Brand Identity Breakthrough
Gregory V. Diehl
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn…
•How to incorporate a unique selling proposition into your branding
•The best methods for selling products to customers as a small business
•How to use business storytelling to sell products in both physical and online marketplaces
Table of Contents
Section I: Why Identity Matters
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
Chapter 2: When Good Ideas Fail
Chapter 3: Why Entrepreneurs Fail to See Their Own Value
Chapter 4: Why Others Fail to See Your Value
Section II: Creating Your Brand Identity
Duration - 6h 10m.
Author - Gregory V. Diehl.
Narrator - Gregory V. Diehl.
Published Date - Sunday, 22 January 2023.
Copyright - © 2016 Gregory V. Diehl ©.
Location:
United States
Description:
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn… •How to incorporate a unique selling proposition into your branding •The best methods for selling products to customers as a small business •How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Duration - 6h 10m. Author - Gregory V. Diehl. Narrator - Gregory V. Diehl. Published Date - Sunday, 22 January 2023. Copyright - © 2016 Gregory V. Diehl ©.
Language:
English
Opening Credits
Duration:00:00:23
Foreword
Duration:00:09:26
Preface
Duration:00:04:12
Introduction
Duration:00:15:29
Section 1: Introduction
Duration:00:08:25
Chapter 1
Duration:00:10:17
Chapter 2
Duration:00:14:31
Chapter 3
Duration:00:10:29
Chapter 4
Duration:00:17:32
Section 2: Introduction
Duration:00:08:09
Chapter 5
Duration:00:10:35
Chapter 6
Duration:00:18:03
Chapter 7
Duration:00:19:39
Chapter 8
Duration:00:15:59
Section 3: Introduction
Duration:00:09:30
Chapter 9
Duration:00:28:36
Chapter 10
Duration:00:12:48
Chapter 11
Duration:00:16:48
Chapter 12
Duration:00:17:24
Section 4: Introduction
Duration:00:01:41
Case Study 1: Unifying Brand Meaning Across Every Domain
Duration:00:15:06
Case Study 2: Pre-Seeding a Two Sided Marketplace for Launch
Duration:00:11:23
Case Study 3: Turning a Passion Charity Project into a Profitable Movement
Duration:00:13:44
Case Study 4: Skyrocketing a Personal Brand Through Narrative Focus
Duration:00:19:47
Case Study 5: Embracing Personality Branding in a Technical Niche
Duration:00:13:45
Section 5: Introduction
Duration:00:16:01
Appendix 1: Entreprenurial Terms Defined
Duration:00:12:19
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Duration:00:07:32
Appendix 3: Making Money Online
Duration:00:05:58
Afterword
Duration:00:01:53
About the Author & Acknowledgements
Duration:00:02:21
Closing Credits
Duration:00:00:27