Unleash Different
Rich Donovan
If you discovered a new market comprising 53% of the world’s population, would you act to invest in it?
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market.
Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market.
Business managers will come to understand
Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.
Author - Rich Donovan.
Narrator - Braden Wright.
Published Date - Sunday, 14 January 2024.
Copyright - © 2018 Rich Donovan ©.
Location:
United States
Description:
If you discovered a new market comprising 53% of the world’s population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market. Business managers will come to understand Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it. Author - Rich Donovan. Narrator - Braden Wright. Published Date - Sunday, 14 January 2024. Copyright - © 2018 Rich Donovan ©.
Language:
English
Chapter 1
Duration:00:00:54
Chapter 2
Duration:00:12:10
Chapter 3
Duration:00:05:30
Chapter 4
Duration:00:13:13
Chapter 5
Duration:00:07:02
Chapter 6
Duration:00:16:43
Chapter 7
Duration:00:19:01
Chapter 8
Duration:00:28:44
Chapter 9
Duration:00:16:44
Chapter 10
Duration:00:19:51
Chapter 11
Duration:00:13:29
Chapter 12
Duration:00:19:11
Chapter 13
Duration:00:21:18
Chapter 14
Duration:00:10:47
Chapter 15
Duration:00:11:00
Chapter 16
Duration:00:21:44
Chapter 17
Duration:00:27:51
Chapter 18
Duration:00:18:30
Chapter 19
Duration:00:25:34
Chapter 20
Duration:00:10:24
Chapter 21
Duration:00:31:48
Chapter 22
Duration:00:22:45
Chapter 23
Duration:00:31:36
Chapter 24
Duration:00:10:41
Chapter 25
Duration:00:37:41
Chapter 26
Duration:00:20:54
Chapter 27
Duration:00:18:53
Chapter 28
Duration:00:07:13
Chapter 29
Duration:00:13:03
Chapter 30
Duration:00:01:55
Chapter 31
Duration:00:01:19