Kellogg on Marketing
Alexander Chernev
The ultimate marketing resource from the world’s leading scholars
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.
Listeners will also find:An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Author - Alexander Chernev.
Narrator - Tim Andres Pabon.
Published Date - Wednesday, 03 January 2024.
Location:
United States
Description:
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Listeners will also find:An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders. Author - Alexander Chernev. Narrator - Tim Andres Pabon. Published Date - Wednesday, 03 January 2024.
Language:
English
Chapter 1
Duration:00:00:32
Chapter 2
Duration:00:13:59
Chapter 3
Duration:00:45:02
Chapter 4
Duration:00:32:35
Chapter 5
Duration:00:47:20
Chapter 6
Duration:00:50:09
Chapter 7
Duration:00:49:07
Chapter 8
Duration:00:34:18
Chapter 9
Duration:00:41:06
Chapter 10
Duration:00:35:52
Chapter 11
Duration:01:00:41
Chapter 12
Duration:00:43:46
Chapter 13
Duration:00:51:51
Chapter 14
Duration:00:44:10
Chapter 15
Duration:00:46:34
Chapter 16
Duration:00:52:19
Chapter 17
Duration:00:29:34
Chapter 18
Duration:00:51:24
Chapter 19
Duration:01:02:47
Chapter 20
Duration:00:45:51
Chapter 21
Duration:00:35:05
Chapter 22
Duration:00:32:26
Chapter 23
Duration:00:47:08
Chapter 24
Duration:00:52:55
Chapter 25
Duration:00:49:08
Chapter 26
Duration:00:00:32