The Hard Way w/ Joe De Sena-logo

The Hard Way w/ Joe De Sena

Career

Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life.

Location:

United States

Description:

Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life.

Language:

English


Episodes

Finding Your Sweet Spot: Leveraging Strengths, Interests, and Values for Success | James King

2/27/2024
Tired of being average? Want to take your game to the next level and become unstoppable? This episode will show you how to maximize your innate strengths, tap into your deepest interests, and unleash an unstoppable drive to win. Former military strategist James King shares his science-backed approach to identifying your "sweet spot" and aligning your goals in a way that ignites your full potential. Spartan CEO Joe De Sena opens up about applying these principles to build an empire and change millions of lives. Discover the secrets of the world's top performers and leave with an action plan to optimize your body and mind for total excellence. Highlights: 00:00 Intro 00:42 Who is James King? 02:45 Studying performance science at the University of Edinburg 09:26 Key goals to pursue in order to excel 12:42 Leaning into strengths or fixing the weaknesses? 15:01 How hard is it to figure out your interests? 17:41 Just start doing something 20:22 Finding your sweet spot 23:13 The University of Better For more insights into James King, be sure to explore: Social Media Handles- Instagram: @jamesaking_ LinkedIn: @acceleratingexcellence Youtube: @acceleratingexcellence Twitter: @jamesaking Book: https://www.amazon.com/dp/B0B15MT2F9?ref_=cm_sw_r_cp_ud_dp_WC2SR2T9WSA12ZZCTFDP Spotfiy: https://open.spotify.com/show/5LJFspGl7b0e5YuxMfPLpx?si=be50920d345347ea Apple: https://podcasts.apple.com/gb/podcast/the-accelerating-excellence-podcast/id1706636304

Duration:00:22:35

Finding Your Sweet Spot: Leveraging Strengths, Interests, and Values for Success | James King

2/27/2024
Tired of being average? Want to take your game to the next level and become unstoppable? This episode will show you how to maximize your innate strengths, tap into your deepest interests, and unleash an unstoppable drive to win. Former military strategist James King shares his science-backed approach to identifying your "sweet spot" and aligning your goals in a way that ignites your full potential. Spartan CEO Joe De Sena opens up about applying these principles to build an empire and change millions of lives. Discover the secrets of the world's top performers and leave with an action plan to optimize your body and mind for total excellence. Highlights: 00:00 Intro 00:42 Who is James King? 02:45 Studying performance science at the University of Edinburg 09:26 Key goals to pursue in order to excel 12:42 Leaning into strengths or fixing the weaknesses? 15:01 How hard is it to figure out your interests? 17:41 Just start doing something 20:22 Finding your sweet spot 23:13 The University of Better For more insights into James King, be sure to explore: Social Media Handles- Instagram: @jamesaking_ LinkedIn: @acceleratingexcellence Youtube: @acceleratingexcellence Twitter: @jamesaking Book: https://www.amazon.com/dp/B0B15MT2F9?ref_=cm_sw_r_cp_ud_dp_WC2SR2T9WSA12ZZCTFDP Spotfiy: https://open.spotify.com/show/5LJFspGl7b0e5YuxMfPLpx?si=be50920d345347ea Apple: https://podcasts.apple.com/gb/podcast/the-accelerating-excellence-podcast/id1706636304

Duration:00:25:46

Marketing Mastermind: Seth Godin on Viral Growth and Community Building

2/20/2024
In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal. Godin draws from his experience helping top brands connect through stories and building a community. He explains how understanding the way ideas spread socially unlocked his viral successes. Seth points out that the most successful brands are built like "religions" that unite people through shared experiences. He also talks about happiness as a choice and the advantages of the world we live in. For anyone wanting to inspire a change, this conversation provides valuable lessons on spreading ideas that uplift, becoming a viral phenomenon, and establishing movements that empower lives. Episode presented by MudGear Highlights: 00:00 Intro 00:42 The world is not your customer 02:08 Is a small audience enough? 04:31 The secret to becoming viral 08:01 The success of Joe’s New York restaurant 09:10 What would Seth as a head of Spartan? 13:33 How did Seth find his path? 14:25 Being happy is a choice 16:47 Building a brand is building a religion 18:36 The war in Ukraine from a marketing perspective 21:12 How can you find Seth?

Duration:00:24:47

Beyond Stereotypes: Redefining Masculinity Through Authenticity

2/13/2024
In this episode, Joe De Sena interviews Michael Holt from Savage and Saint on redefining masculinity through integrity, authenticity and inner strength. They discuss growing up tough and how it shapes character, plus the importance of discipline and relaxation in achieving goals and relationships. Michael shares his daily wellness routine of meditation, breathing, nutrition and movement - practical self-care habits that unlock spiritual growth and sustainable energy. Discover an empowering blueprint for well-being, success and real relationships - without macho posturing or martyrdom. Highlights: 00:00 Intro 01:15 How can we define masculinity? 04:40 The balance of challenge and acceptance 07:51 Going too far in achieving the mission 12:08 The fear of stopping and relaxing 15:54 Six pillars of well-being 19:52 The meditative path is the warrior path

Duration:00:23:06

Never Quit: Craig Levinson's Story of Pivoting from Failure to Success

1/23/2024
Craig Levinson has overcome countless obstacles on his journey from South Africa to Silicon Valley. After immigrating as a teen, he chased his basketball dreams in the US only to have a devastating injury end his career. But he refused to quit, pivoting to build supplement brands and manage inspirational clients. Through it all, 3 principles have guided him: accountability, consistency, and self-care. In this episode, Craig shares gripping tales of his moves across the world, business failures, and backstage encounters that led him to create a very sought-after agency. His story is an inspiration for anyone willing to keep chasing their dreams against all odds. Highlights: 00:00 Intro 00:43 Craig Levinson’s family and background 02:34 Moving to the United States at 19 05:13 Playing college basketball and getting injured 08:18 Creating a supplement brand and failing 11:31 Pivoting and finding a way through 13:10 Meeting his faith in the backstage of Ellen DeGeneres show 15:33 Working with A-list clients 17:34 Thee things important for success 20:48 How to find Craig? 21:54 Final words

Duration:00:23:46

Getting Kids Moving: Solutions to the Physical Inactivity Crisis | Amy Bantham

1/16/2024
Tired of kids glued to screens when they should be running around outside? Frustrated with the lack of PE and recess in schools? Dr. Amy Bantham has had enough - and she's starting a revolution to get our youth active again. As the founder of Move to Live More, Amy is trying to empower families and schools in a fight against physical inactivity. In this motivating episode, she shares why movement matters for mental and physical health, tips for fun family fitness, and innovative solutions to get kids off devices and onto the field. Whether you're a parent wanting to role model wellness or a community member passionate about youth sports, this show will energize and inspire you to join Amy's movement. Discover practical ways to weave activity into everyday life and help reverse the inactivity crisis - one kid at a time. Highlights: 00:00 Intro 00:43 Who is Amy Bantham? 02:27 The lack of physical activity in kids 04:59 What can school and parents do? 08:26 Kids going outside for recess policy 11:12 What can we do? 12:32 How can people join the Move to Live More movement? 14:17 Start with a small activity

Duration:00:15:46

From the Brink of Death to the Forefront of Healthcare Innovation | Jacob Peters

1/9/2024
Jacob Peters almost died after a COVID-19 vaccine left him hospitalized. Instead of accepting defeat, he was driven to help others avoid similar struggles. His new company Superpower aims to put people in charge of their health data and connect them to innovative care. This episode follows Jacob's incredible journey—from building Legos into a six-figure business as a teen to founding a major health tech company after a chance meeting on Wall Street. But it was facing his mortality that lit a fire within Jacob. Now, he's building the future of healthcare, one that ensures no one has to fight for their life alone. Get ready to be inspired to reclaim your health and well-being. Highlights: 00:15 Jacob Peters's journey into health space 05:04 Choosing Entrepreneurship Over Military Career 07:45 From Lego reselling company to Wall Street 09:57 A start-up started by solving Microsoft’s problem 13:28 Lego blocks translated into business building 17:06 Jacob’s health problems after COVID vaccine 26:14 The help of holistic physicians 28:51 Jacob’s current business in health space - Superpower 33:03 Three things everyone should be doing every day

Duration:00:36:17

Challenging the Status Quo: Disrupting the $2 Trillion Alcohol Industry | Ruari Fairbairns

1/2/2024
Tired of the same old drinking culture? In this unconventional podcast episode, Spartan CEO Joe De Sena joins forces with wellness entrepreneur Ruari Fairbairns to drop bombshell strategies for helping people take back control over their lives from Big Alcohol. From waking guests at dawn with burpees to proposing "water-only" bars, these disruptors will challenge your assumptions with their boldest ideas yet for growing the global sobriety movement. You'll also get the surprising backstory of how their chance meeting in Iceland sparked their amazing friendship and partnership. Plus, discover little-known industry tactics that have fueled a drinking epidemic worldwide. For anyone looking to reclaim their freedom from alcohol or support loved ones, this can't-miss conversation provides the unfiltered insights you need to finally change your lifestyle. Are you ready to join the disruption? Listen now to get your game plan. Highlights: 00:00 Intro 00:54 A crazy story about meeting in Iceland 05:07 You must be available for opportunities 07:02 Making the hard road easy 10:45 How to get more people to join? 15:15 Alcohol destroys our ability to deal with stress 16:36 Manipulations of the alcohol industry to increase alcohol consumption 19:34 Peer pressure and choosing not to drink 21:16 Helping people control drinking ------ Ruari Fairbairns is the founder and CEO of OYNB, a leading figure in the health and well-being space. He was awarded Great British Entrepreneur of the Year for Scotland and Northern Ireland 2020, with OYNB also being named The Spectator’s Economic Innovator of the Year in the UK. Known for his passionate advocacy for healthier living, Ruari has been instrumental in steering OYNB to the forefront of the alcohol-free movement, inspiring over 100,000 people worldwide to reassess their relationship with alcohol and strive to become the best version of themselves.

Duration:00:23:41

​​From Lab to Market: Navigating the Obstacles of Medical Innovation | Dr Jeff Karp

12/26/2023
In this fascinating discussion, Dr. Jeff Karp, a top biomedical innovator pulls back the curtain on the difficult journey medical breakthroughs must take to actually help patients. From navigating financial hurdles and clinical trial complexities to manufacturing challenges, hear the surprising barriers promising cures often face on their journey to your local pharmacy. You'll also get an inside look at how real solutions are being developed. Discover how a nasal spray was created to potentially block COVID transmission and learn about groundbreaking "medical superglue" aiming to revolutionize heart repairs. If you've ever wondered what really happens after exciting discoveries are made in white coats and petri dishes, don't miss this amazing conversation revealing the untold story of how cutting-edge science becomes accessible healthcare. Highlights: 00:00 Intro 00:45 Who is Dr. Jeff Karp? 02:30 Complexity of finding and commercializing new solutions 06:42 Dr. Karp’s new book overview 08:30 Indigenous holistic approach to health 09:44 Narrowing of the senses we use to experience the world 11:40 Spartan shield for your nose – Profi Nasal Spray 15:10 Developing glue that can work inside the body

Duration:00:19:54

Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein

12/19/2023
Tired of synthetic pleasures leaving you unfulfilled? Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment. In this episode, Seth shares his journey of creating an authentic snack brand called MASA Chips. From identifying a problem and analyzing reports to frying small batches of chips and testing the product, he offers proven strategies for making a successful business without compromising your idea. He made a 100% healthy and satisfying snack to help people ditch addictive junk and feel the real thing! Highlights: 00:00 Intro 00:52 A demand for discipline & challenge 03:00 Starve yourself of synthetic s**t 05:07 Cucumber salad vs Snickers 06:06 Seth’s MASA Chips Company 10:38 Figure out how to fail cheaply 12:18 Find a real problem and solve it

