From Data-Driven to People-Based Marketing
Marco Hassler
With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids
As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.
Succeeding in marketing in a cookieless worldFirst-party data strategyUser profiles, customer data platforms & private identity graphsOrchestrating journeys with always-on marketing programsIn this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.
Duration - 7h 48m.
Author - Marco Hassler.
Narrator - Ryan Maxwell.
Published Date - Sunday, 22 January 2023.
Copyright - © 2021 Velyoo ©.
Location:
United States
Description:
With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time. Succeeding in marketing in a cookieless worldFirst-party data strategyUser profiles, customer data platforms & private identity graphsOrchestrating journeys with always-on marketing programsIn this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era. Duration - 7h 48m. Author - Marco Hassler. Narrator - Ryan Maxwell. Published Date - Sunday, 22 January 2023. Copyright - © 2021 Velyoo ©.
Language:
English
Opening Credits
Duration:00:00:32
Introduction
Duration:00:07:12
Chapter 1: Introduction to People-Based Marketing
Duration:00:17:35
Chapter 2: Embracing and Applying Customer Centricity
Duration:00:23:21
Chapter 3: Customer Centricity for People-Based Marketing
Duration:00:50:52
Chapter 4: Basics of Data Collection
Duration:00:43:28
Chapter 5: Basics of Data Analysis
Duration:00:21:08
Chapter 6: Cross-Device and Cross-Channel User Profiles
Duration:01:34:42
Chapter 7: Developing a First-Party Data Strategy
Duration:00:41:03
Chapter 8: Classifying Marketing Technologies
Duration:01:04:41
Chapter 9: Developing an Architecture for People-Based Marketing
Duration:00:11:28
Chapter 10: The New Marketing Paradigms
Duration:00:09:39
Chapter 11: With Nurtures, Automation, and AI to Marketing on Steroids
Duration:00:38:23
Chapter 12: Planning People-Based Marketing Activities
Duration:00:16:09
Chapter 13: Measuring and Increasing Success
Duration:00:28:02
Ending Credits
Duration:00:00:15