The Dental Marketer

Today we're going to introduce a game changer in the dental practice management software world... ‍ ‍ This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍ If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠ ⁠ They are partnering up with all startup practice owners and making sure you succeed, fast!⁠ ⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠ ‍ ‍ ‍ Guest: Jay Letwat Business Name: Sunbit Check out Jay's Media: Website: https://sunbit.com/ Email: jay@sunbit.com ‍ ‍ Other Mentions and Links: Fico Beyoncé T-Mobile Burger King Cheesecake Factory Starbucks Vantage Experian iPad Gimbels Target Care Credit Lending Club Terminator EBITDA - earnings before interest, taxes, depreciation and amortization Flip the Script - Oren Klaff ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guest, Jay Lewa. Jay, how's it going? Jay: Everything is great, Michael, how are you? Michael: I'm doing pretty good, man. I'm doing pretty good. I appreciate you coming on. If you don't mind me asking. I know, I know. But like for our listeners, where are you located? Jay: Based in, uh, Los Angeles. Based in Los Angeles. Yeah, that's where our headquarters are at. Michael: How are you liking this Jay: rain? It's kind of new to me, to be honest with you. I've, I've only been in LA for five, six years. Um, so it's new in the sense of la but like, I'm originally from the Midwest in Chicago, so it rains and snows and could snow in, you know, August could rain in, you know, March. So we used to kind of the four seasons here, people start to panic a little bit when the rain comes or when it gets cold. It's kind of funny, but, uh, but it's nice, it's fun. Yeah. Michael: Yeah, we do. Yeah, we, that happens a lot all the time, but Awesome man. Okay, so then tell us a little bit about your past, present. How'd you get to where you are today? Jay: Sure. So I've got about 20 years of experience, um, mainly on the technology disruption side. So I did a lot of consulting early on in my career. A lot of performance improvement, compliance work as well. Uh, then kind of moved along into the technology space and, and where I really have spent my time is in a lot of, um, startups or growing, uh, technology companies that have kind of passed the startup phase in which they have a unique technology and they need the ability to market that technology to the masses and, and typically, It's a company that, is really changing the game. It's really, really disruptive. So what I love to do and what I'm doing now at Sunbelt is we're taking a disruptive technology in the pay over time space. And what we're trying to do and what we're doing it successfully is gaining significant...

(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!) Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/ Shane always gives all our listeners a: Free Marketing Analysis (just mention our podcast name) ‍ ‍ Hey guys, welcome back to our Monday Morning Marketing series! Today, Shane Simmons and I are lunging into the untapped potential of your online presence. In this episode, we explore the crucial importance of tracking where your patients are coming from, and the nuts and bolts of how to do it! Getting well versed in your patient traffic flow will help you to make informed decisions to optimize your digital marketing efforts. Nobody likes to question whether or not their website is actually doing anything, right? Well, let's discover how we can make yours a valuable tool for growth, guiding you towards a thriving practice in the digital age! ‍ Step into my conversation with Shane Simmons this week, and we'll learn the vital intricacies of websites together! ‍ You can reach out to Shane Simmons here: Website: https://www.crimsonmediagroup.com/ Facebook: https://www.facebook.com/crimsonmediamarketing/ ‍ Other Mentions and Links: Google Analytics Site Map Lookup Swell Installing Conversions with Google Analytics Video Google Tag Manager ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Shane. So talk to us about websites. How can we utilize this, or what advice, suggestions, or methods can you give us that will help us actually attract new patients through Shane: websites? Yeah, Michael, I mean, our website, I think this is too many times. We look of it and we think of it as just kind of like a digital billboard for the practice, and we know it's there. It's a necessity, but. A lot of practices we talk with don't really know what they're getting from their website or how patients are finding them. And so that's really what I wanna focus on today and, and the first piece of advice, and probably the most critical piece of advice that I would give anyone when they're reviewing their website or building a website for their practice is, Make sure that you have the proper tracking set up and in place. And what I mean by that is there are things that you can set up in Google Analytics and uh, Google Tag Manager for anybody who's heard of that. Where if somebody fills out a form on the website, you can actually go into your Google Analytics account and you can set up what are called conversions, where Google will show you, you know, how many form submissions you had on your site in the last. 30 days where those form submissions actually came from. So what was the first touchpoint? Did they go, uh, to a Google organic search and that's how they got to the site and filled out a form. Did they come from a Facebook ad? Did they come from an insurance referral? You can start collecting that data. So each and every month, like what we do at our agency is we review that data with our clients and say, you know, hey, we had 20. You know, form submissions from Google Organic. We had 15 from Facebook ads, 10 from Google Ads, so on and so forth. And so that's the first thing is make sure that you have conversion tracking set up so you know that your website is doing what it's supposed to be doing. And then if it's not, then that's when you can go in and start to make some changes in corrections. So that's number one. The second part about the tracking is, uh, call tracking. And so I make, tell everybody you have to have call tracking on your website, so you know, again, where are your patients coming from? Are they coming from Google? Are they coming from a referral or insurance, whatever the case is. Have some form of call tracking set up. That way you know where those patients are coming from and the, and the blowback that sometimes very few, but some people will give us on that is, well, if I change the number...