Duration:00:13:43

​​90% Indoors: How Disconnecting from Nature is Hurting our Health | Mason Kuhr

12/12/2023
Tired of feeling drained? Struggling with inflammation or other health issues? Mason Kuhr shares his holistic approach to tapping into your inner strength. ​​ ​​Through simple daily rituals like cold exposure, meditation, and burpees, Mason has optimized his energy levels, productivity, and recovery. He'll reveal how reconnecting with nature can boost your immunity, testosterone, and more. ​​ ​​You'll also learn Mason's unique take on making wellness accessible and how Stampede Network is revolutionizing holistic living for the modern man or woman. ​​ ​​Discover real stories of people healing from issues like infertility and immobility through bee products and lifestyle tweaks. Mason will motivate you to optimize your health and performance from the inside out by harnessing your spiritual power. ​​ ​​Highlights: ​​00:00 A spiritual take on health and wellness ​​01:27 The benefits of bee bread ​​03:04 Making holistic wellness cool ​​05:50 Dopamine hacking ​​06:44 Mason’s daily routine ​​09:14 Meditation and dealing with stress ​​11:01 What’s next for Mason Kuhr?

Duration:00:14:51

Achieving Your Dreams: The Power of Your Circle and Consistent Action | Dominic Schlueter

12/5/2023
Dominic Schlueter was a regular kid who loved running. Through consistency, the right influences, and taking action on his dreams, he's built a thriving podcast and brand at just 18 years old. In this episode, Dominic recounts how from a young age he found joy in challenging himself on the track. That drive soon led him to seek out greater obstacles through podcasts and books. And it inspired him to start his own show to share the stories of people that he found inspiring. Dominic talks about his fascination with Joe’s podcast and “threats” from his dad to send him to Joe De Sena's infamous farm. Years later, he is having an interview with Joe himself and talking about pushing himself to the limit through running, life-changing lessons he learned about grit, a circle of influence, and turning passion into purpose. Tune in to hear more from this fascinating young man!

Duration:00:23:09

SquidHaus's Secret Weapon: How to Dominate the Fitness World | Lukas Pakter

11/28/2023
Joe De Sena sits down with a young entrepreneur Lukas Pakter, the founder of the SquidHaus fitness apparel company, to discuss sensitive global issues with nuance, as well as Lucas' unconventional path to building his booming athletic apparel brand. Lucas shares his viral strategy of leveraging an "influential army" of top fitness creators to take over the scene. He plans to sell thousands of discounted tickets to Joe's Spartan Race using influencer codes, donating over $1M to charity in the process. Joe gives the plan his stamp of approval. Viewers will learn Lucas's unique brand story, top tips for starting young, and lessons on accountability from these experienced leaders. With open discussion on controversy and actionable advice, this episode is a must-watch for anyone pursuing a business or looking to better understand complex issues. Highlights: 00:00 Joe’s “controversial” post on IG 02:34 The conversation has to happen 04:06 We shy away from having a stance 05:59 What does SquidHaus mean and represent? 08:06 Finding a job vs. starting a company 10:04 Leveraging business through Spartan Race 14:34 How to start a business? 16:44 Three things every entrepreneur should do every day 19:55 Three books everybody needs to read 21:57 How to find Lukas Pakter?

Duration:00:26:45

Forging Anti-Fragility: Build Strength Through Challenge | Brian Johnson

11/21/2023
In this powerful episode, Spartan founder Joe De Sena sits down for an in-depth conversation with the amazing Brian Johnson, also known as the Heroic Philosopher CEO. They discuss Brian's strategies for building anti-fragile confidence through consistent action. Brian shares how we can close the gap between who we are and who we want to be by doing what we say we'll do. He explains the importance of living each day with virtue and intensity. Joe and Brian also discuss forging strength through challenges and gaining emotional stamina. Brian provides practical tools for taking control of your life through developing a clear protocol. This episode will motivate and inspire you to play the ultimate game of life to your fullest potential. You'll walk away with actionable advice for overcoming obstacles and living without regret. Tune in to hear more! Highlights: 00:00 Intro 01:19 Who is Brian Johnson? 02:52 Why did Brian write a book? 05:13 How do we become our best selves? 07:26 The power of Now 11:17 The new “phone” generation 14:16 Training heroes to become gods 16:57 Forge anti-fragile confidence 20:13 Surviving was the way of life 21:48 Anxiety and depression in today’s world 25:01 Brian’s protocol and advice 29:12 The eulogy exercise 32:44 How to find Brian? 34:31 Behind the scenes of the podcast

