Nudge

Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor Mike Norton, studied them for years. In today’s Nudge episode, he shares his findings. It turns out that those odd rituals are more important than we think. Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast. The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course The Science of Marketing course: https://nudge.ck.page/persuasion-course Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83 Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers to help companies increase their sales. Today on Nudge, he shares 21 psychology-inspired tips that are proven to increase revenue. Nick's newsletter: https://www.kolenda.io/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

The bestselling author of The Power of Habits and Supercommunicators shared his top communication advice. Today, on Nudge, I tested Charles Duhigg's advice on four strangers. Will his advice make me more popular? Access the bonus episode: https://nudge.ck.page/72cea6802d Charles's book Supercommunicators: https://tinyurl.com/447wkpmz Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m most worried about how AI might take my job, how AI is almost certain to become a better podcaster, writer, and marketer than me. Today, I share what happens when AI can persuade humans, and I suggest a way for all of us to keep our jobs in an AI-dominated world of work. The Coming Wave: https://tinyurl.com/pvsbvhuh Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape our decisions and might ruin my life. Nuala’s book: https://www.nualagwalsh.com/ Nuala’s TED talk: https://youtu.be/xLSAkVxPOk0?si=PPjFSAO7tk8VszPM Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world. Nobody’s Fool: https://tinyurl.com/yv6pf93v Influence: https://www.influenceatwork.com/store-new/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

In today’s episode of Nudge, Rory Sutherland explains how to Sell a £500 hoover Make a flight delay pleasurable Improve the London Tube map Persuade more effectively Make any cafe more popular Stop drink drivers It’s a cracker. (A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to). Access the bonus episode here: https://nudge.ck.page/a48dd10ceb Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech. Derek’s book Hit Makers: https://tinyurl.com/yeymzds8 Jonah’s book Magic Words: https://jonahberger.com/magic-words/ Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

In today’s episode of Nudge, Rory Sutherland explains: The reason behind Brexit How doormen were undervalued What bees teach us about creativity The problem with R&D Amazon’s two way door Don’t miss this. (Warning this episode contains explicit language). Access the bonus episode here: https://nudge.ck.page/a48dd10ceb Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument. Access the bonus episode: https://nudge.ck.page/de30a8ac24 Tali’s book, Look Again: https://tinyurl.com/5n8p3btb Tali’s lab: https://affectivebrain.com/?page_id=161 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course My endowment test: https://tinyurl.com/bv2umtup My scarcity nudge: https://tinyurl.com/376stytp My loss aversion nudge: https://tinyurl.com/5hyh9y4h My experiment with International Podcast Day: https://im.ge/i/PrV4l9 My consistency experiment: https://bit.ly/3sABZTU My curiosity gap experiment: https://bit.ly/3DiGasA

This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how. Access the bonus episode here: https://nudge.ck.page/b64397a286 Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn

Warning. This episode contains explicit language. In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand. Access the bonus episode here: https://nudge.ck.page/e1bed9bc16 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling. Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Londoners recycle Why pensions schemes are broken How to make high earners pay more tax You won’t want to miss this. (Warning this episode contains explicit language). Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list