The Game w/ Alex Hormozi

(This episode is a re-run. Original airdate was on July 14, 2022). “I think a lot of people spend a lot of time and effort trying to figure out how they feel.” Today, Alex (@AlexHormozi) discusses his perspective on the importance of creating one's own meaning in life, the power of accepting and experiencing all emotions, and the concept of redefining terms and beliefs to achieve mental wellness. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:58) - The Meaning of Life (3:36) - Observation vs. Assumption (7:23) - Importance of Emotions (8:12) - Reflection on Mental Wellness Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was May 26, 2022) “You can tell how wealthy someone is by their perspective on time.” Today, Alex (@AlexHormozi) discusses the difference between the mindset of rich dads and poor dads regarding higher leverage opportunities. He also explores the importance of measuring sticks in terms of money and time, and how aligning oneself with individuals who have larger units of measurement can lead to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:45) - Hang around people with bigger units of measurement for money (3:23) - Identify the unit of measurement people use for money (4:38) - Wealthy people act faster and utilize time better (6:36) - Switch from end of week to end of day as default (7:41) - Impulse control and self-restraint are key drivers of success Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Experts are not more disciplined than you, they’ve just found more ways to win.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss how to enhance one's actions and behaviors to achieve their objectives. They emphasize the significance of being strategic, consistent, and carrying a learning mindset throughout one's journey to success. They also underline the role of the environment and stimuli in shaping our behaviors and attitudes. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Tom Bilyeu on: ➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory ➤ Check out full episode on YouTube! Timestamps: (1:34) - External variables in behavior control (5:08) - Fear and drive in success (9:14) The impact of self-esteem on success (12:58) The power of reframing negative emotions (18:47) - Operationalizing success (43:16) - Understanding the importance of words (48:01) - Translating feelings into actions (53:09) - The importance of clarity in achieving goals (01:03:24) - The power of self-punishment (01:13:22) - Addressing performance issues in the workplace Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was August 04, 2022) “Strong convictions precede great actions.” Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:15) - The power of conviction (4:17) - The role of testimonials and reviews (5:58) - Importance of belief in the product (7:34) - Sales directors and refilling conviction (8:50) - Having faith in sales Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Watch the YouTube version of this episode HERE “If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:01) - Strategy #1: Loss Leader (3:56) - Strategy #2: Gift Cards (7:58) - Strategy #3: High Ticket, High Scarcity (10:24) - Strategy #4: Free with prepay (15:01) - Using the M.A.G.I.C Formula Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“If you build one amazing product that people will consistently buy and tell their friends about You don't have to work again.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss resource allocation, talent acquisition, and prioritizing quality over quantity, while also exploring effective advertising and customer engagement. Additionally, the conversation touches on the significance of discipline and regimen in maintaining health and fitness. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Eric Siu on: ➤ Instagram | Twitter / X | Spotify | Apple ➤ Check out full episode on YouTube! Timestamps: (1:53) - Power of the Written Word (4:30) - Journey of Writing a Book (8:02) The Concept of Legacy (12:45) - Importance of Focus (28:37) - Power of Hard Work (33:30) - Difference Between a Good Book and a Great Book (35:46) - Challenges of Writing a Comprehensive Book (39:48) - The Role of Talent in Business Success (47:17) - Importance of Fitness and Diet in Personal Life (56:47) - The Role of Patience and Embracing Uncertainty in Life Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was on November 8, 2022) The actual entrepreneurial cycle (…) It's not a destination. It's not linear. It's cyclical.” Today, Alex (@AlexHormozi) shares valuable life lessons and experiences in business and personal growth. Topics covered include continuous learning, embracing humility, recognizing the cyclical nature of success and failure, persistence, negotiation skills, and the importance of long-term commitment and focus. He also emphasizes the value of paying to learn from those more successful to accelerate one's own path to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:39) - #1: You make better decisions and you learn more by assuming that you're dumber than everyone else. (4:04) - #2: The hardest respect to earn is one’s own. (5:26) #3: If you want to control what people think, control what they say. (6:53) - #4: You get more out of reading one book that's great five times than out of reading five mediocre books (9:22) - #5: Most champions do not have something that you do not. They lack something that you have. (10:20) - #6: Goodwill compounds faster than money. (11:29) - #7: You're going to die. And two weeks after you die, most people will have forgotten about you. (12:23) - #8: Extraordinary accomplishments come from doing ordinary things for extraordinary periods of time. (14:09) - #9: If it's worth doing, it's worth doing well. (16:43) - #10: Be willing to negotiate everything except for your values. (19:17) - #11: Humility. (21:32) - #12: The happy man has a thousand wishes. The sad man has one. (24:19) - #13: Failure leads to learning. Learning leads to success. Success leads to complacency, complacency leads to failure. (26:30) - Bonus: I would pay any amount of money to make obvious truths real for me. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was January 25, 2022) “Ownership. Is the goal, not CEOship”. Today, Alex (@AlexHormozi) highlights the importance of structuring a business for potential sale, even without immediate plans. He explores the distinction between being a CEO and an owner, the benefits of transitioning from CEO to owner, and the significance of building self-sustaining businesses. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:40) - Mistake of being CEO of multiple businesses simultaneously (3:34) - The difference between being a CEO and an owner (4:32) - Being a strategic advisor and not leading meetings (6:22) - The importance of building a business that can operate without the owner (7:36) - Removing oneself from central communication to create leverage Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“We will do our jobs. We will do a good job. We will do all of the basics and we will do it every time.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss the challenges and lessons learned from running multiple businesses simultaneously, emphasizing the importance of focus and specialization. He also shares insights on the role of content in driving deal flow and the complexities of operating a holding company. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Eric Siu on: ➤ Instagram | Twitter / X | Spotify | Apple ➤ Check out full episode on YouTube! Timestamps: (2:15) - Holding company, content for deal flow. (11:19) - Managing stress with multiple companies and content creation. (15:13) - Advice for those buying businesses and hiring operators. (19:32) - Transitioning from minority to majority investments. (23:40) - Changes in content strategy over the past 12 months. (28:29) - Percentage of work on shorts vs long-form content, hooks, stories. (36:17) - Indoctrinating team into way of thinking. (44:04) - Evolution of Alex and Leila's relationship. (49:27) - Structure of Alex's content team and filming days. (57:50) - Compounding on various platforms. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was on March 10, 2022) Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:16) - Difference between infinite and finite games (6:39) - Advantages of longer time horizon in audience building (9:56) - Applying time horizon concept to employees and hiring (12:25) - Importance of bringing in smarter and better people (15:20) - Trading fear for fulfillment and long-term gain (16:25) - Pruning relationships and removing growth detractors (18:40) - Finding enjoyment and prioritizing consistency Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was on March 22, 2022) Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:14) - First 3 hires: admin, customer support, salesperson (3:18) - 4th & 5th hires: marketing assistant, fractional bookkeeper (5:23) - Entrepreneurship: buying back time for high leverage activities (7:22) - Incur debt strategically: financial, operational, talent, management, CRM (9:18) - Hiring in reverse order of value and cost to replace Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Which one of these is going to make you wealthier? (…) as boring as it might be, is going to make you way wealthier than going from zero to five.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their unique relationship dynamic and how they navigate working together as spouses. They share their advice on involving your spouse in your work and emphasize the importance of finding a relationship dynamic that works for you, rather than comparing it to others. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow BiggerPockets on: ➤ Instagram | Spotify | Apple ➤ Check out full episode on YouTube! Timestamps: (0:56) - Thoughts on involving spouse in work (4:33) - Alex and Leila's advice on successful relationships (9:14) - Advice on finding the right person to work with (13:59) - Make money doing what you're good at and enjoy (16:23) - Sneak peek into Alex's upcoming book (19:23) - Conclusion Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was on November 17, 2020) “You are going to suck at this for a very long time.” **Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful". Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:02) - Many people limit themselves by believing they are bad at certain skills. (4:31) - Believing that if someone can do it, you can too. (7:27) - Approaching skills with the understanding that improvement is possible. (8:11) - Encouraging others to invest in skills and overcome fears. (8:31) - Personal example of improving math skills through practice and belief. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Watch the YouTube video of this episode HERE "Winners focus on winning, losers focus on winners.” Today, Alex (@AlexHormozi) shares advice to his younger self on the importance of continuous hard work and the realization that what was once considered hard work is only a fraction of one's true capabilities. He emphasizes the need to embrace uncertainty, delay immediate rewards, and prioritize work-life balance on a longer time horizon for entrepreneurial success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:42) - What hard work actually looks like (3:44) - Uncertainty is the reality of entrepreneurship (9:53) - No need for weekends, meaningful work. (12:36) - Success is the ultimate revenge. (15:39) - Genuine support and personal growth. (17:48) - Ignore hate, embrace envy and jealousy. (19:27) - Sadness from limited options, anxiety from lack of priorities. (21:41) - Fear of judgment, but they don't matter. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“In the beginning it's just ignorance, not stupidity. It's just that a lot of entrepreneurs early on don't know what good looks like.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their company Acquisition.com and their approach to building successful businesses. They share insights on scaling, creating a positive work culture, and the importance of fostering a win-win-win environment. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow BiggerPockets on: ➤ Instagram | Spotify | Apple ➤ Check out full episode on YouTube! Timestamps: (2:16) - Why they’re passionate about Acquisition (7:04) - Workplace culture and the kind of talent they hire (18:31) - Work dynamic of Alex and Leila (24:52) - Why hiring is a skill in itself (28:24) - How hiring becomes the biggest hurdle for growth (33:09) - Shifting perspective of “hiring” to “talent acquisition” Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was on July 6, 2021) Watch the YouTube video of this episode HERE Believe every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”... Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:08) - Selling skill comes with conviction and understanding prospects (3:28) - 1st equation: sales skill multiplied by belief extent (5:43) - 2nd equation: revolves around work ethic (8:58) - Make a perspective shift for authentic communication (9:12) - If you don't believe, convincing others and making sales is difficult Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Fundamentally, if you're making more money back from customers than it costs you to get them, then you are printing money." Today, Alex (@AlexHormozi) shares his three-step process for scaling ads in portfolio companies, emphasizing the importance of tracking ad spend, preparing to lose money, and optimizing for the lifetime gross profit to customer acquisition cost ratio. He also discusses the benefits of split testing and creating multiple ad creatives to find the winning formula for successful advertising campaigns. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:22) - Phase 1: Track expenses, spend only when traceable. (2:32) - Phase 2: Start with money loss, find winners, extend payback. (6:56) - Phase 3: Reach money printing. Measure LTGP/CAC for growth. (7:18) - Focus on LTGP/CAC ratio, efficient acquisition, quick payback. (10:19) - Businesses grow through client-financed acquisition, overcoming bottlenecks. (12:26) - Scale advertising once foundational aspects are perfected. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"You want to own the business, not have the business own you.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to discusses the importance of building a good product, relinquishing control as an entrepreneur, and the concept of compounding in business. The conversation also touches on the challenges of ego, the readiness of a product, and the perspective on competition. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Check out the episode on The Game Changing Attorney Podcast's YouTube Channel! Timestamps: (1:29) - Relinquishing control struggles (6:10) - Vision for acquisition (10:21) - Identifying readiness (13:31) - Small-business competition fixation (17:31) - AI discussion (19:48) - Traits vs skills (22:39) - Motivation beyond money Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original publishing date was on June 02, 2020) It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:28) - Optimism helps confront harsh realities. (4:01) - Thrive in new challenges, embrace change. (5:02) - Persistently optimistic, confront brutal facts. (7:54) - Innovation and customer communication. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"You can learn every platform on your own. It just takes more time." Today, Alex (@AlexHormozi) shares his experience of growing his audience across all platforms through hiring agencies to help him with content creation and platform strategy. He emphasizes the importance of setting clear expectations and learning from the agency to eventually bring the work in-house for long-term success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:52) - Outsource and learn from experts. (7:05) - Be cautious when using agencies. (9:52) - Long-term consulting relationships are valuable. (16:47) - De-risk future investors by using in-house agencies. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition