Ditch The Box
Markets and Investing
Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.brbr We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.brbr Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.
Location:
Tempe, AZ
Description:
Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.brbr We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.brbr Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.
Twitter:
@standbags
Language:
English
Episodes
The Story of BOLA Granola
9/14/2016
BOLA granola wasn’t born yesterday. Their roots go back decades, from a pottery camp in California across the country to my kitchen in the Berkshire Hills and to their BOLA granola bakery at the foot of Monument Mountain. Along the way, they've made lots of friends, people who thrive on BOLA granola. All of the granolas rely on oats, almonds and pumpkin seeds for hearty, high protein nutrition and fresh, nutty flavor. Each serving of BOLA granola is packed with these three ingredients supported by other organic grains, a little sweet, a little salt and excellent vanilla. Nothing else. It's mixed it all together and toasted to a perfect crunch… 36 pounds at a time. Michele has had a passion for good food since her childhood, when she watched her Parisian mother turn out elegant dinners and delicious desserts. She discovered early on that food gives pleasure, both to those who make it and those who eat it.?? Join us for this episode to learn more about BOLA Granola's unique story!
Duration:00:51:47
Encore: A Successful New Product Launch
9/7/2016
Joining us for this episode of Ditch The Box is Debbie Wildrick, Chief Strategy Officer of MetaBrand, LLC. MetaBrand is a food and beverage consulting firm specializing in assisting companies in their product development and launch strategies. From start up ideas to early to mid-stage companies, they will make sure your concepts come to life to serve your consumers and to build your sales and profits. They bring along with them an in house marketing team, branding and packaging to 3rd party distribution and sales relationships, and experts in the industry. 'Our passion is for excellence, our mission is to support sustainable, natural, organic and fair trade products, and we thrive most in working with you to create the brands of tomorrow.' MetaBrand does all this while operating under the Four P's Principle: People, Planet, Profit, Purpose. You don't want to miss this inspiring episode!
Duration:00:57:37
Feel Good Dough
8/24/2016
Join us for this episode of Ditch The Box as we welcome food industry expert Terry Thomsen. Terry makes 100 percent organic, non-GMO, vegan dough called Feel Good Dough. Not only has she mastered the perfect recipe for dough, Terry is involved in related endeavors as well. In this episode you'll hear about Feel Good Dough, her 25 plus years with Pampered Chef, her great spot and company at the West Side Market, and her bakery in Fairview Park. You won't want to miss out on this episode!
Duration:00:54:32
Kevin Malnor and Vital Essentials
8/17/2016
Join us for this enlightening episode of Ditch The Box as we learn about Vital Essentials and Kevin Malnor. Kevin, VP of Sales and Marketing, will be walking us through his past experiences in the industry including his time at Birds Eye Foods and Nature's Way. Kevin will then offer insights to his current company, Vital Essentials. We'll discover challenges the company has faced, how they use packaging to build their brand, how Vital Essentials market to retailers and customers in the pet supply industry, and much more! Tune-in at 4pm EST to learn all about this amazing, pet-loving company!
Duration:00:53:05
Encore: NLS: Next Level Summits
8/10/2016
Joining us on this episode of Ditch The Box is the President of Next Level Summits, Stewart Press. NLS: the leaders in global strategic business summits specifically catered to the growing Food Industry. This episode will go back to the beginning of Next Level Summits, explore why it was created, and explain what the “need” was that Stewart felt Next Level Summits could fill. We'll discuss the 4 main Summits throughout the year and go into each of them separately for an overview for our listeners. o Food Marketing Summit o Food Chain Summit o Food Quality Symposium o Food Evolution Summit We'll find out what has worked with these summits, what hasn't, and what has been implemented over the years to keep the summits relevant and beneficial to attendees. Tune-in Wednesday at 4pm Eastern!
Duration:00:55:14
Gary Swaim
8/3/2016
Joining us for this episode of Ditch The Box is the talented and highly experienced Gary Swaim. Gary is currently the National Sales Manager-Managing Director of Prairie Mills Products LLC. His main role is to direct sales and marketing of grain based bakery ingredients and deal with product development. With an extensive knowledge of the food and agricultural industry that dates back to his Indiana farm roots, Gary offers incredible insights on the industry as a whole. Tune in to this captivating episode on 8-3 at 4pm EST!
