The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business
Rowland Gee
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.
The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.
Duration - 7h 7m.
Author - Rowland Gee.
Narrator - Nartan Rose.
Published Date - Sunday, 22 January 2023.
Copyright - © 2019 Kogan Page ©.
Location:
United States
Description:
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits. Duration - 7h 7m. Author - Rowland Gee. Narrator - Nartan Rose. Published Date - Sunday, 22 January 2023. Copyright - © 2019 Kogan Page ©.
Language:
English
Opening Credits
Duration:00:00:15
Introduction
Duration:00:07:09
Chapter 1 The issues facing the UK retail trade today
Duration:00:30:30
Chapter 2 Analysing and positioning your retail business in the existing market
Duration:00:13:50
Chapter 3 Generating a powerful SWOT analysis for your retail business
Duration:00:12:40
Chapter 4 Planning your retail marketing strategy
Duration:00:12:34
Chapter 5 Building your retail marketing mix
Duration:00:30:24
Chapter 6 Winning in retail - know your market, know your customer
Duration:00:12:35
Chapter 7 Understanding the basic principles of shopping
Duration:00:12:58
Chapter 8 Attracting and retaining customers online, using on-brand content and social media
Duration:00:28:16
Chapter 9 How to kickstart your retail business
Duration:00:15:06
Chapter 10 Generating a results-driven business plan
Duration:00:19:47
Chapter 11 A straightforward guide to sales, stock and profit
Duration:00:27:09
Chapter 12 Selection and management of retail systems and controls
Duration:00:10:55
Chapter 13 Step one to procurement and merchandising: Understand your business and the marketplace you will be entering
Duration:00:13:48
Chapter 14 Efficient buying techniques to make money
Duration:00:29:42
Chapter 15 Controlling and measuring product performance and establishing KPIs
Duration:00:07:34
Chapter 16 Building and maintaining relationships in retail for long-term returns
Duration:00:23:33
Chapter 17 Understanding customers' behaviour and information overload: The need to make the product focused, visually clear and correctly price-positioned
Duration:00:14:49
Chapter 18 Maximizing customer feedback and the visual experience
Duration:00:19:48
Chapter 19 Visual merchandising: Managing space performance, layout and add-on selling to encourage purchases
Duration:00:12:02
Chapter 20 Creating your global signpost through online merchandising
Duration:00:13:58
Chapter 21 Understanding your lease - and how local authorities can benefit you
Duration:00:21:17
Chapter 22 Why good today is not good enough in the current retail trade
Duration:00:26:18
Conclusion
Duration:00:09:37
Ending Credits
Duration:00:00:30