Your Music and People
Derek Sivers
Every creator has the same problems with marketing.
call attentionminds and heartstell their friendscharge moneymediahelpDerek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.
“Your Music and People” shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.
It’s not just for musicians.
Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.
Example points include:
just as creativeextension of your art.being considerate.Persistence is polite.Proudly exclude most people.Money is just a neutral representation of value.focus on what doesn’t change.
Duration - 2h 31m.
Author - Derek Sivers.
Narrator - Derek Sivers.
Published Date - Sunday, 22 January 2023.
Copyright - © 2020 Sivers Inc ©.
Location:
United States
Description:
Every creator has the same problems with marketing. call attentionminds and heartstell their friendscharge moneymediahelpDerek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions. “Your Music and People” shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected. It’s not just for musicians. Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing. Example points include: just as creativeextension of your art.being considerate.Persistence is polite.Proudly exclude most people.Money is just a neutral representation of value.focus on what doesn’t change. Duration - 2h 31m. Author - Derek Sivers. Narrator - Derek Sivers. Published Date - Sunday, 22 January 2023. Copyright - © 2020 Sivers Inc ©.
Language:
English
title
Duration:00:00:16
Chapter 1: What’s inside this book
Duration:00:02:20
Chapter 2: Some quick context for these stories
Duration:00:01:53
Chapter 3: Art doesn’t end at the edge of the canvas
Duration:00:02:09
Chapter 4: Business is creative
Duration:00:01:29
Chapter 5: This is only a test. See what happens
Duration:00:01:28
Chapter 6: Restrictions will set you free
Duration:00:01:21
Chapter 7: Make mystery : make people wonder
Duration:00:02:14
Chapter 8: Creative communication
Duration:00:01:51
Chapter 9: Captain T
Duration:00:03:19
Chapter 10: “Marketing” just means being considerate
Duration:00:01:19
Chapter 11: It’s hard to get off stage
Duration:00:01:19
Chapter 12: Constantly ask what they really want
Duration:00:00:53
Chapter 13: Don’t try to sound big
Duration:00:01:23
Chapter 14: Considerate communication
Duration:00:02:21
Chapter 15: Touch as many of their senses as you can
Duration:00:01:04
Chapter 16: Life is like high school
Duration:00:01:55
Chapter 17: Barking
Duration:00:01:49
Chapter 18: Get personal
Duration:00:02:02
Chapter 19: Always think how you can help someone
Duration:00:01:02
Chapter 20: Don’t be afraid to ask for favors
Duration:00:01:21
Chapter 21: Small gifts go a long way
Duration:00:01:22
Chapter 22: Persistence is polite
Duration:00:01:18
Chapter 23: Repeatedly follow-up to show you care
Duration:00:01:59
Chapter 24: Pedestals prevent friendships
Duration:00:02:29
Chapter 25: It’s just people inside the machine!
Duration:00:02:10
Chapter 26: How to get through the gates?
Duration:00:01:51
Chapter 27: Have someone work the inside of the industry
Duration:00:01:27
Chapter 28: Show success before asking for help
Duration:00:02:14
Chapter 29: Test marketing
Duration:00:01:28
Chapter 30: Get rejected, get filtered
Duration:00:01:45
Chapter 31: Be a competent novice, not an expert
Duration:00:01:20
Chapter 32: Rock stars have a boss?
Duration:00:02:21
Chapter 33: What it means to be resourceful
Duration:00:02:51
Chapter 34: You need to be profitable to last
Duration:00:01:37
Chapter 35: Get specific!
Duration:00:02:32
Chapter 36: Call the destination, and ask for directions
Duration:00:01:25
Chapter 37: Never wait
Duration:00:01:01
Chapter 38: Assume nobody is going to help you
Duration:00:01:32
Chapter 39: The security of no security
Duration:00:01:27
Chapter 40: A good plan wins no matter what happens
Duration:00:01:15
Chapter 41: Was 10%, now 90%
Duration:00:01:14
Chapter 42: You don’t get extreme results without extreme actions
Duration:00:01:19
Chapter 43: Direct it yourself
Duration:00:01:16
Chapter 44: Flip it in your favor
Duration:00:02:40
Chapter 45: Not happy with existing venues? Make a new one
Duration:00:02:00
Chapter 46: When your music can’t speak for itself
Duration:00:01:16
Chapter 47: A curious answer to the most common question
Duration:00:01:57
Chapter 48: Make people curious in one sentence
Duration:00:01:16
Chapter 49: Without a good reason, they won’t bother
Duration:00:01:11
Chapter 50: Don’t know how to describe your music?
Duration:00:00:59
Chapter 51: Describe your music like a non-musician
Duration:00:01:39
Chapter 52: Use the tricks that worked on you
Duration:00:00:57
Chapter 53: Or you can not talk at all
Duration:00:00:35
Chapter 54: Hillbilly Flamenco
Duration:00:02:13
Chapter 55: Aim for the edges
Duration:00:02:10
Chapter 56: If you target sharp enough, you will own your niche
Duration:00:01:35
Chapter 57: Proudly exclude most people
Duration:00:01:32
Chapter 58: Well-rounded doesn’t cut
Duration:00:02:00
Chapter 59: Be an extreme character
Duration:00:01:35
Chapter 60: A hundred actors on stage
Duration:00:00:57
Chapter 61: The most expensive vodka
Duration:00:01:06
Chapter 62: Doing the opposite of everyone is valuable
Duration:00:02:14
Chapter 63: Selling music by solving a specific need
Duration:00:00:57
Chapter 64: People search harder for the obscure
Duration:00:01:31
Chapter 65: Why you need a database
Duration:00:02:53
Chapter 66: Stay in touch with hundreds of people
Duration:00:01:31
Chapter 67: Meet three new people every week
Duration:00:01:31
Chapter 68: Keep in touch
Duration:00:01:36
Chapter 69: Every breakthrough comes from someone you know
Duration:00:01:09
Chapter 70: Put your fans to work
Duration:00:01:31
Chapter 71: Include everyone in your success
Duration:00:01:22
Chapter 72: How to attend a conference
Duration:00:04:52
Chapter 73: Don’t be a mosquito
Duration:00:00:41
Chapter 74: Shed your money taboos
Duration:00:01:36
Chapter 75: Valuable to others, or only you?
Duration:00:03:17
Chapter 76: Pricing philosophy
Duration:00:01:24
Chapter 77: Emphasize meaning over price
Duration:00:01:59
Chapter 78: Some people like to pay. Let them
Duration:00:01:09
Chapter 79: The higher the price, the more they value it
Duration:00:01:44
Chapter 81: Don’t promote until people can take action
Duration:00:01:37
Chapter 80: Are fans telling friends? If not, don’t promote
Duration:00:01:12
Chapter 82: Never have a limit on your income
Duration:00:01:20
Chapter 83: Move to the big city
Duration:00:02:24
Chapter 84: Detailed dreams blind you to new means
Duration:00:01:39
Chapter 85: Are you at the starting line or the finish line?
Duration:00:01:44
Chapter 86: Nobody knows the future, so focus on what doesn’t change
Duration:00:01:59
Chapter 87: Ignore advice that drains you
Duration:00:01:39
Chapter 88: Compass in your gut
Duration:00:02:11
about the author
Duration:00:00:26
books by Derek Sivers
Duration:00:00:52
copyright
Duration:00:00:07