy has known today's guest for a really long time so is very excited to have him on the show for the first time! Join him as he sits down with luxury wedding and destination photographer Chris J. Evans, who has photographed weddings all over the world such as in Italy, Santa Barbara, Laguna Beach, Hawaii, and Napa Valley! Chris discusses how lucky he feels to have been raised in a creative household where his mother was a couture wedding dress designer and his father was a sculptor, painter, and philosopher. He enthusiastically shares how these influences shaped his artistic sensibilities and love for photography. He and Andy also dive into Chris’ journey into photography and how he found his way to wedding photography, and the conversation delves into various aspects of Chris's photography style such as his approach to lighting, composition, and the importance of dressing appropriately for events. Chris also discusses the significance of building relationships with clients, staying present in the moment, creating a memorable experience for wedding guests, the importance of creating a supportive community of like-minded professionals, and so much more! It was truly a pleasure for Andy to sit down with Chris and have this intimate conversation with him, and he is very appreciative of Chris and his time. He hopes that you enjoy listening to it, and if so, then he would really love it if you were to share it with colleagues and leave a top review wherever you listen because that really helps the show out! Be sure to also subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:30] - We learn that today’s guest is destination wedding photographer Chris J. Evans! [1:38] - Chris expresses his gratitude for having grown up with creative parents. [3:47] - Hear how Chris discovered his passion for photography via modeling in the early 2000s. [4:49] - How did Chris transition to full-time? [6:41] - Chris believes in the power of relationships, using authentic storytelling. [8:01] - Chris initiated the "monologue" to combat smartphone distractions during weddings. [11:26] – Learn how Chris builds profound connections during engagement sessions. [12:52] - Chris emphasizes entering the room with calm energy, gradually elevating vibes. [14:56] – What are some of the biggest challenges of doing destination weddings? [16:13] – Chris and Andy agree that it's important for a photographer to dress for success. [17:23] – How does Chris feel about film vs. digital? [18:17] – We hear Chris share his perspective on lighting, composition, and style. [20:20] - Chris stresses creating a memorable presence at weddings via guest interactions. [21:31] – Chris also argues that we should not fear putting ourselves out there. [22:38] – How is Chris maximizing PR to help him get the next high profile wedding? [24:24] - Publishing enhances social proof; shooting for magazines involves logistical planning. [25:55] – Chris discloses what gear he is currently using on film. [26:44] – Success involves supporting family, traveling, capturing love stories, and community. [28:35] – Andy shares Chris' contact information with us. LINKS AND RESOURCES Books: Eckhart Tolle - The Power of Now: A Guide to Spiritual Enlightenment Eckhart Tolle - A New Earth: Awakening Your Life’s...

Welcome to another episode of The Wedding Biz, with Andy interviewing Renny Pedersen, the owner of Bliss Events based out of Chicago! Bliss Events is an award-winning company renowned for its creativity and unique approach to wedding planning, and Renny truly has a remarkable entrepreneurial journey dating back to her childhood when she started her first venture at only ten years old! Tune in to learn how, over the years, Renny has fine-tuned her approach to creative flair by focusing on personalization and unique experiences for her clients. She and Andy discuss how her creative process involves understanding each couple's personality, history, and preferences to create events that truly reflect their essence, and she gives such a wonderful example of how she did just that! She also addresses the challenges of setting a minimum budget for her services and her decision to limit the number of weddings she takes on, as well her biggest struggle being the common entrepreneurial plight – finding a balance between her professional life and her personal life. Renny’s dedication to constant evolution, learning, and staying open to change has enabled her to stay relevant and thrive in the dynamic wedding industry, and she also shares what she most looks forward to in the future at 50 years old. This is such an insightful episode in which Andy really appreciates Renny’s participation, and he hopes that you enjoy listening to it! If so, then he would love it if you were to share it with colleagues and leave a top review wherever you listen. Be sure to also subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:33] - Andy announces that Renny Pedersen of Bliss Events is today’s guest! [1:29] - Learn about how Renny embraced entrepreneurship from a very young age. [3:03] - Renny predicts that she likely got her entrepreneurial flair from her mother. [3:44] - Renny reflects on her time in culinary school which sparked a passion for hospitality. [5:07] - How did Renny make the transition over to the wedding industry? [8:24] - Renny describes her signature. [11:29] - Renny shares an example of a modern couple's unconventional celebration. [13:03] – Renny describes the event: its incorporation of Hamilton and chocolate chip cookies. [15:26] – Hear how various unexpected delights left attendees feeling awestruck. [17:11] – Renny gets a lot of ideas during walks. [19:35] - Years of experience led to personalized event planning for fewer clients. [21:39] - Renny expanded to balance business and creativity, allowing space for innovation. [23:11] - Driven by creativity, Renny's personality prioritizes aligning work with aspirations. [25:24] – Hear how setting a minimum budget clearly communicates Bliss's value. [27:25] – Learn why Bliss charges a percentage rather than a flat rate. [28:13] – Remy thinks about the balance between ultra-luxury and her happiness. [31:18] – Renny argues that it's fine to not always chase ultra luxury. [33:08] – Renny recognizes her ability to constantly evolve as a strength. [34:53] – What about the future excites Renny? [37:59] - Andy provides us with Renny’s contact information. LINKS AND RESOURCES Vimeo - Bliss Events Chicago Reel Find Renny: Bliss Events - Website Bliss Events - Instagram Page Bliss Events - Facebook...