Duration:00:57:59
The Wonderful World of Food Marketing
7/20/2016
Join us for this intriguing episode of Ditch The Box as we welcome Marc Paxton, host of the Food Marketing Podcast. We'll cover his background....Brigham Young, Northwestern, Internships, and Bountiful. Then we'll jump into SunTilla and the Kicking Lizard Salsa brand that Marc, his father, and a family friend started together. From crowdfunding and dealing with Costco and other retailers to the importance of podcasts, this show will cover many topics in the food marketing world! You won't want to miss this. Tune-in at 4pm EST!
Duration:00:56:12
That Nutty Redhead
7/13/2016
On today's episode of Ditch The Box we are joined by a business AND personal friend, Lisa Griffiths, owner of That Nutty Redhead. We are excited to share her background of perseverance, determination, and success that ALL of our listeners will benefit from hearing. We'll cover how Lisa was drawn to the Victorian era by her great grandmother, Lucy. At some point in her exciting journey, Lisa remembered that sugared nuts were part of the Victorian era and referred to as a Burnt Nut. She remembered a recipe from her great grandmother Ella Mae and the rest was history. Tune-in to this enchanting episode of Ditch The Box at 4pm EST!
Duration:00:56:17
Spicy Revenge and Black Powder 'jerky'
7/6/2016
Joining us for this episode of Ditch The Box is Michael Hocklander, CEO of Caribe Producers, LLC. Caribe Producers won the Top 5 Most Innovative New Products Award in the salted snack category at the 2016 Sweets & Snacks Expo for Hatfield & McCoy Spicy Revenge Bacon Jerky. It was honored for taste, innovation and packaging among hundreds of other new products at the expo. People are constantly lined up at Michael's booth at any given trade show or expo. In this captivating episode you'll discover the story behind the jerky. Don't miss this inside look brought to you by Ditch The Box!
Duration:00:57:44
Encore: I Scream, You Scream, We All Scream for Pierre's Ice Cream!
6/22/2016
On today's episode of Ditch The Box we are joined by a very special guest... Shelley Roth of Pierre's Ice Cream. Pierre’s products are sold throughout Ohio and several other states. The company has grown into a regional favorite among ice cream lovers and a leader in the production and distribution of gourmet ice creams & other frozen novelties. It also manufactures private label lines and distributes many national brands of ice cream. Since 1932, Pierre’s has remained in the heart of Cleveland, Ohio; with its original, classic recipes as daily reminders of the company's dedication to quality. That dedication influences the company's focus on the future as it develops new business opportunities and continues to be innovative and sensitive to consumers' changing needs. Featuring over 250 products and flavors Pierre’s Ice Cream Company remains committed to the highest quality standards, outstanding service and industry leadership. Join us for this exclusive episode of Ditch The Box!
Duration:00:55:24
Encore: Medical Marijuana Packaging: Why It Matters
6/8/2016
Joining us today is Rebecca O'Connor from Pinnacle Consultation. Pinnacle Consultation has expertise in all stages of marijuana business creation, including structuring, the application process, state compliance hiring and training and financial estimation. Today's topics include medical and recreational marijuana centers to have compliance packaging for their customers/patients, the need for medical marijuana packaging to be both child proof but senior friendly, and a checklist for the Colorado Marijuana Enforcement Division exit packaging requirements for marijuana dispensaries to follow. This episode will highlight many important topics for anyone in the marijuana industry.
Duration:00:54:01
Redmond Incorporated: People Over Profit
5/18/2016
Join us for this episode of Ditch The Box as we hear from one of Redmond's own, Darryl Bosshardt. Redmond is a holding company that directly supports its subsidiaries and takes an active role in the businesses. br Redmond is best known for brands like Real Salt, Trophy Rock, Ice Slicer, and Best Vinyl Fence & Deck. Redmond is proud of its brands and the products they help create, but in the end they aren't in the salt business or the vinyl business. They're in the people business. Tune-in to this episode of Ditch The Box to get the inside scoop on Redmond and why the put people over profit!
Duration:00:55:58
Why You Should Get on Board with Team Tego Tea!
5/11/2016
Tego Tea is a natural remedy to both lower & regulate blood sugar, and our story goes something like this: br Tego Tea comes from an all natural Native American blend used by the early Indigenous Peoples of North America to reduce blood sugar to healthy levels for centuries. During exploration in the 1600’s by the Europeans, the Indigenous Peoples came to their aid when they were suffering. Passed down from generation to generation, the secret blend of herbs and leaves existed until the decline of the Native Americans through war and European encroachment. The precise formula was guarded and continued down through our family until it was thought to have been lost in the early part of the 20th century. For almost one hundred years the correct recipe seemed gone forever, until one day it was rediscovered in the forgotten pages of our family history. Tego Tea has been found to reduce blood sugar & help naturally restore the pancreas and overall blood sugar to healthy pre-diabetic levels.
