The Food Blogger Pro Podcast

Finding your voice as a creator, understanding cultural appropriation, and cultivating gratitude with Marta Rivera Diaz from Sense and Edibility. ----- Welcome to episode 437 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marta Rivera Diaz from Sense and Edibility. How Grief, a Diagnosis with MS, and Biracial Background Shaped Marta Rivera Diaz’s Career as a Food Creator Every once in a while on the Food Blogger Pro Podcast, we have an episode that feels like “required listening” for food creators. This is one of them! Bjork and Marta have a really thoughtful and moving conversation about the importance of finding your voice as a food creator and presenting your authentic self to your followers and community. Marta grew up as a child of two active-duty airmen and as a biracial individual (she is half-Black and half-Puerto Rican). She was also diagnosed with MS in her early thirties. All of these experiences have shaped her as a person and as a creator. She speaks beautifully about the effects of her background on her personality and her work, and why it is so important to her to share recipes that reflect her heritage. It’s a perfect episode for the week after Thanksgiving, as we all reflect on what we’re grateful for in our personal and professional lives. Don’t miss it! In this episode, you’ll learn: Resources: Sense and Edibility The 5 Love Languages: The Secret to Love That Lasts The Gap and the GainInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Understanding the Pinterest algorithm, focusing on user engagement, and hiring out the management of your Pinterest account with Kate Ahl from Simple Pin Media. ----- Welcome to episode 436 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. How to Find Success on Pinterest in 2024 This is Kate’s sixth (!!!) episode on The Food Blogger Pro Podcast because she is our go-to resource when it comes to all things Pinterest. And there have been a lot of changes to Pinterest in recent years! Kate is here to explain those changes (sunsetting Idea Pins, evolving algorithms, and the rise of video) and more in this interview. She also shares more about how her team at Simple Pin Media manages Pinterest accounts for food creators (including Pinch of Yum) and what success looks like on Pinterest. If you’re confused about Pinterest strategy (who isn’t?!) and/or need some motivation to get back into posting on the platform, this is the interview for you! In this episode, you’ll learn: Resources: Simple Pin MediaHerPaperRouteRhodium WeekendThe Simple Pin PodcastPinterest Investor OverviewDetailedInstagramFacebookLinkedInJoin the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Running a mission-driven food blog, balancing business with purpose, and creating a recipe-testing process with Michelle Cehn from World of Vegan. ----- Welcome to episode 435 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Michelle Cehn from World of Vegan. Prioritizing Recipe Testing and Purpose in Food Blogging Michelle has been blogging for a long time (she even has the @vegan handle on Instagram!) and has been passionate about animal rights and vegan cooking from the get-go. But her approach to sharing that mission with her readers has evolved over the years, and she explains more about why in this interview. Michelle also shares more about how she balances the aspects of her job that bring her joy and a sense of purpose with the business and financial side of running a food blog. Last but certainly not least, Michelle and Bjork chat about the recipe testing process that Michelle has used for her cookbook and for her blog, and how she recruits volunteers to help test each of her recipes. In this episode, you’ll learn: Resources: World of Vegan384: How Toni Okamoto Runs Two Food Blogs and Grew Her Email List to Over 80,000 SubscribersPlant Based on a BudgetPlant Based on a Budget Meal PlansThe Plant-Powered People Podcast The Friendly Vegan CookbookInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Cultivate WP and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media about the recent Google algorithm updates. ----- Google has been… very busy in Q3 and Q4 of 2023. If the updates feel nonstop, it’s because they have been: Core Update Helpful Content Update Spam Update Core Update Core Update Some of these updates may impact your site traffic positively, some may impact your site traffic negatively, and some may have no real impact. But every update tends to cause some unease for online creators. So what can you do about them? What exactly is the Google algorithm and why is it updated? The Google algorithm is essentially how Google indexes and categorizes all of the content that is published online. You can also think of it as Google’s ever-changing thesis on what constitutes ‘good’ or ‘valuable’ content. Updates occur in response to new information