Andy is so excited to have Julie Novack of PartySlate back on the show yet again! While he would highly recommend that you go back and listen to the previous episodes she has been on, in case you aren’t familiar with Julie, she is the CEO and co-founder of PartySlate, a groundbreaking photo-rich website connecting event professionals, planners, and venues. Join Andy today as he and Julie delve into artificial intelligence and how it is revolutionizing the industry. Julie also shares insights into the evolving landscape of digital marketing and how AI is becoming increasingly crucial for building and enhancing brand presence as an event professional. No longer just a thing of the future, AI is here to stay, and it is going to continue to change the face of media as we know it. Perhaps what is most exciting is how AI is even seeping into familiar software platforms, making its benefits more accessible and integrated into our daily workflows, and Julie even predicts that Google will basically be unrecognizable five years from now! As she has discussed on the show before, Julie also emphasizes the importance of having a well-organized digital footprint, so if you’re looking to stay ahead in the digital realm, then this episode is definitely for you! Andy is, as always, so grateful for Julie’s time and really appreciates how much knowledge and wisdom she is able to pack into just a small amount of time. If you enjoy this interview with Julie, be sure to check out PartySlate, and Andy would love it if you were to share it with colleagues and leave a top review wherever you listen. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:38] - Andy announces today’s guest - returning guest Julie Novack of PartySlate! [2:29] - Where does Julie see digital marketing going in 2024? [4:23] - Julie highlights Party Slate's role in centralizing event content. [6:26] - Julie offers her opinion on Threads. [8:39] - Julie begins to underscore the impact of AI on the wedding and event industry. [12:54] - Andy acknowledges that AI might be a little overwhelming for some people at first. [14:22] - Utilizing AI as a productivity tool can lead to generating innovative ideas. [17:40] - Many software and websites are now integrating AI elements and have been for years. [19:02] - Julie predicts that Google will be essentially unrecognizable in five years. [19:57] - Julie highlights a shift toward hybrid and remote work in the events industry. [22:46] - Julie discusses challenges of dealing with shorter notice bookings since the pandemic. [24:18] - Julie doesn’t really like the word “vendor” and prefers “event professionals.” [25:27] - Listeners are advised to conduct quarterly reviews of their digital presence. [26:43] - Andy touches upon where we can find Julie online. LINKS AND RESOURCES Julie’s Previous Guest Spots on The Wedding Biz Find Julie: julie@partyslate.com PartySlate – Website Sign up for PartySlate PartySlate Review PartySlate - Instagram Page Julie’s Instagram Page PartySlate - TikTok Page PartySlate - Facebook Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by...

Today’s guest on the show, Tyler Speier, is the genius behind Tyler Speier Events, a luxury event planning, designing, and floral company based in Santa Barbara, California, and Andy is truly excited to have him on for this episode! Tyler isn’t just an expert at crafting dream weddings either; he's also a social media maestro, and he and Andy dive into how wedding professionals can make the most of these platforms. From Instagram to TikTok to new platform Threads, Tyler breaks down the power of authenticity and connection, sharing how his journey on social media took unexpected twists and turns – and how it transformed his business. Listen to learn firsthand how to elevate your online presence, connect authentically with your audience, and transform followers into loyal clients. Andy and Tyler also delve into the captivating journey of how Tyler was a young florist who unexpectedly rose to the top and discovered how social media would be his game-changer. From sharing heartwarming stories to viral moments on TikTok, Tyler spills the secrets of building a strong online community and translating it into a flourishing business. Whether you’re a seasoned professional or just getting started, this episode will likely be a treat for you, and Andy is so grateful for the time that Tyler took to be on the show. If you enjoy this engaging conversation with Tyler, then Andy would love it if you were to share it with colleagues and leave a top review. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:26] – Today’s guest is Tyler Speier of Tyler Speier Events! [2:10] – Hear how Tyler's company came to be. [4:48] – Tyler emphasizes what makes his services distinct. [6:04] – Tyler comments on how social media can be an incredible marketing tool. [7:25] – Learn how Tyler's social media journey began with overcoming fear. [9:53] - Tyler emphasizes the importance of authenticity and expertise. [11:52] - A common pitfall of social media is the balance of authenticity. [14:48] – Learn why, although initially skeptical of it, Tyler now loves TikTok. [16:15] – Discover how a viral TikTok video led to a substantial following. [19:14] – Tyler offers his feelings on Threads. [20:24] – Tyler encourages fellow wedding professionals to recognize their expertise and value. [22:50] – Andy shares with us where we can find Tyler online. LINKS AND RESOURCES Videos: Kushner Entertainment - SoundConnection Ruthie & Simon - Spin the Dial Films Victoria & Faben - AK Film Co Camille & Kevin - BStudios Find Tyler: Tyler’s Website Tyler’s Instagram Page Tyler’s TikTok Page Tyler’s Pinterest Page Tyler's Facebook Page Floral Design Mini Course Coffee with Tyler Master Class Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy hopes that you will join him in this insightful conversation with Nora Sheils of Rock Paper Coin, a pioneer in wedding industry automation! Listen in as Nora talks about