The Revenue Zone
Tom Burton
Nowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a "sales rep free" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a HUGE opportunity?
The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book you will discover:
Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques.
“The Revenue Zone is the modern-day version of Crossing the Chasm. A must read for any sales, marketing or business executive who wants to grow sales and revenue and create a superior buyer experience in today’s B2B world.”
Madison Gonzales-Zraick, Sr. Marketing Manager
Duration - 3h 10m.
Author - Tom Burton.
Narrator - Mike Norgaard.
Published Date - Sunday, 22 January 2023.
Copyright - © 2022 Tom Burton ©.
Location:
United States
Description:
Nowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a "sales rep free" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a HUGE opportunity? The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book you will discover: Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques. “The Revenue Zone is the modern-day version of Crossing the Chasm. A must read for any sales, marketing or business executive who wants to grow sales and revenue and create a superior buyer experience in today’s B2B world.” Madison Gonzales-Zraick, Sr. Marketing Manager Duration - 3h 10m. Author - Tom Burton. Narrator - Mike Norgaard. Published Date - Sunday, 22 January 2023. Copyright - © 2022 Tom Burton ©.
Language:
English
The Revenue Zone - The Ultimate Playbook for The Next Generation of B2B, Sales, Marketing and Predictable Revenue Growth written by Tom Burton, narrated by Mike Norgaard.
Duration:00:00:14
INTRODUCTION
Duration:00:08:58
Chapter 1: A SHIFTING BUSINESS LANDSCAPE
Duration:00:19:18
Chapter 2: WEATHERING THE DISRUPTIVE STORM
Duration:00:22:32
Chapter 3: THE REVENUE ZONE MATRIX
Duration:00:26:41
Chapter 4: YOUR YELLOW BRICK ROAD
Duration:00:23:01
Chapter 5: ONE BRICK AT A TIME: CONSTRUCTING YOUR YELLOW BRICK ROAD
Duration:00:27:38
Chapter 6: THE REVENUE EXPANSION FLYWHEEL
Duration:00:16:56
Chapter 7: THE REVENUE ZONE TECH STACK
Duration:00:20:15
Chapter 8: MOVING FORWARD: YOUR REVENUE ZONE PLAYBOOK
Duration:00:22:53
Connect with TOM BURTON
Duration:00:00:35
ADDITIONAL RESOURCES
Duration:00:00:19
The Revenue Zone - The Ultimate Playbook for The Next Generation of B2B, Sales, Marketing and Predictable Revenue Growth written by Tom Burton, narrated by Mike Norgaard. Copyright and production copyright by Tom Burton and Revenue Zone Media. The End
Duration:00:00:59