The Dental Marketer

‍ Guest: Michelle Jorgensen Practice Name: Total Care Dental and Wellness Check out Michelle's Media: Practice Website: https://www.totalcaredental.com/ Living Well with Dr. Michelle Website: https://livingwellwithdrmichelle.com/ Instagram: https://www.instagram.com/livingwellwithdrmichelle/ ‍ Other Mentions and Links: ‍ Tools/Resources: IAOMT - The International Academy of Oral Medicine and Toxicology‍ Companies/Brands: UPSDelta DentalMetLifeNuCalm‍ Terms: IVF - In Vitro FertilizationChlorella‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ What You'll Learn in This Episode: Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guest, Dr. Michelle Jorgensen. Michelle, how's it Michelle: going? Great. Thanks for having me today. Michael: No, thank you so much for coming on and being part of the podcast. If you don't want me asking, tell us a little bit about your past, your present, how'd you get to where you are Michelle: today? Yeah, so mine's definitely an interesting story and I know you shared with me, you know, largely part of your audience are people who are starting out and I was a lot like them, you know, I was a lot like all of the, all of you who are listening right now. My father is actually a dentist. So I was an associate for four years in a practice where I learned a lot, but I wasn't a very good associate and that I really like to be in charge and I like to call the shots and I like to, you know, do my own thing. And so. Uh, my father and I actually started a new practice together and all we had were a few patients that came from my associateship. So it was definitely, uh, um, you know, starting from ground zero and, and building it up from there with two practitioners. So we started building and our focus was really on extreme care. That was, this was in the early two thousands and, uh, the kind of the spa dentistry and all those things were really the focus. And the practice group, it grew well and it grew quickly and people liked what we were doing. And thing was, things were great. You know, I, I just thought I would probably practice like that for my forever. My father's still practicing in his seventies. And unfortunately, that's not what happened for me. So at about eight years or so in, I started getting really sick. And I didn't know what it was and I had, uh, really, I started looking for answers everywhere, everywhere, you know, doctors, chiropractors, MRIs, physical therapists, you know, I just went everywhere and my big ones, really, that was it. we're, uh, career ending, potentially, is my memory. I literally couldn't remember a patient's name from room to room. Didn't know why. I've always had a really good memory. And the second one was numbness. I had such numbness in my hands, I was actually not able to even change my burrs anymore. So I didn't have the dexterity to even push the back of the handpiece and pop a burr out. I'd have to hand my handpiece to my assistant. She would change the burr out. And then I thought, Maybe I shouldn't be doing dentistry. You know, if I...

‍ In this episode of Monday Morning Marketing, we're diving into the power of reputation management with our guest, Steven Jensen, from Dental Intelligence. Steven breaks down the intricacies of building trust and shares practical ways to ensure an excellent customer journey. In an increasingly digitalized world, offering a streamlined and efficient patient experience can make all the difference. Join us as we discuss the significance of trust throughout every point of interaction and learn key strategies to optimize your operations for increased patient satisfaction and positive online reviews. The insights waiting for you in this episode may transform your approach to reputation management, so tune into the episode now! ‍ What you'll learn in this episode: ‍ You can reach out to Steven Jensen here: Website: https://www.dentalintel.com/ Email: sjensen@dentalintel.com ‍ Mentions and Links: Software: Open DentalDentrixEaglesoftCommunities: BeRealProducts: iPad‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Steven. So talk to us about reputation management. How can we utilize this or what advice or suggestions or methods can you give us that will actually help us attract new patients through reputation management? Steven: Yeah, I think that's it. That's such a good question. I want to start by setting the stage with a concept or a principle that I believe in wholeheartedly. So the phrase goes like this. My, my, I grew up with my dad always telling me this. He said, Stephen, trust is earned in drops and lost in buckets. I'm going to say that again. Trust is earned in drops. And lost in buckets. So as we consider, you know, our reputation management and getting people to put reviews online, like you have to step back and realize that before that review ever happens, there were drops and drops and drops and drops of moments, right? That that person has had with our business and our team members that led up to the point where they were like, okay, cool. you have invested enough in our relationship bucket, I guess, so to speak, where we're actually going to give that review. So I thought. Kind of something I thought would be worthwhile talking through today where what are some tactical ways or some tactical things you can do to make some of those moments consistently in the business, right? Like, how can we make it so there are repeatable good drops that are happening that we're investing in that bucket? Avoid those moments where we're losing, you know, losing trust. And then also kind of at the very end, like how can we, how can we ask for those reviews, obviously. So here's the first thing that came to my mind. So a couple of weeks ago, I went to go see a doctor. So not dentistry. I went to like just my medical doctor and I haven't been in like seven years. I'm in my mid thirties. And my wife's been on me like, hey, like you need to get a checkup. And I'm like, I know, like I go to the dentist, but I don't go to the doctor. So I go, and it's been a long time, like the last time I went to the doctor, I remember sitting in the lobby, and I would fill out the paper forms, and then I would wait, and it seems like it was always like 15 20 minutes, so like, I blocked out almost 2 hours of my day, of work day, to go and see the doctor. Because I thought that's how long it would take, like it always took forever. So, like, I was so surprised because when I walked in, they're like, hey, like, Steve, welcome. And, um, they're like, hey, to get you checked in, we're just going to send you a text message, and you're going to fill out your forms, and then we'll have you go back and see the doctor. So I was like, okay, cool, this is going to...