all things automation, explaining how it can save events and wedding pros considerable amounts of time and money while boosting efficiency and reducing mistakes. She recommends starting with calendar automation so clients can easily schedule appointments without email tag, recommending a number of platforms including her favorite, cloudHQ. Nora goes on to discuss how workflow automation platforms can automate multi-step processes using triggers and conditions. She also advises that even though some luxuries may prefer less automation, platforms like Rock Paper Coin allow automating contracts, invoices, and client communications while boosting sales, and she encourages us that while she completely understands being weary of tech, this is very user-friendly and intuitive. The implications of intuitive automation in business are ultimately enormous - saving up to a third of time spent on manual tasks while boosting professionalism and sales. Again, although it can absolutely be daunting at first, starting small and giving new tech a chance can yield big rewards. Andy himself even hopes to try out some of these suggestions and see how automation can help simplify and scale his own creative event business. Andy found this conversation to be so helpful and really hopes that you do as well! If you do, then please share this episode with at least three good friends who would benefit from it. Andy would also appreciate it if you would subscribe to the podcast and leave it a top review wherever you listen because that really helps the show out. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:06] - This is a slow time of year, and Andy has done a lot of traveling. [1:35] - Today’s guest is Nora Sheils of Rock Paper Coin! [2:55] - Nora explains how automation can help those in the event and wedding industry. [4:16] – Nora understands reluctance to automate but recommends starting simple. [6:52] - Nora particularly likes cloudHQ and also recommends 1Password. [10:11] – Nora argues that transitioning to a password manager app is simple and gradual. [12:02] - Nora also recommends resources like Honeybook, 17Hats, and Dubsado. [15:57] - Rock Paper Coin can automate contracts, invoices and client communications. [18:08] - What are the broader implications of automation in business management? [19:37] – Learn why Nora recommends automation tools like Zapier and IFTTT. [22:21] - Many find tech intimidating, but they should take advantage of free trials and demos. [24:23] – Andy gives out Nora's contact information. LINKS & RESOURCES cloudHQ - Website 1Password - Website HoneyBook - Website 17hats - Website Dubsado - Website Zapier - Website IFTTT - Website Find Nora: Email: nora@rockpapercoin.com Rock Paper Coin - Website Rock Paper Coin - Our Story Rock Paper Coin - Tips to Improve Workflow and Time Management for the Self Employed Rock Paper Coin - Automate Your Business Instant Download Rock Paper Coin - Instagram Page Rock Paper Coin - Facebook Page Rock Paper Coin - App (Use code THEWEDDINGBIZ for one free year!) Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz...

Andy welcomes you to another episode of The Wedding Biz in which he interviews Christopher Confero, a well known wedding planner and designer based out of Atlanta who manages to balance being not only the owner of his award-winning company Confero but also editor of the magazine Alabama Weddings. Christopher describes how his passions for music, performance, and theater shaped him creatively and continues to help him direct weddings and live events. Events, he reveals, allow him to be a creative storyteller and craft bespoke experiences for his clients. Christopher also discusses his process of connecting with couples and designing weddings to reflect their personality. Although he has systems and processes, he says he tries to meet clients where they are and have natural conversations to make them comfortable, and he describes creativity as combining different elements in a cohesive way to bring life to his clients' love stories using his "childlike ability to play." You can also expect to hear Christopher share specific examples of how he designed weddings using imagination and fresh perspectives, and he even reveals some of the challenges that he faces, especially the weather, and how he overcomes them through preparation and troubleshooting. Andy and Christopher agree on the benefits of having a business partner to manage the business side so that business owners can focus on the creative aspects if that is what they enjoy the most. Andy had such a blast having this conversation with Christopher and really appreciates Christopher's willingness to be open and vulnerable. If you enjoy the conversation, then Andy would love it if you were to share it with colleagues and leave a top review. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:17] - We learn that this episode’s guest is event designer Christopher Confero! [2:06] - Christopher confirms that his initial passions were in music and acting. [2:35] - Christopher touches upon how his passion for music has helped him as a planner. [4:16] - When did Christopher first feel a pull toward event design? [5:57] - Christopher describes his personal signature. [7:47] - Christopher walks us through his usual process with his clients. [10:36] - Christopher explains his unique approach to wedding design. [12:16] - We hear an example of how Christopher transforms spaces to reflect personalities. [15:26] - Weather tends to be Christopher's biggest obstacle. [18:26] - Christopher runs his wedding business and magazine from Atlanta and Birmingham. [19:20] - Balancing event design and magazine editing is harder for Christopher than expected. [22:52] - Christopher has learned to outsource so that he can focus more on the creative side. [26:35] - Andy touches upon how travel and nature are inspirations for him. [28:55] - What do success and legacy mean to Christopher? [30:10] - Andy provides Christopher’s contact...

