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The Dental Marketer

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dental marketing ideas and strategies to attract quality patients to dentist.

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dental marketing ideas and strategies to attract quality patients to dentist.

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@tdmtweeting

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English


Episodes
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Servant Leadership: How to Build Strong Bonds and Efficiency in Dentistry | Dr. Bobby Grossi | 513

7/24/2024
How can a servant approach to leadership transform a dental practice? In this episode, Michael sits down with Dr. Bobby Grossi to explore his unique approach to patient care that goes beyond dental health to embrace overall wellness. Dr. Grossi shares his journey from dental school to owning a successful practice known for its holistic care and efficiency. By reverse-engineering his patient care model, Dr. Grossi ensures maximum efficiency and convenience, meeting all patient needs in one visit. He discusses the vital role of human capital, emphasizing staff development, ego removal, and the practice of regular performance reviews for continual improvement. Dr. Grossi also provides practical insights on fostering a patient-centered practice culture. He shares his methods for effective communication, tailored consultations, and transparent payment plans, which build trust and commitment with patients. He addresses the challenges of handling difficult patients and the importance of maintaining a positive atmosphere by dismissing non-compliant or disrespectful individuals. With advice on mentoring staff, embracing challenges, and having a clear vision, Dr. Grossi’s approach serves as a roadmap for dentists and practice owners aiming for success and patient satisfaction. What You'll Learn in This Episode: Listen to this episode now to hear Dr. Bobby Grossi’s valuable insights on leading with care and efficiency! ‍ ‍ Sponsors: ‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ Guest: Dr. Bobby Grossi Practice Name: Grossi Dental & Wellness Check out Bobby's Media: Practice Website: https://www.grossidentalandwellness.com/ Website: https://thedentistceo.com/ Email: drbobby@thedentistceo.com Podcast - Relentlessly Committed: https://podcasts.apple.com/us/podcast/relentlessly-committed/id1501523027 Instagram: https://www.instagram.com/bobbygrossidds/ ‍ Other Mentions and Links: ‍ Software/Tools: Facebook Ads ‍ People: John Maxwell ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Duration:00:51:57

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Feel Passion for Dentistry Again: 12-Months to Success with This Mindset Shift | Don Barden | MME

7/21/2024
Are you feeling burned out or stuck in your profession? In this Monday Morning Episode, we're sitting down with Don Barden, an esteemed economist with over 25 years of experience on Wall Street who now dedicates his expertise to the dental industry. With a Ph.D. and deep understanding of financial markets, Don shares his unique perspective on the mental roadblocks that dentists face. He introduces a compelling framework that categorizes dentists into four types: failures, frustrated, traditionally successful, and transformative practitioners. Don's goal? To guide dental professionals in shifting their mindset, reigniting their passion, and paving the way for enduring success and fulfillment in their careers. Drawing from his vast experience, Don lays out concrete strategies for developing the right mindset while steering clear of unproductive social expectations. He talks about the transformative power of focusing on personal and professional growth and stresses the importance of a self-managed practice. The discussion is packed with valuable advice for dentists aspiring to elevate both their career satisfaction and financial success. By the end of the episode, you'll be equipped with actionable insights to embark on a journey toward a thriving and lucrative dental practice. What You'll Learn in This Episode: Let's listen in to these transformative insights with Don today! ‍ ‍ Sponsors: For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/ ‍ You can reach out to Don Barden here: Website: https://donbarden.com/ Email: don@dwbarden.com LinkedIn: https://www.linkedin.com/in/donwbarden/ ‍ Mentions and Links: Books: The Self-Managing Company: Freeing yourself up from everything that prevents you from creating a 10x bigger future. ‍ People: Dan Sullivan ‍ Places/Economy: Wall Street ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Don, so talk to us before we jump into the one piece of advice. If you can give us a little bit about your background, who you are. Don: Yeah, I appreciate this. First of all, before we even get going, I want to thank you for what you're doing. I tell you, this show is as good as it gets for getting people pumped up and ready to go and getting that information out quickly to people who need it the most. So forget about me, man. I just want to thank you for for what you're doing. And yeah, I'll give you a quick background I'm a classically trained economist, Ph. D. S.25 plus years on Wall Street. I know economics inside and out, but I'm really a frustrated anthropologist. So I care more about the decisions people make I care about yield curves and interest rates. So we can talk about that, but it's boring. What's important and I think this is so applicable to the dental industry. is what's happening. How does it make you feel? And most importantly, what do you want? And I think that's one of the big struggles right now in dentistry. I've worked with dentists literally all over the world. It's my favorite group to work with. And for a couple of reasons one, most dentists out there are very frustrated right now. And they're frustrated because they fallen out of love. With their first love or their first career love and that's dentistry and they didn't fall out of love with the active dentistry. They fell out of love with all the crap that comes with it, Cause nobody tells dentists how to run their business and what to do. money comes in, money goes out, you keep what's left...

Duration:00:14:05

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Game-Changing Dental Insights: A Chat with Jarvis Analytics' CEO | Steven Maroulis | 512

7/17/2024
‍ How is data driving the dental industry now more than ever? In this episode, we dive deep with Steven Maroulis, the visionary CEO of Jarvis Analytics, to explore the transformative power of data analytics in the dental industry. Steven takes us on a fascinating journey from his beginnings in a marketing agency to spearheading a company that's reshaping how DSOs and group practices operate. You’ll hear about the pivotal moments in Jarvis Analytics' evolution, including their significant partnership with Henry Schein One, and how their innovative solutions are driving operational efficiency and enhancing patient experiences. Steven unpacks the critical metrics that DSOs need to track—like new patient acquisition, retention rates, and no-show percentages—and shows how focusing on these key performance indicators can lead to smarter, data-driven decisions. He discusses the role of modern technologies like AI and automation in eliminating manual tasks, thus allowing staff to dedicate more time to patient care. Through real-life examples, Steven explains the powerful impact of targeted marketing campaigns on patient acquisition and retention. You'll even hear about how detailed patient data can set up your Invisalign days for success, effectively turning your community into committed patients. By the end of this episode, you'll understand why embracing data analytics is not just a trend, but a game-changer for dental practices. What You'll Learn in This Episode: Let's dive into this episode with, Steven Maroulis, to discover how data analytics can take your dental practice to the next level! ‍ ‍ Sponsors: ‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ Guest: Steven Maroulis Business Name: Jarvis Analytics Check out Steven's Media: Website: https://www.jarvisanalytics.com/ Email: steven@jarvisanalytics.com Henry Schein One Benchmark Report 2024: https://info.henryscheinone.com/2024_benchmark_study ‍ Other Mentions and Links: ‍ Terms: ROAS - Return on Ad Spend ‍ Software/Tools: CallRail Salesforce Qlik ChatGPT Google Ads Build Your Own KPI Tool ‍ Practice Management Software: Eaglesoft ‍ Dental Brands/Businesses: Henry Schein MB2 Dental Smile Brands 42 North Dental Elite Dental Partners Invisalign Floss Dental Ideal Dental Deca Dental Altima Dental P4Denstist Lighthouse 360+ Demandforce Patient Engage Sesame Communications Great Expressions ‍ Establishments/Organizations: Vanderbilt Health Change Healthcare Fred Loya Insurance ‍ People Justin Puckett ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ ‍ ‍

Duration:00:40:12

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Instagram Ads for Every Budget: Tips to Build Your Dental Brand Ambassadors | Dr. Anissa Holmes | MME