Today we're going to introduce a game changer in the dental practice management software world... ‍ ‍ This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍ If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠ ⁠ They are partnering up with all startup practice owners and making sure you succeed, fast!⁠ ⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠ ‍ ‍ Guest: Rania Saleh Business Name: Oryx Dental Software Check out Rania's Media: Website: https://www.oryxdentalsoftware.com/ Email: hello@oryxdentalsoftware.com ‍ Other Mentions and Links: Invisalign Kois Center The Making Of Orange is the New Black Zoom Pearl Dr. Sana Yusuf ‍The Happiness Advantage - Shawn Achor ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Ranya. How's it going? Doing great. Thank you. That's wonderful. I spoke with you and I met you in the first making of Demo Startup retreat, and you gave one of the best speeches there, not because of like, you know, oryx obviously it's wonderful and it's great and everything like that. But because you touched a lot of our hearts, my heart, my wife's heart, everybody's heart, right? And I kind of wanted to backtrack a little bit and tell us a little bit about your past from that point on your present. How'd you get to where you are today? Rania: So I started as a general dentist. Uh, practicing right outside of Washington, DC and I was an associate for a couple of years, then decided to have my own practice, and that worked well for me. So it grew into a larger practice, multiple locations. I was doing really well. I was really happy, and I got pregnant with twins, had to be on bed dressed, and my practice went downhill very quick. and I couldn't understand why that was happening. And I started looking into our systems and into what the associates are doing, and it was all the same. So the same associates, the same front desk, the same marketing. Uh, how did we go from doing so well to doing so poorly? And I realized that we weren't implementing the systems the same way we were when I was in the practice. And I realized that a lot of the system were just in my head. I wasn't translating that to everyone. Um, and I started creating a little system just to, uh, put my practice back on track. Um, and I had gone through the Coy Center, so I loved John's systematic approach. I loved how you can look at the patient, gather some data, and you always come up to the same diagnosis. Started showing it to other people. They liked it, and this is how Orx was Michael: created. Nice. So you are the one who created it cuz of the pain points that you were experiencing? Yeah, Rania: in a way with a large group behind me, but Gotcha, gotcha. Michael: If we rewind a little bit, Rania, um, talk to...

Pediatric Dental Marketing Coursehttps://pediatricdentalmarketingcourse.com/‍ ‍ Welcome this week's MMM! In this episode, I dive more into ChatGPT and how it can revolutionize your dental practice's rewards program and enhance patient retention. Join me as I explore the innovative ways that AI-powered ChatGPT can assist you in creating personalized and engaging loyalty programs that keep your patients coming back for more. From tailored incentives to effective point systems, discover how leveraging ChatGPT's expertise can take your dental practice to new heights, fostering lasting relationships with your valued patients. These outlines might be the next step to building an exceptional rewards program that not only boosts patient loyalty but also ensures their oral health remains at its best! ‍ Drop in on this week's episode to walk through step by step how to utilize ChatGPT to increase retention! ‍ Other Mentions and Links: ChatGPT ‍ Prompts that I use in the video: ‍ PROMPT: I'm a dental practice. What are some reasons why patients might stop using my services? What can I do to address these issues and keep patients engaged? ‍ What ChatGPT said: Patients may stop using a dental practice's services for a variety of reasons. Here are a few, along with potential solutions: In addition to these solutions, consider surveying your patients regularly to identify any unmet needs or areas for improvement. Also, maintain a strong online presence and positive online reviews, which can help attract and retain patients. Providing a consistent, positive experience will encourage patients to stay with your practice long term. ‍ PROMPT: Are there any loyalty or rewards programs that I could offer to incentivize patients to continue using my services? What rewards or benefits would be most appealing to my target audience? ‍ What ChatGPT said: Yes, loyalty or rewards programs can be a great way to encourage repeat business and foster patient loyalty. Here are a few ideas: As for which rewards would be most appealing, it can depend on your patient demographics. A survey could help you understand what your patients value most. Younger patients might appreciate discounts on cosmetic services like whitening, while older patients might value discounts on restorative work. Families would likely appreciate discounts for children's services. Regardless of the specifics, the goal should be to make patients feel valued and that their loyalty is appreciated. ‍ PROMPT: I need you to create a comprehensive "loyalty program" that has all the features stated above. This loyalty program needs aid and address the issues and reasons why a patient would stop using my services. What ChatGPT said: Absolutely, here is an example of a comprehensive loyalty program named "Smile Rewards." 1. Smile Rewards Membership Annual or Monthly Subscription Patients can join the Smile Rewards membership for a yearly or monthly fee. Benefits of membership include: 2. Points for Visits & Treatments Earn Points on Every Visit Patients earn points for every visit, regardless of the type of treatment. The number of points could depend on the cost of the treatment. These points can be redeemed for discounts on future treatments, encouraging ongoing engagement. 3. Birthday Bonus Points Celebrate with a Gift Members receive bonus points on their birthday, which can be used to further discount treatments or get a free dental product, such as a professional toothbrush or whitening kit. 4. Referral Rewards Recommend and Earn When existing patients refer a new patient, both receive a reward. The existing patient could get extra points, and the new patient could get a discount on their first treatment. This helps encourage patient referrals and grow your client base. 5. Special Promotions Seasonal Discounts & More Members get access to special promotions throughout the year. This could be discounts on teeth whitening during the holidays, or...

Pediatric Dental Marketing Coursehttps://pediatricdentalmarketingcourse.com/‍ ‍ Guest: Kyle Roth Business Name: Encompass Dental Transitions Check out Kyle's Media: Website: https://encompass-ihc.com/ Instagram: https://www.instagram.com/drkyleroth/ Linkedin: https://www.linkedin.com/in/kyle-roth-dds ‍ Other Mentions and Links: Invisalign LVI Las Vegas Institute W Hotel Cerec McDonald's Henry Schein Benco Patterson UNC Chapel Hill FaceTime Green Lights - Matthew McConaughey ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: buyers‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Kyle, how's it going? Kyle: It's going great. How are you doing? Michael: I'm doing pretty good, man. Thanks for asking. If you could tell us a little bit about your past, your present, how'd you get to where you are today? Kyle: Well, that's a long road, but, uh, I graduated in, uh, 1999, which is a long time ago now, but, uh, My, my plans were to buy a dental practice and pretty much going to be working at that one dental practice my entire life. And it really didn't work out that way at all. It, uh, lots of things happened. Lot of good things happened. some not so good, but most of the things were really good. got outta school and we ended up. we either started from scratch or purchased 36 practices. And, uh, also in the middle of all that I was selling a few practices and, uh, we had some brokerage help. Which was not the best of help. And I thought with, I have a, uh, actually I've got a financial background before dentistry. Hmm. Uh, I, I thought that maybe we could do better than, than the help that we got. We could hold the hand of the dentist going through the, uh, procedure, going through the, uh, the sale, the transition, and, uh, help them financially. And, uh, we did, so we became a broker. At first it was more of a hobby and now we're probably one of the top five biggest in the country. So it's, uh, it is been a lot of fun. Nice. Michael: What's the name of the company? Kyle: company is Encompass Dental Transitions. Okay. Michael: Okay. Nice man. But let's rewind a little bit. Okay. In 1999, you graduated and you planned to buy one dental practice. Correct. Did you always want to, or was there even before that you're like, I just wanna be an associate, or, no, you always had the plan of buying your own practice. Kyle: I, you know, when I graduated, if you were gonna get in private practice, you would go out there and just as soon as you graduated, open a practice. Uh, some people worked as associates, but most of 'em didn't. They just, if they knew what they wanted to do. They went and bought something and, and things have changed a little bit too with the banks, right? I mean, they were really anxious to, to land. I got my first loan halfway through senior year. I mean, I still had to take board exams and everything. I could have failed. Mm-hmm. But, uh, we started building a building from scratch in 1999. And, uh, it finished not too long after I graduated. Michael: Yeah. No, that's good. And then you said you, there's a lot of...

