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Sustainable Winegrowing
Wine
Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.
Location:
United States
Genres:
Wine
Description:
Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.
Language:
English
Website:
http://www.vineyardteam.org/
Email:
podcast@vineyardteam.org
Episodes
243: Microbial Communities in the Grapevine
9/5/2024
Microbial communities vary widely from plant to plant, even from rootstock to rootstock! Philippe Rolshausen, Professor of Cooperative Extension for Subtropical Horticulture in the Department of Botany and Plant Sciences at the University of California Riverside studies the phytobiome. This includes all organisms associated with the vine including bacteria, fungi, insects, and animals. Learn the impact these communities have on your vineyard from young vine decline under extreme stress to the wine’s terrior.
Resources:
78: Biological Control for Grape Vine Trunk Diseases A Method to Detect and Quantify Eutypa lata and Diplodia seriata-Complex DNA in Grapevine Pruning Wounds Endophytic microbial assemblage in grapevine Grapevine pruning strategy affects trunk disease symptoms, wood pathobiome and mycobiomePhilippe Rolshausen Phylogenomics of Plant-Associated Botryosphaeriaceae SpeciesRolshausen Lab Soil Health Playlist Temporal Dynamics of the Sap Microbiome of Grapevine Under High Pierce’s Disease Pressure Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
[00:02:07] Craig Macmillan: Our guest today is Philippe Roshausen. He is Professor of Cooperative Extension at University of California, Riverside. And today we're going to be talking about the soil microbiome. Thanks for being on the podcast, Philippe.
[00:02:19] Philippe Rolshausen: Thank you for having me.
[00:02:20] Craig Macmillan: Well, when we do these topics, like to start from the very basics. And then we can go very deep from there. What is your definition of the soil microbiome?
[00:02:31] Philippe Rolshausen: Well, a microbiome is the collection of microbes. The soil microbiome is the collection of microbes associated with the soil. I have to say we work on the soil microbiome, but we also work on the phytobiome, which is the collection of organisms. associated with the, the, vine, and that can be fungi, bacteria, viruses, even insects. So we are more interested in fungi and bacteria in my lab. And especially those that live inside the vine and how it's connected to the roots and the soil.
[00:03:12] Craig Macmillan: Yeah, I'm very interested in that. Just for our listeners, other aspects of the soil microbiome could include things like microarthropods,
uh, nematodes, etc. It's a very complex Complicated
ecosystem.
[00:03:26] Philippe Rolshausen: I and I only focus on one part of it.
[00:03:29] Craig Macmillan: The work that I've done with soil microbiome in a very primitive way. We just focused on total bacteria, total biomass, things like that.
You just mentioned this and this is a good jumping off point actually. Because plants are an active part of this ecosystem, you will find different soil microbiomes around different crops. What is the soil microbial community like around grapevines in particular?
[00:03:50] Philippe Rolshausen: Well compared to, to what is the question. Let's give you an example. I work on citrus and grapes in the same soil environment, you would see differences between a grapevine and the citrus plant just because of the property of the host. Within grapevine, you know. Depending on the variety or the rootstocks, I should say then you would also have different microbial communities associated with the rootstock.
And this is like a plant effect because plant recruits their microbes. So, so you have sort of a template of...
Duration:00:34:46
242: How to Talk SIP With Your Wine Club | Marketing Tip Monday
8/26/2024
[00:00:00] Beth Vukmanic: For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your community.
[00:00:13] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While, our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable. Winegrowing.
[00:00:32] Your wine club newsletter prepares your customer for the delights ahead, but does it invite them to relish in the social and environmental virtues of their loyalty?
[00:00:42] Next time you send out a newsletter, include a sustainability tidbit. So your brands enthusiasts know that they're sipping sustainably.
[00:00:50] You can start by including a brief description of the sustainable practices at your property. For SIP certified brands, we talk about the seven values. Which includes social responsibility, wiper management, safe, pest management. Energy efficiency, habitat business, and always evolving.
[00:01:08] A great way to help your customers really see what you're doing to be sustainable is to share your sustainable story.
[00:01:15] You can talk about attracting barn owls and releasing beneficial insects to help manage pests naturally.
[00:01:22] You can share pictures of the native plants in your cover crop and explain how they benefit pollinators and help improve soil health.
[00:01:28] Or you could talk about how you treat winery, process water. So that it can be reused to irrigate the landscape or the vineyard.
[00:01:36] Your customers will love learning how your brand conserves and protects natural resources.
Tell Your Sustainable Story
[00:01:42] If you need more ideas, make sure you check out our newly updated course. We spent over 40 hours writing new sustainable stories, refining our training module and recording and editing video content to bring you an updated online course.
[00:01:58] The simple yet powerful free tool will help you tell your own personal sustainable message. Go to the show notes, click on the title. Tell your sustainable story to sign up and start writing yours today.
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
*** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
Duration:00:02:15
241: The Biochar Handbook – How to Make it and Use it in Your Vineyard
8/15/2024
For thousands of years, wildfires have produced a byproduct known to improve soil and plant health - biochar. Today, researchers like Kelpie Wilson of Wilson Biochar Associates, Consulting and Manufacturing are learning how to use this form of charcoal for carbon sequestration. Kelpie explains the different stages of combustion, what types of material to include in your burn pile, incorporating biochar into compost, how to use biochar to amend alkaline or acetic soils, and an easy way to remove vineyard wires from your pile.
Resources:
56: Conservation Burning and Biochar 106: What? Bury Charcoal in the Vineyard? 167: Use Biochar to Combat Climate Change 215: Biochar Production on a Commercial Scale A Case of Biochar Use in Vineyards – Doug BeckA magnifying glass on biochar strategy: long-term effects on the soil biota of a Tuscan vineyardBiochar Use in Viticulture (US Biochar Initiative webinar link) Deep incorporation of organic amendments into soils of a ‘Calardis Musqué’ vineyard: effects on greenhouse gas emissions, vine vigor, and grape qualityLong-Term Application of Biochar Mitigates Negative Plant–Soil Feedback by Shaping Arbuscular Mycorrhizal Fungi and Fungal PathogensRing of Fire Biochar Kiln The Biochar Handbook: A Practical Guide to Making and Using Bioactivated Charcoal Vineyard Field Trial with Biochar and Compost_ 5th Harvest ReportWilson Biochar Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
[00:00:00] Beth Vukmanic: For thousands of years, wildfires have produced a by-product known to improve soil and plant health. This is known as bio char. Welcome to sustainable. Winegrowing with the vineyard team where we bring you the latest in science and research for the wine industry. I'm Beth organic executive director. And since 1994 vineyard team has brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business.
