Start Telling People
Chris Matthews
At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to early-stage startups as they emerge, grow, and change the world!
***
“If you’re a hardware founder, ‘Start Telling People’ will stop you from screwing up your biggest opportunities to shine.”
Andra Keay
Managing Director of Silicon Valley Robotics,
IEEE Entrepreneurship Vice Chair, 2023
***
"No one wants to read a lecture on marketing theory. That's exactly why we need books like Start Telling People...The book doesn't focus on overnight successes or crash-and-burn failures, but rather on the hard work that goes into building a company day-to-day. If you're a startup founder, read this book."
Megan Lamb
Co-Founder and Senior Partner, Cutline Communications
_______
At some point, every early-stage startup needs to stop being a secret and start telling people. As your company begins to take shape, building fast attention and strong demand become essential - and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused startups.
Key topics include market positioning for new companies and categories, how to balance creativity and data in decision making, mastering product demos, crafting exceptional customer experiences, communications strategy, and much more - all specifically tailored to the realities of early-stage startups.
Matthews' clear, engaging narrative, combined with actionable advice, transforms this book into a unique and relevant resource for early-stage startup founders, investors, and marketers.
Duration - 19h 52m.
Author - Chris Matthews.
Narrator - Chris Matthews.
Published Date - Friday, 13 January 2023.
Location:
United States
Description:
At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to early-stage startups as they emerge, grow, and change the world! *** “If you’re a hardware founder, ‘Start Telling People’ will stop you from screwing up your biggest opportunities to shine.” Andra Keay Managing Director of Silicon Valley Robotics, IEEE Entrepreneurship Vice Chair, 2023 *** "No one wants to read a lecture on marketing theory. That's exactly why we need books like Start Telling People...The book doesn't focus on overnight successes or crash-and-burn failures, but rather on the hard work that goes into building a company day-to-day. If you're a startup founder, read this book." Megan Lamb Co-Founder and Senior Partner, Cutline Communications _______ At some point, every early-stage startup needs to stop being a secret and start telling people. As your company begins to take shape, building fast attention and strong demand become essential - and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused startups. Key topics include market positioning for new companies and categories, how to balance creativity and data in decision making, mastering product demos, crafting exceptional customer experiences, communications strategy, and much more - all specifically tailored to the realities of early-stage startups. Matthews' clear, engaging narrative, combined with actionable advice, transforms this book into a unique and relevant resource for early-stage startup founders, investors, and marketers. Duration - 19h 52m. Author - Chris Matthews. Narrator - Chris Matthews. Published Date - Friday, 13 January 2023.
Language:
English
Opening Credits
Duration:00:14:22
Start Telling People: Introduction
Duration:07:34:43
Chapter 1: Mastering the art & science of startup marketing
Duration:17:10:04
Chapter 2: F=ma
Duration:37:41:07
Chapter 3: Innovative positioning
Duration:31:12:04
Chapter 4: Shaping a startup's success
Duration:17:22:32
Chapter 5: Crafting exceptional customer experiences
Duration:27:20:19
Chapter 6: Form is the function
Duration:33:48:14
Chapter 7: Mastering demos
Duration:28:45:46
Chapter 8: Building foundations
Duration:41:32:54
Chapter 9: Unlocking information
Duration:50:20:16
Chapter 10: Budgeting to win
Duration:15:36:46
Chapter 11: Navigating brand debt
Duration:16:34:59
Chapter 12: Marketing's horizon
Duration:05:10:03
Acknowledgments
Duration:01:24:16
Ending Credits
Duration:00:04:26