Marketing Against The Grain

Ep. 270 What new AI feature is the best writing tool that exists today? Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn how to leverage AI for better productivity and innovative marketing ideas. Mentions OpenAI Canvas https://openai.com/index/introducing-canvas/ OpenAI Enterprise https://openai.com/index/introducing-chatgpt-enterprise/ Claude https://claude.ai/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 269 Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content. Mentions Jenny Hoyos https://www.youtube.com/@JennyHoyos Claude https://claude.ai/ Steph Smith https://a16z.com/author/stephanie-smith/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 268 "Is AI about to revolutionize storytelling forever?" Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently. Mentions Andrej Karpathy https://x.com/karpathy Histories of Mysteries podcast https://open.spotify.com/show/3K4LRyMCP44kBbiOziwJjb?si=432a337c28f14d97&nd=1&dlsi=1e2cd9b320094415 NotebookLM https://notebooklm.google/ Ideogram https://ideogram.ai/ Claude https://claude.ai/ Nathan Barry https://x.com/nathanbarry Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 267 "How can AI take you from a novice to an expert in 13 minutes?" Kipp and Kieran dive into the secrets of mastering AI with a practical and accelerated learning approach. Learn more on effective prompting techniques, mastering context setting, the power of templates, integrating AI agents into your workflow, and transforming complex tasks into achievable goals with AI-driven apps. This was recorded live at HubSpot’s Inbound 2024. Mentions Indbound https://www.inbound.com/ OpenAI https://openai.com/ Claude https://claude.ai/ Klarna https://www.klarna.com/us/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 266 What's the secret to solving customer problems in 30 minutes? Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in marketing, and the power of community-centric growth strategies. Mentions Varun Anand https://www.linkedin.com/in/vaanand/ Clay https://www.clay.com/ Modern Sales Pros https://modernsaleshq.com/ Anthropic https://www.anthropic.com/ Notion https://www.notion.so/ Figma https://www.figma.com/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 265 “Will AI replace human jobs by 2025?” Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landscape of AI integration in various professional applications. Mentions HubSpot’s Marketing Hub https://www.hubspot.com/products/marketing/get-started WordPress https://wordpress.com/ Typeform https://www.typeform.com/ Ahrefs https://ahrefs.com/ Google Analytics https://developers.google.com/analytics Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 264 Is AI finally ready to revolutionize the way we work day to day? Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide efficiency suggestions, and using AI to distill the core elements of why certain content performs well. Recorded from HubSpot’s Inbound 2024 Mentions Steph Smith https://a16z.com/author/stephanie-smith/ A16z Podcast https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711 Indbound https://www.inbound.com/ Loom https://www.loom.com/ Midjourney https://www.midjourney.com/home Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 263 "Did you know that YouTube sees a billion hours of video watched daily?" Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen) dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future of personalized and scalable video content. Mentions Indbound https://www.inbound.com/ Joshua Xu https://www.heygen.com/author/joshua-xu HeyGen https://www.heygen.com/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 262 Can you really build a functional app in just 33 minutes? Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels. Mentions Replit https://replit.com/ Similarweb https://www.similarweb.com/ Kyle Shannon https://x.com/kyleshannon Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 261 “This is the year of AI coding!” Kipp and Kieran dive into how OpenAI's latest model o1 is revolutionizing the way we code and the broader implications for marketers everywhere. Learn more on how AI coding will transform your marketing funnel and strategy, the concept of disposable code and its impact on the software industry, and the new prompting techniques you need to master to make the most of AI's advanced reasoning capabilities. Mentions OpenAI o1 https://openai.com/index/introducing-openai-o1-preview/ Eric Glyman https://x.com/eglyman Allie K. Miller https://x.com/alliekmiller Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 260 Are you ready for AI to revolutionize your go-to-market strategy by 2025? Kipp and Kieran dive into how you can leverage HubSpot’s cutting-edge AI tools to stay ahead in the rapidly changing marketing landscape. Learn more on AI-driven custom email marketing to boost your conversion rates by over 80%, the game-changing potential of virtual business development representatives, and the transformative impact of text-to-video technology on your marketing efforts. Mentions Icon https://icon.me/ Keenan Davidson https://www.linkedin.com/in/kennandavison/ Captions https://www.captions.ai/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 259 Want to build a web app in minutes with zero coding skills? Kipp and Kieran dive into how you can leverage GPT Engineer to create powerful web applications without writing a single line of code. Learn more on how to turn your creative ideas into functional web apps, the game-changing capabilities of AI tools like GPT Engineer, and how the democratization of coding can revolutionize marketing and business operations. Mentions GPT Engineer https://chatgpt.com/g/g-WwXQO67cv-gpt-engineer Alex Lieberman https://www.linkedin.com/in/alex-lieberman/ Claude Artifacts https://www.anthropic.com/news/claude-3-5-sonnet CoinMarketCap https://coinmarketcap.com/ GitHub https://github.com/ Similarweb https://www.similarweb.com/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 258 Is traditional management holding your business back? Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Learn more on the importance of leaders being hands-on and managing work instead of teams, why focusing on customer needs trumps peer opinions, and how to hire based on growth mindset and problem-solving abilities. In this episode, Kipp and Kieran unpack Paul Graham's viral essay and debate the best strategies to build successful organizations. Mentions Paul Graham https://x.com/paulg Paul Graham’s “Founder Mode” essay ​​https://paulgraham.com/foundermode.html Y Combinator https://www.ycombinator.com/ HupSpot’s The State of Marketing Report https://www.hubspot.com/state-of-marketing Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 257 Are you ready to unlock the secrets of AI agents and revolutionize your career? Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and the evolution of software development in the age of AI. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Dharmesh Shah https://www.linkedin.com/in/dharmesh/ Agent.ai https://agent.ai/ HubSpot https://www.hubspot.com/ Fiverr https://www.fiverr.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 256 "How do you build a $1 billion creator business from scratch?" Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led businesses thrive even if the creator steps back. Here’s the full episode with Alex: https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510 Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Alex Lieberman https://www.linkedin.com/in/alex-lieberman/ Morning Brew https://www.morningbrew.com/ Storyarb https://www.storyarb.com/ Who is Michael Ovitz? https://www.penguinrandomhouse.com/books/311042/who-is-michael-ovitz-by-michael-ovitz/ Kevin Espiritu https://www.kevinespiritu.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 255 Why is customer service the number one brand technique you need to master? Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing. Mentions Hubspot’s AI Search Grader https://clickhubspot.com/aisearchgrader Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Claude https://claude.ai/ Kraken https://www.kraken.com/ Coinbase https://www.coinbase.com/ Muddy Bites https://www.muddybites.com/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle. Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to pioneering AI tools that drive efficiency and efficacy. Find out how experimenting at a low cost can help discover the ideal product-market fit, how prompt engineering has become simpler and more accessible, and why the concept of a copilot could potentially make sales reps dramatically more efficient. This one is all about the real-world applications and future possibilities of AI in sales. 00:00 Efficient personalized messaging can be streamlined. 05:53 AI integration expertise leads to exceptional productivity. 07:51 Asana challenges led to creating prompt engineering. 12:49 Advice: Prompt engineering isn't hard, models improved. 15:50 Custom assistant for complex product sales teams. 19:03 Automate meeting prep and build custom AI. 20:10 Asana empowers seamless workflow and user experience. 23:55 Sales development rep and team tools optimization. 27:49 Sales process includes filtering, qualifying, and connecting. 32:20 Sales reps may have AI copilots for sales. 35:35 AI inconsistent but may improve human experience. 36:49 Human vs AI sales implications and curiosity. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Asana: https://asana.com/ GPT-4: https://www.openai.com/research/gpt-4 Hubspot: https://www.hubspot.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 253 Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg SAP Seltzer: https://sapvt.com/ Beehiiv: https://www.beehiiv.com/ Story ARb: https://www.storyarb.com/Rb Epic Gardening: https://www.youtube.com/@EpicGardening Backyard Baseball: https://en.wikipedia.org/wiki/Backyard_Baseball(Wikipedia page) We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. Time Stamps: 00:00 Marketers are different, Reforge could do better. 04:35 Alex stands out for being clear, relatable. 09:23 Leveraging creativity, story telling, persuasion, self-improvement. 10:14 Seeking entrepreneurship while balancing family and success. 14:20 Modern-day entertainment business, distribution dynamics, influencer challenges. 17:39 Inefficiency in influencer marketing, especially on Instagram. 21:09 Creators are key to long-term business success. 23:37 Subscription economy enables automation, focus on growth. 28:50 Help Kip improve online presence, marketing strategy. 32:10 Fast thinker utilizing trends and executing strategy. 34:18 Tyler started for Beehive's lack of features. 36:49 Companies should have employees and customers advocate. 41:07 Creating social content may be challenging for executives. 44:11 Importance of finding the right voice online. 48:32 Focusing on value for target audience is key. 51:14 Create Shark Tank-style digital pitch for new generation. 53:43 Great conversation with Alex, relevant topics covered.

Ep. 252 AI images are now so realistic that even AI experts can't tell what's real anymore. Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn more on how Flux works, whether you can still spot fake images, and the top marketing use cases for AI-generated images in advertising, email campaigns, and website conversion optimization. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Flux: https://blackforestlabs.ai/#get-flux Black Forest Labs: https://blackforestlabs.ai/ Runway: https://runwayml.com/ Midjourney: https://www.midjourney.com/ DALL-E: https://openai.com/index/dall-e-2/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 251 Are Google ads overrated? Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of search and its fragmentation, the untapped potential of influencer marketing, and the balance between brand and direct response marketing. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Omer Shai https://au.linkedin.com/in/omer-shai-4a18049 Wix https://www.wix.com/ Wix Studio https://www.wix.com/studio We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.