Google has, tweaks to what they think is valuable, and/or how they measure or evaluate content. The algorithm is constantly changing and evolving. As Ewen mentions in the interview, Google released their most recent Helpful Content Update and used AI to determine if entire sites were helpful or not helpful (while previous updates tended to be on a post-by-post basis). If a certain percentage of your content is deemed unhelpful, your content will be deprioritized in the algorithm. This update did not include rewarding helpful sites, but rather penalizing unhelpful sites. How should you approach the Google algorithm updates? The #1 thing you can do to anticipate and respond to Google algorithm updates is to focus on creating high-quality, user-first content. There will be ebbs and flows with every Google update — know that if your traffic goes down with one update, it might go up with the next update. Because of this, it’s important to avoid huge course corrections after updates. But what if your site was negatively impacted and you can’t figure out why? Ewen has noticed a few takeaways from the recent Google algorithm updates that might explain why: How should you respond to Google algorithm updates? The first thing to do after any update is to let the dust settle. It usually takes two weeks to roll out an update. Wait to change anything on your site so that you can determine that any traffic changes were, in fact, due to the update (and not just a natural ebb or flow). Ewen shared lots of great tips for reacting to Google updates and creating content that is more resilient when these algorithm updates do come. Here are a few of our favorites: SEO best-practices If you’re looking for more concrete suggestions for responding to an algorithm update traffic dip, consider: Update those posts Last, but not least, check out this guide from Google with questions to ask yourself to help you uncover potential opportunities for improving your content. Thanks, again, to Ewen for joining us on the podcast. We hope this episode provided some additional context, guidance, and encouragement when it comes to Google algorithm updates. Learn more: Venture 4th MediaSemrushAhrefs Search Quality Rater Program Guidelines243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen FinserGoogle is slowly killing blogging by Spencer HawsEwen on LinkedInNiche Media PublishingContent Teams A Q&A on Google Search updates If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Growing three food blogs as a family, organizing retreats for food bloggers, and leveling up your email marketing strategy with Taryn Scarfone from Joy Filled Eats. ----- Welcome to episode 434 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Taryn Scarfone from Joy Filled Eats. Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs Taryn started Joy Filled Eats eight years ago and has recently started two additional food blogs, one with her 14-year-old daughter and one with her husband. With each new blog, her approach has become more intentional and strategic — and has seen more rapid success as a result. In this interview, Taryn shares more about how she manages the responsibilities of three food blogs. She also speaks to the effects of recent Google Algorithm updates and why she has prioritized email marketing for Joy Filled Eats. Taryn has also hosted a mastermind group for food bloggers, as well as an in-person retreat with fellow food creators. She explains the process of organizing both, in case you feel inspired to do the same! In this episode, you’ll learn: Resources: Joy Filled EatsA Grill for All SeasonsBaking Me HungryGoogle Discover430: Grow Your Email List with ConvertKit’s Creator Network with Nathan BarrySidetracked SarahRaptiveEvolving TableIt is a KeeperEmail Crush by Matt MolenConvertKitLiveIntent201: Email Marketing for Bloggers with Matt MolenInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Solving a problem for your readers, monetizing and scaling a food blog, and creating a community of creators with Zhen Zhou from Greedy Girl Gourmet. ----- Welcome to episode 433 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zhen Zhou from Greedy Girl Gourmet. Transitioning from the Corporate World to Full-time Creator We first got to know Zhen when she joined Bjork for a Coaching Call on Food Blogger Pro back in July, and we loved that conversation so much we wanted to bring her on the podcast! In this interview, Zhen shares more about her journey from working in the corporate world to working full-time as a content creator. She shares her strategy for monetizing from the early days of blogging up until now, and how she has diversified her income. Zhen is also working to create a community of food bloggers through her Facebook group (Connecting Bloggers) and is very transparent with the steps she’s taken to find success as a creator. In this