7/14/2024
Could Instagram ads be the key to effectively marketing your practice? In this conversation, Dr. Anissa Holmes uncovers the secrets to leveraging Instagram ads to attract new patients and build a thriving practice. With her expert guidance, you'll learn how creating strategic video content, such as showcasing your practice’s unique features and sharing compelling patient testimonials, can drive local traffic and convert viewers into loyal patients. Dr. Holmes makes it clear that with even a minimal ad spend, you can achieve significant results that benefit your practice. Dr. Holmes also takes you behind the scenes of her marketing agency, Digital Floss, and shares practical advice for dental professionals operating on a tight budget. From building a community of brand ambassadors to utilizing interactive quizzes and landing pages for effective lead generation, this episode is packed with actionable tips. Whether you’re new to digital marketing or looking to refine your existing strategy, Dr. Holmes provides the blueprint for success! What You'll Learn in This Episode: Don’t miss out on these expert tips – tune in to hear Dr. Holmes' invaluable advice today! ‍ ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ You can reach out to Dr. Anissa Holmes here: Website: https://www.digitalfloss.com/ ‍ Mentions and Links: Tools/Resources: Instagram Ads Boost Post Google Ads Upwork Squarespace ‍ Brands/Products: Invisalign ‍ People: Dr. Ashley Joves Russell Brunson ‍ Community/Groups: The Making of a Dental Startup Group ‍ Books: Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Anissa. So talk to us. What's one piece of advice you can give us this Monday morning? Anissa: Yeah, absolutely. So first of all, thank you for having me. so one thing that a lot of people are not aware of are the power Of Instagram ads. this is something that I have been using for quite some time. I do have a marketing agency that focuses on social media, but what's really powerful about Instagram ads is that it's almost like when Facebook just got started and nobody knew about Facebook ads. Like it's literally happening right now. And many of you early days of Michael's podcast, you know, you've heard me speaking about social media and Facebook, this is better than when I was teaching Facebook guys, the results are insane. what you're able to do If you have videos that you're putting up, so these are going to be. Reels, where people can go and see that you're an expert or what makes your practice different, or maybe it's going to be a video testimonial, but putting a little bit of ad spend on it, So going in and boosting that video. And again, it's just going in following the prompts. But once you're doing that, a couple things happen, You're able to have people on your team helping you. Thousands and thousands of views. For example, in our agency, Digital Floss, we had a client who was not an extrovert, Very quiet, very humble very, kind, very shy, almost ish. And being able to have those videos. highlight the sweetness of this particular doctor and how they were there to really serve the community and the things that they were working on in terms of Invisalign and those things. So anyway, you put the Instagram ads in and you can literally spend about 5 a day. And with that over a month, we were able to get about 30, 000 of views on her video of people that were five miles from her practice. Now, this is huge, but it doesn't stop there. All The...

Duration:00:15:50

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Should I Use My Face for Branding? Personal, Professional, and the Future of Dentistry | Melissa Turner | 511

7/10/2024
‍ Could personal branding and virtual care be the x-factor for your practice? In this episode, I'm sitting down with Melissa Turner, an industry powerhouse affectionately known as the @thetoothgirl on Instagram. Melissa unveils her fascinating journey from dental hygiene to co-founding pivotal industry events like the Denobi Awards and the National Mobile & Teledentistry Conference. She breaks down the art of building authentic, community-focused brands for dental practices. Melissa shows how practices can shift from overly credential-focused messaging to patient-centered marketing, using genuine team photos and local community engagement to tell a compelling brand story. But the conversation doesn't stop at branding. We get into cutting-edge strategies for enhancing patient retention through virtual care and mobile services. Melissa passionately advocates for incorporating telehealth and mobile units to meet patients' evolving needs, especially as the population becomes more mobile. She envisions a future where every dental practice offers both in-office and remote care, ensuring no patient is left behind due to mobility or geographical restrictions. The episode wraps up with Melissa sharing her personal strategies for maintaining motivation and growth, including the importance of a balanced life and supportive work environments. This episode is packed with practical tips and visionary ideas that might be the next step for your practice! What You'll Learn in This Episode: Tune in today to learn the ins and outs of branding, virtual care, and the future of dentistry, with Melissa Turner! ‍ ‍ Sponsors: ‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ Guest: Melissa Turner Business Name: Cellerant Consulting Group Check out Melissa's Media: Website: https://www.melissakturner.com/ Instagram: https://www.instagram.com/thetoothgirl/ LinkedIn: https://www.linkedin.com/in/melissakturner ‍ Other Mentions and Links: ‍ Software/Tools: Zoom ‍ Organizations/Events: The Denobi Awards Red Carpet Gala Oscars National Mobile & Teledentistry Conference ‍ Brands: Starbucks Uber Eats ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ ‍

Duration:00:46:11

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Why Take a Break Before Starting Your Practice? | Dr. Lara Saleh | MME