‍ Welcome to today's MMM! In this episode, I'm exploring how ChatGPT, the cutting-edge language model, can revolutionize your dental practice's content strategy and competition analysis. I'm diving into the world of AI-powered curation and discovering how ChatGPT can curate a comprehensive content plan tailored to your practice's unique needs, ensuring engaging and informative materials for your audience. I'll be walking through it with you step by step, with the prompts I've been using for ChatGPT, and the detailed output it provides! With this tool, you can hone in on exactly what your competition is excelling at, and how you can gain a competitive edge in attracting new patients. ‍ Tune in to unlock the potential of AI in mapping out your dental practice's success! ‍ Other Mentions and Links: ChatGPT Yelp ‍ Prompts that I use in the video: ‍ PROMPT: "How can a dental practice effectively use social media to attract new patients?" ‍ What ChatGPT said: Social media is a powerful tool for businesses, including dental practices, to attract new patients. Here are some strategies you can use: Remember, social media is about building relationships. It can take time to see results, so be patient and persistent. ‍ PROMPT: Provide for me content ideas that implements each of these points. My dental practice name is "Dr. Tooth". This will be for Instagram. Provide 30 unique, engaging content ideas that I can use for 30 pieces of Instagram posts. ‍ What ChatGPT said: Absolutely, here are 30 Instagram post ideas for "Dr. Tooth", each aligning with the strategies mentioned: Remember, the key to social media success is consistency, engagement, and providing value. Rotate between these different types of posts to keep your feed interesting and engaging. ‍ PROMPT: Give me copy for each of these post on Instagram. ‍ What ChatGPT said: Absolutely, here's a draft for each post: ‍ ‍ I hope these provide a good starting point for your Instagram posts! ‍ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, what's up guys? Welcome back to another Monday morning marketing episode, and I wanna show you guys how you can utilize chat, G p t, uh, to improve your practice, specifically social media or your marketing. And I wanna share my screen here with you. So if you're listening on the podcast, you can definitely listen to it. I'm gonna say the prompts and everything like that and what you need to utilize. But at the same time, if you have the time, scroll down and look at our YouTube and, and, and look at the video that I'm sharing with you guys. That way you can, um, follow along and just copy, literally copy exactly the prompts and then see the schedule. And at the same time, I'm also gonna put all the words, the transcription and everything in below, uh, in the show notes as well. So, If we go into it What matters about chat G P T is it's a conversation, right? So it's not like a so much of a search engine. You get more of a precise thing, and here it's all about prompts, meaning like what you tell it. So the first prompt I typed in was how can a dental practice effectively use social media to attract new patients? This is what it told me. Social media is a powerful tool for businesses, including dental practices to attract new patients. Here are some strategies you can use. Number one, educational content. People are always looking for trustworthy advice online. Create and share educational content related to dental health on your social media profiles. This could be in the form of blog posts, infographics, or short videos. For example, you can post about the importance of regular dental checkups, how to brush properly, or what to...

Join this podcast's Facebook Group: The Dental Marketer Society https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes] ‍ ‍ Guest: April Lee Practice Name: Flash Dentspa Check out April's Media: Website: https://www.flashdentspa.com/ Instagram: https://www.instagram.com/flashdentspa/ Email: info@flashdentspa.com ‍ ‍ Other Mentions and Links: University of Pittsburgh School of Dental Medicine SBA Loan Jim Carrey Excite Real Estate Bank of America Chase Wells Fargo Open Dental Kasper Yapi Dr. Kareem Osman PatientPop Energize Marketing Morpheus 8 Indeed Profit First ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: good‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: April. How's it going? Hi. April: Good. How are you doing? Thanks for having me. Michael: No, thank you for being on. We were talking a little bit before those balloons in your background have been holding up for how long? Like a month and a half? Yeah. How much did those cost? April: Uh, I bartered. Michael: Break it down at me. What'd you do in order to get that? April: I gave free whitening and I asked the balloon girl to do that for me. Michael: Did you know her beforehand or no? April: No, but she told me she did balloons and I was like, Hey, I'm having a grand opening. I don't have money, but I can do this for you. Michael: Yeah, normally. Okay, so. You went in there, asked her, or how did that work out? Like did you just ground mark it? What'd you do? Oh, April: she was a patient, um, she just scheduled a cleaning with me and, uh, she was like, I got charged $3,000 for a cleaning. And I was like, you're like, Young, like, you don't need this. Maybe like you have a little gingivitis. And I was like, yeah, we'll just do this simple cleaning. And then, she said, oh, do you know anybody who needs balloons? And I was like, oh, like what do you do? And she was like, oh, my side gig. I do like balloon for events and I'm, it's hard to give up cuz it's really good money. And I was like, Great, then. Yes. Me. Michael: Yeah. Cause they're nice and they're still holding up, you know what I mean? So you just had your opening a month ago, month and a half ago. A month and a half ago. All right. So we'll dive into that in a little bit. But before that, tell us about your past, your present. How'd you get to where you are today? April: Uh, I've been through a lot of interesting routes. So I graduated in 2017. And then I worked for a corporation. I went to Houston. So I graduated from Pittsburgh. I went to Houston, worked for a corporation. It was a chaos. And then a week after I moved, hurricane Harvey hit Houston. Yeah. So, uh, I walked into an office where there was no office manager. Uh, I had two assistants who were interns and then front desk, she quit that day. Treatment corner quit that day. because we had 40 patients. I'm a new grad and I had a molar root canal, and they put me with two interns and no manager. So I was like, I, this is horrible. Like I can't do this. And Hurricane Harvey, I took a break for like a...

