Build with Leila Hormozi

Today, Leila (@LeilaHormozi) shares how to be a better leader after answering questions that were asked at the recent scaling workshop. Is it possible to care too much or what do you do when you feel you may care too little for your team? Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“Humility is usually a better indicator of success and of potential than misplaced confidence.” Today, Leila (@LeilaHormozi) shares invaluable insights on recognizing and developing high-potential leaders to drive business growth, emphasizing humility, progress, and extreme dedication. Learn how identifying and nurturing the right team members can exponentially transform your business. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:41) - The importance of people in business success (2:31) - Transforming a business with the right team (6:14) - Defining high potential players (HPP) (10:35) - 1st principle: Looking at rate of progress (15:32) - 2nd principle: Prioritizing humility over arrogance (19:03) - 3rd principle: Embracing extremes (23:05) - Prioritizing team development Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“In order to move forward, you must direct people into the future rather than resurrect the past.” Today, join Leila (@LeilaHormozi) as she guest speaks and talks about the three essential leadership principles: prioritizing immediate reinforcement over powerful but delayed feedback, differentiating constructive criticism from harmful insults, and focusing on future improvements rather than dwelling on past mistakes. She breaks down effective leadership into operational steps for creating an unshakable business culture and driving your team towards consistent growth. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:33) - Principle 1: Latency over intensity (7:34) - Principle 2: Criticism vs. insults (19:50) - Principle 3: Future focused feedback Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“What do I want to happen from making this money?” Today, Leila (@LeilaHormozi) delves into the mindset and strategies necessary to achieve financial success and build an unshakable business. She explores key principles on understanding money as a game, using it as a tool, the importance of measuring financial metrics, and adopting a long-term mindset. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:36) - Learning the rules of money (2:22) - The importance of market selection (4:43) - Money as a tool & creating value (9:04) - The power of measurement (12:35) - Long-term money decisions Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“If you try to calm somebody down who's angry, they get more angry." Today, Leila (@LeilaHormozi) offers insightful strategies on transforming angry customers into loyal advocates, emphasizing the supremacy of customer service over price and product. She introduces effective complaint handling frameworks like the H.E.R.E method, and shares experiences from real-life scenarios such as MVP software launch and service failure resolutions, illustrating how these strategies can enhance business practices, reduce churn, and increase customer lifetime value. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:31) - The power of customer service (6:16) - Handling upset customers (12:20) - The H.E.R.E framework (15:53) - Jumping into the angry boat with customers (23:46) - Turning negatives into promoters (26:38) - Overcompensating for mistakes (31:36) - Learning from customer complaints (36:19) - When you ignore feedback Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“Sales can be a hard thing to do but if you have somebody who makes it fun, it makes it all worth it.” Today, join Leila (@LeilaHormozi) as she guest speaks to talk about the impact of positive reinforcement versus punishment in workplace management, highlighting how supportive environments can boost employee loyalty, productivity, and innovation. Drawing from experiences at Gym Launch and case studies like Coinbase and Neutrogena, Leila provides practical examples of transforming team dynamics and business outcomes through positive reinforcement. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:29) - Hiring mistakes and lessons learned (4:35) - The turnaround: hiring the right leader (6:20) - Positive reinforcement vs. punishment (8:03) - Real-world examples: Coinbase vs. Neutrogena (12:15) - The cost of punishment in the workplace (13:56) - The benefits of positive reinforcement Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“Unless that person is asking for help, then me indulging in that emotion often doesn't actually help.” Today, Leila (@LeilaHormozi) delves into how emotional behavior impacts workplace and personal relationships, highlighting the manipulation tactics of stress, sadness, and anger due to poor communication skills. She offers methods for fostering direct communication to reduce emotional manipulation and enhance productivity. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:41) - Understanding emotional manipulation (2:43) - Overcoming emotional reactions (6:17) - Example #1: Cranky employees and workload (9:34) - Example #2: Sadness as an attention-seeking tool (17:27) - Example #3: Anger as a manipulative tactic Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“No goal will ever make me happy. The process of achieving the goal, that is what was worth it.” Today, Leila (@LeilaHormozi) shares valuable business insights drawn from her bikini competition experiences, emphasizing the role of practice, behavior, and clarity in goal-setting for achieving success. She provides an unconventional perspective on the importance of perseverance, work-life balance, networking with like-minded individuals, and maintaining integrity in the pursuit of ambitious business objectives. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:39) - Lesson 1: Life is not fair (6:38) - Lesson 2: Surround yourself with extraordinary people (11:43) - Lesson 3: Success is found in who you become (17:48) - Lesson 4: Behaviors dictate success, not thoughts (22:33) - Lesson 5: Clarity creates speed and success Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“If you want to make more money, you need to be able to resist urges to spend or to give them money.” Today, Leila (@LeilaHormozi) shares critical strategies for wealth accumulation, including the importance of speed in wealth creation and innovation through frugality. Learn from her journey to a net worth of over $100 million, as she emphasizes the need for a proactive money mindset to build and maintain wealth successfully. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:50) - Principle #1: Ignore advice from broke people (5:24) - Principle #2: Money loves speed, wealth loves time (7:25) - Principle #3: Money goes where attention flows (10:02) - Principle #4: Frugality drives innovation (13:33) - Principle #5: Always have an 'Oh Sh*t' fund (15:14) - Principle #6: Never rush financial decisions (18:29) - Mastering emotions around money Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“Hate is the price of success.” Today, Leila (@LeilaHormozi) tackles misconceptions about gender-based disadvantages and emphasizes the importance of self-responsibility, skill development, and resilience. Through personal anecdotes and practical advice, she encourages women to leverage their inherent advantages, manage emotions effectively, and integrate family and business life harmoniously. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:19) - Challenges and misconceptions in the workplace (4:55) - 1st: People disrespect you not for your gender (10:34) - 2nd: Your values can and will always conflict (17:13) - 3rd: Being treated differently ≠ being treated unfairly (20:52) - 4th: People will still discredit you no matter what (27:20) - 5th: Lots of men will hate you for winning (31:57) - 6th: Learning how to say no (38:23) - 7th: Being underestimated is not a disadvantage (43:22) - 8th: Letting your emotions become an excuse for your behavior Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“What you're willing to do to help somebody become the best version of themselves?” Today, Leila (@LeilaHormozi) explores the crucial aspect of balancing personal ambitions with marital goals, emphasizing the importance of mutual goal alignment for a successful and supportive relationship. She underlines how selecting a partner who complements and supports your aspirations can significantly impact personal happiness and professional success. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:40) - Creative solutions for balancing goals in marriage (1:55) - Conflicting goals: when love isn't enough (3:11) - The impact of choosing the wrong partner (10:08) - The importance of picking the right person (11:09) - Redefining love and support in relationships Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“Don't feel like just because you set a goal, you need to be this hero who can achieve any goal.” Today, Leila (@LeilaHormozi) discusses the significance of setting manageable, personalized, and flexible business goals aligned with company objectives. She shares practical strategies from her experiences in growing a $100M business, and the common goal-setting pitfalls for improved business outcomes. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:19) - #1: Making goals personal and incentivizing correctly (2:53) - #2: The need for flexible goals (5:51) - #3: Measuring progress and tracking success (8:23) - #4: Setting realistic and achievable goals (11:10) - #5: Avoiding the pitfall of too many goals (13:47) - Tools and tips for tracking goals Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“How can I be someone of such character that I earn the respect of other people of high character?” Today, Leila (@LeilaHormozi) underscores the importance of effective leadership, trust, and harnessing discretionary effort in fostering a high-performing team. She shares the key principles of investing in team members, inspiring dedication, and cultivating an efficient team culture through her actionable advice and personal anecdotes. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:20) - Operationalizing leadership (2:57) - Discretionary effort: leading by example (8:13) - The power of belief in your team (14:40) - Investing in people: a long-term strategy (21:42) - Having personal accountability (26:24) - The essence of leadership Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“If you feel really bad about trying to accomplish something, you probably don't have the support that you need.” Today, Leila (@LeilaHormozi) delves into the critical role a supportive partner plays in achieving personal and professional success. She explores the detrimental effects of a mismatched partner on potential growth, emphasizing the importance of aligning goals for mutual success. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:32) - Choosing the right partner (2:30) - The cost of insecurity (5:26) - The power of supportive partners (10:25) - Conflicting goals in relationships (15:17) - Aligning goals for mutual benefit Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“What's going to stop you or prevent you from achieving the goal?” Today, Leila (@LeilaHormozi) shares key strategies for scaling businesses and reveals her five-step goal-setting process, critical for achieving success. Learn the importance of simple problem-solving, focused attention, and measurable goals to avoid common business pitfalls and ensure sustained growth. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:40) - Why most businesses fail (6:25) - Step 1: Identifying the core problem (9:07) - Step 2: Creating a hypothesis to solve the problem (13:04) - Step 3: Defining actions and responsibilities (15:51) - Step 4: Setting measurable goals (17:24) - Step 5: Anticipating obstacles Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“Because at the end of the day, if I know and I'm damn sure that I need to make that change, then I'm not negotiating it.“ Today, Leila (@LeilaHormozi) shares her experiences and strategies in scaling businesses, emphasizing the power of embracing change and innovation for business growth. Listen as she discusses overcoming resistance, leveraging team skills, and how adaptability can lead to significant achievements like selling a company or boosting team resilience. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:37) - The power of positive behavior change (2:39) - Adapting to technological advancements (3:56) - Navigating business model shifts (5:20) - Leadership strategies for managing change Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“How you behave and what you do next in front of your whole team while they're watching is completely up to you.” Today, Leila (@LeilaHormozi) provides strategies for managing and transforming team behaviors to foster business growth and adaptability, emphasizing the role of effective leadership and the 'thought model'. The podcast offers practical techniques for facilitating change, highlighting the importance of problem-solving and growth-oriented mindsets for navigating market shifts and technological disruptions. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:37) - Embracing change and resistance in leadership (1:17) - Understanding and managing resistance to change (2:05) - The thought model for behavioral change (5:04) - Changing behaviors through intervention and focus (8:55) - Addressing resistance and fears in organizational change (15:29) - The impact of leadership on business transformation Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“What does honesty mean to me? It means that you admit that you made a mistake.” Today, Leila (@LeilaHormozi) discusses the crucial role of humility in leadership, debunking misconceptions and highlighting its importance in accurate self-assessment. She focuses on the 'four A's of humility'—asking for feedback, acknowledging mistakes, asking for help, and actively listening—as key elements for personal growth and successful leadership. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:00) - The humility spectrum (3:34) - The four A's of humility (6:43) - The importance of acknowledging mistakes (9:52) - The skill of asking for help (13:09) - Active listening: the key to effective communication Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“We can't control everything in our circumstances (…) but we can control how we react to it.” Today, Leila (@LeilaHormozi) discusses the crucial role of embracing change in business growth, sharing insights from escalating Gym Launch to a $40 million company. She emphasizes the importance of leadership in managing change effectively, fostering innovation and steering teams towards success. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:13) - Leadership and change management (2:00) - Gym Launch's pivot to overcome market shifts (6:18) - The psychological aspects of change (8:57) - Strategies for managing change and overcoming resistance (15:40) - The power of acceptance in driving forward Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

“You need to make it easier to do the new thing and harder to do the old thing.” Today, Leila (@LeilaHormozi) shares key strategies for business growth, focusing on a success story from the cosmetic dentistry industry. Insights include the efficacy of strategic leadership distribution, process documentation, talent revamp, and formal training, which collectively led to increased revenue and business scalability. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:44) - The journey of scaling a business (3:07) - Identifying and overcoming growth stagnation (7:09) - Implementing strategic solutions for business growth (9:55) - The power of leadership and processes (11:02) - Implementing effective processes and training for success (16:34) - The importance of having a training program Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition