Ford Tough
David Magee
An inside look at the company that defined American industry and the man who runs it
Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.
Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand.
Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration.
With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture.
David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.
Author - David Magee.
Narrator - Chris Ryan.
Published Date - Wednesday, 03 January 2024.
Location:
United States
Description:
An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand. Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration. With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture. David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan. Author - David Magee. Narrator - Chris Ryan. Published Date - Wednesday, 03 January 2024.
Language:
English
Chapter 1
Duration:00:06:11
Chapter 2
Duration:00:08:15
Chapter 3
Duration:00:06:01
Chapter 4
Duration:00:06:24
Chapter 5
Duration:00:06:52
Chapter 6
Duration:00:05:05
Chapter 7
Duration:00:05:53
Chapter 8
Duration:00:06:08
Chapter 9
Duration:00:05:46
Chapter 10
Duration:00:06:47
Chapter 11
Duration:00:06:05
Chapter 12
Duration:00:03:17
Chapter 13
Duration:00:06:46
Chapter 14
Duration:00:05:01
Chapter 15
Duration:00:06:09
Chapter 16
Duration:00:06:25
Chapter 17
Duration:00:06:53
Chapter 18
Duration:00:06:56
Chapter 19
Duration:00:05:24
Chapter 20
Duration:00:06:10
Chapter 21
Duration:00:06:08
Chapter 22
Duration:00:04:32
Chapter 23
Duration:00:06:19
Chapter 24
Duration:00:05:36
Chapter 25
Duration:00:04:36
Chapter 26
Duration:00:06:09
Chapter 27
Duration:00:07:47
Chapter 28
Duration:00:05:20
Chapter 29
Duration:00:05:53
Chapter 30
Duration:00:06:27
Chapter 31
Duration:00:09:08
Chapter 32
Duration:00:06:55
Chapter 33
Duration:00:09:09