Please raise a glass with us as we cheers to 30 years. In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time SIP certified vineyard and the first ever SIP certified winery. He speaks with Kelpie Wilson of Wilson, biochar associates consulting in manufacturing.
Kelpie explains the different stages of combustion.
What types of material to include in your burn pile? Incorporating bio char into compost. How to use bio char to amend alkaline or acidic soils and an easy way to remove vineyard wires from your pile.
If you love this topic, then you won't want to miss Josiah Hunt's presentation. Practical applications of pyrogenic, organic material, AKA biochar in vineyards. He shares his expertise at the sustainable ag expo taking place November 12th or 13th, 2024 in San Luis Obispo, California. joy, the perfect blend of in-person and online learning. Speak directly with national experts.
Earn over 20 hours of continuing education and explore sustainable ag vendors. As a listener to this show, you can take $50 off of your ticket when you use code podcast 24 at checkout. Get yours today@sustainableagexpo.org. Now let's listen in.
[00:02:00] Craig Macmillan: Our guest, today is Kelpie Wilson. She's the owner of Wilson Biochar Associates, consulting and manufacturing. And as you may have guessed today, we're going to talk about biochar. Welcome to the...
Duration:00:29:40
240: Stacking Energy Savings at Niner Wine Estates | Marketing Tip Monday
8/12/2024
[00:00:00] Customer sense of urgency around climate change is rising. In fact, 78% of global consumers feel that environmental sustainability is important.
[00:00:10] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.
[00:00:29] Customers like the idea of being sustainable and want to live more sustainable lives. While, many brands and retailers today are making eco-friendly claims. Some chalk up to little more than greenwashing. A marketing ploy designed to make products seem more sustainable than they are. Because of this consumers can feel that they can't always trust green claims.
[00:00:50] It is more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way.
[00:00:58] In this week's marketing tip. We share a great example. With Niner wine estates, sustainable story on the value of energy efficiency.
[00:01:06] Electricity use in the winery accounts for a large proportion of the end products, energy demand. From keeping buildings and tanks at proper temperatures to powering equipment and lighting energy use in the winery adds up quickly. Anticipating increasing energy demand and cost. Niner wine estates built its winery into a hillside. Because of this, the ground level on one side of the building is a couple of stories higher. Then the ground level on the other side. This wasn't a flaw in the design, rather, a strategy to allow for a gravity flow winemaking system. are brought into the facility at the top level, instead of being transferred by machines, the grapes move with gravity down the tiers of the building through each stage of the winemaking process.
[00:01:51] Another other energy efficient benefit of the hillside is that the earth surrounding the building works as a natural insulator, reducing the need for a cooling system to keep the facility at optimal temperatures. is another element that Niner wine estates utilizes large windows in the production facility and tasting rooms allow sunlight to fill these buildings during the day. When they do need electricity. The grid is not their primary source. Since 2015, the majority of their tasting room restaurant. Wineries and Wells have been powered by the sun. There are two banks of high efficient solar panels on the property. One at the top of their winery building and the other on the ground next to their tasting room.
[00:02:33] Additional solar panels can be found in the parking lot, but they aren't used to power business operations.
[00:02:39] solar banks are on top of EVs charging stations, welcoming staff and guests to plug in while they enjoy their time at nine or wine estates.
[00:02:47] Together. All of these components have a significant impact on Niner wine estates, energy efficiency. them to symbols of sustainability, achievement, sip certified and lead a certified level. Silver. Make sure you check out the show notes. For the link called stacking energy savings, sustainable story at Niner wine estates to see pictures of their energy efficient facility.
[00:03:13] here to help you tell your customers how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal and it just got better. With the upgraded online course, go to the show notes, click the link titled tell your sustainable story. To sign up and start writing yours today.
[00:03:35] Until next time, this is sustainable. Winegrowing with the vineyard team.
Tell Your Sustainable Story
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell...
Duration:00:03:40
239: Ford Pro Pilot Project – Trialing Electric Trucks in the Field
8/1/2024
We regularly hear about eclectic tractors but have you tried an electric truck? Duff Bevill, Founder and Partner and Brooke Parsons, Viticulture Analyst at Bevill Vineyard Management were part of the Ford Pro Pilot Project. They tested the capacity of an electric van, truck towing capabilities, and battery life of electric vehicles during day to day farming operations. The pair discuss the benefits of tracking GPS and maintenance through Ford’s Telematics and the things you need to consider when looking to add an electric truck to your fleet.
Resources:
120: Autonomous Drone Vineyard Spraying219: Intelligent Sprayers to Improve Fungicide Applications and Save Money225: California’s Ban on Autonomous Tractors Bevill Vineyard Management Farming of the Future: Ford Pro, Sonoma County Winegrowers Join Forces to Electrify Business of Farming Sustainable Farming in Sonoma County Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year - PODCAST24 Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
[00:00:05] Beth Vukmanic: We regularly hear about electric tractors, but have you tried an electric truck? Welcome to sustainable wine growing with Vineyard Team. Where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director. Since 1994, we have brought you the latest science-based practices, experts, growers, and wine industry tools. Through both infield and online education so that you can grow your business. Please raise a glass with us as we cheers to 30 years.
[00:00:37] In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time SIP Certified vineyard and the first ever SIP certified winery. Speaks with Duff Bevill. Founder and partner. And Brooke Parsons, viticulture analyst at Bevill vineyard management.
[00:00:55] They were part of the Ford probe pilot project, where they tested the capacity of an electric van. Truck towing capabilities and battery life of electric vehicles during day-to-day farming operations. The pair discussed the benefits of tracking GPS and maintenance through Ford telematics and the things you need to consider when looking to add an electric truck to your fleet.
[00:01:17] . Because you listened to this podcast, you won't want to miss the premier wine growing event of the year, the Sustainable Ag Expo. Enjoy the perfect blend of in-person and online learning. Speak directly with national experts earn over 20 hours of continuing education. And explore sustainable ag. Vendors. It all takes place.
[00:01:38] November 12th through 13th, 2024 at the Madonna Inn expo center in San Luis Obispo, California. As a listener to this podcast, take $50 off of your ticket. When you use code podcast 24 at checkout. Get yours today at sustainableagexpo.org. Now let's listen in.
[00:01:56] Craig Macmillan: Our guests today are Duff Bevill and Brooke Parsons. Duff is owner of Bevill Vineyard Management in Sonoma County. And Brooke Parsons is Viticulture Analyst with Bevill Vineyard Management. And we're going to talk about the Ford Pro Pilot Project that they're involved in. Thanks for being on the podcast.
[00:02:19] Duff Bevill: You bet, man.
[00:02:19] We're happy to be here.
[00:02:20] Craig Macmillan: So Duff, what exactly is this project? How'd you get involved in it? Give us a little history.
[00:02:26] Duff Bevill: Yeah, back in I think it was September, October of 2021. Well,...
Duration:00:28:23
238: 5 Sustainable Tasting Room Habits | Marketing Tip Monday
7/22/2024
[00:00:00] By acting environmentally and socially responsible today, we get future generations, a healthy place to call home. The actions that you as an individual take, have an impact.
[00:00:11] Welcome to marketing tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.
[00:00:29] So you can show your customers that you share their values.
[00:00:33] The summer months, bring more staff and guests into tasting rooms across the country. Invite your whole team to join in your brand sustainability efforts. When you practice these five sustainable tasting room habits. Tip one is to conserve. Simple actions like completely shutting off water faucets after use and notifying management of leaks help conserve this limited resource. Turning lights and appliances off when not in use reduces electricity. Consumption.
[00:01:02] Although the commercial end use energy sector uses the smallest amount of energy of the four sectors, which include transportation, industrial, residential, and commercial. The majority of the energy used comes from fossil fuels, small efforts in the workplace, reduce reliance on non-renewable energy. Tip two is to recycle responsibly.
[00:01:24] We know the importance of recycling, but when heading to the bin with recyclables in hand, it's easy to forget the nuances. Some items can be recycled together, like cardboard paper and some plastics and metal. Glass is, usually recycled separately. And sometimes that's separated by color. It may be tempting to line up a recycle bin with a plastic bag. But it can actually be detrimental to your good efforts.
[00:01:48] Plastic bags can clog recycling machinery. Contaminate other recyclable materials and potentially lead to recyclable material ending up at the landfill. Instead, keep those items loose or use a paper or reusable bag to line the can. Your wine bottle corks can also be recycled and turned into many useful items.
[00:02:08] Start a collection container and send it off to be repurposed.
[00:02:12] Re cork has a map of drop off locations that makes it easy to find a cork recycling partner near you. Consider teaming up with neighboring tasting rooms to send your corks together. Tip three is to reduce and reuse. Upgrade to glass and metal dishes in the break room to cut down. On single use plastics, Sanitize and reuse water bottles for serving water. These small changes can drastically reduce your weekly waste. Tip four is to source locally. Check out local artists and small businesses for crafts, snacks, and knickknacks to offer for sale in your tasting room. This is a great way to introduce your guests to local talent and support your community. And tip five is to bike or carpool to work.
[00:02:58] There are several alternative transportation options available today For eco-conscious commuters. Trips can be shared by carpooling or using public transportation to reduce the number of cars on the road. Riding a bike e-bike skateboard or one wheel has The added bonus of getting your blood pumping.
[00:03:17] We are here to help you tell.
[00:03:19] Your customers, how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal message. And it just got better with the new online course. Go to the notes. Click on the link titled to tell your sustainable story, to sign up and start writing yours today. Until next time, this is sustainable.
[00:03:42] Winegrowing with the vineyard team.
Tell Your Sustainable Story
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal...
Duration:00:03:45
237: Helping Farmworkers Manage Stress
7/18/2024
Farmers and ranchers have some of the highest suicide rates of all United States occupations. Misty Oebel, Health and Farm Stress Extension Educator at Michigan State University works with a team to help farmworkers manage depression and anxiety. Their educational initiatives, outreach, and teletherapy give farmworkers who often live in remote areas access to help without a commute or social stigma. Misty highlights the importance of community support, recognizing signs of stress, and maintaining a resilient mindset through learned optimism. She reminds listeners that the farmer is the most important asset on the farm.
Resources:
988 Suicide and Crisis Lifeline (USA) Agriservice professionals play important role in suicide prevention How to cultivate a productive mindsetMichigan State University Extension – Managing Farm StressResilient Minds: Managing Stress on the Farm Youth farm stress Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
Before we jump in, please note that this episode contains discussion on suicide. If you prefer to skip this one, there are nearly 250 other episodes to choose from. If you need resources or support. Call or text the suicide and crisis lifeline at 9 8, 8 for 24 hour free counseling services in the United States.
[00:00:26] Beth Vukmanic: Of all occupations in the United States, farmers and ranchers have some of the highest suicide rates. Welcome to sustainable winegrowing with vineyard team. Where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director. Since 1994, we have brought you the latest science-based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Please raise a glass with us as we cheers to 30 years.
In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with a long time sip certified vineyard and the first ever sip certified winery. Speaks with Misty Oebel. Health and farm stress extension educator at Michigan state university. Misty works with a team to help farm workers manage depression and anxiety. Their educational initiatives, outreach and teletherapy, give farm workers who often live in remote areas.
Access to help without a commute or social stigma. Misty highlights the importance of community support, recognizing signs of stress and maintaining a resilient mindset through learned optimism. She reminds listeners that the farmer is the most important asset on the farm. Before we get into the interview, I wanted to share a message from Lupita, a vineyard team.
Juan Nevarez is Memorial scholar. She says my parents left Mexico to give my siblings and me a better future. I want to make them proud by finishing school and pursuing my dream of becoming a pediatrician and the Salinas valley so that I can give back to my community.
We know that higher education is important to many students, but paying for college could be challenging.
This unique program provides financial and support services to the children of California's vineyard and winery workers. So they can earn a higher degree. You can help a student like Lupita, make their dreams come true by making a gift. By visiting vineyard team.org/scholarship. Or look for the link in our show notes. Now let's listen in.
[00:02:35] Craig Macmillan: Our guest today is...
Duration:00:29:19
236: Safely Keeping Birds at Bay | Presqu'ile Vineyards' Sustainable Story | Marketing Tip Monday
7/8/2024
What does it mean to farm sustainably?
Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
There are so many examples of sustainability in action to point to right outside of your window:
Native landscapingCover cropsAlternative energy sourcesOwl boxes & raptor perches One topic that sustainable farmers get asked about often is pest management. In this Sustainable Story Marketing Tip, learn how Presqu’ile Vineyards utilizes technology to manage bird pests in a more environmentally and economically sustainable way.
Safely Keeping Birds at Bay
Birds like finches and starlings are common vineyard pests. They damage fruit and canopies, and will even create nests in the vines.
To protect their crops, vineyards typically use bird netting. While effective, netting comes with un-sustainable downsides: they break down in the sun, installation and removal necessitates a lot of labor, and they create waste over time, as nets must be replaced every few years.
Presqu’ile Vineyard knew there was a more sustainable way to handle their unwelcomed feathered visitors. In 2023, they installed five bird lasers.
Spooked by the beams of light, the birds stay away. But if the light beams repeat a consistent pattern, the birds will ignore the lasers and reenter the vineyard.
To maintain the perceived threat, the laser beams are programmed for a variety of motions.
As for the effectiveness of the lasers, Andrew Heilbrun, Vineyard Manager, says that “monitoring bird pressure visually is pretty easy. We saw very little damage this past season after installing the lasers.”
On top of serving their main purpose as an effective method for bird abatement, Andrew notes that their new laser systems offer several other benefits:
The bird lasers at Presqu’ile Vineyard have proven to be a Safe Pest Management strategy with benefits that touch all 3 P's of sustainability: People, Planet, and Prosperity.
Tell Your Sustainable Story
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
*** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
Duration:00:03:00
235: Battling Vineyard Fungicide Resistance with Glove Sampling
7/4/2024
To understand fungicide resistance in the vineyard, a group of United States scientists formed the Fungicide Resistance Assessment Mitigation and Extension (FRAME). Sarah Lowder, Assistant Professor and Viticulture Extension Specialist at the University of Georgia describes a nationwide sampling project to test for resistance markers. To get samples, they are promoting a new collection method called glove sampling. This process leverages the time that fieldworkers are in the field running their hands through the vines. They collect samples by rubbing their gloved hands on a cotton swab and sending the sample to the lab. Research shows that glove sampling results are very similar to spore trapping, a process that samples the air flowing through the vineyard.
Resources:
117: Grapevine Mildew Control with UV Light 219: Intelligent Sprayers to Improve Fungicide Applications and Save MoneyA Rapid Glove-Based Inoculum Sampling Technique to Monitor Erysiphe necator in Commercial Vineyard Fisherbrand™ Plastic Handled Cotton Swabs and ApplicatorsGrape FRAME NetworksGlove swab sampling tutorial for collecting grape powdery mildew(video)Glove Swab sampling tutorial for collecting grape powdery mildew - silent(video)Identification of Putative SDHI Target Site Mutations in the SDHB, SDHC, and SDHD Subunits of the Grape Powdery Mildew Pathogen Erysiphe necator Rapid sampling technique to monitor Erysiphe necator more effective than visual scoutingSarah Lowder Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
2024-07-04_235_Sarah Lowder - glove sampling for mildew_Otter
[00:00:00] Craig Macmillan: Our guest today is Sarah Lawder. She is Viticulture Extension Specialist and an Assistant Professor in the Department of Horticulture at the University of Georgia. And today we're going to talk about some exciting new advancements around monitoring for powdery mildew and other related topics. Welcome to the podcast, Sarah.
[00:00:16] Sarah Lowder: Thank you very much, Craig. I'm very excited to be here.
[00:00:18] Craig Macmillan: First though, I want to start with something I just found out about that applies to this, and that is the grape frame networks. Can you tell us exactly what that is and kind of how it came about and what it does? Okay. Thanks, Craig.
[00:00:29] Sarah Lowder: Absolutely. Yeah, the FRAME Network is part of a USDA SCRI grant.
This is a project that was funded several years ago, I believe in 2017, as part of the Specialty Crop Research Initiative Project System. And FRAME Networks literally stands for Fungicide Resistance Assessment Mitigation and Extension. networks. And so this was a grant that was really intended to look and learn so much more about how fungicide resistance works in the vineyard for powdery mildew specifically.
But this was a group, a very large group of scientists from all across the country from a wide range of different disciplines looking into how we can better address fungicide resistance for vineyards and for powdery mildew specifically.
[00:01:12] Craig Macmillan: But there's also applications either now or in the future for other fungal diseases like downy mildew, et cetera.
[00:01:18] Sarah Lowder: Absolutely. Yep. They are currently working on getting a new iteration of this grant, Frame 2 as it were that will hopefully be able to address also resistance in Downy Mildew and Botrytis Bunch...
Duration:00:29:48
234: Sustainable Tasting Room Tips | Marketing Tip Monday
6/24/2024
Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
On a recent Vineyard Team staff trip to Oso Libre, we immediately noticed how they showcased their passion for sustainability through out the property.
By providing visual cues at your tasting room, you can let your guests know that the wine they sip is more than delicious – it’s environmentally and socially responsible.
This Marketing Tip will inspire you to share your commitment in fun, decorative ways.
I highly recommend going to the show notes and clicking on “Sustainable Tasting Room Tips” to see pictures of all the great signage we found at Oso Libre.
Sign Sustainably
Oso Libre highlights their sustainable certification right from the front gate with a custom sign. Their passion is seeded throughout every area of the property. From sustainable signs posted on the fence line to informational pieces at the tasting room bar, every wall has a message that connects guests with what sustainability means to Oso Libre.
Consider where your guests meander to at your property and how you can place signage to tell them more about your brand.
At Oso Libre, curious tasters are enticed by a plaque as they walk along the vineyard rows to the tasting room front door. This sign defines the seven values of sustainability; Social Responsibility, Water Management, Safe Pest Management, Energy Efficiency, Habitat, Business, and Always Evolving.
By creating a piece of in-depth material, you welcome your customers to dig a little deeper and learn exactly how your brand embodies sustainability.
Philanthropy is very important to Oso Libre’s owners Chris and Linda. A sign in the shade by the outdoor seating shares information about their Por Vida Foundation. Proceeds from various winery activities like events and bottle sales are donated to cancer research, veterans’ services, animal services, and family support programs.
Consider how you give back to your community and tell your customers about it. They will love learning how you take care of our most valuable resource - our people.
Tell Your Sustainable Story
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
*** Sustainable Tasting Room Tips *** *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineCenter of Effort's Sustainable Story feature in Grape and Wine MagazineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
Duration:00:02:55
233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models
6/20/2024
The goal of the NASA Acres Consortium is to bridge the gap between space and farms to create sustainable food systems now and in the future. Yu Jiang, Assistant Professor of Systems Engineering and Data Analytics, School of Integrative Plant Science Horticulture Section Cornell AgriTech explains how this group of researchers is using land-based robots to ground truth data from satellites and aerial imaging to create predictive models. The project aims to bring cost effective solutions for disease management, breeding, pruning, and more to farmers of all sizes.
Resources:
117: Grapevine Mildew Control with UV Light129: The Efficient Vineyard Project191: CropManage: Improving the Precision of Water and Fertilizer Inputs 199: NASA Satellites Detect Grapevine Diseases from Space Convolutional Neural Networks for Image-Based High-Throughput Plant Phenotyping: A Review Deep Semantic Segmentation for the Quantification of Grape Foliar Diseases in the VineyardDeep Learning-based Autonomous Downy Mildew Detection and Severity Estimations in VineyardsNASA Acres - applying satellite data solutions to the most pressing challenges facing U.S. agricultureYu Jiang Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
Craig Macmillan 0:00
Our guest today is Yu Jiang. He is an assistant professor of systems engineering and data analytics in the School of integrative plant science horticulture section at Cornell agritech. Thank you for being on the podcast
Yu Jiang 0:12
Thanks Craig for having me for these podcasts.
Craig Macmillan 0:15
I found out about you, because you're connected to the NASA acres Consortium, which is doing a bunch of really cool stuff for all kinds of crops around the world and winegrapes turning out to be part of it. What is what is NASA acres,
Yu Jiang 0:28
So I got to adopt the some of the official description about a NASA acre so our audience can better understand what's our mission and what's our approach. So NASA acres consortium is commissioned under NASA Applied Sciences program, and brings the value of Earth observation technology down to earth. NASA acres consortium established the march 2023 And then led by Dr. Alissa Witcraft from the University of Maryland. NASA acres is NASA's second consortium devoted to strengthening food security and agriculture, followed by the success of NASA harvest, a global focus a consortium but this time, NASA Acers specifically emphasizes on the US own agriculture land in NASA acres, we bridge the gap from space to farm and adaptation to impact to gather with US farmers, ranchers, and other agri food system decision makers who are charged with addressing the most pressing challenges to sustainable, productive, resilient agriculture now and in the future. to ensure our missions, NASA acres utilize a consortium structure to bring together a geographically, semantically and personally diverse group of agriculture actors, and partners from both public and private sectors collaborated within a model that matches ivory cultures own highly dynamic and diverse needs, and flexible partnerships and rapid actions on tools in NASA acres that will help ensure that a satellite based Earth Observations applications are user driven and free for all the preppers we envision .
Craig Macmillan 2:25
a huge mission. There's a bunch of different technologies that are involved here. And...
Duration:00:38:03
232: Data-Driven Irrigation | Bien Nacido Vineyard's Sustainable Story | Marketing Tip Monday
6/10/2024
“Food disconnect” is a term used to describe the average consumer’s lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most consumers only see the finished product in the grocery store or tasting room!
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
While everyday agricultural practices may feel ordinary to you, these topics are fascinating to the average consumer, who likely has little to no insight into the block to bottle process behind their glass of wine.
Describing specific practices and why they are important helps customers understand the time and care that went into producing their wine. Sharing your unique story welcomes them to take part in the good feelings that come from supporting a business that is doing better for the people and the planet.
People care about social and environmental issues, and want to support brands that share their values and do something about it.
This week’s Marketing Tip tells the inspiring Sustainable Story of how Bien Nacido Vineyards’ irrigation team demonstrates diligent Water Management through the use of technology and a growth mindset.
Data-Driven Irrigation
Water is a valuable resource for all forms of life. But it is limited and must be used responsibly.
Bien Nacido Vineyards’ team of experienced irrigators, led by Miguel Asuncion, take several steps to ensure efficient water use.
To avoid system malfunction and uneven hydration, vineyard stewards must constantly maintain their systems. Bien Nacido’s team performs multiple line flushes each year to keep them clear of dirt and debris, and routinely tests distribution uniformity to ensure consistent hydration across their diverse terrains and elevations.
Vines aren’t heavy water users, and Mother Nature provides a portion of what they do need. Bien Nacido’s irrigators track rainfall, weather data, and soil moisture levels, and estimate evapotranspiration. With this data, they tailor their irrigation schedule based on the land’s needs.
When their data shows their vines need water, the team of irrigators waits until the sun is down. They irrigate during dark hours because without the sun’s heat, the vines and soil can more efficiently absorb and utilize what is applied.
But they believe opportunities for enhancement never end. Bien Nacido partners with experts to help identify even more areas for improvement.
They have created a plan to advance their soil and sap flow monitoring technologies, and seek further optimization opportunities with regular analyses of their irrigation system’s design, filtration, and pressure regulation.
Tell Your Sustainable Story
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
*** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineCenter of Effort's Sustainable Story feature in Grape and Wine MagazineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace ...