‍ Welcome to today's MMM! Today are explore how utilizing AI can benefit your dental practice in reputation management, marketing, and content generation. We'll discuss how ChatGPT can help you craft responses to negative patient feedback, or emails that you don't quite know how to respond to. Using context such as "I'm a personal relations person, how would I respond to this negative comment?" is a great place to start for negative reviews! Additionally, we'll delve into how you can use ChatGPT to market your practice by requesting tailored messaging to reach the patients that you want. Finally, we'll explore how you can leverage ChatGPT to determine the most efficient ways to carry out tasks in your practice. ‍ To dig into these tips and more, catch my conversation with Dr. Justin Scott here! ‍ You can reach out to Dr. Justin Scott here: Email: drjustin@puredentalhealth.com Website: https://www.virtualdentaloffices.com/ Practice Website: https://puredentalhealth.com/ Instagram: https://www.instagram.com/virtualdentaloffices/ Practice Instagram: https://www.instagram.com/puredentalhealth/ ‍ Other Mentions and Links: ChatGPT Tonya Lanthier - Dental Post HIPAA - Health Insurance Portability and Accountability Act Otter AI ChatGPT 4 Bar Exam Bing Rev Transcription Descript Adobe Premiere ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: hey Justin. So talk to us about AI and chat, G P T. How can we utilize this, or what advisor suggestions can you give us that will help our workflow efficiency or front office tasks within our practice? Justin: we we're training the whole team to, to use chat, g p t especially the marketing department. And we, we were using it to. I think that the best way to use it is for content generation, for thinking up ideas of what to say. If you're writing content, say for your newsletter or for posts for content. For any type of marketing sort of thing. It's really, really helpful. Even for reputation management, I'm, I'm using it a lot for responding to bad reviews or maybe even an email that comes through from a patient that uh, is angry. It's like, how do I respond to this? Mm-hmm. Uh, What's the most professional PR way to respond to that? It's really good for that. I use it for HR questions. My staff member did this and uh, how should I deal with it? Or am I gonna get know labor laws pretty well? Legal questions, it's pretty good with that kind of stuff. So I actually got rid of my HR legal monthly fee saving money. Uh, So it's already getting rid of jobs. Which a lot of people are, are afraid that it's mm-hmm. Gonna do. But uh, I, I don't think it does everything for you, but it, it does so much of the thought, like if I sit down to write down something, I, I can figure it out. I took AP English, I'm, I'm pretty good with writing, but it would take me a really long time. It can write it like that. Yeah. I can say, write a blog post. Make it 500 words. Boom. I got you one. Okay. Well, okay. Change it to say this. Boom. It changes to that. Okay. Well actually I want it to be a thousand words. And can you write it from, you, you can, do all sorts of crazy stuff like tell it to write it and the voice of the King James version of the Bible and it can do it for, for you like that. I mean, just anything that you want it to do. It can, it, it can pretty much do. Obviously there's no use case for dental office for doing that. Cool. Yeah, yeah. But like today, I was using it to write a bio for myself, for my, for my website, for my new company, VDO. I'm writing a book, so I took my book and I pasted it on there and I said, take this information, write my bio. And then I wrote bio, but it, it didn't have...

This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: https://www.meetdandy.com/affiliate/tdm ! ‍ ‍ Guest: Amy Murray Business Name: Dental Practice Management Agency Check out Amy's Media:‍ Website: https://www.dentalpracticemanagementagency.com/ ‍ ‍ Other Mentions and Links: University of Tampa Eaglesoft Indeed DISC Assessment Marissa Nicholson Dental Intel Braving Video - Renee Brown Shrek Unreasonable Hospitality - Will Guidara ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: over‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals. This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: https://www.meetdandy.com/affiliate/tdm ! ‍ Thank you for supporting the podcast by checking out our sponsors! ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Amy, how's it going? Good, how Amy: are Michael: you? I'm doing pretty good. Thanks for asking. If you don't mind me asking, where are you located Amy: right now? I'm actually in Highlands Ranch, Colorado, so right outside of Denver. Michael: Nice. Okay, wonderful. So if you can tell us a little bit about your past, your present, how'd you get to where you are Amy: today? Well, let's see. I've been in dentistry 25 years. Um, how much time do we have? So I've been in dentistry five years and it's pretty exciting. I started off as a dental assistant and then I moved my way over into administrative roles. So I was a treatment plan coordinator, receptionist, financial coordinator. Moved myself up to an office manager, decided at one point in my life I wanted to go back to college and get my bachelors degree and become a dentist, and that didn't work out very well. I actually fell in love with the topic of sociology applied sociology's degree in as soon as I graduated from University of Tampa Dentistry Concierge in Tampa. Absolutely loved it. Um, from there I had an opportunity to move to Colorado and became a technology advisor. So I'd go into dental offices, I would teach about eaglesoft conversions, um, digital CAD cam training. And then from there I started my consulting role, uh, took a little bit of a time, a break and works for a sleep apnea company for devices and integrations into practice. And now I'm back dental coaching and consulting. Okay. Michael: Wow. So you were able to, you did technology training? Amy: I did, Michael: yes. Okay. Wow. So that's interesting. A a lot of this. So then go back to applied sociology. That's what you started falling in love with more. Why? Amy: Oh, well, I took a class in inorganic chemistry, not once, but twice. And so we didn't agree with, I took a class cause I had to in sociology. My PE professor walked in and, uh, he didn't look like a normal professor. And so I, I sat back and I opened myself up to this class. And what I loved about it is that it allowed me to learn more about, race, ethnic background, gender, um, age. And it really breaks it down into how societies...