7/7/2024
Could subbing in multiple offices before starting your own be the key to clarity? In this episode, we're bringing on Dr. Lara Saleh, a seasoned dentist, to reveal some game-changing advice for aspiring practitioners. Lara shares her journey from working in various offices to finally opening her own practice, highlighting the invaluable lessons she learned along the way. She candidly discusses the protocols and strategies that have made her practice thrive, from managing financial challenges to implementing clear emergency protocols. This episode is packed with real-world insights that could make all the difference for anyone dreaming of establishing their own dental hub. Lara delves into the critical importance of working in multiple dental environments before taking the plunge to start your own practice. Recognizing what works and what doesn’t has helped her shape a practice that not only meets her standards but also ensures patient safety and satisfaction. She pulls back the curtain on the must-have protocols and the potential pitfalls, including which stress-inducing sedation techniques to avoid and why hiring adaptable team members is crucial. With a focus on continual learning and adaptation, Lara's advice is both practical and inspiring for any dentist looking to elevate their career. What You'll Learn in This Episode: Tune in now to empower your career with Lara's expert advice! ‍ ‍ Sponsors: ‍ Oryx: an all-in-one cloud-based dental software created by dentists for dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Visit Oryx today for a special TDM offer! (Just click or copy and paste the link here) https://thedentalmarketer.lpages.co/oryx/ ‍ You can reach out to Dr. Lara Saleh here: Website: https://drtoothfairy.com/ Email: lara@drtoothfairy.com ‍ Mentions and Links: Terms: Demerol ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Laura. So talk to us. What's one piece of advice you can give us this Monday morning? Lara: my one piece of advice for anyone who is thinking about opening their own practice. is if it's possible to do what I did. And I think it's a wonderful start of a career. If you want to do private practice is to take some time off, but not completely off. You'll be doing subbing or replacing doctors. Either because of an injury, or they go on maternity leave, or for any other reason, they just want to go on vacation, you just cover for them. So I did this exclusively for about 18 months before I opened my own practice, and that really opened my eyes to what I wanted to implement in my office, what were the non negotiable things that I wanted in my office, what I could compromise on, And the definite no no's. And I gained a lot of perspective by knowing what not to do in my office. And actually it set my priority list on what's really important and non negotiable all the way down to what's really a kind of forbidden to be done in my office. And that I do not want to go down that path. And that was. The best thing that I did throughout my career, because when you work in one office for a long period of time, you're an associate, you get sucked into that office and the policies of that office. I think I covered about, 21 offices in the whole state of Virginia, where I worked, I just got to see so many things that I never thought I would implement in my own office, or I didn't think it would have been, a good idea. But when I was there and practice in these offices, it turned out to be fantastic ideas that I would have never thought about had I not been in that situation in this office at that time. Michael: After the 18...

Duration:00:12:56

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Get "A" Player Employees: How to Obtain and Retain Your Best Team | Dr. Mike Neal | 510

7/3/2024
Are you struggling with high staff turnover and inefficient hiring? In this episode, I'm sitting down with Dr. Mike Neal, optometrist and founder of Build My Team, to uncover how his innovative approach to hiring can transform your practice. Dr. Neal shares the origin story of Build My Team, a company created to tackle the widespread problem of hiring based on misleading resumes. Instead, they focus on identifying candidates' natural strengths through rigorous psychometric assessments, ensuring the right fit for the job every time. This method not only improves team performance but also dramatically enhances staff retention rates. During our conversation, Dr. Neal elaborates on the intricacies of the hiring process—rewriting job descriptions, sourcing candidates from over 20 job boards, and using advanced assessments to filter the best candidates. This comprehensive approach saves practices significant time and effort while guaranteeing that only the most competent staff are hired. The results speak for themselves: improved gross revenue, increased net income, and a more motivated team. Dr. Neal's insights extend beyond hiring new staff—he also shares strategies for assessing current employees to ensure each individual is in the role best suited to their talents. By leveraging the right technology and making swift decisions, practices can ensure long-term success and stability. What You'll Learn in This Episode: Ready to revolutionize your practice's hiring process? Let's listen to what Dr. Mike Neal has to say! ‍ ‍ Sponsors: ‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ Guest: Dr. Mike Neal Business Name: Build My Team Check out Mike's Media: Website: https://www.buildmyteam.com/ ‍ Other Mentions and Links: ‍ Software/Tools: Indeed ‍ Establishments: Wharton Business School ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Duration:00:40:22