episode, you’ll learn: Resources: Greedy Girl Gourmet Food Blogger Pro Coaching CallsMediavineFood Bloggers CentralConnecting BloggersY CombinatorBasecamp 18 Ways to Make Money From Your Food Blog in 2023RhodiumWeekendInterbrandChat GPTBardSubstackThe Woks of LifeInstagramJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Evolving your content strategy as a creator, building a village of food creators, and managing outreach to brands with Morgan Peaceman from Nomaste Hungry. ----- Welcome to episode 432 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Morgan Peaceman from Nomaste Hungry. Creating a Community of Food Bloggers Food blogging (or any career as an online creator or entrepreneur) can sometimes feel like a lonely space. But Morgan Peaceman is working to change that! Morgan started her blog back in 2018 and has been cultivating a food blogging village ever since. She is extremely intentional about reaching out to fellow food bloggers and like-minded brands to build her community. She has seen increased success since growing her community, which she attributes to sharing resources, experiences, and contacts with other food creators. In this episode, Morgan talks more about how she has the confidence to reach out to other creators and brands, and why she thinks it’s so important to do so. In this episode, you’ll learn: Resources: Nomaste HungryA Couple CooksFolk AppSalesforceSuperhumanBoomerangInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Businessese and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Starting a membership site, managing slow periods as an entrepreneur, and shifting your mindset around success with Lauren Toyota from hot for food. ----- Welcome to episode 431 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren Toyota from Hot for Food. The Highs and Lows of Being a Food Creator for Over a Decade Lauren Toyota has been blogging for almost ten years and has had tremendous success during the past decade — two cookbooks, 450,000 subscribers on YouTube, and qualifying for Raptive. But all of these high points have been balanced by some professional lows, especially since the pandemic and becoming a mother. Lauren is incredibly honest in this interview about the current “slow” period of her business, and how her mindset has changed around her business goals recently. She openly shares her struggles, and how she views the future of hot for food. As part of the future of hot for food is Lauren’s membership (EAT IT). Lauren walks listeners through the process of starting a membership and why she enjoys creating that type of content so much. This is a raw, transparent, brutally honest interview that we know will resonate with many of you! In this episode, you’ll learn: Resources: Hot for Food 079: How Finding a Unique Niche Led to YouTube Success with Lauren Toyota from Hot For Food Hot for Food Vegan Comfort Classics: 101 Recipes to Feed Your Face hot for food all day: easy recipes to level up your vegan mealsThe Iced Coffee Hour1000 True FansEAT IT by hot for foodMemberPressThe Getaway Co.Instagramhot for food’s YouTube pagepersonal YouTube pageJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Once Coupled and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Getting started with ConvertKit's Creator Network, collaborating with other creators to accelerate growth, and monetizing your email list with Nathan Barry. ----- Welcome to episode 430 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit. Grow Your Email List with ConvertKit’s Creator Network Nathan Barry is back on the podcast this week to chat about all things email marketing and strategic business growth. ConvertKit recently started the Creator Network and Nathan is here to explain what it is, as well as how food creators can use it to grow their email lists. Nathan walks listeners through how to get started with the Creator Network and shares compelling case studies about how creators have strategically utilized the Creator Network as part of their business models. This is a great episode for anyone looking to diversify their income streams in a new way. We think you’ll leave this episode feeling inspired to try something new and with a fresh perspective on sharing your content. In this episode, you’ll learn: Resources: ConvertKit140: From $300k in Product Sales to $9m in Software Sales with Nathan BarryTwitterJames Clear: The 3–2–1 NewsletterSahil Bloom: Curiosity ChronicleRyan Holiday: Reading ListSusan Cain: The Kindred LettersLamberts LatelyThe Perfect Loaf393: How Passion and Sourdough Feed a 9 Million Pageview Food Blog with Maurizio LeoSparkLoopMorning BrewThe SkimmThe HustleActiveCampaignMailChimpNathanBarry.comMark’s Daily ApplePrimal KitchenThe Billion Dollar Creator essay Billion Dollar Creator PodcastJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Businessese