Real Estate Marketing Minute

Hey guys, welcome back to the Real Estate Marketing Minute. We've got a weekly roundup and a quick marketing tip for you today. So on December 12th, we've got National Poinsettia Day, which is a great day to, you know, share poinsettia pictures, images, that sort of thing. Then on the 13th is Cocoa Day, and on the 16th is National Chocolate Covered Anything Day. So, you know, do with that what you will maybe post about it, send an email, buy yourself some chocolates, that sort of thing, right? And then on the 17th is National Maple Syrup Day. So that's your weekly roundup for your Wacky Holidays. And then one quick little marketing tip here. Pull together a list of where all the holiday lights in your area are, you know, and I say all of, maybe, you know, four or five places to go and view holiday lights and post that to your social media. Maybe send an email and that's your marketing tip for the week. Thanks so much for watching. We do appreciate it. We'll see you next time.

Adam Small (00:03): Hello, welcome back to the Real Estate Marketing Minute, powered by Agent Sauce. Thanksgiving's over and as we sit here recovering from our food comas, we're staring down a new year. And with a new year comes a new opportunity to grow our business. And if we want to grow our business, we need a business plan, a marketing plan to help us grow our business. So, you know, how are we gonna put together a marketing plan for next year, a business plan to help us grow our business, make sure that we stay on target, and that we're showing improvement. You know, it's always a difficult thing because it can seem very overwhelming. So a good way to start pulling together that business plan and that marketing plan, is to list the activities that you've done in the past year, and then identify whether or not those activities worked for you. (00:51): If they worked for you, great. Put themin the next business plan and then start figuring out, you know, are there things that I can do to make them work even better for me? You know? And then if they didn't work for you, identify why they didn't work for you. And if it's something that you can overcome, you know, by putting a little more effort into it, maybe, or retargeting the, uh, refocusing the target of your plan, whatever it may be, then keep it in there and improve upon it. Or say, Hey, I'm not doing this anymore. I'm throwing this out because it's not working for me. And that's, you know, somewhere where you've gotta come in and you've gotta be kind of honest with yourself and you've gotta say, Hey, listen, you know, this is a great product or service or activity to do, but it's not working for me. And the reason it's not working for me is because I'm just not doing it. I don't have enough time to do it. I don't have the priority in my schedule of things to, to the, the time to make it a priority in my schedule of things. You know, whatever that reason may be. It's not working. Don't be afraid to throw it out. Of course, if you throw it out, make sure you put something in there that is gonna work for you, that you think may work for you, that you're gonna put your time and your effort into in order to make it work. Because you can't just stop marketing all together, otherwise you end up in this famine phase of your business cycle, which is never good because the famine phase you have, you know, your money's dwindling and your time and it can cause panic and all that stuff. (02:23): And that's the whole point of the plan to prevent the famine phase, right? The feast and famine cycle there, right? So, um, look at the things that you've done in the last year and keep the good ones, throw out the bad ones. And then, you know, you wanna make sure you're also doing some of the basics, doing the things that you should be doing every day, every week, every month, you know, and those are things like sending out a, a communication to your sphere on a regular basis, you know, a monthly newsletter, keeping them informed about, you know, the market, that sort of thing. Uh, asking for testimonials every time you work with somebody following up and asking for referrals with your sellers and your buyers. And then, you know, figuring out what it is that you're doing to demonstrate the value that you bring to a client. We all know that a real estate agent doesn't really sell a house that they own. It's not their product. It's not their, um, you know, item that you're selling. It's your knowledge, it's your experience. That's where your value is. And, and you know, the better you can convey your knowledge and experience, whether it be in a listing meeting, uh, or a, uh, you know, presentation that you're doing, uh, just running into somebody casually, the better you're gonna grow your business. So if you have that message that demonstrates your value down succinctly, then you're gonna do better. So look at those things, you know, what did you do last year to demonstrate your...

Adam Small (00:02): Hello and welcome back to the Real Estate Marketing Minute Weekly Roundup, powered by Agent Sauce. So next week's a big holiday. We've got Thanksgiving coming up and whether you've sent cards or not, you need to go ahead and create a Thanksgiving email to send to your email list. Stay in touch, get in front of these people cuz you probably didn't send cards to everybody on your list. And if they get a Thanksgiving card from you and an email, that's okay. They'll appreciate it. (00:26): It's all about Thanksgiving, right? When you send this email, try to personalize it a little bit and put in maybe a recipe that's one of your favorites for Thanksgiving, and talk a little bit about why it's your favorite or perhaps describe one of the family traditions or traditions that you do with the people that you celebrate Thanksgiving with, to kind of personalize it and show a little bit of who you are and make it more emotional for the person reading it. So that's the big one for next week. (00:55): Now, of course, following that Saturday is Small Business Saturday, which is an excellent opportunity if you wanted to maybe throw a couple of local businesses into that email and talk about why it's important to support them on Small Business Saturday. (01:07): That's our weekly roundup. If you like what you see, don't forget to click on the end, Subscribe buttons, and we hope you have a happy Thanksgiving and thanks for watching.

Adam Small (00:00): Hello and welcome back to the Real Estate Marketing Minute Weekly Roundup, powered by Agent Sauce. This is gonna be a short one for you this week. We've only got two holidays for you. The first one being on November 9th, which is National Go to an Art Museum Day. This is a really good one for you to showcase a little bit of your local expertise and really drive home that you're the local expert to go to whenever somebody needs something. So just go out and pick a couple local art museums, post links to their websites on your social channels, and encourage people to go visit them on National Go to an Art Museum Day. The next holiday we have is November 11th, and that is Veterans Day. This is an excellent holiday for you to go back to your CRM and look at all those people that you've got tagged as a Veteran. (00:46): Hopefully you are using your CRM and tagging people as Veteran, right? (00:50): But anyway, go to your CRM and send those people that are tagged as a Veteran and email thanking them for their service. It's a great way for you to show a little bit of appreciation for them and what they've done for our country, as well as to get yourself in front of them once more. So that has been our weekly roundup. If you like what you see, don't forget to click the like and subscribe buttons, and thanks for watching and have a great day.

Kendra Cooke has helped over 345 real estate agents become millionaires over the last 17 years. In this episode we talk to Kendra about some of the common traits she sees in the agents that become successful.

I had a great conversation with a friend of mine of mine about how to react to the current national and global environment and a blog post that he had just written. His blog post is here: https://martech.zone/quarantine-time-to-go-to-work/

Is your Email Service Provider doing everything they can to make sure that your emails get through? Are you having trouble with high bounce rates, low open rates? In this episode we talk about the many factors involved in getting your emails delivered and what you can do to help.

Great Trip to RE Bar Camp Dayton. So fun to meet so many people and see what they are dealing with on a daily basis. Sorry this one might be a little loud in places.

Lots of great information on RPAC and how it helps agents and home owners through political advocacy.

This week we met with Amy Latka of Dream Home Media a Media Marketing Company for Realtors. It was a great talk about why photography is about so much more than the listing.

It was great learning about how Clear 2 Close Cleaning Services makes listings shine!

Great discussion with Doug on the merits of using an email address tied to your domain versus using a free service.

A short video of tips from people attending the IREIBA Real Estate Expo in Indianapolis.

A quick video with people attending the REBAR Camp in Nashville. Sorry it's so loud and a little late!

Great interview with Mark Ratterman about Home Appraisals and what agents can do to prepare buyers and sellers if there are issues.

Do you own your domain? Are you sure?

Another great interview! This time with Gabie Benson of the Indianapolis, IN based Realtor Foundation. The charitable arm MIBOR. We talk about her program, how agents can give back and how to find organizations like this in your area. Some links: Realtor Foundation: https://miborrealtorfoundation.org/ NAR Good Neighbor Award Program: https://www.nar.realtor/about-nar/awards-and-recognition/good-neighbor-awards-program Realtors Relief Foundation: https://www.nar.realtor/about-nar/grants-and-funding/realtors-relief-foundation % of Realtors who give back higher than the general national average according to a recent study: https://www.nar.realtor/newsroom/realtors-more-likely-to-donate-annually-than-most-americans-according-to-survey

In this episode Doug and I talk about how to SEO optimize your blog posts! We discuss in depth 10 factors to increase your blog posts SEO ranking.

Great interview with accountant Mike Wright! In this episode we talk about many of the recent changes in tax law and how they affect small business and Real Estate Agents.

Hello and welcome back to the real estate marketing man and I'm Adam Small. Today for our content library, we're going to be doing a technical piece and that means that this is a piece that's kind of orientated around the profession of being a real estate agent. Of helping out people when they need to buy or sell a home. And in particular, what we're looking at today, is different types of loans. So, we can talk about BA loans, FAJ loans, bridge loans, all different types of loans that are out there. Now one thing I will say is that you need to kind of put out there that you're not a loan expert and you're not giving them advice. And if they need advice, they need to go talk to a mortgage lender of some sort, in order to really help them out. All you're doing is writing a general overview of what that loan is. The different types of loans that are out there, and how they may be used in different applicable situations, right? So, write them that article, put it on your blog post. Put a nice image with it, and then share it. Put it out there on your social channels and stuff. And if you're really industrious, you might actually turn this in to an infographic, because this is a good one that lends itself towards infographics. And you know, you could even go out and find a mortgage lender that you like to work with and get them to kind of co-brand it, sponsor it. Make sure that you guys stay within all the regulations there. But it's a great opportunity for them to push it out as well. And then you kind of double your reach and maybe grab a few more followers, all the while, demonstrating your technical expertise. So, this week, write a article on loans. Put the disclaimers in it. And if you want, make an infographic out of it and ask your mortgage lender or whomever you like to work with, to sponsor it and push it out themselves. That's been your real estate marketing minute for this week. If you like what you see in here, don't forget to click the like and/or subscribe buttons. Thanks for watching and we'll see you next time guys.