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Patients Prefer AI in Practices? What it Sees That You May Not | Mike Buckner | MME

6/30/2024
Have you been wondering how AI could revolutionize dental practices and patient care? In this Monday Morning Episode, we chat with Mike Buckner from Pearl, an AI company dedicated to transforming the dentistry landscape with cutting-edge technology. I begin by asking for insights on integrating AI into dental practices, Mike emphasizes that, despite the confidence many experienced dentists have in their diagnostic skills, patients increasingly expect advanced technologies that offer precision and unparalleled care. He delves into how Pearl’s AI assists by marking pathologies on dental x-rays, making dental issues more comprehensible to patients and boosting acceptance of recommended treatment plans. Mike shares compelling statistics from the CDC on undiagnosed conditions and highlights how AI offers a valuable second look, ensuring no critical details are overlooked. He discusses the reliability of AI, acknowledging its occasional false positives or negatives but likening it to a TSA scanner that identifies areas warranting closer dentist inspection. Throughout the conversation, he emphasizes that AI aids rather than replaces dentists, providing them with robust tools to enhance diagnostic accuracy. A deeply personal story about his wife’s missed breast cancer diagnosis underscores the broad potential of AI to elevate diagnostic care across medical fields. As the episode wraps up, Mike encourages listeners to explore Pearl’s offerings and consider a demo to experience AI’s benefits firsthand. What You'll Learn in This Episode: Don't miss out on discovering how AI can elevate your dental practice and ensure the best patient care – tune in to this episode now! ‍ ‍ Pearl AI: The Future of Dentistry, Powered by AI: https://hellopearl.com/ (Don't forget to mention you heard about Pearl AI on the podcast!) ‍ You can reach out to Mike Buckner here: Website: https://hellopearl.com/ Can You Beat AI? http://play.hellopearl.com/ ‍ Mentions and Links: Podcast Episodes: 402: DR. KYLE STANLEY | BEVERLY HILLS DENTIST – THE DENTAL MARKETER PODCAST ‍ Products/Brands: iPhone ‍ Sources for Referenced Stats: Development of a Deep Learning Algorithm for Periapical Disease Detection in Dental Radiographs Diagnosis of Occlusal Caries: Part I. Conventional Methods Products - Data Briefs - Number 307 - April 2018 ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Mike. So talk to us. What's one piece of advice you can give us this Monday morning? Mike: A little background. I work at a, an AI company, right? Pearl. and so what we're doing is we're helping dentists see and analyze everything that's on the x rays that are taken. And oftentimes, you know, it's really interesting, but oftentimes talk to dentists who say, you know what, I've been looking at x rays. for the last 20, 30 years, I don't need help. I don't need technology to help me look at or diagnose or find things on x rays. I never miss anything on my x rays. And I guess a piece of advice that I would give is that it's not necessarily about. You know, that sounds really bad, but it's really about the patient and what the patient is expecting. oftentimes we get an influx of patients that reach out to us at Pearl are asking us, Hey, can you help us find a dentist in the area that we live in that utilizes artificial intelligence? because they've been burned before. They've had bad experiences before they needed to go and get a second opinion before. And so it's really about what the patient's expectations are. What is going to give your patients the peace of mind that they are going to a practice that leverages the latest and greatest in technology so that they are going to someone who's...

Duration:00:13:52

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The Bloody Tooth Guy's Take on Honing Your Skillset in Oral Surgery | Dr. Jason Auerbach | 509

6/26/2024
‍ How does a oral surgeon transform into a social media sensation WHILE building a thriving multi-location practice? In this episode, we dive deep with Dr. Jason Auerbach, an oral maxillofacial surgeon who not only founded Riverside Oral Surgery but also became the popular Instagram persona "Bloody Tooth Guy." Jason unveils his entrepreneurial journey, giving you a glimpse into how he turned his practice in River Edge, New Jersey, into an industry leader. He shares his road map to success, highlighting the importance of optimal patient experience, strategic acquisitions, and genuine communication with referring doctors. His story is a testament to how balancing clinical artistry with business prowess can result in a flourishing practice. Jason also elaborates on how social media has played a pivotal role in shaping his personal brand. His Instagram account, initially aimed at surgically-minded young dentists, has unexpectedly amplified his practice’s reputation. However, what's truly fascinating is how Jason separates the content for his personal brand from that of Riverside Oral Surgery, ensuring a clear focus on expert patient care. He discusses the balance needed between embracing emerging technologies like digital dentistry and robotics while preserving the human touch. The episode is peppered with Jason's insights on maintaining authenticity, fostering a supportive work culture, and prioritizing steady, incremental improvement. Whether you have years of dental experience or are just starting out, Jason provides valuable advice in this episode. What You'll Learn in This Episode: Ready to get inspired by the dynamic world of modern oral surgery? Tune in to this episode now! ‍ ‍ Sponsors: ‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ Guest: Dr. Jason Auerbach Practice Name: Riverside Oral Surgery Check out Jason's Media: Website: https://www.riversideoralsurgery.com/ Jason's Instagram: https://www.instagram.com/bloodytoothguy/ Practice Instagram: https://www.instagram.com/riversideoralsurgery/ Email: jma@riversideoralsurgery.com ‍ Other Mentions and Links: ‍ People: Dr. Pimple Popper Elon Musk Jeff Bezos ‍ Businesses/Brands: Max Surgical Specialty Management 3Sixty ‍ Establishments: New York University (NYU) Kings County Downstate Medical Center Prudential Center ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Duration:00:50:36

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The Perils of Groupthink: How to Hone Your Mindset in Private Practice | Jennifer Pearce | MME

6/23/2024
We all love when our peers agree with us online, but could this be hurting our mindset and creativity? In this episode, I sit down with Jennifer Pearce to explore the perils of groupthink and the profound impact of mindset on success in the dental industry. We dive deep into how maintaining a healthy, critical approach is crucial for dentists, especially when transitioning from larger DSOs to private practice. Jennifer passionately discusses the dangers of groupthink, revealing how it can obstruct innovation and stunt personal growth. Through examples and insights from her coaching experience, Jennifer sheds light on the necessity of evolving one's mindset. Whether you're just starting in the field or looking to make a significant career change, this episode is packed with practical advice and thought-provoking ideas. Tune in to discover how critical thinking and self-awareness can become your greatest assets in navigating the complexities of a dental career. What You'll Learn in This Episode: Let's get into our episode with Jennifer Pearce today and learn how to steer clear of groupthink! ‍ ‍ Sponsors: Studio 8E8: Dentistry’s story-driven marketing agency. Traditional marketing repels. Story-first dental marketing attracts. We bring your story to life in a way that captivates and connects: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true ‍ You can reach out to Jennifer Pearce here: Website: https://prosperitydentalsolutions.com/ Email: jennifer@prosperitydentalsolutions.com ‍ Mentions and Links: Terms: Groupthink ‍ People: Travis Kelce ‍ Events: Super Bowl ‍ Football Teams: Dallas Cowboys Kansas City Chiefs ‍ Insurance Companies: MetLife ‍ Companies/Brands: American Airlines ‍ ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Jennifer. So talk to us. What's one piece of advice you can give us this Monday morning? Jennifer: Good morning. Um, the first thing I would like to say is group think is a powerful thing. It's also can be a very harmful thing and your mindset is pivotal. But how you establish that mindset is more pivotal, and this is why I bring up the subject of groupthink. Michael: Okay, so groupthink, and then you, one thing you mentioned is how you establish your mindset. First and foremost, how do we establish a good mindset? And what would be good? Jennifer: I don't think that you wake up one morning and say, I'm going to get a good mindset. I think it's an accumulation of experience. things that you do right, things that you do wrong. We all tend to learn more from things we do wrong. But I do feel that it needs to be, um, critical as to what you're trying to accomplish. Because. What I see a lot of today, and this is why I talk about groupthink, is, oh, I'm experiencing this. Let me go on social media or Google and Google what I'm facing and see what other people say or think about. current conundrum, problem, or whatever. And so when you're a dentist and you're raised in the critical thinking, genre in your schooling, that's great. But sometimes I feel like the critical thinking or the awareness of the mindset thinking gets a little bit muddy when we're looking for a solution to a problem. So this might seem a little like a vague answer and I don't mean it to be, but mindset is. It's not something you wake up one morning and say, okay, I'm going to do a through Z. And then I'm going to have a good mindset. It has tributaries. It has things that take you off of stream. And then you come back onto the stream and being in the ebbs and flows of your mindset, awareness, and growing sometimes for dentists being highly technical thinkers, this gets scary, muddy, um,...