https://us02web.zoom.us/webinar/register/WN_0rbNohCiRHO18qnwGUE6Hg#/registration ‍ Guest: Paul Etchison Business Name: Dental Practice Heroes Check out Paul's Media: Website: https://dentalpracticeheroes.com/ Dental Practice Heroes Podcast: https://podcasts.apple.com/us/podcast/the-dental-practice-heroes-podcast/id1315253777 DPH OmniPractice Total Team Success Program: https://www.dentalpracticeheroes.com/offers/925o3Jgr/checkout Other DPH Courses: https://dph.mykajabi.com/ ‍ Other Mentions and Links: ‍ Companies/Software: KajabiTrainualTrader Joe'sUdemy Leadership Course ‍ People/Communities: Amy C. Edmondson - Harvard University‍ Podcast Episodes: 300: DR. PAUL ETCHISON | NELSON RIDGE FAMILY DENTALMMM [INTERNAL MARKETING] SMALL DETAILS THAT MAKE A BIG DIFFERENCE IN TEAM COMMUNICATION"WHAT IS 1 THING YOU WISH YOU KNEW BEFORE YOU OPENED YOUR START-UP/ ACQUISITION?"455: DR. PAUL ETCHISON | ACHIEVING PEACE OF MIND: EMBRACING DELEGATION FOR A HARMONIOUS DENTAL TEAM‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ What You'll Learn in This Episode: Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guest, Dr. Paul Etcheson. How's it going, Paul? Paul: Hey, it's going good, man. How you doing? Michael: Doing pretty good, man. You're, uh, this is, you've been on Monday Morning Marketing episodes and then we've also dived deep when you had your practice, right? Yeah, yeah. So, right now, remind me, how long has it been since you've... Been in Paul: practice ownership. So I have been in practice ownership since 2012 and in 2018, we expanded from five to 11 ops and then 2020 in December, that's when I partnered up with a DSO. I'm just wrapping up my third, my three year contract. It's over. And then I'm free, but I mean, the thing is I'm not leaving. I'm not planning on leaving. So that's pretty irrelevant when I think about it. But yeah, that's, that's the whole like short, brief summary of it. Michael: Yeah. Why aren't you Paul: leaving? Cause I like it. when, when I partnered up, I was like, man, I got to get out of here. I got to find something else to do. Maybe I'll be a fireman. I don't know. And through this whole process in the past three years, man, it's, uh, I've really just realized how much I do like being part of the team now. I don't like being there five days a week. I'm there about six days a month and I have a team that runs everything, but I'm just like the visionary. I'm the, I'm out of the noise. I'm out of the day to day. And I do get to do like my. Ortho, I do band and bracket on kids. I still like doing that, but I've had like I had one period where I took like five weeks off and it wasn't supposed to be five weeks. I got COVID right at the end of a three week vacation and I didn't like it and it was like, wow, like I feel really drained. I feel like I need to leave the house. I feel like I need a reason to go somewhere. I mean, I was going to, I was going grocery shopping when we just went grocery shopping just to go somewhere, you know? Yeah. I was like, well, this bread, this bread...

https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ In this week's episode, we're back with the direct mail genius, Aaron Boone, to unveil even more secrets from our upcoming course on targeted and effective direct mail marketing. With another sneak peek into the heart of the course, Aaron is giving you valuable insights on targeting strategies, neighborhood selection, and leveraging patient data for precision in your direct mail campaigns. Join us as Aaron delves into the intricacies of overcoming geographical barriers, sequencing mailings for maximum impact, and the strategic benefits of zoning in on specific areas. Plus, we explore the world of specialized mailings, understanding their potential and navigating the limitations of purchasing specialized lists. Whether you're a seasoned marketer or just starting, this episode promises to be a treasure trove of actionable strategies to elevate your direct mail game! ‍ You can reach out to Aaron Boone here: Website: https://mvpmailhouse.com/ Email: info@mvpmailhouse.com Free Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/ ‍ Mentions and Links: Useful Terms: ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Aaron: Okay, guys, here we go. So I take direct mail and I break it up into a few different segments and what we're going to do on this course is we're going to talk through on this first course here, about how to target, where to target, which homes do you mail to? And in subsequent courses, we will go into the actual design itself, what offers work best, what messaging colors, Size of card, all those kind of things, and then eventually into the tracking and matchback audit, so you have 100 percent ROI in your direct mail. But let's start with the first one. Where, what audience, who responds to direct mail, all of those good things. So, I'm sharing here on my screen some of our proprietary software. Yes, this is a behind the scene look, so you can kind of see some of the software that we've built. To be able to better target homes for our offices now as a quick frame of reference here as i've worked with offices all across the country One of my favorite things to look at is actual patient data now follow me on this There's grand openings that obviously don't have any patients So you don't know where people are going to come from But one of the easiest ways to get your arms around a practice right off the bat to know where to mail Is by looking at your existing patients? Where do they mail? So I've built software, what I call a heat map, to be able to better target your hottest neighborhoods. Where I've found, over a hundred million plus cards I've mailed, where I've found my best results, I know it sounds really simple, but it's targeting the neighbors in the neighborhoods of your existing patients. Where do they live? Being able to target their neighbors. Now, let's talk about this a little bit. So you see here on my screen, this is just a little demo account here. Uh, you look outside here and I kinda put some radius rings just to give you an idea. Now most people have heard, oh, you want to target your patients within three to five miles. Now, there is some truth to that, actually a lot of truth, but here's the problem. When people do direct mail or even digital marketing, What they do is they draw a big circle around their office, just like you see here on my screen, and they mail to all those homes. The problem is, especially when you get into more densely populated areas, uh, suburban areas, there's a lot of homes, and it's going to cost you a lot of money to hit all those. And the other problem is, many of them won't respond. There's...

Today's episode is proudly sponsored by Darkhorse Tech, your go-to Dental-driven IT solutions company! ‍‍ ‍ Picture this: You're running a dental practice, and your patients' trust and data are your top priority. Enter Darkhorse Tech, the guardians of your patients' information, the solution to your IT headaches, and the force behind your seamless tech integrations. Your practice deserves the best, and Darkhorse Tech delivers. Click this link for an exclusive offer: https://thedentalmarketer.lpages.co/darkhorse-deal/https://thedentalmarketer.lpages.co/darkorse-black-friday-deal/ ‍ Guest: Reuben Kamp Business Name: Darkhorse Tech Check out Reuben's Media: Website: https://www.darkhorsetech.com/ Facebook: https://www.facebook.com/DarkhorseTech Instagram: https://www.instagram.com/darkhorsetech/ Email: admin@darkhorsetech.com ‍ Other Mentions and Links: ‍ Companies/Software: BencoOpen DentalMicrosoft AzureFlexMangoDentrix AscendEaglesoftCareStackOryxArchyDEXISCarestream‍ Useful Terms: ‍ People/Communities: ‍Dentistry Dentistry Uncensored with Howard Farran‍Dental Town‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guests. Beloved person. Everybody adores him. Ruben Camp. How's Reuben: it going, man? You know how hard it is to be beloved and an IT guy at the same time. So, I'm doing great. Thanks, Michael. I've been doing this 11 years and just happy to be talking to you today. Michael: No, man. We appreciate it. We appreciate everything you're doing. I know you guys have, um, done a lot for the dental community, also startup community as well. Just practices in general. Um, at the same time, this is not your first episode with us. You've been with us, you've guided us through some processes. And at the same time, we're going to answer some of the most major questions today. But before we do that, if you can kind of give us a gist or a rundown, been doing this for Reuben: 11 years. That's right. Well, this is in Dark Horse. Um, Dark Horse is something that I started. It was, it was just me, you know, back in 2012. And, uh, we we've grown throughout the years. We got about 65 employees, about 1000 clients, uh, that are in the dental space. That's pretty much all we focus on is dental. So, uh, how I got into that is I used to be a Benco technician. So I used to do corporate it for, you know, the bad guys and, uh, you know, they really love selling birds and bibs and all that stuff. But it was kind of an afterthought. So I really wanted to. Um, you know, start a company where service was the, uh, the main forward, not selling consumables. So, Mm-Hmm. Uh, other Interesting. My dad was a dentist. That's how I got into this industry. I think everyone has a really interesting path about how you found dental. I know you do Michael as well. Right? We all kind of get dragged in somehow. Yeah. Um, you know, went to school, uh, at Chapel Hill to, to be a dentist and decided I didn't wanna do that. So, uh, yeah. Benco dark horse. Here we are....

