Andrea Ericson

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An Apple Story: How iPhone Sold 500 Million Times

An Apple Story: How iPhone Sold 500 Million Times

The secret to sales success is something that companies spend years searching for - it is the ultimate goal for any business. However, selling well enough to break even is quite a bit different than selling enough to put you in the record books. Apple...

Business Development Explained

Business Development Explained

You may hear the term - business development - bandied about in the business world. But if someone says "I work in business development" what exactly does that mean? Business development is a somewhat fluid term and if you ask ten different people,...

Business Model Development

Business Model Development

Think back to when you started your business, or to the questions that crossed your mind when you started thinking about going into business for yourself. You probably had a good idea of the product or service that you wanted to offer; and how much...

Change Management Explained

Change Management Explained

Today, businesses change, grow, and fail at an ever-increasing pace. The marvel of modern technology and instant communication has made change occur at an ever quickening speed. To keep up, all companies must innovate and change. Innovation is a major...

Driving into the Future: How Tesla Motors and Elon Musk Did It - The Disruption of the Auto Industry

Driving into the Future: How Tesla Motors and Elon Musk Did It - The Disruption of the Auto Industry

Tesla Motors is undeniably one of the most exciting, innovative, and in-the-moment companies in the automotive industry, but the company's reach will continue expanding much wider in the coming years. From its disruptive reputation to its...

Executive MBA: What Makes a Great CEO

Executive MBA: What Makes a Great CEO

One of our goals in life, and it is probably one of the most important, is to build a career, to become financially independent and to have the satisfaction that we are doing what we have set for ourselves. Getting to the top depends on a lot of...

Exit Strategy: The Art of Getting Out Smartly

Exit Strategy: The Art of Getting Out Smartly

The risk when venturing into a new business from scratch is that you can easily get so absorbed by building your business that you forget to clearly establish where you want your business to go in the long-term. That is why you see very few people...

Financial Goal Setting Explained

Financial Goal Setting Explained

No matter what stage of life you are at, and regardless of your personal circumstances or financial position, all of us have hopes and dreams for the future. Some people have small aspirations, while some of us like to dream big. But just how do we go...

Financial Planning Explained

Financial Planning Explained

In today's ever-changing economic climate, there has never been a better time to give your finances a health check, and ensure your current and future financial needs are protected. As individuals this can mean making sure your family and future...

Game Theory for Business: How Successful Entrepreneurs Apply Game Theory in Their Businesses

Game Theory for Business: How Successful Entrepreneurs Apply Game Theory in Their Businesses

In this book you will see how successful entrepreneurs have applied game theory in their business, and why this has worked. You can use these lessons in your own business, or create variations more suited to your enterprise. The key is that you will...

Growth Engines: Case Studies and Analysis of Today's Fastest Growing Companies

Growth Engines: Case Studies and Analysis of Today's Fastest Growing Companies

Although popular culture certainly has its favorites in terms of rockstar companies, some of the rising giants within the business world don't always get the credit or airtime they deserve. There are a number of recent growth engine companies that...

How Google Did It: The Secrets of Google's Massive Success

How Google Did It: The Secrets of Google's Massive Success

For any company to make a major impact, it is essential to grow, flourish, and expand into new industries and marketplaces. One of the companies that does this better than any other is Google, the undisputed King of the Internet. The broad reach,...

How Jack Ma Did It: An Analysis of Ali Baba's Success

How Jack Ma Did It: An Analysis of Ali Baba's Success

Alibaba is huge and its success has been astounding. Its revenues are well into the billions and its online sales exceed those of more established companies like Amazon and eBay. What is now a monster company dominating the Chinese e-commerce market...

Investment Basics Explained

Investment Basics Explained

Do you want to take control of your financial life but don’t know where to start looking for information? Have you been contemplating the idea of investing but lack the guidance needed to kick start your way into your financial endeavors? If your...

Lean Business: Examples of Real World Lean Transformations

Lean Business: Examples of Real World Lean Transformations

Lean is a business methodology that leads to astonishing results in all business sectors – from mass manufacturing to government administration. Centring on concepts developed by leading automotive manufacturer, Toyota, in the creation of the...

Lean Management Explained

Lean Management Explained

Implementing a lean business philosophy can transform an organization, bringing with it huge benefits in terms of reduced operating costs, decreased lead times, and increased customer satisfaction, along with a marked improvement in employee morale,...

Lean Manufacturing Explained

Lean Manufacturing Explained

Lean manufacturing methodology provides a standard for operational excellence. Lean strategy enables you to change for the better, ensuring your processes are as streamlined as possible and costs are kept to a minimum, while quality and speed of...

Lean Project Management Explained

Lean Project Management Explained

The concepts that form the fundamental principles of Lean were initially developed by Taiichi Ohno in the creation of the venerated Toyota Production System (TPS). Ohno employed techniques such as jidoka (intelligent automation), Just-in-Time...

Mobile Marketing Explained

Mobile Marketing Explained

Customized marketing became more realistic after big data analytics and targeted marketing tools were implemented online, but those still offered the framework of a buying profile, not necessarily that sweet spot of temporal, geographical, and...

Project Management Basics Explained

Project Management Basics Explained

Project Management Basics Explained outlines the role and responsibilities of a project manager, as well as considering the qualities, characteristics and skills that make a project manager great. By the end, you should have a new respect for the role...

Risk Management Explained

Risk Management Explained

This book will run you through the ambit of just what risk management is. It will show you how you can apply it to your business. It will discuss the principles of risk management, and the processes involved, and also give you an idea of the...

The Return of Yahoo: How Marissa Mayer Did It

The Return of Yahoo: How Marissa Mayer Did It

The history of business is littered with forgotten companies who sparked, burned brightly, and eventually disappeared. Rarely does a company come back from the brink of disaster, let alone turn around dramatically enough to challenge the top-tier...

TOP Business Models: Examples of Most Effective Business Models

TOP Business Models: Examples of Most Effective Business Models

TOP Business Models will give you insight into the most effective business models around today and tell you why these work. There will be indicators as to the elements of these models that make them the success stories that they are today, judging by...

Viral Marketing Explained

Viral Marketing Explained

In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms...

Why Startups Fail: Deadly Mistakes of Business Startup Founders Explained

Why Startups Fail: Deadly Mistakes of Business Startup Founders Explained

When you are starting your own venture startup, the last thing you want to focus on is failure. Nevertheless, if you explore the common reasons for failure in advance, you will be significantly less prone to succumb to them yourself. This book is a...