This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: https://www.meetdandy.com/affiliate/tdm ! ‍ ‍ Have you been feeling scared of the new AI technology and it's potential to take jobs away from professionals? Well, this week I'm diving in with Dr. Kathryn Alderman on the reasons we should embrace this technology! It is not here to take our jobs, it is here to boost productivity and professionalism in your practice. Dr. Alderman goes through multiple applications she has used ChatGPT for in ONE day! Just scratching the surface, Katheryn has used ChatGPT to help her craft job descriptions, ads, contracts, claim denial appeals, training materials, emails, and more. In a world where staffing is increasingly tough, why not have the equivalent of an MBA/PHD graduate on your side for free! Catch our conversation on ChatGPT here, and learn how Katheryn has been best utilizing this tool! ‍ You can reach out to Dr. Kathryn Alderman here: Email: progressivedentalmentor@gmail.com Website: https://progressivedentalmentor.com/ ‍ Other Mentions and Links: ChatGPT ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Catherine. So talk to us about ai, artificial intelligence and chat, G P T. How can we utilize this, or what advice or suggestions can you give us that will help our workflow efficiency or front office tasks within the practice? Kathryn: Michael, thank you so much for inviting me today. I always love talking to you, and we have to remember that AI technology is here to maximize and supercharge our ability. So AI technology is not here to take, uh, our jobs away. Or to take, uh, jobs away from our teams. But he, the AI technology is here to simplify our workflow and maximize what we can do during the day. So in a dental office, traditionally, we all short for help and it's actually really expensive to get a quality candidates and, um, Due to labor shortage, many of the dental offices don't have enough people that, um, uh, can handle the responsibilities. So it's very important to find ways that we can use to help us to run an effective, profitable, successful dental office without an extra expense. And the shot G P T allows us to do that. That's actually free, fast. And absolutely fabulous. And it's becoming so fast that when I put a prompt in and when I ask for, uh, help with the project, it gives me the answer so fast. My eyes don't move fast enough to follow the answer. That's how fast and powerful the technology is becoming. You ask me what areas can we help with? I will run through all the areas that I have used it today for just today. In one day I wrote a content for a press release. I wrote a job description for Directable clinical operation. Not only I wrote a job description, but I also wrote, the job ad and a contract. That would go along with the job. So charge G D P gave me all the information in less than two minutes total time, describing the job, describing the job responsibilities, and that even gave me program, how to implement with job in my group. So that was one of those things. Another thing that I did is work with dental insurances on maximizing. our reimbursement fees. Jack, g d p helped me to write letters to approach dental insurances and, um, negotiate the fees. That has also helped me to write appeals and to write an appeal for denied crowns, all denied crown viewed up. That's very time consuming. We don't have time, we don't have people to do that. Not only wrote was, um, samples of, uh, appeals. It gave me multiple different versions so it doesn't sound the same and an amazing part that I couldn't...

This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: https://www.meetdandy.com/affiliate/tdm ! ‍ ‍ Guest: Timothy Doolin Practice Name: Angel Fire Family Dentistry Check out Tim's Media:‍ Website: http://www.angelfirefamilydentistry.com/ Linkedin: https://www.linkedin.com/in/dr-tim-doolin?trk=pulse-article_social-details_comment_actor-image&original_referer=https%3A%2F%2Fwww.google.com%2F Email: angelfiredental@gmail.com ‍ ‍ Other Mentions and Links: Costco Dr. Hang Wells Fargo DDS Match Excel Ozone Water Softdent Eaglesoft Invisalign ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: whofeel‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals. This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: https://www.meetdandy.com/affiliate/tdm ! ‍ Thank you for supporting the podcast by checking out our sponsors! ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Tim, how's it going? Tim: It's going well. How are you doing? I'm doing Michael: pretty good, man. Thanks for asking. If you can break it down for us, tell us a little bit about your past, your present, how'd you get to where Tim: you are today? Yeah, so, I grew up in Southern California Newport Beach. I went to school out in Chicago and I spent 10 years. Out there for first undergrad, masters, then dental school. And the day I graduated, I decided I wanted to own a practice and I had already prepared for the last took me about three years. So the day I graduated, I purchased my practice. I think I graduated May 20, 26th, and June 1st was my first day. And then the bank required that I did two month transition, and so the other dentist stayed on as an associate for two months, and we went from there. Basically I, I decided, I di I had decided while I was assisting another dentist during my master's program, that I wanted to own a practice. Mm-hmm. And that I probably wouldn't be the best dentist to work as an associate. just cuz I don't like following the rules, I like doing my own thing. I don't like listening to other people. So I wanted to do it my own way. And so I uh, I talked with him about owning his practice. He was basically my mentor throughout my master's and then through dental school. I worked for him as an assistant for six years, and uh, I prepared a business plan my second year. I had contacted the bank by my third year and figured out exactly what loan I qualified for and how I would qualify. So there's only one bank that will provide a. To a new grad. Mm-hmm. And they only provide, I think it was 375,000, so not nearly enough to purchase practice. So I needed to find a dentist that was willing to sell or finance half of it, at least for, I think I needed one year. Mm-hmm. Before I could get the bank to give me the rest. And so I started looking at Dennis in certain demographics. So I figured out what demographics actually. The patients that would spend the most and care the most about...