Duration:00:03:14
231: Stacking Regenerative Practices to Create a Healthy Vineyard
6/6/2024
Lange Twins has implemented individual regenerative practices but now they are asking, what would happen if they stacked them? Kendra Altnow, Sustainability Manager at Lange Twins Family Winery & Vineyards and a 5 generation Lange shares Project Terra. The goals are to increase biodiversity, build and enrich the soil and improve watershed through shifting farming practices, restoration and conservation. They are accomplishing this through grazing livestock, establishing permeant ground cover, reducing tillage, improving native habitat, and reducing reliance on herbicides, insecticides, and fungicides.
Resources:
REGISTER | June 12, 2024 : Regenerative Agriculture in a Production Vineyard 2.0 Tailgate 121: Regenerative Agriculture (Rebroadcast) BIFS Field Day Cover Cropping and Livestock Grazing for Regenerative AgricultureBlue Point Conservation ScienceCalifornia Department of Farming and AgricultureCenter for Land Based LearningCommunity Alliance with Family FarmersHedgerow Farms Kendra AltnowKendra Altnow – InstagramLange Twins Vineyards Hosts Cover Crop and Livestock Grazing Field DayLange TwinsLange Twins Winery and Vineyard – InstagramNatural Resource Conservation ServicePaicines RanchXerces Society Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
Craig Macmillan 0:00
Our guest today is Kendra Altnow she is sustainability manager at Lange Twins family winery and vineyards and she's a fifth generation. Lange. Welcome to the program.
Kendra Altnow 0:09
Thanks for having me. Glad to be here.
Craig Macmillan 0:11
We want to have you on because you folks there at length twins have been doing some really innovative things around regenerative agriculture. And through a project you're calling project Tara, what is project Tara? What's that all about?
Kendra Altnow 0:25
Well, we kind of have two different definitions, I would say a project Terra one is the concise purpose of project Terra is to increase biodiversity building, enrich the soil and improve our watershed through shifting our farming principles and practices, restoration and conservation, all while building the next generation of land stewards. That's what I like to say is the on paper definition of project Terra. But project Terra means something a little bit different to me, it's our vision coming to life. Like many of us, the health of the planet is a top of mind. And a few years ago, I really wanted to see what we could do as a family to contribute to being part of the very complex solution equally as important passing our land to the next generation healthier than it was passed to us. So I really just started reading and I learned that there are lots of changes that we can make. But we have a unique access to something that a lot of other people don't have. And that's our land. And really, I see that our land gives us the greatest opportunity for change. So we started just digging into what those practices look like. And regenerative farming really was something interesting and something very obtainable for us to do.
Craig Macmillan 1:41
What are some of those practices? Because from what I understand from doing research with what you're up to you, you did certain things 10 years ago, and then you brought in some other elements, and then you tried some other elements. Now you're kind of trying to bring them all together, if I understand...
Duration:00:34:56
230: Sustainable and Organic… What’s the Difference? | Marketing Tip Monday
5/27/2024
Have you ever been asked “What’s the difference between organic and sustainable?”
Have you seen farming operations that have both certifications?
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
In this Marketing Tip, you’ll learn how Certified Organic and sustainable compare, and get some ideas for engaging in a conversation about what your certification means.
Sustainable and Organic Overlap
There is a lot of overlap between the programs.
Both programs are committed to environmental preservation and regeneration through practices that address:
Why Get Both?
A lot of SIP Certified farmers are also Certified Organic. Even if they’re not certified by both, many of their farming practices overlap the programs.
Since many organic practices are sustainable and vice-versa, an operation can attain both certifications without many complications.
When a winegrower gets both Certified Organic and SIP Certified sustainable they demonstrate their commitment to environmental preservation and beyond. It also appeals to eco-conscious consumers who consider both certifications when making purchasing decisions.
How to Explain Sustainability
The 3 P’s of Sustainability
What makes sustainability unique is that in addition to addressing farming practices, it also looks at the social and economic aspects of the operation.
A good way to remember this is the 3 P’s of Sustainability: People, Planet, and Prosperity.
You can tie several practices that your business engages in every day back to the 3 P’s:
PeoplePlanetProsperity * Overlap with Organic.
Tell a Story
Stories make facts more memorable. You can tell your customers that your brand practices social responsibility, but without sharing a specific example of what that looks like, you haven’t really told them much!
Next time someone asks you, “What’s the difference between organic and sustainable?” try to share a specific sustainable example from the People or Prosperity categories:
The Journey to Net-Zero
3 P's Category: Prosperity
When the team at Center of Effort looked at their energy use, they discovered many areas where they could adjust to be more efficient.
Over time, these changes have compounded to have tremendous energy savings:
· Run their cooling system during off-peak hours.
· Replace a 15-year-old chiller with a newer, more efficient one that allows for selective tank cooling.
· Install a remote-operated quick-draw door in the production room to address insulation losses.
Since making all of these changes, their winery and hospitality areas are now 100% powered by the sun. In fact, they now run net-negative and send generated power back to the grid!
Did you see Center of Effort's Sustainable Story feature in Grape and Wine Magazine?
Tell Your Sustainable Story
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
*** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineCenter of Effort's Sustainable Story feature in Grape and Wine MagazineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs:
Juan Nevarez Memorial Scholarship - Donate
SIP Certified – Show your care for the people and planet
Sustainable Ag...
Duration:00:03:51
229: Weed Control in Vineyards
5/16/2024
Trying to manage the weeds in your vineyard? John Roncoroni, Weed Science Farm Advisor Emeritus with the University of California Cooperative Extension, Agriculture and Natural Resources covers control practices including biological, mechanical, cultural, chemical, and perhaps in the future, electrocution. Although weeds rarely compete with vines, they can host insect and vertebrate pests and get in the way of pruning crews, increasing labor costs. Listen in for John’s number one tip to better manage weeds in your vineyard.