and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Shooting multiple recipes in one day, styling ‘hard to style’ foods, and reaching out to brands for partnerships with Rachel Korinek from Two Loves Studio. ----- Welcome to episode 429 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Korinek from Two Loves Studio. Tips for Styling, Editing, and Monetizing Food Photography Food photography can be overwhelming, no matter if you’re a beginner or if you’ve been blogging for a decade! Luckily we have Rachel Korinek to help walk us through the tips and tricks that make food photography and editing just a little bit easier. In this podcast episode, Bjork and Rachel chat about Rachel’s journey as an entrepreneur, and how her definition of success has changed over the years. She also shares her strategies for shooting multiple recipes in one day, and how she prepares in advance for her food photography days. She also has lots of valuable advice about styling foods that aren’t photogenic (meatloaf, anyone?). The episode ends with a series of listener questions about phone photography, editing, and background props — it’s a good one! In this episode, you’ll learn: Resources: Two Loves Studio 154: 5 Tips to Improve Your Food Photography with Rachel KorinekBacklinkoThe Pez OutlawThe Legend of Cocaine IslandRachel’s Simple (Yet Beautiful) Artificial Light for Food Photography YouTube TutorialAdobe LightroomCapture OneInstagramJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Businessese and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Welcome to Tiny Bites from the Food Blogger Pro Podcast! In this episode of Tiny Bites, Bjork interviews Alison Bechdol from Digital-ade about GA4 data models and how to change yours if your data isn’t looking quite right. As of July 1, 2023 Google Analytics 4, or GA4, is the default property within Google Analytics. There is a steep (and, it seems, long) learning curve to using GA4, especially because GA4 uses and collects data completely differently than Universal Analytics (or UA) did. New metrics, new language, new data… it’s a lot to familiarize yourself with! In this podcast interview (our first episode of Tiny Bites!), Bjork chats with Alison Bechdol (who is also the Google Analytics Expert here at Food Blogger Pro) about some tips and trips that will make this transition from UA to GA4 a little easier. Resources: Google Looker Studio363: What Bloggers Need to Know About Google Analytics 4 with Alison BechdolDigital-adeThe Insite Co Head over to foodbloggerpro.com/podcast to find the full episode shownotes! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Surveying your audience, Identifying pain points in your community, and starting a meal planning membership app as a food creator with Liam Smith from MealPro App. ----- Welcome to episode 428 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liam Smith from the MealPro App. How to Diversify Your Income with a Meal Planning Membership App If you’ve been listening to The Food Blogger Pro Podcast for any length of time, you know how important it is to diversify your income as a food blogger. And one of the ways that you might consider doing that is by starting a meal planning membership app! Liam Smith founded the MealPro App as a white-label meal planning app to allow food creators to easily (and affordably) personalize an app for their community. Bjork and Liam chat about the process of developing the app, how food bloggers can monetize through the app, and the importance of surveying your community to better meet their needs. In this episode, you’ll learn: Resources: MealPro AppBBC Good Food The 4-Hour Workweek by Timothy FerrissUpworkWebflowBubbleY Combinator Mind the Product: How I Built an App Without Writing a Line of CodeFiverr MealPro App MasterclassConvertKitChatGPTWP Recipe MakerTeachableKajabiKevin Kelly: 1000 True FansMealPro App PricingInstagramJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Blogging with a global audience, diversifying website traffic sources, and tailoring content depending on the platform with Arman Liew from The Big Man's World. ----- Welcome to episode 427 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arman Liew from The Big Man’s World. Why Diversifying Your Website Traffic Matters Arman has been blogging for almost ten years now and has a really fresh perspective on everything from sponsored content to social media. He is really honest about some of the struggles he’s faced with blogging over the years (fickle algorithms, anyone?) and how those have led to a very strategic and intentional approach to his site nowadays. Arman also shares more about what it’s like to be a food blogger in Australia, and why he’s chosen to prioritize an American audience with his content. It’s a really entertaining and thought-provoking interview — don’t miss it! In this episode, you’ll learn: Resources: The