Transformational Selling
Bryn Thompson
Only those that adapt will thrive in the New World of selling
B2B sales has evolved from a product-focused transactional approach to a consultative one placing emphasis on asking the right questions, understanding the customer’s needs, identifying their issues and pitching the right solution to solve them.
The challenge with the consultative approach is that it’s based on the assumption that customers know what their problems are and how to solve them. The Transformational Seller does not make this assumption, and that’s the crucial difference.
The New World requires a more advanced form of consultative selling; a ‘super-consultative’ approach. This is Transformational Selling.
Selling in the New World. The rise of the Transformational Seller.
Drawing on the authors’ combined experience of over 60 years working with thousands of sales people across the globe, Transformational Selling contains the essential tools you need to navigate the challenges to empower you to become a truly transformational seller.
'I love this book. New ideas. Beautifully written. Want to sell more? Read this!' ANDY BOUNDS
'Transformational Selling is the best book I’ve ever read about sales.' JEM DUDUCU, Director of Secret Codex Ltd
Duration - 8h 4m.
Author - Bryn Thompson.
Narrator - Adrian Hobart.
Published Date - Monday, 09 January 2023.
Copyright - © 2023 New World Selling ©.
Location:
United States
Description:
Only those that adapt will thrive in the New World of selling B2B sales has evolved from a product-focused transactional approach to a consultative one placing emphasis on asking the right questions, understanding the customer’s needs, identifying their issues and pitching the right solution to solve them. The challenge with the consultative approach is that it’s based on the assumption that customers know what their problems are and how to solve them. The Transformational Seller does not make this assumption, and that’s the crucial difference. The New World requires a more advanced form of consultative selling; a ‘super-consultative’ approach. This is Transformational Selling. Selling in the New World. The rise of the Transformational Seller. Drawing on the authors’ combined experience of over 60 years working with thousands of sales people across the globe, Transformational Selling contains the essential tools you need to navigate the challenges to empower you to become a truly transformational seller. 'I love this book. New ideas. Beautifully written. Want to sell more? Read this!' ANDY BOUNDS 'Transformational Selling is the best book I’ve ever read about sales.' JEM DUDUCU, Director of Secret Codex Ltd Duration - 8h 4m. Author - Bryn Thompson. Narrator - Adrian Hobart. Published Date - Monday, 09 January 2023. Copyright - © 2023 New World Selling ©.
Language:
English
Opening Credits
Duration:00:00:15
001 transformational selling thompson lowndes foreword
Duration:00:05:08
002 transformational selling thompson lowndes authors
Duration:00:02:29
003 transformational selling thompson lowndes introduction
Duration:00:14:30
004 transformational selling thompson lowndes ch001
Duration:00:19:42
005 transformational selling thompson lowndes ch002
Duration:00:37:05
006 transformational selling thompson lowndes ch003
Duration:00:35:02
007 transformational selling thompson lowndes ch004
Duration:00:28:58
008 transformational selling thompson lowndes ch005
Duration:00:22:59
009 transformational selling thompson lowndes ch006
Duration:00:26:52
010 transformational selling thompson lowndes ch007
Duration:00:36:55
011 transformational selling thompson lowndes ch008
Duration:00:34:15
012 transformational selling thompson lowndes ch009
Duration:00:34:37
013 transformational selling thompson lowndes ch010
Duration:00:30:11
014 transformational selling thompson lowndes ch011
Duration:00:24:32
015 transformational selling thompson lowndes ch012
Duration:00:36:23
016 transformational selling thompson lowndes ch013
Duration:00:40:27
017 transformational selling thompson lowndes ch014
Duration:00:36:31
018 transformational selling thompson lowndes summary
Duration:00:07:30
019 transformational selling thompson lowndes appendix a
Duration:00:02:11
020 transformational selling thompson lowndes appendix b
Duration:00:02:09
021 transformational selling thompson lowndes afterword
Duration:00:05:03
Ending Credits
Duration:00:00:17