https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ In this week's Monday Morning Marketing episode, we're thrilled to welcome back Aaron Boone, the marketing maestro from MVP Mailhouse. Today, Aaron is pulling back the curtain on an upcoming course segment, offering an exclusive sneak peek into the world of direct mail tips and strategies. Join us as we delve into the art of showcasing your brand effectively through postcards, exploring the secrets to attracting precisely the patients you desire. Aaron shares insights on selecting the best images, crafting compelling offers, and optimizing headers for maximum impact in your location. Wondering which postcard style delivers the best bang for your buck? Aaron breaks it down. Plus, he sheds light on the importance of tracking the average new patient value over the first year and reveals ingenious ways to create urgency without a firm expiration date on your offers. Listen today for a glimpse into our upcoming course and lesson on elevating your outreach game! ‍ You can reach out to Aaron Boone here: Website: https://mvpmailhouse.com/ Email: info@mvpmailhouse.com Free Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Aaron: Hello. Hello. Thanks for joining me for another course. So, all right, this one is pretty excited and it's a common question that comes up a lot. Once again, my name is Aaron Boone with MVP Mailhouse. And today, for this particular segment, we are going to talk about designs. What works, what doesn't, what even down to the size of card. Let's talk through a number of things. These are common questions that a lot of people have. And then, um, kind of the elephant in the room, I think, when it comes to direct mail. A lot of people think, like, they have to give away the farm, so to speak, in offers. So, we're going to talk about offers, what works, what doesn't, and uh, let's go from there. So, here on our website, I'm just going to go in, just so you guys have some visuals, you don't have to just stare at me, you can look at a few different designs. There's a few elements of every design that we want to focus on. So, granted, what I put here on the website are definitely more of our generic stuff. And then from here, we customize each one of our designs. I think that is the first thing, right there. Is, you need to be able to, hopefully you guys have already worked your brand. Like, what is your message? Are you a low priced leader? Which is okay if you are, Or are you a high end boutique place doing Botox and other things? I think it's really important to identify, your strengths are. So my number one suggestion for your direct mail piece, when you design it, is play to your strengths. I know it sounds really simple, but play to your strengths and your design. and as I kind of talk through that, I'm going to say there's different ways to illustrate that. So I've done, I've tracked all different types of mailings. You know, millions of mailings across the country. From trifold, bigger brochures where you really get into some big case type dentistry. to small little handout cards that are mailed. to large oversized postcards. Here's what I recommend. I have found over, over my time, now it can vary by area for sure in my case, but I feel the best bang for your buck is a 6 inch by 11 inch postcard. That's what I recommend. Why? Well, a couple reasons. When you get the mail, here's a standard envelope that you would typically get, right? In the mailbox, there's bills, there's other things. Well, the nice thing about this size is it's just a little bit longer. So it stands out in the...

Today I want to tell you about our sponsor for this episode, Olsen Dental Chairs!‍ ‍ Imagine you're a dentist and you spend your whole day around the chair... Well, Olsen has over 40 years of experience in making those long hours as comfortable as possible for both the dentist and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs! Click this link and mention this episode for a limited time FREE installation with your purchase! ‍ ‍ Guest: Camila Regis Business Name: Olsen Check out Camila's Media: Website: https://olsenna.com/ ‍ ‍ Other Mentions and Links: Oscar Wilde Bert Decker - 3 Second Rule ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guests, Camila Regis. Camila, how's it going? I'm Camila: doing great today, Michael. And what about you? Michael: I'm doing pretty good. Thanks for asking. If you don't mind letting our listeners know where are you located Camila: right now? I'm located at the South of Brazil right now in a city called Bailosa, where is the headquarter of Olsen, uh, USA. Dental equipment. Michael: Nice. So all the way in Brazil, which is only according to PST time, California time, four hours different. So that's pretty awesome. But if you can tell us a little bit about your past, your present, how'd you get to where you are today? Camila: So, um, I was always in love with different cultures when I was a little kid, um, my biggest dream was to be a dentist. I'm not a dentist nowadays, but I work with that. I work with dental equipments. So since I was always interested on different cultures, I try it and I directed the lead of my, um, career to something I could be able to work with different cultures and different countries. So, I am here today, working, uh, with this project of expanding Olsen that comes from Brazil to all of the world. we are over a hundred countries. And I am the responsible, uh, of the team that is, doing all of that. Michael: Nice. So in charge of like, the growth area. So you don't mind me asking, why did you always want to be a dentist? Camila: I don't know. I think it was, um, when I was a little kid, I had, um, some problems in my teeth. I usually go to, to the dentist and. This guy was so nice to me, and it was such a nice environment, and I can't remember, like... Every week going there and being familiar with everything. So I was kind of amused with that profession. And I was like, Oh, I want to be that. I want to be a dentist. Michael: Okay. So it was also like, the main thing was the pain point kind of thing, right? You were experiencing a problem and you saw how they fixed it really quick. Yeah, exactly. Okay. Interesting. Awesome. So let's dive into this. And for those listening on audio only in the podcast, you can scroll down in the show notes and look out on our YouTube channel. But this is going to be a presentation that Camila has, kind of like a webinar. And what we're going to...