Big Man’s WorldWayback MachinePinterestPinch of YumNerdPressRaptiveAtlassianEnvatoInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Developing a social media strategy, avoiding overwhelm, and navigating new tools and trends in the social media space with Andrea Balogun. ----- Welcome to episode 426 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design. Social Media Deep Dive: Threads, X, and AI Social media is constantly changing — new algorithms, new platforms, new trends. It’s hard to keep up and it’s easy to get overwhelmed. But luckily we have Andrea Balogun to help walk us through it all! Andrea’s back on the podcast to talk about the hot topics in social media right now. She explains more about the Threads app and why food creators might consider adding it to their social media strategy. Andrea also imparts her wisdom around crafting a social media strategy and being intentional about how you create content for social media to avoid burnout. Andrea and Bjork also chat about new tools and AI in the social media space and how to incorporate them into your workflow. If you’re on social media as a content creator, this is a must-listen! In this episode, you’ll learn: Resources: Balogun Strategy & DesignThe Food Blogger Pro Podcast 329: Social Media Strategy – Creating a Content Plan, Growing Your Following, and Diversifying Your Platforms with Andrea Balogun Threads@StripMallGuy@ViperChillFull Focus LifeScore AssessmentBufferKlapDummeOpusClipNotionChatGPTBardInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Blogging within a narrow niche, diversifying your income streams, and growing your team with Amy Palanjian from Yummy Toddler Food. ----- Welcome to episode 425 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Palanjian. Thriving within a Niche and Creating Your Dream Job Amy Palanjian first started her blog, Yummy Toddler Food, in 2014. Since then, she has been incredibly intentional about every aspect of her business, from her content strategy and becoming an authority in her niche, to diversifying income streams and email marketing. In this interview, Bjork and Amy chat about all of these aspects of her business, and how she has worked to create a role for herself at Yummy Toddler Food that looks as close as possible to her dream job. It’s a must-listen episode for anyone thinking about picking a niche, and how to grow your business within that niche. In this episode, you’ll learn: Resources: Yummy Toddler FoodSquarespaceWordPressPinch of YumYummy Toddler Food eBooks and CookbookEmily PerronThe Food Blogger Pro Podcast #286: Build Your Team – How to Write an Eye-Catching Job Listing and Hire the Right People with Emily PerronThe Food Blogger Pro Podcast #365: How to Find Your Zone of Genius and Hire the Right People with Emily PerronGoogle WorkspaceSubstackConvertKitEmail CrushMailchimpThe Food Blogger Pro Podcast #201: Email Marketing for Bloggers with Matt MolenCanvaCookit MediaMealPro AppInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Analyzing how AI could disrupt the world of digital content creation, strategizing for the future of food blogging, and understanding Raptive's initiatives to protect online content. ----- Welcome to episode 424 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive. The Future of Content Creation (and Protection) in a World of AI It’s hard to keep up with AI, as the technology, legislation, and our understanding of it, are rapidly evolving. As content creators, it’s imperative that we stay as informed as possible to understand how AI will alter the future of food blogging, and what we need to do now to stay ahead of these changes. And that’s why Paul Bannister is back on the podcast this week! Bjork and Paul discuss how AI tools are currently using existing content, like recipes from food blogs, and how online search might change in the coming years. They share actionable steps you can take to protect your content, and how you might want to change your content and business strategy in a world of AI. This episode is a must-listen for anyone in the content creation space. In this episode, you’ll learn: Resources: RaptiveChatGPTBardMidjourneyRunwayStable Diffusion Reddit will begin charging for access to its APIOpenAI GPTBotYoast How to prevent GPTBot from crawling your site091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEORaptive’s AI Open Letter The Washington Post: Inside the secret list of websites that make AI like ChatGPT sound smart How to sign the Consent to Advocate for Responsible AI agreement (CARA)Google’s SGEKevin Kelly: 1000 True FansSearch Engine LandTwitterJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Educating their audience about data privacy, prioritizing annual goal setting, and building a team with Liz and Lauren Allen from Tastes Better from Scratch. ----- Welcome to episode 423 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren and Liz Allen from Tastes Better from Scratch. Building a Food Blog with 11 Million Monthly Pageviews Twin sisters Liz and Lauren Allen started Tastes Better from Scratch in 2009 and have been working together on the blog ever since. They are incredibly strategic about every aspect of their business, from hiring and content creation to data privacy and goal setting. In this interview, Bjork chats with Liz and Lauren about how they’ve expanded their business over the years and worked to maintain the huge growth they saw in 2020 that skyrocketed their pageviews from 5 to 11 million per month. They are also open and honest about their plans for the future of Tastes Better from Scratch in a world with AI and changing data privacy laws. If you’re looking for new ways to think about growing your business while leaning into your strengths, you won’t want to miss this episode! In this episode, you’ll learn: Resources: Tastes Better from ScratchSemrushGoogle AnalyticsGoogle Search Console Big Magic: Creative Living Beyond FearLoomSlackMonday.comBardTastes Better from Scratch Meal PlansManychatInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Reinvesting in your business, working together as a couple, and prioritizing video with Liz and Paul Madsen from Zardyplants. ----- Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants. Why Success as a Food Blogger Isn’t Linear Liz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the site (and Paul now works full-time for their business)! Liz and Paul share about the early days of Zardyplants, and how their processes and business have changed over the years. They have really practical advice about the importance of reinvesting in your business, being strategic around the types of recipes you create, and what to prioritize as a beginner blogger. This is a particularly valuable episode for beginner bloggers but is also a great listen for any content creator trying to define what success looks like for you and your brand. In this episode, you’ll learn: Resources: Zardyplants What success looks likeIntercomRaptiveGoogle AdSenseKeySearchAhrefsSemrush Canon EOS 80D Aputure at B&H Photo Video Canon EOS R5 C Mirrorless Cinema CameraAdobe Premiere ProBigScootsBluehostWPEngineFilmic ProInShotJeremy GiffonInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Growing and diversifying your business, managing your time efficiently, and hiring team members. ----- Welcome to episode 421 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cheryl Malik from 40Aprons. Scaling Three Food Blogs and Tips for Hiring a Virtual Assistant Cheryl first started food blogging in 2009, and now runs three different food blogs, in addition to an agency that matches food bloggers with virtual assistants. In this interview, Bjork and Cheryl chat about growing and diversifying her business over the years and how she manages her time efficiently while running all of her different businesses. She also shares recommendations for hiring team members, and how to effectively onboard new team members. It’s a really practical episode that will give you lots of advice for thinking strategically about growing your team and your business. In this episode, you’ll learn: Resources: 40ApronsEasy Healthy RecipesCheap Cheap Eats40APinch of Yum’s Traffic and Income ReportsWhole30UpworkAsanaClickUpInstagramJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Testing ChatGPT's recipe writing skills, transitioning from a blog to a Substack newsletter, and discussing the future of food writing with Dianne Jacob from Will Write for Food. ----- Welcome to episode 420 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob. ChatGPT, Substack, and the Changing Landscape of Food Writing Dianne Jacob has been an expert in the food writing space for twenty years (she literally wrote the book on it!). We were happy to welcome her back to the podcast to chat about the changing landscape of food writing. In this interview, Bjork and Dianne discuss how AI might alter the food blogging space, and how food bloggers can best position themselves to adapt to these changes. Dianne also shares more about her Substack newsletter, and why she prefers writing for her Substack newsletter to blogging. Both Bjork and Dianne have been in the food writing space for decades now, and it’s fascinating to hear them discuss what they think the future of food blogging might look like. Don’t miss this episode! In this episode, you’ll learn: Resources: Dianne Jacob… will write for food in 2015in 2021 Will Write for Food by Dianne JacobChatGPTBardSally’s Baking RecipesThe KitchnPreppy KitchenSubstackDavid LebovitzJeremiah Tower’s Out of the OvenChez Panisse129: Forging Your Own Path with David LebovitzAlison Roman’s SubstackPinch of Yum’s Meal PlansemailInstagramSubstackJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership