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The Shine Online Podcast

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Natasha, host of The Shine Online Podcast and Video Marketing Coach, helps you create strategic video content that doesn't take away from your business but FUELS its growth. Her goal is to share a simpler way to show up with confidence that isn't reliant on the latest trend or gimmicky hacks but a sustainable strategy.

Location:

United States

Description:

Natasha, host of The Shine Online Podcast and Video Marketing Coach, helps you create strategic video content that doesn't take away from your business but FUELS its growth. Her goal is to share a simpler way to show up with confidence that isn't reliant on the latest trend or gimmicky hacks but a sustainable strategy.

Language:

English


Episodes

The Faceless Instagram Account Trend is a SCAM! Here's Why.

3/25/2024
Hot take: the faceless Instagram account trend is a SCAM. If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion). Keep listening to find out why. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:08:48

Exposing My Social Media Strategy for 2024

3/13/2024
Today I'm exposing my social media strategy for 2024! In this episode, I'm breaking down my entire social media marketing strategy including: - my content strategy - which social platforms I'll be leveraging - and how I plan to repurpose content across platforms If you want some inspo for your business social media strategy then stay tuned because this episode is for you. EPISODE RESOURCES: Learn more about Shine Studio: https://shinewithnatasha.myflodesk.com/invite Sign up for the Email List: https://shinewithnatasha.myflodesk.com/links Learn more about the Video Content Camp: https://shinewithnatasha.com/camp CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:16:22

111. Launching Soon? Don't Forget These 3 Things! | Video Sales School

11/1/2023
This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing. As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in! EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Listen to Episodes 1 -3 of the Video Sales School Series: Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School Revamp Your Launch with Repurposed Social Media Content: Turn Sales Copy into Engaging Posts | Video Sales School CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:14:25

102. Using Threads to Build Community and Support Your Current Content Strategy

7/26/2023
Is Threads a game-changer, or just another app adding to the noise in the social media world? In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio. If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on Meta's newest social media app. EPISODE RESOURCES: Listen to the B2B Profile Experience episode here: https://podcasts.apple.com/ca/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952 Join the FREE Video Confidence Challenge here: https://www.videoconfidencechallenge.com CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:18:15

99. How to Post Non-Business Content on Social Media This Summer Without Compromising Your Strategy

7/5/2023
If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business. But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's entirely possible. Today, I'll be exploring the psychology behind why people feel a stronger connection with your brand when you share non-business content alongside your regular content (and on the flip side, how solely posting business-related content and maintaining an overly polished image can turn them off). Keep listening to learn how you can show up on social media this summer in a way that's FUN for you and your audience this summer, and that is still strategically aligned with your brand and the audience you're trying to target. EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:12:48

98. Unlocking 10K Monthly Podcast Downloads: How I Grew My Podcast With Mostly Organic Growth

6/28/2023
Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program. Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the assistance of paid ads without compromising the quality of my target audience. Furthermore, gain invaluable insights and practical advice as I share my personal recommendations for those embarking on a podcasting journey from scratch. Get ready to unlock the secrets to podcasting success as we dive into this celebratory episode! EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:29:28

91. Why Your Profile Experience is Equally Important as Engaging Content on Social Media | Back to Basics

5/10/2023
Here's a hot take - your IG Grid doesn't need to be aesthetic or perfect. While having a Grid that is organized and consistent is important, a piece that I often see people forgetting about is the overall profile experience. People often focus so much on the content that they're creating without realizing that their profile experience is just as important - if not MORE important - and it could also be why you're struggling with slow growth, low engagement, and low sales. Keep on listening to learn more about how to create the ultimate profile experience for your target audience using my proven methodologies from my core program the Video Content Camp. I'm going to be diving into what your profile experience is, how to audit your current profile experience, and actionable steps you can take to maximize your profile experience so you can begin to see an increase in growth, engagement, and sales in your business. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://www.youtube.com/watch?v=ZGIx5lgC5O4 YOUTUBE VIDEOS MENTIONED: Strategic Ways to Use Grid Pinning: https://www.youtube.com/watch?v=tC0UHK_HH6w CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:10:34

83. Have the Audacity to Show Up! She Landed Her Biggest Podcast Interview AND Created a More Diverse Stage

3/22/2023
How do you create meaningful change in your industry, even if you're not famous or well-known in your space yet? By having the audacity to show up! Today's guest shares how she not only landed her biggest podcast interview to date but also was the catalyst for creating a more diverse stage at a well-known conference for video marketers, by simply having the audacity to show up and let her voice be heard. Sonia Thompson, the founder of the Inclusive Marketing podcast, and an inclusive marketing strategist, consultant, and educator, walks us through the IG Live and DM that sparked a bigger conversation on the lack of diversity and representation in conference panel lineups - and ultimately led to her landing her biggest podcast interview yet, and created a more diverse stage. CONNECT WITH SONIA: https://inclusivemarketing.co/category/podcast/ https://www.soniaethompson.com/about-sonia-thompson/ https://www.instagram.com/soniaethompson/ EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:38:03

71. Be a Creator, Not an Influencer: Using Social Media as a Business Owner

12/14/2022
Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why? Because they’re prioritizing the wrong things. Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers. You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence. WORK WITH NATASHA: Join my signature program to learn more: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Duration:00:12:24

65. When to Pause in Business with Karsen Murray

8/3/2022
Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine. In this episode, Karsen and I will chat about the decision to pause our podcasts and shifting our energy from business growth to personal growth. Besides this, we’ll also talk about knowing when it’s time to press pause versus cranking out content for the sake of it, black & white thinking when it comes to quitting or continuing on, and when consistency is more or less important than pausing. Last but not least, we’ll let you in on what we're going to be doing during our pause. Keep listening for more! SHOW NOTES CONNECT WITH KARSEN: On Instagram: @karsenmurray Website: https://karsenmurray.com/ CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:57:20

64. 3 Steps To Legally Protect Your Business

7/27/2022
Yasmine Salem Hamdan is a brand protection lawyer, business consultant, and an educator in digital entrepreneurship.She is also the founder of Coaches & Company, a digital education & media company, providing service-based entrepreneurs & freelancers with the resources & tools needed to protect themselves legally in business. Coaches & Company launched its newest offering this January, titled Crème de la Crème, a Verified Online Business Registry & Searchable Directory with the goal of making it easier to find & collaborate with vetted, qualified, & professional service providers in business. In this episode, Yasmine will tell us a bit more about her business, her entrepreneurial journey, and how the pandemic has affected this. Besides this, we’ll chat about the legal aspects of starting a business and the nuances of infringement and intellectual property. Last but not least, we’ll discuss the things you need to think about when scaling your business. Keep listening to hear more from Yasmine! SHOW NOTES CONNECT WITH YASMINE: On Instagram: @yasminesalemhamdan & @coachesandcompany Website: https://www.coachesandcompany.com/ CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:39:16

63. Re-think Your Reels & TikTok Content

7/13/2022
Jera Foster-Fell, aka Jera Bean, is a social media coach, speaker, and content creator. Jera teaches the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps that it takes to use social media as a powerful + positive tool for your business. She is the founder of The Social Media Saloon, an intensive coaching program that focuses on Instagram, has created social media programs for major brands like MAC cosmetics, and has led social media bootcamp series training hundreds of people on TikTok for companies like Estee Lauder. Jera prides herself on always putting forth a mix of determination, creativity, humor, and authenticity also known as the secret sauce! In five years, Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to owning a multiple six-figure business and dominating the lifestyle sector of social media. She has built her community to more than 175k on Instagram and 1 million on TikTok (in less than a year!), and has crowned herself the queen of pivoting (from graphic design, to SoulCycle instructor, to content creator, to Instagram strategist). In this episode, we’ll chat about how Reels vs TikTok are playing a role in our strategies going in 2022, original content vs trending content, and what Jera does to get through those moments when engagement is low. Besides this, we’ll also talk about the authenticity of TikTok, common mistakes Jera sees with brands trying to use TikTok, and how she plans her content in a time where there has been such a movement towards more reactive, in-the-moment content. Keep listening to hear more from Jera! SHOW NOTES CONNECT WITH JERA: On Instagram: @jera.bean & @thesocialmediasaloon On TikTok: @jera.bean Website: https://www.jerabean.com/saloon/ CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:35:43