Duration:00:16:41

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Combatting High AR: A Dental CFO's Roadmap to Profitability | Priscilla White | 508

6/19/2024
‍ How can you streamline your operations while maintaining exceptional patient care? In this episode, we've brought on Priscilla White, the innovative CFO of Comfort Dental Studio in Chicago, to uncover the secrets behind their thriving office. Priscilla provides an illuminating overview of their processes and systems, emphasizing how their commitment to caring professionals translates into superior patient experiences. She elaborates on their strategic expansion to a second location in Pilsen, a move designed to meet the demands of a growing patient base and reduce waiting times, demonstrating the power of patient-focused growth. Facing daunting challenges like high aging accounts receivable (AR) and inefficiencies at the front desk, Priscilla shares how she transformed these obstacles into opportunities. After transitioning from corporate banking to the dental industry, she introduced cutting-edge practice management software, Dentrix Ascend, and leveraged third-party partnerships with Unitas and eAssist. These innovations have not only optimized insurance billing and PPO negotiations but also allowed the practice to concentrate on patient care while ensuring profitability. Priscilla’s hands-on management style and strategic decisions, including staff realignment and enhanced communication protocols, have significantly boosted efficiency and financial health at Comfort Dental Studio. What You'll Learn in This Episode: Let's dive into Priscilla's expert insights and proven strategies today! ‍ ‍ Sponsors: ‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ Guest: Priscilla White Practice Name: Comfort Dental Studio Check out Priscilla's Media: Website: https://www.comfortteeth.com/ Instagram: https://www.instagram.com/comfortteeth/ Facebook: https://www.facebook.com/profile.php?id=61551046628909 ‍ Other Mentions and Links: ‍ Priscilla's 4 production columns to cover 4 operatories: ‍ Software/Services: DocSites Unitas Detrix Ascend eAssist ‍ People: Dr. White ‍ Businesses/Brands: Henry Schein ‍ Establishments: University of Chicago Sophy Hotel ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Duration:00:51:31

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149: Travis Hornsby | Student Loan Planner

6/19/2024
Guest: Travis Hornsby Business Name: Student Loan Planner Elizabeth Warren, Loan Forgiveness Plan Article: https://www.studentloanplanner.com/elizabeth-warren-student-debt-plan/ Dental Student Loans Article: https://www.studentloanplanner.com/category/dentist/ Refinancing Bonus Deals: https://www.studentloanplanner.com/refinance-student-loans/ How Student Loan Planner Helps Dentists: https://studentloanplanner.com/hire-student-loan-help/ ‍ ‍ Host: Michael Arias‍ ‍ Website: The...

Duration:00:57:05

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Just Listen... Dr. Tyler Brady On Marketing A FFS Practice

6/19/2024
Are you a FFS Practice who is wondering what marketing systems/ strategies would work best for your practice? Are you also wondering if Ground Marketing works well with FFS practices? Just listen to this episode...! ‍ People Talking: Dr. Tyler Brady, Michael Arias Michael Arias's Social Media: FACEBOOK, TWITTER, INSTAGRAM Dr. Tyler Brady's Media: Haven Dental Website | Facebook | Instagram Let us know what your takeaways are when you have finished listening to this...

Duration:01:02:03

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The Making of SLEEK | EIGHTEEN

6/19/2024
‍ JOIN THE NEW FACEBOOK GROUP (El Clan Dental) HERE ‍ Don't forget to drop a 5 star review on iTunes! 3 Main Ideas Paola's social media strategy How she closed a HUGE case. Why this month is going so well. ‍ SPONSORS: Guys! WE HAVE THE BEST DEAL FOR THE ONES INTERESTED IN LOCALMED!!! Click here for your 10 PERCENT OFF: EXCLUSIVE LOCAL MED DEAL Remember this is 10% OFF on TOP of any deal that LocalMed is running!! Visit them online now or call LocalMed at 888-203-7531 ‍ LINKS...

Duration:00:56:47

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148: Conner Ludlow | The Power of Website Chat

6/19/2024
‍‍‍ Guest: Conner Ludlow Business Name: CallForce Website Chat Email: conner@getcallforce.com | Phone: 801.828.0689‍‍ ‍ Host: Michael Arias ‍ Website/ Business: The Dental Marketer, Ground Marketing Programs Social Media: FACEBOOK, TWITTER, INSTAGRAM (you can talk to me more 1 on 1 here) Facebook Group: Click Here to join the Ground Marketing Facebook Group YouTube: Watch the latest episode of the Ground Marketing Series ‍‍ Key Points to look out for: ‍‍‍ ‍ Please don't forget...

Duration:00:30:05

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The Making of SLEEK | SEVENTEEN

6/19/2024
Much has changed since episode 16! Paola keeps it one hundred with us and lets us know exactly her numbers, what is stressing her out, and what her next moves are in marketing. Tune in and reach out to us on Instagram! Screenshot and share with us when you are listening to the episode! p.s. before you listen to the episode, guess where Paola is at here! ‍ p.s.s. JOIN THE NEW FACEBOOK GROUP (El Clan Dental) HERE ‍ Don't forget to drop a 5 star review on iTunes! 3 Main Ideas Is Paola...

Duration:00:54:14

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The Making of SMILE & CO. | THIRTY ONE

6/19/2024
The Making of SMILE & CO episode 31 is LIVE! First off, I want to say thank you so much for all the love we have been receiving, whether it is just a screenshot of you showing us you are listening to the podcast OR whether you take time out of your precious day to leave a review on iTunes... thank you! Anyways, in this episode we talk about... pregnancy. Yeah... I know... and Ashley gets reeeeeally detailed! But other than that we also discuss what REALLY happened behind this lawsuit over...

Duration:01:09:07

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The Making of SMILE & CO | TWENTY NINE

6/19/2024
[powerpress] Episode 29 (almost 30) is LIVE on The Making of SMILE & CO! So since the last episode we understood that a lot has happened... Ashley is going through a law suit that may cost her the business name, she is pregnant, and she hired new employees.... Well, SO much has changed since that episode (besides her pregnancy)! Does she still have the employee she hired? Who else is joining her team as an associate? What happened to the law suit? Well get ready to hear everything that...

Duration:00:52:06

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The Making of SMILE & CO - TWENTY SIX- Ashley's MAJOR ANNOUNCEMENT!

6/19/2024
[powerpress] Episode 26 is here and Ashley has a MAAAAAJOR ANNOUNCEMENT!!! After you hear the major announcement you'll also get to hear our experience at Voices of Dentistry and our thoughts, what is happening in our lives, and maybe a tad bit about dentistry here and there! Also, support US by checking out our supporters: Local Med! SHARE This week we wanted to share with you.... Gina Dorfmam's Product: YAPI Go check out what Yapi is all about and how it is improving dental practices...

Duration:00:33:00

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The Making of SMILE & CO. TWENTY FIVE - LIVE at Voices Of Dentistry

6/19/2024
Episode 25 is LIVE! and .... we recorded ANOTHER (insert DJ KHALED quote "another one" here) episode LIVE from Voices of Dentistry. We interviewed the millennial dentist himself: Sully Sullivan! Listen to as we ask how much he is paying for his marketing services, whats working for him and whats not, why is everyone obsessed with him shaving his head, his struggles, and more! SO if you're planning to relax in a bubble bathtub for a while or planning to sit on the toilet for about 45...

Duration:00:37:49