https://thedentalmarketer.lpages.co/dental-membership-direct/ ‍ In this week's Monday Morning Marketing episode, we welcome back a familiar face, Dr. Chris Phelps, the visionary founder of Dental Membership Direct. Join us as we delve into the intricacies of Membership Plans and explore innovative strategies to enhance their performance, particularly through the powerful tool of local live events. Dr. Phelps guides us through understanding the mindset of potential patients grappling with the "I don't have insurance, so I can't go to the dentist" dilemma. Discover how to open doors to hosting impactful live events that effectively promote your membership plan, and learn the art of attracting more members through engaging educational experiences. From crafting compelling brochures for your live events to striking the right balance between promotional and educational content, this episode is the perfect guide to maximizing the potential of your membership plan! Dive in this week for actionable tips that will spread the awareness of your membership plan! ‍ You can reach out to Dr. Chris Phelps here: Website: https://www.dentalmembershipdirect.com Email: chris@drphelpshelps.com ‍ Other Mentions and Links: AT&T Napa Valley Wine ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Chris, so talk to us about membership plans. Tell me one or a couple methods or suggestions that will help us with maneuvering and growing and guiding us with membership plans. Chris: Well, the first thing to recognize is who is this really for, right? And for me, I kind of developed my membership plan years ago, uh, uh, when I noticed, like, when my parents retired from working for AT& T for 44 years, my dad worked there, and 34 years my mom worked there. And the first thing they lost was their dental insurance policy, They got to keep their medical, but dental went out the door. And so, for the first time, they found themselves without insurance, and of course, didn't quite know what to do. Much like many of their colleagues, uh, that they worked with. Now, of course, lucky for them, they had the best dental insurance policy ever. You know, me, who is now out of school. But outside of that, it definitely got me thinking. I was like, huh, how many others are in that situation? And when I got an opportunity to do a educational seminar on site at this active independent living and retirement community, I realized that my parents weren't alone. fact, uh, most of the folks over the age of 65 today are in that boat, And through whatever reason, I've decided that they, they, uh, had lost their dental insurance policy that they had. Forever that their employer supplemented. And so it kind of was interesting, you know, talking to these folks. I noticed, you know, I asked a simple question. I'd like a room of 60 people and I said, ask them. I was like, well, how many of you have been to the dentist for any reason in last year? I don't really care for what, but you've been to the office and, uh, only 60 raise their hand. I was like, oof, that ain't good. Well, how many of you have dental insurance? And of course, the 10 who'd been to the dentist raised their hand. Uh huh. Now it's clicking in my head. I'm like, all right, how many of you would have gone, had you had insurance? And the other 50 raised their hand, and I was like, There it is, right? So instantly, our, my target market just told me this barrier keeping them from coming to see any dentist, right? Much less me. So I knew I needed some kind of solution for that problem because our culture, it's so ingrained in us that you have to have insurance to go to see any doctor, So when we don't have it, we feel like we...

https://thedentalmarketer.lpages.co/darkhorse-deal/‍ ‍ Guest: Brady Frank Business Name: Freedom Dental Partners Check out Brady's Media: Website: https://freedomdentalpartners.com/ Email: brady@freedomdentalpartners.com Dr. Frank's Book DDSO Strategies: https://www.ddsostrategiesbook.com/ddso-book Dr. Frank's Free Real Estate Valuation: https://freedomdentalpartners.com/re ‍ Other Mentions and Links: Marquette University Rick Workman Heartland Dental Pacific Dental Services Aspen Dental REIT - Real Estate Investment Trust Rick Kushner Comfort Dental T. Harv Eker Escrow RE/MAX Blockbuster Fixer Upper - Chip and Joanna Gaines BRRRR (Buy, Rehab, Rent, Refinance, Repeat) Bank of America Costco ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: This is the dental marketer the podcast where we teach you how to effectively market and grow your dental practice My name is michael arias and my mission is to help you the practice owner attract new patients immediately And effectively market and grow your business so you can become the go to dental practice in your community Now, what is one of the best ways to grow wealth in the dental industry? Well, The answer, my friends, may surprise you. And we've got just the expert to break it all down for us. We're sitting down with Dr. Brady Frank, a third generation dentist who has not only carved out a successful career in dentistry, but has also ventured into the world of entrepreneurship. Invention and thought leadership. Now, Brady's journey is one filled with hard earned wisdom and expertise in various facets of the dental industry. So in this episode, we'll be exploring some key points that could revolutionize your understanding of wealth growth in the dental field. So grab a notepad because you won't want to miss this. First up, what we're going to be talking about is why it's often best to partner with other dentists and entrepreneurs, and Brady will shed light. On the advantages of opportunities that come with collaboration. Next we'll explore what makes a dental practice ready to sell at a profit. Now this is vital information for anyone looking to maximize their returns in the industry. And then we'll delve into the current landscape of real estate and how it affects the dental industry. Real estate is a crucial component of any dental practice and understanding the market dynamics. Is key. And then we're also going to learn how to maximize your return on investment when purchasing a practice space and Brady will share strategies to make your investment work smarter, not harder. And then finally, we'll discuss the cost to benefit mindset and how to spot a good deal in the dental industry. This financial perspective is essential for anyone aiming to achieve financial success. And Brady's extensive knowledge and experience in the dental industry, entrepreneurship, and real estate make him the perfect guide Through these topics. mean, He's not only a successful practitioner, but also a mentor and author, and he has co founded...

‍ ‍ In this week's Monday Morning Marketing episode, I'm joined by former NFL player turned dental direct mail expert, Aaron Boone! Aaron has over 12 years pioneering new technology and methods for improving direct mail response exclusively in the dental industry. He and his team have mailed and tracked the results of over 100 million mailings for offices all across the country. In this episode, he shares the current state of direct mail in the dental industry and his secrets to minimize risk and maximize results. If you want to grow your practice and are currently doing direct mail, have done it in the past or are even considering doing direct mail in the future, this is a must watch episode filled with GREAT advice and strategy for any office. Dive into this episode for Aaron's best tips and tricks you may be missing with direct mail! ‍ You can reach out to Aaron Boone here: Website: https://mvpmailhouse.com/ Email: info@mvpmailhouse.com Free Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/ ‍ Other Mentions and Links: Rolls-Royce Pimp My Ride ‍ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Aaron. So talk to us about direct mailers. How can we utilize this or what advice, suggestions or methods can you give us that will actually help us attract new patients with this? What is the current state of it? Aaron: Great. Well, no, thanks for having me on and to address this. So, my name is Aaron Boone. I'm founder of MVP Mailhouse and this is all I do all day, every day is direct mail for dental practices. So if you're going to ask someone what the current state of direct mail is, uh, good thing asking me, I don't do websites. I don't do digital marketing. I do direct mail for dentists all across the country. So, you know, it is interesting that you said that. What is the current state? You know, if anyone has ever asked. Hey, how's direct mail do for your office? You're going to get some mixed results, right? Some people are going to say good. Some people are going to say not good. it's actually one of my favorite questions when offices reach out to me. I ask him, have you ever done direct mail? Yes or no? Yes. Uh, yeah, but I'm not sure how well it did or it didn't work for me. One of my next favorite questions is, what didn't work? What part of it? And for direct mail to work, you kind of need to break it down. That's like me asking, hey, uh, that root canal you did didn't work. Well, what part of it? There's so many prep phases and finish phases and all that stuff, right? So with direct mail, you know, there's there's a lot of different components of it And I know I don't have great lighting and different things like that But if you can control the variables just like if you're doing a root canal Just like if you're placing a crown you're going to have best results and best long term results so if I were to break them down, I guess to kind of answer that question to control the variables Number one is the design What are you sending out there? Number two, the areas that you target and when you target them and how you target them, how often, et cetera. There's a science behind all of this. Um, and there's a lot of data that we've tracked over the years, hundreds of millions of cards for dentists, and we've tracked every call. And that's the, the third component is how you're tracking. Are you putting phone numbers on? Are you actually doing an audit on the back end where you match who came in and really knowing which ones came from the postcard? Okay, and then the fourth phase is making adjustments, refinement, because what works for your office might not work for your friend the next town over or the next...

Pediatric Dental Marketing Coursehttps://pediatricdentalmarketingcourse.com/‍ ‍ Guest: David Maloley Business Name: Relentless Dentist Check out David's Media: Website: https://relentlessdentist.com/ David's Podcast: https://relentlessdentist.com/podcasts/ Reveal the Hidden Potential In Your Practice! https://app.tryinterface.io/s/64c79b5f-a27b-41b8-b3a0-ea9dfe3eeedf ‍ ‍ Other Mentions and Links: Voices of Dentistry David's Past Episode: 198 HGTV Buc-ee's In-N-Out Burger Kois Center Peter Drucker Deion Sanders Minal Sampat Canva ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: This is the Dental Marketer, the podcast where we teach you how to effectively market and grow your dental practice. And my name is Michael Adias, and my mission is to help you, the practice owner, attract new patients immediately, and effectively market and grow your business, so you can become the go to dental practice in your community. Now, today we're tackling a challenge. That you faced at one point or another, and that's how to build a thriving team culture when not everyone seems to be on board and joining us is a seasoned expert, second time guest, Dr. David Maloli. David was on episode 198, The Relentless Dentist, and in that episode, I'm going to put a link to it in the show notes below. Or you can go on the website and just search up episode 198. And in that episode, he talks about why having clarity is everything when starting a practice. The tough times you will face when you own a practice that you absolutely cannot avoid. And how to become a better leader for your team. And so that's what we discussed in that episode on 198. But in this episode, we dive miles deeper into a couple things. Specifically, a lot of those things that we talked about, but much, much deeper. For example, We discuss breaking down top notch teams. So have you ever wondered what it takes for a regular group of people, and what do you have to do to turn them into a supercharged team? Well, That's what we dive deep into in this episode. Into what pushes teams to the top. And lights that motivational fire under them. Then we also discussed the flip side of traditional leadership. And so we're going to chat about why the old school bossing around leadership might not be cutting it. We're diving into ways to lead that boost and inspire and not just boss around. Then we also talk about making your patient experience share worthy. So Dave's got the lowdown on crafting a patient experience that's so awesome, folks can't help but tell their friends about it. So get ready to learn how to make your patients your biggest fans. And then we're also talking about balancing self managing and guided team members. some teams they're a mix, right? Some people love their freedom, while others need a road map. And we're gonna chat about handling both kinds of team members, and letting everyone shine in their own way. And then, we'll discuss ditching the everything's urgent mindset. And Dave's got tips. to help you shake off that...

Get a Free Marketing Assessment with Gargle here! ‍ ‍ In this week's Monday Morning Marketing episode, we're joined by Shawn Rowbotham from DentalMarketing.net to explore how to effectively use direct mailers and postcards to attract new patients to your practice. Get ready for some eye-opening insights as we delve into surprising research that reveals how even younger generations are increasingly drawn to the power of direct mail. Discover why a pristine 5-star rating might not be the perfect fit for your practice, and learn how to strategically bolster your online presence to up the impact of your direct mail marketing efforts. Plus, we'll dissect the crucial "how" behind prospective patients' search for dental practices and reveal actionable strategies to capitalize on this evolving landscape. ‍ Tune into this episode with Shawn for the best up-to-date practices on direct mail marketing! ‍ You can reach out to Shawn Rowbotham here: Website: https://www.dentalmarketing.net/ Phone: 435-503-1725 Feature Comparison for Direct Mail Companies: https://www.dentalmarketing.net/all-inclusive-pricing/ ‍ Other Mentions and Links: Google My Business ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Sean. So talk to us about direct mailers and postcards. How can we utilize this or what advice suggestions or methods can you give us that will help actually attract new patients through direct mailers and postcards? Shawn: Well, I think one of the things that, you'd want to start with is that people often have a tendency to think that. they can just mail postcards and, uh, get something in the mail, and then the patients are just gonna come in droves, and the phone's gonna ring off the hook. it doesn't work quite like that. It's, uh, probably, in many ways, similar to... Dentistry and when a patient actually, provides like a really simple, explanation of what they, you know, think that you're going to do for them. And you, on the other hand, know that there's a million little steps that have to go exactly right, or things don't work out well. For instance, if may say that they need a root canal. And so they're saying, okay, so you're just going to, you know, put a new, new tooth on top of that, you know, a crown on top of that, and it'll be all set in. And though that's accurate, you know, as a dentist, that there's a million other steps that actually occur and they have to be done very precisely and very accurately, or that's not going to work out very well at all. And unfortunately, direct mail is the same way. And a lot of people think that all I need to do is go ahead and, you know, make up a pretty card and send it in the mail and things are gonna go great. There's a lot more to it than that, especially nowadays. the other thing that I think is, uh, which I'll share with you a little bit more about that, but I think the other thing that's really valuable for people to appreciate and understand is that, a lot of people look at direct mail and they think of it as kind of a really old methodology. They think, you know, some people are even think like, uh. who even does direct mail still? Who, who still mails postcards for goodness sake? In a world of digital and, you know, email and, uh, you know, text marketing and every other kind of digital marketing and such, the challenge is, is digital marketing has become so popular that it has overwhelmed everyone. Every one of us get All kinds of, you know, solicited unsolicited texts. We get all kinds of emails. We, you know, pay no attention to, and ironically enough, the people who are most efficient at getting through that and spend the least amount of time focused on them is the younger...

https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍ ‍ Guest: Michael Sonick Business Name: Michael Sonick Check out Michael's Media: Website: https://www.michaelsonick.com/ Michael's Book - Treating People Not Patients: https://a.co/d/gsHKkx3 Email: mike@sonickdmd.com Phone: 203-209-7029 Free Course Preview: https://www.michaelsonick.com/freepreview ‍ ‍ Other Mentions and Links: Dennis tarnow Christian Coachman Peter Diamandis Broadway Theater Monopoly Unreasonable Hospitality - Will Guidara Danny Meyer Shake Shack Eleven Madison Park Gramercy Tavern Union Square Cafe Zagat Model Adam Grant The Wizard of Oz Blink - Malcolm Gladwell Harvard University Invisalign David Garber Frank Spear ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael Arias: all right, it's time to talk with our featured guest, Dr. Michael Sonic. Michael, how's it going? Michael Sonick: It's going great. Thank you for having me on the show, Michael. Michael Arias: Yeah, definitely. Definitely. I appreciate you coming on. If you don't mind me asking right now, tell us a little bit about your past, your present. How did you get to where you are today? Michael Sonick: Well, I'm a perinatalist. I've been private practice since 1985 and I graduated dental school in 1979. So I'm probably than most of your audience. And I've had a true passion for, you know, working with my hands and also customer service. And so over the course of my 35, 40 years of building a practice, One of the things that resonated with me was really developing great connections with my patients. And my background was in the, not only the furniture business and woodworking, I was a lifeguard, but I also played cocktail piano. I did a lot of work in the restaurant business. So I waited on tables. I was a bartender. I was a busboy. Um, I even was a chef in the kitchen. So in college, every, every summer I would have a job, you know, when I wasn't lifeguarding, I moved over to hospitality. And that was a lot of fun. I met a lot of people and I realized the importance of connecting with, you know, my customers who are people in the restaurant. So for years, I always thought about the importance of really serving, people and we do that as dentists and also serving people in the restaurant business. So there were a lot of parallels between the restaurant business and my office. So when I first opened up my practice, I opened up in 1985 and for whatever reason I was sort of entrepreneurial. I didn't know it at the time, but I just decided I just wanted to work for myself. And, you know, today we have a lot of different choices. You can work for somebody else. You can work for a large corporation. You can open up your own practice. I still think there's a real strong need for people to be in their own practices and to connect with other human beings. But you're going to connect with other human beings, even if you're in a large corporation, or if you're working for somebody. That is critical. So in dental...

https://thedentalmarketer.lpages.co/dental-membership-direct/ ‍ In this week's episode of Monday Morning Marketing, join us as we sit down with the insightful Dr. Chris Phelps, founder of Dental Membership Direct, to dig into promoting your in-house membership plan! Dr. Phelps will share his expertise on identifying the ideal candidates for your dental membership plan and navigating the changing landscape of employer-based insurance. Learn how to empower your patients to save money while elevating their oral health through a strategic shift in mindset. Discover the art of tailoring your pitch to both the "fact finders" and "fact avoiders" among your patients, and uncover the key questions that can make your membership plan an irresistible choice. Tune in and transform your dental practice with actionable insights on marketing and promoting your membership plan to your existing patients. Don't miss this episode – your patients' smiles and your practice's growth depend on it! ‍ You can reach out to Dr. Chris Phelps here: Website: https://www.dentalmembershipdirect.com Email: chris@drphelpshelps.com Chris' Book "How to Grow Your Dental Membership Plan": https://a.co/d/6UrDMw6 ‍ Other Mentions and Links: Dr. Drew Byrnes ‍ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: All right. It's time to talk with our featured guest, dr. Chris Phelps and Chris talk to us about membership plans. How can we utilize this or what advice suggestions or methods can you give us that will actually help us? utilize and grow this membership plan? Chris: Yeah, well, you know if many of you know that if you read my book on membership plans, i'm a fan You know, I grew two of my practices with them. I had over 3 000 patients on the membership plan between my two offices combined and it was a powerful source of revenue and growth for those offices, um, both of which were fee for service as a result. So, you know, I would say there's really two big opportunities that I see with membership plans that is only getting stronger. Right? Because, you know, who this is for is people without insurance and or people that are tired of paying for crappy insurance or their employer is constantly switching to the next plan and a different plan year after year that gives more and more restrictions, more and more exclusions on what they'll cover and with less and less reimbursement. And of course, we know that's, you know, one of the reasons we'd like to get out of network is because our reimbursements have done nothing but gone down every year. So, if the number of people nationwide, uh, without dental insurance is increasing and the fact that they don't have insurance because our culture, it's, it's so ingrained in us, right? We're so conditioned that you have to have insurance to go see the doctor for any reason, If they don't have insurance of any kind, like dental, then they feel like they can't come see us. So if they don't have insurance, they won't come see us until it hurts or they're in pain and more and more people are leaving and going without insurance. Well, that tells us there's a, there's a need, but also there's a huge opportunity for us right there. So kind of 1 of my favorite things to do to start with is, let's say, you know, use this membership plan because it should be a profits interfere practice, right? It's something where your fees go up every year. But the discount you give stays the same. So you, in theory, now your reimbursements go up every year. So, make sure that we're translating that with our patients. Because what, I love presenting membership plans to existing patients with dental insurance. Not for them to use it with the membership...

Today I want to tell you about our sponsor for this episode, Olsen Dental Chairs!‍ ‍ Imagine you're a dentist and you spend your whole day around the chair... Well, Olsen has over 40 years of experience in making those long hours as comfortable as possible for both the dentist and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs! Click this link and mention this episode for a limited time FREE installation with your purchase! ‍ ‍ Guest: Minal Sampat Business Name: Minal Sampat Check out Minal's Media: Website: https://minalsampat.com/ CE On The Beach 2024: https://ceonthebeach.com/ (Discount code for $150 off registration: TDM150) Minal's Book: Why Your Marketing Is Killing Your Business Instagram: https://www.instagram.com/minalsampatllc/ ‍ Other Mentions and Links: SmileCon CapCut Canva Aruba Marriott Resort & Stellaris Casino ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guests, Manal Sampat. What's up, Manal? Minal: I'm doing great. How are you? Michael: Not as good. You travel a ton. Where have you just, You came from SmileCon, right? Recently? Yeah. Minal: Yep. I spoke at SmileCon in Florida before Florida, I was in Aruba before Aruba, I was in Pennsylvania before Pennsylvania. I was in Virginia. I don't even know. It's, it's been, it's been, uh, it's been a lot of travel, which is amazing because I, I love to travel and I get, I love to speak. So it works out. Michael: Yeah, that's good. So then I know in SmileCon, you, you did quite a bit of, uh, workshops. If you don't mind me asking, like, what's your favorite topic to discuss? When it comes to marketing, Minal: can you, I mean, it's like asking you to choose between your children. I don't know what would be my favorite topic. I mean, I love everything. I love internal marketing. I love social media. I guess my best feeling is to provide the tools for people to implement. you know, for my thing, no matter what I'm teaching or how I'm doing the workshop, I want to implement, like, for example, like, I just spoke at SmileCon and some other meetings, and like, I have, you know, doctors messaging me saying, hey, I just implemented this, or I just did this, and oh my god, I can't wait, or I'm now obsessed with doing reels, I love it, right? And that's what I want, like, end of the day. No matter what topic I'm hearing about or how deep dive you go into marketing, any kind of marketing, it's getting somebody super excited and having them take action because that's what makes it work is the action. So if they can do that, it's amazing. Michael: Yeah. And I feel like a lot of the times the doctor, the practice owner may come excited or even the office manager, but the rest of the team really isn't all that excited or they're not ready for it. Or maybe they excited one day or two days and then they died down. Right. So. Talk to us if you can give us like a step by step process or...

Get a Free Marketing Assessment with Gargle here! ‍ In today's episode of Monday Morning Marketing, we sit down with Jake Goates from Gargle to dive farther into the world of Membership Plans. Setting up a successful membership plan can be a game-changer, so it's important to start off on the right foot! We explore the essential first steps, answering the "what, when, and why" questions surrounding dental membership software and membership offerings that have been proven to succeed. Jake shares valuable insights, from crafting a FAQ to ensure consistent responses from your team when patients have common queries, to the key to getting patients on board with the plan. We also uncover the golden rule of marketing: communicating something seven times in seven different ways for maximum impact. Plus, we address concerns about scaling without a monthly payment option and leveraging your sales contacts for invaluable insights on membership plan setup. Tune in for a comprehensive guide to making your membership plans a resounding success! ‍ You can reach out to Jake Goates here: Website: https://www.gargle.com/ Visit for a discounted rate on DentalHQ's membership plans: https://www.gargle.com/in-house-dental-plans/ ‍ Other Mentions and Links: Dental HQ CommunityCONNECT Dental HQ BusinessCONNECT Delta Dental ‍ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Jake. So talk to us about in house membership plans. How can we utilize this or what advice, suggestions, or methods can you give us that will help us Jake: with this? Yes, uh, do them. That's the short answer. Uh, there's a lot of moving parts. And so traditionally speaking, I've, you know, I've dealt with everything from the strictly fee for service to very heavily PPO practices. And it really doesn't matter what situation you are in. There are always going to be consumers out there that don't know about them. And so. The first step is really once you establish what it is for your practice and you design it the way that you feel is going to be most beneficial and the most natural for the type of practice you are, once that's all documented, you've got it ready to roll. You've got to get the whole team on board. You've got to come up with your own list of questions of frequently asked questions that you know you're going to get. And role play those questions over phone calls in your trainings, however, you need to so that the whole staff is on the same page answering the same questions in the same way, once you feel like that training has rolled out, and this does not have to take long. Don't overthink it, but. I think starting is the first thing, and then how are you going to educate and go to market? How are you going to let your existing patients know about it? we've all heard in marketing, you've got to, you know, to market something or to communicate something, you've got to communicate it seven times in seven different ways. And so what are those seven different times? What do those look like? And then how are you going to communicate that? What, you know, how are you going to go about marketing it in seven different ways? As you start to grow it, I think where I find a lot of my practices get it in over their skis a little bit, is they will, they'll, they'll outline the entire thing and then they will fail on follow through. It's this beautiful idea, but nobody's quite sure and they're a little bit uneasy on how to, how to really start managing that in their system. And so sometimes they'll say, well, I got to go hire a software, you know, and like at Gargle, we've managed to partner with Dental HQ. And the number one reason we chose to partner with Dental HQ is because...

Today we're going to introduce a game changer in the dental practice management software world... ‍ ‍ This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍ If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠ ⁠ They are partnering up with all startup practice owners and making sure you succeed, fast!⁠ ⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠ ‍ ‍ Guest: Brad Billings Business Name: Full Schedule Check out Brad's Media: Website: https://dentalbilling.com/full-schedule/ Email: brad@mountainwest.healthcare ‍ ‍ Other Mentions and Links: Pacific Dental Services QSI Analytics DOS Abundant Dental Care Dentrix Dental Intel Open Dental eAssist Weave Forbes Andrés Irlando Forbes top 40 under 40 Fortune 500 Microsoft Microsoft Leadership Trainings PracticeWorks Eaglesoft SQL database Kois Center Curve Dental Dentrix Ascend Dentrix Enterprise ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Alright, it's time to talk with our featured guest, Brad Billings. Brad, how's it going? Good. Brad: Thanks for asking. Michael: Awesome, man. We appreciate you coming on. If you can you kind of break it down to us? Tell us a little bit about your past, your present. How'd you get to where you are Brad: today? Oh, that's a, that's an interesting one. So actually worked at Verizon Wireless for a number of years. 15 years and made it to lower level executive status great leadership development program and I had a ton of really good leaders. think what was interesting there and probably what I'd translate into dental is, they just had every metric you could think of all the data that you'd ever want for any. Situation out of every store, every phone, everything, they just had all the data and we use that to, you know, gauge and monitor performance. I was in the sales channel, that's kind of where I started and I'll be brief on that 1. and then I moved to, uh, Pacific dental services and that was my foray into dentistry. And it's probably good that I went to a company like Pacific dental. Specifically because I didn't know anything about dentistry and they had a really good training program, which is obviously something that you need. If you're going to, if you're going to try to enter into a leadership role, within the dental industry, you have to know what you're talking about. So, pretty extensive training in a very successful region. and that kind of was my entrance into the dental world. And then the other thing about Pacific Dental is they also had an exorbitant amount of data. They worked out of a system called QSI. There might be a few people on the station that, that know of QSI. It's really archaic. It was written in DOS and, still running in DOS. You had to do. Manual um, command...

Unlock the future of your dental practice with Kleer, the ultimate membership platform trusted by thousands of dentists for unprecedented growth and patient care. For a 1 on 1 demo with Kleer, visit our special link! https://www.kleer.com/partner/the-dental-marketer ‍ ‍ In today's Monday Morning Marketing episode, join us as we dive into the world of dental membership plans with Eli Salls from Kleer, the cutting-edge cloud-based membership platform trusted by thousands of dentists for growth. Eli unpacks the critical topic of "team buy-in" and emphasizes the paramount importance of securing your team's trust and enthusiasm when implementing a membership plan. With data showing that a staggering 70% of business initiatives fall flat, having the team in full support is of utmost importance. Eli walks us through the five essential ingredients for achieving a successful team buy-in for your membership plan, so yours reaches maximum effectiveness. Discover how to identify strengths and weaknesses within your team, effectively train them on the plan, and craft enticing incentives that make embracing the membership plan a joyful experience. We'll learn the art of assigning champions for streamlined system implementation and how to take your dental practice to new heights. Don't miss this episode for invaluable insights into creating a thriving dental membership plan with your whole team on board! ‍ You can reach out to Eli Salls here: Website: https://www.kleer.com/ Email: eli@kleer.com Linkedin: https://www.linkedin.com/in/eli-salls-a6280b186 ‍ Other Mentions and Links: Inc5000 McKinsey & Company ‍ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, what's up Eli. So talk to us about membership plans. What can we do? What advice or suggestions do you have Eli: to grow it? Yeah, definitely. First and foremost, thank you, Michael, for having me on. I appreciate it. But yeah, membership plans. So I think a lot of the content we see. Existing out there right now discusses the benefits of having one, the why around that, also the house. So how to build one, how to market one, how to effectively manage it on that day to day. But what we, I think miss a lot of times is that bigger question. And I think it's, one of the biggest and most important things, with any system that you're going to implement in a practice, but. Definitely with a membership plan. And that's, how do you get that team buy in? So how do you get people excited about this? How do you get everyone from whether that be the front desk, office manager, hygienist, all the way back to the doctor, talking about this. And that's how we see the most effective practices operate is when everyone's on the same page. You've got a good culture. You've got that team buy in. We have data from McKinsey and company that says about 70 percent of business initiatives whether it be a dental practice or any business tries often fail. So 70 percent of those, and when we look at this, it's not because people are doing these for the wrong intentions. I mean, you're always trying to improve your business, Whether that be enhancing patient care, up brand awareness, improving profitability, driving case acceptance, you name it. These initiatives exist for some reason, but they often fall flat. And the reason we see a lot of times is just because, the leaders that are implementing them again, they're seeing big picture. It's all for the right reason, but they're not necessarily looking at the day to day work and the people that are going to be boots on the ground, actually implementing this and really working with them and having their hands on it every day. And there's a lack of buy in from those...

Ready to supercharge your patient influx? Click the link below to grab your FREE e-book now: "10000 Patients | Tested and Proven Methods to Bring in New Patients This Week!" Don't miss out on these game-changing strategies for your practice! 👇[Click here to download your FREE e-book]‍ ‍ ‍ Guest: Michelle Affanato Business Name: Affinity Management Check out Michelle's Media: Website: http://affinitymanagement.co/ Email: Michelle@affinitymanagement.co‍ Facebook: https://www.facebook.com/michelle.affinitymanagement Instagram: https://www.instagram.com/michelle_affinitymgmt/ Michelle's Podcast: https://accelerateyourdentalpractice.podbean.com/ Other Mentions and Links: Ideal practices Open Dental Oryx Modento Next Health Netflix ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guest, Michelle Afanato. Michelle, how's it going? Michelle: going great. It's going great. Michael: Wonderful. Wonderful. Massachusetts. It's about to get real beautiful out there pretty soon Michelle: here It is I love fall in Massachusetts. Probably like my favorite season. Michael: Yeah. Yeah, it's really good It's like, you know, not too hot not too cold or anything. Just perfect. Michelle: Perfect and very colorful. Michael: Nice. Awesome. So Michelle, let's dive into a little bit of your area expertise But before we get into that, can you tell us how you? Cut to where you are right now. Michelle: Yeah, I've been in dentistry since I was 15. Ironically, like my mom was like, you need a job. So she just called the local dentist and I went in and I started pulling and filing charts on the weekends, then kind of learned the front desk, worked my way up, went to school to be a dental assistant, but was cross trained. So I knew the front, I knew the clinical, um, and I kind of like worked my way up and out of an office. So I was office manager. I've done a lot of things. And finally, I was like, I think there's more for me. I need to to branch out and help people, not just 1 office, but multiple offices. So I did consulting for a little while, just here in New England with existing practices and acquisitions. But I was really drawn to the startups. and so I left that for a little while, and then I went to work at a local bank and did the, um, financing for startups. I was kind of the person inside that was making sure they could repay the loan, kind of tracking the metrics for them. and then I went to a company, uh, I'm sure a lot of people know Ideal Practices, uh, that just worked with startups. So I worked there for a while and got really, in tune with what the startup doctors are looking for, what they need to have a successful practice. And then most recently, about two years ago, I went out on my own. So now I can serve not just startups, but anybody looking to be like a first time practice owner, whether it's a startup or an acquisition. Michael: So you've been in dentistry for Oh, wow. A lot Michelle: of, a lot of years. Michael: Yeah. For a...

https://patientnews.com/market-analysis/ ‍ In this week's Monday Morning Marketing episode, join us as we sit down with Karen Galley, a marketing expert from Patient News, a company that has played a pivotal role in guiding over 7,500 healthcare professionals through more than 75,000 successful marketing campaigns. Today, we delve into the world of Membership Plans and explore their remarkable impact on patient value. Karen shares a fascinating statistic: Membership plan patients are 73% more valuable than their non-member counterparts. We also dissect the critical issue of patient retention, pinpointing the feeling of indifference towards them as the number one reason patients leave practices. Furthermore, Karen emphasizes the significance of answering every call by revealing that missing more than even 5% of incoming calls could cost you dearly. Lastly, we delve deep into psychographics, unraveling the intricacies of understanding your potential patients' psychological profiles and crafting marketing strategies that resonate with them. For an insightful discussion that could revolutionize your membership plan marketing game, don't miss this episode! ‍ You can reach out to Karen Galley here: Website: https://patientnews.com/ ‍ Other Mentions and Links: Practice Zebra Delta Dental ‍ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Karen, so talk to us about membership plans. How can we utilize this or what advice, suggestions, or methods can you give us that will help actually attract new Karen: patients with our membership plans? All right. Membership plans. That's a big topic and it works differently for every different practice. You know, it all starts with the data and it starts with your practice location and your geography. Every single practice is different. So patient news. We've been in 30 years. We're actually celebrating our 30th anniversary. And we specialize in direct mail marketing. We also have, the whole web and little bit of the social side as well. But the cornerstone, the backbone of our operation is practice zebra. And this is where the data is pulled from. So we've worked with 7500 on. More than 75, 000 campaigns, but this is where the data speaks to your marketing programs. I know we want to focus in on dental membership plans, so I did pull some interesting data for us. each practice is different, but on the whole, dental membership plan patients are more valuable. than your uninsured patients. So just looking at the overarching data, it can be quite significant. You know, one practice, for example, their uninsured patients have an annual value of 985. Their dental membership plan patients are 3, 528. So if you can convert more uninsured patients To your dental membership plan patients, 73 percent of the time, not 100 percent of the time, but 73 percent of the time you will generate more practice. revenue practice production. And those are the stats too. So it doesn't work that way for every practice. In some instances, the uninsured patients are actually more valuable. So the whole conversation about whether you want to push and promote the plan is really specific to your data, your metrics, your market area. And unless you have that data, You might be pushing something that is actually not helping you to achieve higher productivity, higher production. So you really have to, you know, sort of understand those metrics. Once you know that your dental membership plan patients are more valuable, then you look at ways to attract them. And that's where marketing comes in. Advertising, marketing, educating your community about your dental membership plan program is the first step in attracting those higher value...