“Our interests are totally aligned with our clients, to make sure their wedding is the best it can possibly be.” Listen as Andy and his guest Alex Fitzgibbons discuss how Alex got involved in the event industry, his journey to Fait Accompli, why he feels his work there is about finding and expressing the life and soul of weddings he orchestrates, plus much more on this episode of The Wedding Biz. Alex is the Managing Director of Fait Accompli out of London, which organizes plans and designs spectacular events worldwide for A-list clients and Royal weddings. He orchestrated one of Vogue’s top listed weddings of 2019 and was also responsible for the wedding celebration of Ellie Goulding and weddings for the Royal family, including Prince William and Katherine and Prince Harry and Megan. Alex discusses his understanding of what a client wants and how he finds his inspiration when planning the event. Alex shares a story of one of his favorite weddings last year, his design philosophy, and the challenges of orchestrating a very large event. He also speaks about how he keeps high-profile weddings private by taking away the guests’ phones, which also allows them to engage with others more freely. Listen as Alex talks about balancing the business side of his company and the artistic side, how he puts together a team for each event, and how he has kept his business successful over the years. Alex shares that one of his favorite things about the event industry is the degree to which you get to know your clients and how exciting that is for him. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:53] - Today’s episode is a revisit of Andy’s interview with Alex Fitzgibbons of Fait Accompli. [2:01] - Alex is also a helicopter pilot! [2:40] - After taking flying lessons with money meant for university, Alex delivered pizzas. [3:56] - Alex undertook a 2,000 kilometer challenge in 2020, raising over 1.5 million dollars for Child Bereavement UK. [5:56] - After a severe injury, Alex learned that he is extremely stubborn. [7:10] - Alex discloses how he got into the events industry after college. [8:08] - How did Alex make the transition from Nintendo to having his own company? [9:51] - Alex describes himself as an adventurer who enjoys an adrenaline rush. [11:24] - Any large event can be successfully organized through excellent relationships with suppliers. [13:08] - We are walked through Alex's usual process with clients. [16:31] - The diplomacy and politics involved in planning weddings has grown in the last twenty years. [19:18] - Alex shares a detailed story of one of his favorite weddings. [22:50] - Alex carefully guards guests' privacy by asking guests to check in their phones. [24:45] - Alex laments that many guests focus on taking photos and videos of star performers rather than being present in the moment. [26:37] - What techniques does Alex use to ensure guest engagement? [29:18] - Alex feels the same pressure for all of his clients' events - whether they are high profile royal weddings or...

Get ready to welcome Tayler Cusick Hollman, marketing consultant, small business builder, and founder of Enji. Taking what she has learned over nearly a decade of helping small businesses with marketing to design and build a suite of online marketing tools that fits your lifestyle and makes sense for you, she joins Andy today to talk about the rise of artificial intelligence and how wedding planners can use it to their advantage! She delves into how artificial intelligence is starting to change the game when it comes to marketing our wedding businesses, and she talks us through some practical first steps we can take to build an effective marketing strategy as small business owners with limited time and resources. Andy and Tayler also dive into how AI tools like ChatGPT can specifically help us in three main ways, and even though these tools are very helpful, Tayler reminds us that we still need to review and edit any AI-generated content to ensure it meets our standards. It isn't foolproof – at least not yet. Ultimately, the most important takeaway here is that while AI offers opportunities to simplify tasks, couples still want to work with human experts who provide that personalized touch. With a sensible approach, AI tools can complement without replacing our services. This was such a thought-provoking and insightful conversation for Andy, and he really enjoyed talking with Tayler about both the pros and cons of adopting artificial intelligence. If you enjoy this conversation, please share it with colleagues. We suggest you subscribe to the podcast so that you never miss a new episode and to leave a top review. That really helps people find the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:20] - Have you, the listener, tried using any AI technology? [1:27] - We learn that today’s guest is Tayler Cusick Hollman of Enji. [3:04] - Tayler recommends adopting a narrow and realistic marketing strategy. [6:33] - A solid marketing strategy involves setting goals and understanding your customer. [9:09] - Tayler argues that creating an effective avatar is key to crafting the right message. [11:24] - Tayler offers a basic definition of AI. [16:07] - How can wedding pros use AI to support marketing efforts? [20:53] - Hear about how Andy experimented with an AI chatbot and what he discovered. [23:12] - Learn why businesses should never just copy and paste AI generated content. [27:09] - How will AI come to affect what couples expect? [30:03] - Tayler gives her opinion on SEO. [34:51] - Engineers are being paid to assess what the most effective AI prompts are. [37:08] - Tayler enthusiastically encourages us to reach out to her. [38:03] - Andy reminds us where we can find Tayler and Enji online. Find Enji: Website Video Link Instagram Facebook LinkedIn Pinterest Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by...

Andy is excited to bring to you his engaging conversation with Todd Fiscus, event designer and founder of Todd Events. Todd has a very impressive client roster, and also plans and designs events for noteworthy professional athletes and civic organizations. In this conversation, he discusses his background growing up loving to redecorate spaces as well as his various career pivots including considering becoming a chef before finding his passion for event design. He explains that his goal is to create events that reflect the spirit and tastes of his clients rather than imposing his own style. Todd also talks about a new course he has created called Pillars of Production which is aimed at event producers, planners, and rental companies. Pillars of Production covers a range of topics from human resources, risk management, financial management, tenting, and production languages. The goal is to help new and current industry professionals avoid some of the pitfalls that Todd himself experienced when he first started out. He aims to leverage his expertise to provide best practices on standardizing operations in the industry. He also stresses the importance of competency with the various creative partners involved in event production, like lighting and sound technicians. Todd acknowledges that fear and uncertainty come with being an entrepreneur, and he hopes that his course will help transfer knowledge and boost the professionalism of the industry so that useful skills and information are not lost when it comes time for great designers and planners to retire. This was such an exciting, insightful interview for Andy, and he really hopes that you enjoy listening to it! If you do, then he asks that you please share this episode with at least three people you know who might also enjoy it. It would be great if you were to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen. That really helps people find the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:48] - Andy is excited to announce today’s guest, Todd Fiscus of Todd Events! [3:29] - Todd, even as a child, enjoyed decorating and rearranging. [4:40] - Todd worked in a kitchen at a hotel and quickly realized that it wasn’t his calling. [6:18] - Hear how a wedding in Dallas inspired Todd. [7:41] - Todd touches upon an important lesson that he learned in the last three decades. [8:56] - What makes Todd stand out in a very saturated market? [11:11] - Learn about Todd’s course Pillars of Production and its primary objectives. [12:29] - Todd discusses his seven pillars of production. [16:19] - Company owners need to be able to communicate certain things to clients. [18:29] - Todd explains how planners don’t always understand the language of power. [21:33] - Hear about the seventh pillar: financial management. [23:23] - Learn all about the Enfield Production. [26:09] - What are some of the best practices that planners and designers should be aware of? [27:33]...