Resources:
128: A New Focus on Weed Management (Rebroadcast) 26 IPM Seminar #1: Sustainable Weed Management for Vineyards and Vineyard PondsHerbicide-resistant weeds challenge some signature cropping systems (Journal article)John RoncoroniMAINTAINING LONG-TERM MANAGEMENT: Herbicide-resistant weeds challenge some signature cropping systemsPost-harvest Weed Control with Napa RCD and John Roncoroni (video)Sustainable Winegrowing On-Demand – Western SAREUniversity of California Integrated Pest Management Integrated Weed ManagementVineyard Floor Management: Steel in the Field Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
Craig Macmillan 0:00
Our guest today is John Roncoroni. He is Weed Science Farm advisor emeritus with UC Cooperative Extension, UC Agriculture Natural Resources, and we're going to talk about cultural control of weeds in vineyards today. Thanks for being on the podcast, John.
John Roncoroni 0:13
Now you bet, Creg, thank you for having me.
Craig Macmillan 0:16
We met with we'll start with kind of a basic foundation, what would you say is the definition of cultural weed control? Maybe How does it differ from other forms of weed management?
John Roncoroni 0:25
cultural weed control as part of an integrated pest management program, you know, we have basically cultural mechanical, sometimes they're put together sometimes they're split, we have biological, which is much more important, I think, in insects than it is in weeds. Now, we talk about biological control of weeds just a little bit to show how it fits in with all this too, is that you know, when you see that rust growing on a malba, or cheese weed plant in California, people say, Well, maybe that can control and you can see sometimes it really weakens the weeds. But the one reason that doesn't work here very well as it does in other places is the same reason why we can grow such great grapes and make great wines in California is because it doesn't rain in the summertime, if it rained in the summertime, like it does. In many other areas, that moisture level would stay up and we probably have a better chance of controlling Malba. We do use biological control of weeds in more landscape like range land type at large areas, but really on any kind of agricultural situation where we're looking at control in one spot, it really doesn't work that well. Even with star thistle we be talking about people wanting to put our application of of weevils for start thistle. Well, they're out there, and they're on a larger scale. So that's biological, much more important in entomology than in Weed Science, a chemical control, obviously, the use of chemicals, either conventional or organic chemicals or control. And then we have mechemical or cultural you know, cultural weed control to me is using the utilizing the plants that are there or...
Duration:00:33:48
228: Viticulture with a Vision: Oso Libre's Dedication to Social Responsibility | Marketing Tip Monday
5/13/2024
Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in.
This week’s Marketing Tip tells the Sustainable Story of how Oso Libre demonstrates tremendous Social Responsibility through the Por Vida Foundation.
Supporting 4 Worthy Causes
Oso Libre’s founders, Chris and Linda, started the Por Vida Foundation in 2011 to support causes that are near and dear to their hearts.
By using funding streams from multiple winery activities, they support:
This means that Oso Libre’s guests and customers are giving back to these deserving causes, too!
The proceeds from many weekend tasting fees and private events at Oso Libre are turned into charitable donations through the Por Vida Foundation.
In the tasting room, the Votive Candle Offering welcomes visitors to light a candle and use the offering box to support these causes.
Proceeds from sales of their Solera wine bottles are also donated. This is a special blend that the winery makes every year. It is treated like a growler at a brewery: Members can bring their empty bottle back to the winery to have it filled with the latest vintage.
Their foundation is a tool to help them give back and inspire their supporters to join in the good feeling of philanthropy.
Tell Your Sustainable Story
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
*** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
Duration:00:02:26
227: Andy Walkers’ Pierces Disease-Resistant Grapes are a Success at Ojai Vineyard
5/2/2024
In the 1880s, Pierce’s disease caused a devastating, total collapse of the Southern California grapevine industry. Today, growers have hope for the future thanks to new varieties. Adam Tolmach, owner of Ojai Vineyard, planted four of these new varieties as a field trial on a plot of land where Pierce's disease wiped out his grapes in 1995.
Pierce’s disease is a bacterium spread by insects, typically a sharpshooter. One bite and the vine dies within two to three years. To develop resistant varieties, Andy Walker of the University of California at Davis crossed the European grape Vitis vinifera with Vitis arizonica. 20 years later, commercial growers have access to three red and two white varieties.
Listen in to learn how Tolmach’s experiment is a success both in the vineyard and with customers. Plus get tasting notes for the new varieties.
Resources:
REGISTER: The Ins & Outs of Developing a New Vineyard Site 89: New Pierce’s Disease Vaccine (podcast) 137: The Pierce's Disease and Glassy-winged Sharpshooter Board2021 Pierce’s Disease Research Symposium session recordingsAnita Oberholster, UC Davis Viticulture and Enology WebpageOffice Hours with Dave and Anita, Episode 11: Pierce’s Disease Resistant Winegrape VarietiesOjai Vineyard Pierce’s Disease resistant winegrape varieties overview UC breeds wine vines resistant to Pierce’s diseaseUC Davis releases 5 grape varieties resistant to Pierce’s disease Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.
Learn more at www.vineyardteam.org.
Transcript
Craig Macmillan 0:00
Our guest today is Adam Tolmach owner and winemaker of Ojai vineyard. Thanks for being on the podcast, Adam.
Adam Tolmach 0:06
It's my pleasure, Creg. Great to be here.
Craig Macmillan 0:09
I want to give a little background. Before we get into our main topic. We're gonna be talking about Pierce disease resistant grape vines today, but I think your location has a lot to do with how this came about. I don't think it's an overstatement to say that you are a pioneer and innovator and quite frankly, legend in the history of the Central Coast. And one of the pioneering things that you did was you planted a vineyard in Ojai, California, why Ojai? And what is the what's the environment, like, you know, hi.
Adam Tolmach 0:33
Ojai because in 1933, my grandfather bought a piece of property in Ojai while I grew up in Oxnard, we, you know, on weekends, we'd come up here and chase lizards and snakes and stuff like that. And so I'm pretty familiar with the area and then I lived in Ohio for a few years after I finished studying at UC Davis getting a basically a viticulture degree. I came down here and and ran a truck farming operation, we grew vegetables and sold sold them in a roadside stand. And after doing that for two years, I made $4,500 After two years of worth worth of work. So I had said well maybe I should try to get a job in my my field. So my second job in the field was was working at at Zaca Mesa, 79 and 80. And then so as far as the place to plant grapes, you know, that's the reason we're in Ojai because we the family owns property.
Craig Macmillan 1:30
What is the environment like in Ojai? Because I think it's a little bit different than many grape growing regions.
Adam Tolmach 1:34
Yeah, you know, it's actually not that different than I would say the east side of the Santa Ynez Valley like the happy Canyon area or you know, or Paso...
Duration:00:23:58
226: #1 Marketing Tip of 2023: The Training Your Tasting Room Staff Needs | Marketing Tip Monday
4/22/2024
Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more.
Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company’s mission and values (TalentLMS, 2019).
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
In this Throwback Thursday Marketing Tip, we’re revisiting the most downloaded Marketing Tip Monday episode of 2023: #178: The Training Your Tasting Room Staff Needs.
Why Education Matters
If you aren't regularly providing training and education for your staff, especially on your company's mission and values, you're missing out on opportunities to create a stronger, more dedicated team!
One way tasting room managers can educate their staff on the company's mission and values is to have continual conversations about what your brand is up to behind the scenes, i.e., your sustainability efforts.
Tips from an Insider
The hospitality team at Center of Effort can tell you all about the brand’s commitment to sustainability. In recurring staff meetings, the team talk about what’s going on in the winery and in the vineyard, plus what the brand is doing to improve their sustainability.
John Gayley, Hospitality Team Member at Center of Effort says there are three big benefits to these conversations about sustainability:
“Education really enforces the importance of each of our roles in helping Center of Effort stay up on its sustainability efforts,” John shares. “Hospitality staff reinforce the brand. We can highlight our commitment to sustainability more if we understand what we are doing both fundamentally, and the new and exciting things we’re doing to improve. These conversations keep everyone engaged and ready to come up with new ideas.”
John often takes guests on vineyard tours. He says that people are “fascinated by what goes on in the vineyard, and by the thought that goes into the sustainable approach.”
Visitors love learning about cover crops, irrigation, owl boxes, and more. “When guests talk with a well-informed team member, this helps all of us in our mission of sustainability.”
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
*** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
Duration:00:02:56
225: California’s Ban on Autonomous Tractors
4/18/2024
An antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s equipment state that self-driven tractors must have an operator onboard. To update this law, CAWG is working closely with manufacturers and countries that allow autonomous equipment to aggregate data on safety. Automation has many potential benefits to farm workers include developing transferable skills, upward mobility, precision agriculture, and increased safety. Learn about how the law works today and about funding opportunities to train staff.
Resources:
117: Grapevine Mildew Control with UV Light 120: Autonomous Drone Vineyard Spraying219: Intelligent Sprayers to Improve Fungicide Applications and Save Money California Association of Winegrape Growers (CAWG) Legislative Action Center California’s ongoing ban of autonomous tractors a major setback Department of Industrial Relations Regulation Title 8 Section 3441 Operation of Agricultural Equipment Electric, self-driving capable tractors roll into California North Coast vineyards. North Bay Business Journal. (Partial pay wall) Frequently Asked Questions Self-Propelled Agricultural Equipment (CAWG Member Login required) Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More
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Learn more at www.vineyardteam.org.
Transcript
Craig Macmillan 0:00
Our guest today is Michael Miiller. He is Director of Government Relations at the California association of wine grape growers. And thanks for being on the program.
Michael Miiller 0:09
Thank you for having me.
Craig Macmillan 0:11
The talk today is where we're at with autonomous tractors as they give a presentation, and you brought up some of the issues we were facing. And I know you've worked on this a lot as well, if you can tell us as of where we are here, end of February 2024. Are we going to get our detractors or not?
Michael Miiller 0:30
That's a really good question. And you can approach them in a whole bunch of different ways. One is we already have them, the technologies there. Now they're being used in many vineyards, across companies around the world. They're also being used in orchards and fields and other commodities. And the reasons for that are in that it's not just economics, it's also about availability of workforce. It's about precision, agriculture, precision, viticulture, making sure that we are good stewards of the land. And it's also about looking to the future, making sure that we have a sustainable industry to grow by grower sustainable vineyard is a huge investment in So on one hand, yes, we already have that. On the other hand, there are continued complications of California law with it. The law states that if you are using self driven tractors, and that's the language in the California workplace safety standards, self driven tractors, then that means that you're supposed to have a driver on board that equipment. So if you have an autonomous tractor that is self driven, meaning that it's programmed to operate without a driver on board, but through electronic means through technology, then you're supposed to have a driver on that board, no matter what. And that law obviously very antiquated. It was, you know, created in the 1970s is one of the very first workplace...
Duration:00:27:08
224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday
4/8/2024
When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause.
But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
Some of the ways businesses embody Prosperity are through:
A business can also extend their prosperity through collaborative efforts with like-minded groups. When this happens, both parties win.
Organizations that partner over shared values benefit by:
For example, Cambria Estate Winery is a Business rooted in women’s leadership. Their team partners with organizations that share their dedication to uplifting and empowering women in an incredibly impactful way.
Cultivating Female Empowerment
Cambria Estate Winery is rooted women’s leadership. Their certified sustainable wines are even named after their proprietors – Barbara, Katherine, and Julia.
Did you know that their dedication to recognizing the experiences and achievements of women goes even deeper? Uplifting and empowering women is core to their Business values, and they have a big way of showing it.
Every March for Women’s History Month, Cambria selects an organization that aligns with their pillars of climate action and women’s leadership, and pledges $25k to support their efforts.
Tamara Bingham, Cambria’s Brand Manager, gets to make the phone call to let the organization know they were selected – a task she says is “probably the most rewarding part of my job.”
In 2024, she notified the lead of American Farmland Trust’s “Women for the Land” initiative to pledge their support. Right in line with Cambria’s own sustainable practices, this initiative supports women farmers and landowners in preserving their land and embracing conservatism.
Other past years’ partnership organizations include Equity Now, Women’s Earth Alliance, SeaTrees, and Amazon Frontlines.
Through these partnerships, Cambria demonstrates their dedication to using the power of their platform to help uplift and empower women everywhere.
Their Business practices are founded on their belief that a commitment to sustainability is also a commitment to amplifying the messages of the many deserving organizations working towards a better future.
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
*** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs:
Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
Duration:00:03:20