Duration:00:55:07
Encore: Sweet Success: Raley's Confectionary
5/4/2016
Joining us on this episode of Ditch The Box is owner of Raley's Confectionary, Wes Raley. The company is a family owned and operated Candy Shop that combines centuries old candy making techniques with wholesome ingredients and modern artwork. Tune-in to discover what made Wes want to start his own business in the first place and how he went about doing so. This is the intriguing journey of Raley's Confectionary thus far.
Duration:00:55:10
A Taste of Tuscany You Won't Forget
4/27/2016
Join us on this episode of Ditch The Box as we welcome Katie Robbins, owner of Taste of Tuscany! Katie is a local entrepreneur out of Richboro, PA. She is 28 years old and started her company last year. Katie earned an undergraduate degree in elementary education and a masters degree in counseling. When she graduated, it was difficult to find full-time employment. She needed to earn an income so decided to sell her sauce at a local farmer's market. And this is where it all began! Tune-in to hear the rest of Katie's journey to success and how she landed her unique sauces in Whole Foods, Shop N Bag, McCaffrey's, and soon to be Acme!
Duration:00:54:36
Encore: Shedding Light on the World of Cannabis
4/20/2016
The focal point of today's Ditch The Box episode is on the cannabis industry and shedding light on an industry that is often misunderstood and/or misrepresented. Our featured guest and industry expert is George Campbell from American Green. American Green became the first publicly traded medical marijuana dispensary brand in the world in 2009. They have created retail, brand, and commercial cultivating solutions in partnership with licensed retail medical marijuana dispensaries nationwide. We'll talk about the marketing tools and techniques that George and American Green have been using to try to educate and inform people on such a controversial subject. Tune-in as we discuss one of the hottest topics with one of the largest companies currently shaping the cannabis industry.
Duration:00:57:39
National Animal Supplement Council
4/13/2016
On this special episode of Ditch The Box we welcome the president of NASC, Bill Bookout. Members of the National Animal Supplement Council are concerned and committed manufacturers of animal health supplements across the globe. Together they endeavor to improve the quality of these products sold to consumers for the benefit of their horses, cats, dogs and other companion animals. NASC’s overriding goal is to promote the health and well-being of non-human food chain animals that are given animal health supplements by their owners, and to protect and enhance the integrity of the animal health product industry.
Duration:00:52:18
Great Tasting Food that Makes Cynt's
4/6/2016
Join as for this episode of Ditch The Box as we welcome Cynthia Davis of Sha La Cynt's Personal Chef & Catering. Sha La Cynt's believes in Great Tasting Food That Makes Cynt's which is why they provide the highest quality ingredients to their clients. These ingredients include: Non GMO ingredients, local natural/organic produce, humanely raised meats and sustainable seafood. They promise to not only provide outstanding service, but CATER to the health of their clients. Tune-in to learn about the inner workings of Sha La Cynt's, their vegan gourmet popcorn line and decadent vegan desserts.
Duration:00:54:27
Enfusia- blends for body
3/23/2016
Join us for today's episode of Ditch The Box as we welcome owner of Enfusia-blends for body, Debra Meyers. Debra worked in the corporate world for years until finally starting her own business, Enfusia. Enfusia offers a full line of bath and body products created with the infusion of botanical extracts, vitamins, essential oils and natural ingredients. No harsh chemical ingredients are used, ever. Join us as Debra shares her journey, including the keys to manufacturing she has discovered over the years!
Duration:00:55:57
Getting Creative with The Brand Chefs
3/16/2016
Joining us on this episode of Ditch The Box is the Maître d’Creative of The Brand Chefs at Mighty Fudge Studios. Patrick Mallek fuels the company's imagination with his creative juices flowing abundantly. He has insurmountable brand experience with Walmart, Dodge, Johns Manville, FOXDigital, Clear Channel Communications, Samsung, Tribune Company, Paramount Pictures, Dare Foods, MockIt!, Samsung, Harmons Grocery, and more! Don't miss this one-of-a-kind episode!
Duration:00:49:47