Andy is so happy to welcome a first-time guest to the show - John Dolan! John is a professional wedding photographer, and as someone who developed an interest in photography at a very young age, this interview is especially exciting for Andy. John truly stands out as a pioneer in contemporary wedding photography, having woven a career out of advertising, editorial, and fine art photography. For over three decades, he has redefined the genre by blending the honesty of documentaries and the grace and beauty of fashion photography. John’s clients include magazine art directors and editors as well as celebrities such as Jerry Seinfeld, Ben Stiller, Kate Bosworth, Bridget Moynahan, Will Smith, Rosanne Cash, and Gwyneth Paltrow, so he has quite the reputation behind his name! You will definitely want to listen to John’s story as he shares what makes him stand out as a wedding photographer, including the surprising fact that he has only ever done photography as a profession. He also explains how photographing is, for him, a way of collecting, how and why he thinks of weddings as plays, and how he goes about establishing trust between himself and prospective clients. He also weighs in on the film vs. digital debate, explaining that he brings lots of cameras to a wedding and intuitively uses a hybrid of both film and digital based on the lighting situation. With John also being the author of the book The Perfect Imperfect: The Wedding Photographs, we also learn about what inspired him to write the book and what went into publishing it, and he closes up by offering some incredibly insightful tips and advice, including his belief that the most important person for a wedding photographer to please at a wedding is yourself. This interview has been a true pleasure for Andy, and he really hopes that you enjoy listening to his conversation with John Dolan as much as he enjoyed having it. If so, then please be sure to share this episode with at least three people you know who might also enjoy it. It would be great if you were to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen. That really helps out Andy and the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:39] - We learn that today’s guest is wedding photographer John Dolan. [2:35] - Photography has always been John’s only job, and he shares what drew him to it. [4:06] - John gives insight into what he means in his book by, “Unpredictability is what makes it memorable.” [5:42] - A wedding photographer is, in a sense, a live performer. [7:33] - Learn about John’s standard process. [8:46] - John shares what makes his business model seem counterintuitive. [11:19] - John incorporates both film and digital. [12:27] - How does John approach lighting, composition, and style? [13:47] - John addresses some of his biggest challenges and how he overcame them. [17:03] - Hear about how John approaches celebrity events differently. [19:04] - People who hire John...

Andy welcomes Rachel Birthistle to The Wedding Biz. Rachel is the Owner and CEO of The Lake Como Wedding Planner based in Como, Italy. In addition to her own events, she has worked with people like Lisa Vorce on Chrissy Tegan and John Legend’s wedding and many others. She says she is predominantly a wedding planner in a destination rather than a destination wedding planner. Rachel’s father was in the fashion industry, and from a young age, she worked in his factory doing tasks like snipping thread and packing items. She found the place fascinating and knew that being in the fashion industry was where she wanted to be. She started making her own clothes in school even though her friends thought her fashion style was a little out there! Rachel discusses going to design college, finding a job with a large retailer in London, traveling all over the world, and her decision to stay home. She speaks about going back to college for sports therapy and starting a clinic in her home. Her life took twists and turns but eventually led her to a position with a wedding planner and, ultimately, her decision to start her own extremely successful business. Rachel strives to make each client’s wedding an event starting when they get off the plane for their first meeting with her. With an itinerary of possible venues in hand, she begins to analyze the client’s style, how they interact with each other, and begins the design process in her head. Creating a sequence of contrasting events for her clients is what she loves most. What is your dream? If it’s to start your own business, what are you waiting for? You will never know if you can do it until you take a leap of faith and try. Rachel is someone who did just that; she found areas that were lacking in the wedding planning industry in Lake Como, Italy, and set out to change it. This is a learning experience for anyone with a dream, so sit back and listen to this very insightful episode. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Show Highlights: [00:00] - Today’s sponsor is Zola. [01:03] - This episode is a revisit of Andy’s original interview with Rachel Birthistle. [01:46] - Welcome to the show, Rachel! [02:11] - She has a view of Lake Como from her office and says it’s hard to beat. [02:59] - Rachel discusses her childhood and how she knew she was going to be in the fashion industry as a small child. [03:45] - She didn’t know what part of the industry, but the design side fascinated her. [04:21] - Did Rachel have a strong sense of what her style was? [04:41] - Rachel started making her clothes because she didn’t have a lot of pocket money. [05:40] - She went to school for design in London but didn’t finish because she left to have her daughter. [07:13] - If you are positive when looking for opportunities, you can be successful. [08:06] - Rachel started working for a retailer in London who focused on menswear and got to travel a lot. [09:18] - Rachel explains the twists and turns she took from fashion into planning. [11:00] - She got introduced to the wedding industry from a friend who needed help and...