62. The Journey Behind Granola Butter, Shark Tank, and Healing

6/29/2022
***Trigger Warning: Eating Disorders*** Ali Bonar is CEO and founder of Oat Haus, a CPG company on a mission to make food fun. Their flagship product, Granola Butter, is the world's first oat-based spread. Ali created Oat Haus after a decade-long battle with an eating disorder, and is passionate about helping others love themselves inside and out. She currently resides in Philadelphia with her partner Eric and their dog, Squishy. In this episode, we’ll chat about how Ali came up with Oat Haus including her eating disorder recovery, how she came to know that entrepreneurship was for her, and the decision to quit her full-time job. Besides this, Ali will tell us about how she came up with the brand of her product, her experience on Shark Tank, and how that brought her and her co-founders closer together. Last but not least, we’ll dive into the way in which Ali uses Instagram and her tips for other product brands looking to use social media to connect with people on a personal level. Keep listening to hear more from Ali! Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast! SHOW NOTES CONNECT WITH ALI: On Instagram: @alibonar & @oat.haus Website: https://oat.haus/ CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:51:12

61. 3-Part Instagram Sales Timeline

6/15/2022
Today, we're talking all about making sales from Instagram, from how long it will take to how many followers you really need to make sales on the platform. In this episode, I’ll teach you how to sell on Instagram using my 3 step sales strategy that will convert followers into customers in no time. If you use your Instagram for business and you’re hoping to drive more sales to your business via Instagram, then keep listening because this episode is for you! You can also check out my YouTube video on making sales from Instagram here and don’t forget to also check out the Cubicle to CEO Podcast! SHOW NOTES CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:15:41

60. Monetizing Your Personal Brand

6/1/2022
Lissette Calveiro is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. Her decade-long expertise as both influencer marketer and creator has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate’s Small Business Summit and Later Media’s #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work. In this episode, we’ll chat about Lissette’s background, creating a well-rounded brand, and preventing burnout. Besides this, Lissette and I will also talk about Instagram’s wide range of content and the type of content Lissette loves most. Last but not least, we’ll dive into brand partnerships and how to make money with them, negotiating payment, and how brands may view ebbs and flows in engagement. Plus, Lissette will share her advice for building an engaged, intentional community. Keep listening to hear more! Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast! SHOW NOTES CONNECT WITH LISSETTE: On Instagram: @lissettecalv & @influencewithimpact Website: https://influencewithimpact.co/ CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:39:09

​​59. Do I Need a Niche on Instagram?

5/18/2022
So you're asking yourself, "Do you really need a niche on Instagram?" My answer: No! Today, we are addressing one of the hottest topics in business, marketing, and Instagram and that is: Do you need to have a niche? In this episode, I’ll tackle the concept of niching down on social media and I’ll show you how to build a strategy that allows you to talk about your different interests while still being strategic in what you choose to post. I’ll also break down why it’s recommended to have a niche, why this doesn’t always work, and all things content pillars including what they are, what they aren’t, and where to use them. Keep listening to find out what you should be doing instead and don’t forget that you can also catch this episode on my YouTube channel here! Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast! SHOW NOTES CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:12:26