Duration:00:36:21

Time to Escape the Comfort Zone | Michael Easter

11/14/2023
In this hard-hitting episode, bestselling author Michael Easter joins Joe De Sena to discuss the dangers of our addiction to comfort in the modern world. They explore how technologies like social media and junk food use the same psychological tricks as slot machines to hijack our brains. Easter reveals the "scarcity loop" that makes these activities so addictive. They also debate controversial solutions like taxing junk food and mandatory military service. This thought-provoking discussion will make you rethink everything you thought you knew about comfort - and maybe inspire you to get a little uncomfortable yourself! Highlights: 00:00 Intro 01:18 Michael Easter’s background 05:02 Lessons learned from skiing 06:27 Parenting mistakes and the danger of technology 09:44 The casino laboratory and a 3-part behavior loop 13:35 The negative consequences of casino games and phones 14:58 Snacking and junk food industry 17:02 Challenging things will make you thrive 20:37 Overeating and managing food 25:26 The power of phones and what to do 28:09 Mandatory military service and recruiting 30:53 Three things everybody should do daily 32:56 How to find Michael?

Duration:00:34:37

Re-Invent Yourself to Find Your True Self | Craig Siegel

11/8/2023
Joe De Sena interviews Craig Siegel who is an author and motivational speaker. While having a successful business on Wall St Craig felt unfulfilled. He re-invented himself and constantly pushed himself into discomfort until he found a passion that would get him out of bed in the morning. He now helps others find their true potential and calling.

Duration:00:24:09

The Plant Based Truth Exposed? | Kameron Waters

11/1/2023
Joe De Sena sits down with Co-Director of Christspiracy, Kameron Waters who talks about his upcoming film which he and his co-director bought back from Netflix making it the first of its kind to do so. This is the sequel to the popular Seaspiracy, What the Health and Cowspiracy which explores The Spirituality Secret kept hidden for thousands of years. To help Kameron buy the movie back from Netflix they are launching a kickstarter which you can find here: https://www.kickstarter.com/projects/christspiracy/christspiracy-the-spirituality-secret?ref=1l5hn3

Duration:00:51:46

Unlocking Your Inner Zelensky | Jessie Kanzer

10/3/2023
Jessie Kanzer, author of UNLOCKING YOUR INNER ZELENSKY shares profound life lessons drawn from Volodymyr Zelensky's words and actions, and shows us how we too can access our Inner Zelensky to improve how we lead, conduct ourselves, and how we live. Jessie Kanzer, a half-Ukrainian child of the USSR who had a small part in Zelensky’s first major film, sees Zelensky as "a spiritual leader for our times." Joe sits down with her to discover what we can do to become better leaders. For those interested in the book please visit: https://us.macmillan.com/books/9781250894762/unlocking-your-inner-zelensky

Duration:00:25:07

From Retired Navy Seal to COO of Defy

9/20/2023
On this episode Joe De Sena interviews Eric Frohardt who is a retired Navy Seal and purple heart recipient. Eric talks about his time in active service and his transition to becoming COO of Defy. Episode presented by Mudgear.

Duration:00:26:26

Persevering Through Life's Obstacles | Ed Hajim

9/12/2023
On this episode of The Hard Way Joe De Sena sits down with Ed Hajim, a successful Wall Street executive who persevered through some of life's hardest tests as a young child. Ed was kidnapped by his father at 3 years old and left in foster care and continued to fight through all the obstacles in front of him to now living a life of giving back to younger generations. In his latest book, The Island of the Four P's, he created a fable that helps prepare the youth for their future. To learn more about Ed or buy a copy of his book visit: https://www.edhajim.com/

Duration:00:33:11