Andy is so excited to welcome John and Marijo Eleazar to the podcast in this episode! John and Marijo are the managing directors and visual storytellers of Eleazar Film and hail from the Philippines. They spend their time traveling the world looking for inspiration and excitement but also found a home to raise their children in Vienna, Austria. Eleazar Film creates unique films for people and businesses with stories that they want to tell. You’re definitely going to want to listen in to this episode because John and Marijo have so many great bits of wisdom and insight to share. They discuss the various terms that help us understand the foundation of what they do, how they create such compelling videos for their clients, how to build videos into your overall marketing strategy, why it’s important to create meaningful relationships, and so much more! Marijo and John also dive into their backgrounds and how the business got started, a bit into their family life in Vienna, a couple of examples of weddings that they filmed and what made them stand out, etc. Andy really has a lot of admiration for John’s and Marijo’s work, so he is so honored to have them on the show and really hopes that you enjoy his conversation with them. He would really love it if you were to share this episode with at least three people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen. That really helps out Andy and the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:45] - Today’s guests are Marijo and John Eleazar of Eleazar Film. [2:57] - Why did Marijo and John choose to settle in Vienna? [4:52] - John discusses the origin of the business. [7:08] - Learn about some of the terms associated with the business. [10:32] - Does Eleazar Film use certain techniques to accomplish their goals? [13:22] - What is narrative transportation? [16:31] - How do John and Marijo establish attention amongst short attention spans? [18:31] - Hear why John does not believe in short wedding films. [20:22] - Marijo discusses their marketing strategy. [24:55] - Hear a story of a standout wedding. [28:20] - John gives details of a wedding during the pandemic. [30:14] - Hear some closing advice on creating meaningful relationships. [32:35] - Andy reveals where to find John and Marijo online. LINKS & RESOURCES Eleazar Film - PB Live 2023 Day3 (Director’s Cut) Eleazar Film - 3 Elements of a Compelling Story Eleazar Film - The Intrinsic Value of a Compelling Story Find John and Marijo: Eleazar Film - Website Eleazar Film - Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Joel Serrato is today’s guest, and Andy is so excited to have him on the show! Joel has been named a top wedding photographer by Harper’s Bazaar and Martha Stewart Weddings, and his photography is based on capturing pure moments of authentic emotions. Some of his noteworthy work includes work for Pat Benatar, Tamara Mowry, and Adam Housley, and the quality of his work simply speaks for itself. Joel details how his original interest was in filmmaking but that his husband Jose Villa got him interested in wedding photography. He touches upon whether he prefers digital or film (and makes a pretty bold statement that might surprise you), what he does to bring in compatible clientele, and whether or not he has managed to find a balance between being a professional wedding photographer, a husband, and a father to two little ones. Joel also strongly believes in event professionals supporting each other rather than going up against each other, and he even demonstrates that by reaching out to photographers who got jobs over him and congratulating them. This positivity is something that he also carries with him pretty much everywhere that he goes, and he gives an example of how he managed to make a really good situation out of a literally rainy day, putting on what he calls his “swan face.” This was such a special conversation for Andy because of how kind and thoughtful Joel is, and he really appreciates Joel’s time and how open that he was on the show. If you enjoyed Andy’s conversation with Joel Serrato, then he would really love it if you were to share this episode with at least three people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen. That really helps out Andy and the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:23] - Andy recommends the book The Creative Act: A Way of Being by Rick Rubin. [1:54] - Andy is excited to announce that Joel Serrato is this episode’s special guest! [2:52] - Discover that Joel got his start in filmmaking. [5:35] - Joel identifies his husband Jose Villa as his greatest teacher. [7:39] - Does Joel prefer film or digital? [10:03] - How does Joel look at lighting, composition, and style? [12:04] - Joel walks us through the usual process with his clients. [14:44] - Joel believes that wedding industry professionals should support each other. [16:09] - Hear what the biggest challenges of destination weddings are. [19:29] - Does Joel approach photographing celebrities differently? [22:59] - Joel gives an example of a challenge that he had to overcome. [25:37] - Learn how Joel calmed a nervous bride down. [29:24] - Joel discusses situations that led to other opportunities. [31:26] - Joel reveals whether or not he’s able to balance his professional and personal lives. [35:14] - Joel reflects back on how his parents inspired him. [36:41] - What gear is Joel currently using? [38:59] - Andy gives us Joel’s website and...

Andy is happy to welcome returning guest Meghan Ely back to the podcast today! Meghan is the owner of OFD Consulting and combines in the trenches event experience with a love of wedding PR, empowering her clients to take their businesses to the next level, and her team’s publicity efforts are even regularly honored by the Public Relations Society of America. A longtime industry speaker and writer, Meghan is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan also is the 2022 WIPA International President and is a long-time supporter and member of NACE, and SpecialEvents.com honored her as one of the top 25 young professionals in the event industry, with NACE recently having honored her as Speaker of the Year. Meghan catches up with Andy since her last appearance on the show, discussing the editorial boom in relation to the wedding industry. She also stresses the importance of mindset when it comes to strategy related to getting work published and diversifying your media strategy. Meghan also emphasizes the importance of having your strategies be year-round. Meghan, in addition, clarifies what’s true about being in PR vs. some common misconceptions, emphasizing, for example, that there are rules that should be followed. She touches upon how to keep a line of communication open with editors and maintain connections, arguing that editors should be prioritized just as if they are clients and that we should follow their public accounts on social media, and offers some incredibly helpful advice to anyone looking to navigate this editorial boom! Andy really hopes that all of Meghan’s valuable information is helpful to listeners! If so, then Andy would love it if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:16] - Andy updates on his comedy class. [2:17] - Today’s guest is returning guest Meghan Ely! [3:31] - Meghan defines the editorial boom. [5:40] - Meghan shares a few strategies to get something published. [7:59] - Meghan discusses getting into the headspace of the media. [10:44] - How do we keep communication open with editors? [12:07] - Don’t DM editors. [13:12] - Meghan gives advice on how to maintain connections. [15:58] - Hear some last-minute ways to navigate the submission boom. [17:03] - What is the best way to take advantage of what Meghan offers? [18:31] - Andy shares where to find Meghan online. LINKS & RESOURCES Meghan’s Previous Guest Spots on The Wedding Biz Find Meghan: OFD Consulting - Website OFD Consulting - Facebook Page OFD Consulting - Instagram Page OFD Consulting - Twitter Page OFD Collective - Website Wedding Industry Speakers - Website Follow The Wedding Biz on...

We’ve all been told to “fake it till we make it,” but sometimes honesty and tenacity is all it really takes to succeed. Today’s guest, Laurie Arons, is a luxury event planner who has been named one of the top planners in the industry by esteemed magazines such as Vogue, Harper Bazaar and Martha Stewart Weddings. Based in San Francisco, Laurie’s business caters to high-end and extravagant occasions all around the world. Not only does Laurie offer her impeccable taste and eye for style, but she doesn’t hesitate to lend her expertise, her kindness, and her time to others. To hear more about Laurie’s story, technique, and passion for the event industry, tune into this episode of The Wedding Biz with your host, Andy Kushner. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Show Highlights: Getting out fear and replacing it with creativity How childhood influenced Laurie’s love for planning The influence of having entrepreneurial parents Appreciating the finer things in life Facets of Laurie’s life that shaped her into the person she is today What directed Laurie to event planning How being laid off changed Laurie’s life for the better Targeting the clientele necessary to reach your goals Reaching out to people who have leverage in the industry Having an elaborate and committed follow up Going the extra mile to perfect every task What her event planning process looks like Connecting with people and matching with the right clients Extending assistance and kindness to others Building a loyal following Top tips for marketing on Instagram The content Laurie’s compiled for her Masterclasses Delivering information in an intimate and accessible way LINKS & RESOURCES Jose Villa Interview on The Wedding Biz Abby Larson, Style Me Pretty, Interview on The Wedding Biz https://www.dropbox.com/sh/edow47otynsbt38/AAAid8w-4JJfZ3t7yKSp7Gu6a?dl=0 https://vimeo.com/196654927 Find Laurie: Website Instagram: @lauriearons Facebook: @lauriearonsspecialevents Masterclass Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Matthew Robbins joins Andy in this episode to be featured on the show three times! Matthew is the founder and creative director of Matthew Robbins Design, an event-planning firm with a focus on design and production for weddings and other events, and he is the co-owner of Robbins Otoya, a company which focuses on destination events internationally. Matthew is also an author whose work has been featured in many publications such as Martha Stewart Weddings, Vogue, Harper’s Bazaar, etc., and he has been a featured guest on Martha Stewart Living Radio and The Today Show. Learn how the COVID-19 pandemic impacted Matthew and his businesses and what he learned from the experience. Also, what you should do if you’re a planner who wants to start doing events overseas, how he navigates burnout and angst, and more! Andy is so appreciative that Matthew returned to the show, and if you enjoy this conversation with Matthew, then Andy would be grateful if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps people find the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:17] - Andy updates on his comedy class. [2:39] - Today’s guest is revealed to be Matthew Robbins of Matthew Robbins Design! [4:04] - How did the pandemic change the way Matthew runs his businesses? [7:35] - Matthew shares a couple of his favorite design stories from last year. [10:24] - Matthew gives advice to planners who want to do international events. [11:38] - Who does Matthew contact for referrals? [14:58] - Does Matthew ever experience burnout? [17:19] - How does Matthew stay inspired and grounded? [19:21] - What does Matthew do to circumvent artist angst? [22:03] - Matthew really wants to write another book. [23:20] - Andy shares where Matthew’s businesses can be found online. LINKS & RESOURCES Episode 357: REVISIT: MATTHEW ROBBINS: Creative Process and Connecting with Couples Episode 240 ROBBINS OTOYA: Loving What They Do and Doing It Together Find Matthew: Matthew Robbins Design - Website Robbins Otoya Destinations - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

