Game Changer
Davis Truman
"Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius behind Nike's groundbreaking campaigns and the transformative partnership with basketball legend Michael Jordan. Through a compelling narrative, it showcases the challenges, triumphs, and evolution of the Air Jordan line, offering valuable insights into effective marketing and brand storytelling. A must-read for sports enthusiasts and marketing professionals, this book unveils the untold story behind one of our most influential marketing campaigns.
Duration - 6h 17m.
Author - Davis Truman.
Narrator - John Sullivan.
Published Date - Wednesday, 24 January 2024.
Copyright - © 2023 Davis Truman ©.
Location:
United States
Description:
"Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius behind Nike's groundbreaking campaigns and the transformative partnership with basketball legend Michael Jordan. Through a compelling narrative, it showcases the challenges, triumphs, and evolution of the Air Jordan line, offering valuable insights into effective marketing and brand storytelling. A must-read for sports enthusiasts and marketing professionals, this book unveils the untold story behind one of our most influential marketing campaigns. Duration - 6h 17m. Author - Davis Truman. Narrator - John Sullivan. Published Date - Wednesday, 24 January 2024. Copyright - © 2023 Davis Truman ©.
Language:
English
Opening Credits
Duration:00:09:17
Chapter 1 the story of nike
Duration:10:36:57
Chapter 2 nike experiential marketing strategy
Duration:10:55:18
Chapter 3 nike jordan the winning pairing
Duration:06:00:04
Chapter 4 the jordan brand
Duration:16:50:51
Chapter 5 the right man at the right time
Duration:12:45:59
Chapter 6 experiential marketing
Duration:13:54:58
Chapter 7 branding and strategies
Duration:06:48:11
Chapter 8 the sneakers market
Duration:14:06:15
Chapter 9 conclusion
Duration:09:53:28
Ending Credits
Duration:00:16:38