58. Behind Viral Instagram Growth

4/27/2022
Taylor Loren is a social & content marketing strategist with 13+ years of experience building brands online. As a course creator, she is helping the next generation of marketers grow their careers through education like The Reels Course! Taylor was previously Head of Marketing at Girlboss and Later.com, and her viral TikToks and Reels have racked up over 55 million views. In this episode, Taylor will recap her career journey including how it led her to her first year of entrepreneurship full-time in 2021. In addition, Taylor will share some of the biggest lessons she’s learned during her time at Later and Girl Boss that she now applies to her own business, content, and life. Besides this, we’ll chat about Taylor’s team building, how she’s finding balance in her life, and why slow growth may be beneficial for your business. Last but not least, we’ll talk about viral growth, reels vs. TikTok, and mental health and social media. Keep listening to hear more from Taylor! SHOW NOTES CONNECT WITH TAYLOR: On Instagram: @taylor.loren & @reelstips Website: www.taylorloren.co CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:42:31

57. 3 Ways To Grow Your Business With Speaking

4/13/2022
Named one of the top small business experts to watch in 2018 and the founder of one of the top websites for solopreneurs in 2020, Jessica Rasdall is helping small business owners scale their impact and income through tried-and-tested communication strategies. As a best-selling author, motivational speaker, and host of The Speak to Scale Podcast, Jessica partners with small business owners to help them scale their business (and impact) from the stage. Jessica has shared her story of turning her “mess into a message” for 15 years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. Today, Jessica is fiercely dedicated to helping small business owners craft presentations and speaking strategies that connect with their audience and scale their business from the stage. When she’s not handcrafting presentations for industry experts, she’s homeschooling her children in sunny Florida. In this episode, Jessica will talk to us about what a speaking stage can be and how speaking can help scale our brands including the different types of speaking. Besides this, we’ll chat about all of the struggles that come with pricing, figuring out what to charge for your speaking, and ensuring that you are getting what you deserve for your effort. On the flip side, we’ll discuss the importance of putting in the work to ensure you’re delivering a talk that’s worthy of the price you’ve asked for, pitching and selling from the stage, and navigating speaking inquiries. Last but not least, Jessica will give us some tips on dealing with nerves. Keep listening to hear Jessica’s tips for growing your business with speaking! This episode is brought to you by my Instagram Authority Mastermind! Apply here. SHOW NOTES CONNECT WITH JESSICA: On Instagram: @jessicarasdall Website: https://thepublicspeakingstrategist.com/ CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:44:59

56. Inside the SWN Team: Hiring, Workflow, Management, Roles

4/6/2022
Today I’m sharing with you a deep dive into the Shine With Natasha team! This was a very highly requested episode, so I wanted to pull back the curtain and talk more about the team that I love so much and that has truly helped me grow and scale my business while also being able to work less. As the visionary, CEO, and talent, my incredible team has allowed me to use my time and energy in the place that I need most and I’m so grateful for each and every one of them. In this episode, I’m going to be discussing my hiring journey including why I tend to gravitate towards a lean team, lessons I’ve learned from hiring, and tips for nailing your team dynamic. Besides this, I’ll give a team breakdown including who my team members are, what they do. and how they get paid as well as the main tools we use. Keep listening to get the inside scoop on the SWN team! SHOW NOTES CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:20:37

55. How to Use Instagram to Book Your Next Speaking Gig

3/30/2022
Today, I’m breaking down how to use Instagram to book your next speaking gig (no pitching required)! Whether you're looking to become a paid speaker, speak at a conference, or land your first speaking gig, this episode will give you tips and tricks to help you book speaking gigs by leveraging all the surfaces and tools that Instagram has to offer including your bio, profile, and more - no prior speaking experience required. Keep listening as I dive into the various ways Instagram can help you land your next speaking gig. You can also check out my YouTube video on using Instagram to book your next speaking gig here! This episode is brought to you by my Instagram Authority Mastermind! Join here. SHOW NOTES CONNECT WITH ME: Instagram Shine with Natasha Website

Duration:00:16:54