The creator of Easton Events, Lynn Easton returns to the podcast today! Easton Events is a luxury destination wedding design and planning company that works all over the world. Lynn is also the creative force and co-founder of Easton Porter Group, a luxury hospitality company with a portfolio of award-winning boutique hotels, vineyards, restaurants, and event venues in North America and Europe. Since last on the podcast, Lynn has launched a digital course for luxury planners who are looking to take their business from luxury to ultra-luxury, and she discusses what inspired it, what she loves the most about it, and so forth. She also talks about the differences between luxury and ultra-luxury, the greatest challenges that she has had planning ultra-luxury events (especially in Europe), and so much more! This is definitely an episode that you are going to want to tune in for because Lynn’s enthusiasm and passion for what she does is practically infectious, and Andy is so grateful for the opportunity to have her back on the show! If you enjoyed this conversation with Lynn Easton, then Andy would appreciate it if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps people find the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:17] - Andy updates us on his comedy class. [2:25] - Today’s guest is Lynn Easton! [3:58] - Why did Lynn recently create a course? [5:14] - Lynn reveals how she differentiates between luxury and ultra-luxury. [7:53] - Lynn points out that you have to be very transparent with ultra-luxury clients. [10:36] - Lynn argues that the industry should work together more. [12:17] - What have Lynn’s greatest challenges been? [15:30] - Lynn explains how she overcomes the challenges. [17:33] - How does Lynn go about finding local teams? [21:05] - What sets Lynn’s course apart from similar courses? [23:01] - Ultra-luxury planners need to have confidence. [24:10] - Lynn touches upon how she battles burnout. [26:27] - What hasn’t Lynn done that she would still love to do? [29:11] - Lynn explains why her course is not for everyone. [30:40] - Andy gives Lynn’s contact information. LINKS & RESOURCES Lynn's Previous Guest Spots on The Wedding Biz Find Lynn: Easton Events - Website Easton Events - Instagram Page Easton Education - Website Easton Porter Group - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy is so happy to welcome Cindy Novotny of Master Connection Associates back to the podcast to catch up! Cindy is an icon in the hospitality industry and is the original founder of MCA. She is an internationally renowned leader in sales, leadership, and customer service and has been recognized by the American Society of Training and Development as one of the most powerful, innovative, and passionate speakers in the industry. Cindy has also been named one of the top 25 most extraordinary minds in sales and marketing and is the author of the book Living with No Balance… and Loving It!. In this episode of the podcast, Cindy discusses how nerves and being out of your comfort zone can help you grow, what iconic luxury in the weddings and events industry means to her, how the COVID-19 pandemic impacted the industry, and so much more! Andy really appreciates Cindy taking the time to come back to the show with updates and hopes that you enjoy his conversation with her! If so, then please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:21] - Discover how Andy’s stand-up comedy routine went. [2:13] - Today’s guest is returning guest Cindy Novotny of Master Connection Associates. [3:20] - Cindy is constantly pushed out of her comfort zone. [5:56] - What is the heart of iconic luxury? [8:07] - Cindy explains what the key components of creating a luxury experience are. [10:27] - Cindy discusses AI. [13:04] - How does Cindy approach luxury meaning different things to different people? [16:33] - Cindy discusses upselling. [19:56] - How did COVID impact luxury travel? [22:38] - What does social selling mean to Cindy? [25:44] - Cindy argues that luxury involves being humble. [26:51] - Andy reveals Cindy’s social media handles. LINKS & RESOURCES Cindy's Previous Guest Spots on The Wedding Biz Find Cindy: Cindy’s Book Cindy's Website Master Connection Associates - Website Cindy's Instagram Page Cindy's Twitter Page Cindy's YouTube Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

It takes a certain level of skill, a problem-solving attitude, and more than a dash of creativity to throw a spectacular wedding. Between coordinating the client’s vision, compiling vendor partners, troubleshooting setup, and sending the bride down the aisle, wedding planners have a lot on their plate. After creating absolutely stunning weddings and high-profile events for over 20 years, Debbie Geller, my guest today, knows a thing or two about event planning and design. Geller Events operates out of Los Angeles, but she’s been designing events all over the world. Her high-profile clients come from a long legacy of word-of-mouth business. She does little to no PR, instead relying on client referrals and legacy clients who keep coming back for Debbie’s personalized touch on everything from weddings to corporate events. She breaks some of the typical event planning stereotypes to provide a unique experience tailored to each couple. Debbie is the heart and soul of her business, though none of these events could be accomplished without the help of her teams. Today, Debbie will share with us how she creates an environment where the clients, the creative partners, and her team all feel valued and cared for. If Geller Events is a ship, then Debbie Geller is the captain, and it’s all hands on deck. “There is no such thing as a typical wedding because all of our couples are unique. We focus on getting to know the couple very well.” ~ Debbie Geller The secret sauce to Debbie Geller’s amazing success is the amount of time and personal attention she puts into every event. If there is a snag with the venue or a last minute emergency, Debbie assures her client that is her problem, not theirs. Debbie’s dedication to every step of the process is absolutely inspiring. We all have a thing or two to learn from her experience, and as Debbie will say, “Experience is everything!” Listen this week as we learn a thing or two about how to throw a fantastic event! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Show Highlights: Debbie shares with us why she started cooking and how food makes wherever she lives feel like home. After working in real estate and law, Debbie left when the wedding biz came knocking at her door. Early on, cold calling was the key to Debbie’s success. Hear all about the kinds of high-profile events Debbie works on. How Debbie builds a creative team to execute an event. The process of a “typical wedding” from start to finish. The story of the favorite wedding of all time. Debbie takes care of her teams. A tale of the biggest and hardest event that Debbie has ever worked. What Debbie loves about doing events for families. Personal touches for the guests create business through legacy clients. How Debbie is a workaholic who takes care of herself. Debbie defines success by the excitement and next-level commitment to an event. The internet has been the biggest change for Debbie to build up the best team. Connect with Debbie: Debbie’s Website Debbie's Instagram Page The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding...