The Perfect Pill
Gauri Chaudhari
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task.
The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals.
A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Duration - 11h 29m.
Author - Gauri Chaudhari.
Narrator - Ruby.
Published Date - Thursday, 18 January 2024.
Copyright - © 2023 Gauri Chaudhari ©.
Location:
United States
Description:
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers. Duration - 11h 29m. Author - Gauri Chaudhari. Narrator - Ruby. Published Date - Thursday, 18 January 2024. Copyright - © 2023 Gauri Chaudhari ©.
Language:
English
Opening Credits
Duration:00:08:27
Foreword by ambi parameswaran
Duration:06:00:59
Preface
Duration:10:47:27
Acknowledgements
Duration:01:25:45
It’s different in india
Duration:22:26:18
Brands bring benefits
Duration:26:56:18
Step-1 Know your brand
Duration:30:55:38
Step-2 Define market, segment and target
Duration:51:18:29
Step- 3 Customer insight
Duration:43:45:59
Step- 4 Analyze competition
Duration:38:17:53
Step- 5 BPV and positioning
Duration:39:30:11
Step- 6 Brand personality and articulation
Duration:39:58:12
Step- 7 Brand strategy
Duration:40:56:49
Step- 8 Communication and creative strategy
Duration:44:00:16
Step- 9 Media strategy
Duration:44:10:00
Omnichannel marketing
Duration:41:29:35
Step 10 Brand measurement and expansion
Duration:33:19:13
Ending Credits
Duration:00:02:29