‍ We are starting off this month's MMM episodes covering ChatGPT, and the ways you can utilize it in your practice! In the fast-paced world of technology, it can be tempting to rush into picking up new tools and trends, but taking the time to slow down and fully understand how to effectively use these tools is where we are headed in this episode. Dental practices can benefit immensely from using ChatGPT to manage insurance claim denials, write up detailed business or marketing plans, and even draft scripts for videos. The most important part of this process is to have fun with it! The world of AI is still largely uncharted territory, so jumping in and experimenting with "how would ChatGPT respond to this?" is an effective mindset to have. ‍ If you've been dipping your toes into the AI world, or haven't used it at all, give this episode a listen and learn with Michael Bonanno and myself! ‍ You can reach out to Michael Bonanno here: Email: mb@dentalvss.com Website: https://dentalvss.com/ Phone: 602-388-0954 ‍ Other Mentions and Links: ChatGPT Airbnb ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael A: Hey Michael. So talk to us about ai, artificial intelligence and chat, G P T. How can we utilize this or what advice or suggestions can you give us that will help our workflow efficiency or front office task that we have within our Michael B: practice? question. Thanks Michael. So I would say the first thing is just to start. Doing it right, pull it up, Google Search chat, g p t, and uh, you pull it up and there's, it's actually, there's some free versions and you just start typing things in from different perspectives. So, that would be the first step, right? And, uh, from there, to give you an example, I'll, I'll oftentimes, if I'm looking to. Create copy or, or um, you know, manage something like a denial or predetermination. I will go in and say, just for fun. I'm like, well, Write this for me my mind is always blown when I get the re the response back in like 30 seconds. What sometimes practices are paying highly paid people to manage is now being done in a matter of seconds and more complete, thorough and, fun while, you know, while we're at it. Michael A: Nice. Okay, so then gimme some examples on what you utilize it for. What have you seen it work best for right now and what are your like we should have probably used it for that. Michael B: Sure. Well, I keep trying to get it to do everything for me, but it keeps reminding me that it's like a, I can't remember what it says. It says like, it says it gives me some error, like they can't come up with that for me. Mm-hmm. But, I'm using it for, I'm playing around with it with, uh, like website copy. Right. Or marketing content copy, or, I just did, um, I said, you know, there was an office that wanted to do a predetermination on number 13 with buildup crown and indirect pulp cap. So I thought, let me see what chat G p T is gonna come up with for this. And I'm not kidding you, Michael. It came up with the most incredibly complete, it was like previous history of a patient, is this, that and the other. And, um, current experiences. I mean, it was just so on point. That there's no possible way the insurance company could deny it, right? It just, all of the information for why somebody would need those procedures is right in there. So now the dentist just puts their name on it, we send it off, right? so we're having fun with that. Also, managing denials. Um, it's always fun to see, you know, sometimes what chat g p t is gonna say about how we manage a denial. And you can also write from the perspective of a dentist or perspective of a consultant or perspective of someone, which is...

This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: https://www.meetdandy.com/affiliate/tdm ! ‍ ‍ Guest: Mary Pham Practice Name: Lollipop Dental Check out Mary's Media:‍ Website: https://lollipopdental.com/ Linkedin: https://www.linkedin.com/company/lollipop-pediatric-dentistry Lollipop Instagram: https://www.instagram.com/lollipopdental/?hl=en Sweet Smiles Instagram: https://www.instagram.com/sweetsmilesortho/?hl=en Women Dentist Entrepreneur (WDE) Facebook Page: https://m.facebook.com/groups/379332796353702/ Email: drmary@lollipopdental.com ‍ ‍ Other Mentions and Links: Hooters Kaplan Test Prep DAT - Dental Admission Test Dentistry of USC Dr. Gardner Beale University of Chicago Lake Forest Lollipop Dental In-N-Out Burger Bill Gates Yelp DEO Mastermind Group Denti-Cal ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Mary, how's it going? Mary: Everything is going great, Michael. Thank you for having Michael: me. No, thank you for being on. If you don't mind me asking, I know you told me before we started recording, but where are you located? Mary: We are in Orange County, California. Our offices are in Orange County and Los Angeles County. Actually, we're we're expanding a little bit. Michael: Really? Why Los Angeles? Mary: It's still within driving distance to Orange County. So currently with our offices, we still like to be really present in them, at least visit them once a month or so, and mm-hmm. Now we just wanna drive, make it like a 30, 45 minute drive and, um, and we have patients that live in LA County that want us there. So we decided to serve our patients. Michael: What, how many practices do you Mary: could have? So we have seven currently. And, um, I think we're gonna just keep going. We're having fun doing it. So, Michael: uh, you make it sound like so, so funny, like, you know, let's just keep going and build. And so before we dive into that, tell us a little bit about your past, present. How'd you get to where you are today? Mary: Initially, I actually didn't think I was gonna be a dentist. Mm-hmm. I, I wanted to be an ob gyn. My parents were like the typical Asian tiger parents and wanted everyone to be a doctor. So I applied to med school. I was a med school reject, and um, I moved to Houston, Texas against my parents' wishes and became a Hooters girl. So I loved, so I worked there and then I met a dentist actually at the end of my shift. And she came in, she had some chicken wings and we were just chatting and she was like, you should really consider dental school. And then I was like, nah, I don't wanna be a dentist. I don't wanna be in people's mouth all day. But then she, she was like, all you have to do is take the d a t, see how you do and it'll just open more doors for you, so you should try it out. Mm-hmm. So I took the, I decided to focus, I took this KAPLAN course and I took the d a t and I did acceptable enough to get into U S C dental school, and I guess that paved the way for me and dentistry. And so, um, went to dental school not knowing much about dentistry at. And, um, I did pretty well in dental school, to where one of my mentors, Dr. Gardner Beal, um, he encouraged me to pursue pediatric dentistry because he saw during my pediatric rotation that he's like, oh, Mary, you're really, really good with kids. You should consider pe. And I was like, nah, I'm ready to start working. Make...

Minal Sampat and I have a weekly newsletter called Weekly Hacks. It's for pediatric dentists and pediatric practice owners only, and we share one effective growth hack every week to achieve big wins. no fluff, no spam, just your weekly dose of what you need to grow. Subscribe here to get this week's hack in your inbox! https://mailchi.mp/9d2a4644fd31/the-pediatric-dental-marketing-newsletter ‍ ‍ On this week's Monday Morning Marketing episode, I'm putting the focus on how to excel at a your ground marketing events as a pediatric dentist! I'm running through several tips, including spacing out your freebie materials, greeting everyone who walks by, adding fun to your booth with balloons, and providing an easy signup sheet or iPad for signups. The most important thing to remember when setting up a booth at a local event is that YOU are the most important aspect of your booth. The fact that you are present at the event, showing your face, and representing your brand is everything. I even dive into some strategies around how to market to other booths, break out of your shell, and so much more. ‍ To hear about these tips in action and learn how to conquer your next ground marketing event, listen in to this week's episode! ‍ Mentions and Links: Ground Marketing Events Script The Pediatric Dental Marketing Course Enrollment Minal Sampat LA Fitness Target Walmart Dr. Cassandre Joseph - Odyssey Dental of Summerfield iPad ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, what's up guys? So as pediatric dental, uh, practices, I know a lot of the times you guys are out in event. Doing presentations, lunch and learns, maybe talking to the kids, at the health fairs, right? You're just at, at an events. Um, and if you're in, in the pediatric dental marketing course, then you're in the ground marketing section and you're getting a lot of yeses to set up your booth at events, right? Or the businesses and which is fantastic. So in this episode, I wanna talk to you about how to perform your best at in-person ground marketing event. Okay, getting your foot in the door is just the first step, right? Once you got in there, you, they said, yeah, you know, you can come on in, come on by. Maybe you went to an apartment complex. In the apartment complex. By the way, if you don't know this, a lot of apartment complexes do events for their residents. at the same time, they do like specific children's things for the residents there. It's really, really great for the parents, uh, who are residents there. And then they, bring their kid, the parents coming on and. You got the yes. Now you need to know how to perform your best at an in-person ground marketing event so that you can capture more leads and convert more people into loyal patients. So that's what we're gonna be talking about in this episode. Now, performing your best at in-person ground marketing events is the key to gaining your prospect's trust. If you don't make an excellent first impression, chances are probably not gonna want to do business with you. They probably just want that free stuff that you're having at the booth, right? In order to put your best foot forward at an in-person ground marketing event, you need to know how to strategically set up your booth, how to act, and what to say, how to speak. Now I'm gonna break these steps down for you, okay? Starting with setting up your booth strategically now. A big mistake that I see most people make is setting up their booth with all their freebies and goodies in a grab bag. people can just walk right up to their booth, say, Hey, how come you gonna take one of these by and leave with no trace? Right? What happened to that bag? That's not...

Dr. Chrystle Cu is giving all our listeners 50 FREE Cocofloss Minis! Head on over to our link to claim your 50 free Cocofloss Minis on your first order! https://thedentalmarketer.lpages.co/50free-cocoflossminis/ ‍ ‍ Guest: Chrystle Cu Business Name: Cocofloss Check out Chrystle's Media:‍ ‍ Instagram: https://www.instagram.com/getcocofloss/ Website: https://cocofloss.com/ Website for Dentists: https://cocoflosspro.com/ Email: help@cocofloss.com ‍ Other Mentions and Links: ‍ Young Dental Group Invisalign Match.com ADA Yelp Yellow Pages CVS iTero The Almanack of Naval Ravikant ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: just‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Crystal, how's it going? Great, how are you? I'm doing pretty good. Thanks for asking. If you don't mind me asking, tell us a little bit about your past, your present, how'd you get to where you are today? Chrystle: Sure. So I am, well first I'm a dentist. Mm-hmm. And I have been a dentist for 15 years and I kind of fell into this industry. Most likely because my mom is a dentist, she's a general dentist as well. Mm-hmm. And I've, I mean, I'm not sure which part of today or or the future you wanna talk about, but. I, uh, had a dental practice in San Mateo. I kind of built a scratch practice out of my mom's practice, so she kind of helped incubate me out of her one free chair that she had, and I built a practice out of that. And through working as a dentist and doing a lot of my own hygiene for the first few years in practice, I grew super frustrated with. The state of oral hygiene as it was, and the lack of compliance or motivation um, for my patients. And so then I created coco floss with my sister in 2015. And it's since been very well received among dental professionals and in the dental community and consumers alike. So my goal as a dentist and as an entrepreneur is to help people achieve teeth for life, via small habits um, that they can incorporate easily. And something, something small, takes a couple minutes out of your day, and it's something delightful. It'll help make you healthier and help you achieve teeth for Michael: life. Gosh. So why um, well, we're gonna get into the why the cocoa. Bit right now or like part of it, but rewind a little bit. You were, you just decided to do dentistry because more like you saw your mom and you're like, I like that life, or, or why? Chrystle: You know, It was actually pretty roundabout. That's why I'm always a little hesitant when I share that, you know, it's not, so, it wasn't so simple. Like if A then B it wasn't that. Mm-hmm. My mom's a dentist, so I wanna be a dentist. It wasn't at all like that growing up. I I did spend a lot of time in her practice. You know, she would pick me up from school and sit me in her office and I would do my homework there. I would fill in for the front desk whenever the front desk was out sick, or if she had jury duty or was on vacation. I was the front desk and I would, Schedule appointments with pencil and paper and would do the patient ledgers and um, the...

Minal Sampat and I have a weekly newsletter called Weekly Hacks. It's for pediatric dentists and pediatric practice owners only, and we share one effective growth hack every week to achieve big wins. no fluff, no spam, just your weekly dose of what you need to grow. Subscribe here to get this week's hack in your inbox! https://mailchi.mp/9d2a4644fd31/the-pediatric-dental-marketing-newsletter ‍ ‍ ‍ ‍ Hey docs! In this week's Monday Morning Marketing episode, Minal and I go over 5 key tips to social media for your pediatric dental practice: ‍ Post at least 4 times per week ‍Get specific with targeted ads ‍Drive engagement and comment on your posts ‍Link back to specific posts in an email blast ‍Use AI to workshop your captions‍ Following these 5 tips will take the headache out of "what should I post?" or "My ads aren't reaching the right audience!" Above all, being consistent, utilizing technology, and getting involved in your social community will help build your audience and bring those pediatric patients in the door. Listen in as Minal and I break down these key tips even more in this week's episode! ‍ You can reach out to Minal Sampat here: Website: https://minalsampat.com/ Instagram: https://www.instagram.com/minalsampatllc/ Facebook: https://www.facebook.com/RealTalkWithMinalSampat ‍ Other Mentions and Links: The Pediatric Dental Marketing Course Enrollment Chat GPT "You Will Read This First" Post ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Minal. So talk to us about social media marketing specifically for pediatric dentists. How can we utilize this, or what advice or suggestions can you give us that will help us attract new patients with social Minal: media? Social media is incredible. But I think what happens with social media is most of the time we don't know what to do with it. Like everybody keeps telling you, be on social media. Be on social media, but what do you actually do on it? Right now? This is like a six hour workshop on social media. but what I wanna do is I wanna give you guys five specific tips on how you are going to leverage social media as a pediatric dental practice. Mm-hmm. Here's the first. If you are going to be on a social media platform, whether it is Facebook or Instagram or TikTok or whichever one you decide to do, even LinkedIn. LinkedIn is huge. Nobody talks about LinkedIn, but I'll get into it, is you want to post at least four times a week. Mm-hmm. So everybody who's listening four times a week, three of those post should have actual photos or videos. Of the practice, not stock stuff, not any of that. And the fourth one is free for all. It could be a review post, it could be a educational post, it could be a carousel, post, whatever you want. But out of those three, You know, you want to focus on showing your practice culture. Right. And because we are a pediatric dental practice, I mean, come on, let's face it, we have the cutest patients. We have a lot of fun in the practice. If you're seeing, and I'm going to be very, um, minimalistic in this, even if you're just seeing 10 patients a day mm-hmm. Which we all know, we are seeing way more. And you're open five days a week. That's, you are seeing 50 patients a week. I'm saying take three photos or videos. You can totally, totally do this, right? So the first thing is you need consistency. The reason you need to have four times a week minimum, and that's what I recommend anyways, like I don't think you need to go crazy with every day or stuff like that, but four times a week is because the platforms need to know that you spend time on it. Why would the algorithms show your content and your page to people if you log in once...

This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: https://www.meetdandy.com/affiliate/tdm ! ‍ ‍ ‍ Guest: Stephanie Nivinskus Business Name: SizzleForce Marketing Check out Stephanie's Media:‍ Website: https://SizzleForce.com Schedule an Appointment: https://www.SizzleForce.com/schedule Linkedin: https://www.linkedin.com/in/stephanienivinskus ‍ Other Mentions and Links: Starbucks Quicksilver National Football League Cox Communications Forbes Entrepreneur Magazine Absolutely Unforgettable: The Entrepreneur's Guide to Creating a Heart-Centered Brand and Standing out in a Noisy World CPAP Machine - Continuous Positive Airway Pressure Machine Nierman Practice Management ‍ ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Thank you for supporting the podcast by checking out our sponsors! ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Stephanie, how's it going? Going Stephanie: great. Thanks for having me, Michael: Michael. No, thank you for being on. If you don't mind me asking, where are you located? Stephanie: I am in San Diego, California. Michael: Oh, man. Stephanie: Did you guys get any snow? No, but we got a lot of hail and we had hail ball fights, hail ball in my front yard. Cause we were so excited. Like literally we packed together. Hail. Yeah. And maybe hail balls, . And my kids and the neighbor kids, we had hail ball fights. It was amazing. Michael: Is that, does that hurt more or, Stephanie: well, I don't, I wouldn't say we had enough to do damage. We just had enough to have a lot of fun. . Michael: Gotcha, gotcha. I like that hill ball fight. Yeah. Interesting. All right. So Stephanie, can you tell us a little bit about your past, your present? How'd you get to where you Stephanie: are? . Yeah. So I have been in marketing going on three decades, which is crazy. Mm-hmm. . I started, my career in 1995 and, started working, free.com, and working in the newspaper industry and, and then.com became a thing, and then wireless became a thing and my career path kept unfolding in different versions of market. For for those different types of media. And then in 2009, I went out on my own and I started my company Sizzle Force Marketing, and now I run a fractional C M O service, which basically means a part-time chief marketing officer and a full implementation team for all of your day-to-day marketing needs. Michael: Gotcha. Okay. What are some things that you. because you said you did pre.com, right? Yeah. Can you, and I'm Stephanie: still alive, . Michael: And I'm still alive. So what are some things where you're like, sting haven't changed since the pre.com, till today? Stephanie: You know what? The way the human mind works has not changed. , right? Mm-hmm. humans still wanna be cared about. They still wanna feel like they're understood. They still wanna feel like they have hope for a solution for whatever pains ail them. You know, all of those things, humans at their core haven't changed just the...

Join this podcast's Facebook Group: The Dental Marketer Society https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes] ‍ ‍ Guest: Simon Chard Practice Name: Rothley Lodge Dental Practice Check out Simon's Media:‍ Instagram: https://www.instagram.com/drsimonchard/ ‍ ‍ Other Mentions and Links: Pearl BACD - British Academy of Cosmetic Dentistry AACD - American Academy of Cosmetic Dentistry Pärla Time Magazine Interview about appearance on Dragon's Den Cerec iTero Buffer Later The Daily Stoic - Ryan Holiday and Stephen Hanselman How to Invest - David Rubenstein The Almanack of Naval Ravikant Unreasonable Hospitality - Will Guidara ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: yousucceeding‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Our Sponsors & Their Exclusive Deals: ‍ ‍ ‍ ‍ Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/affiliate/tdm ! ‍ Thank you for supporting the podcast by checking out our sponsors! ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: simon, how's it going? Very well, mate. Thank you for having me. No, man, thank you for being on. We truly appreciate it. If you don't mind me asking, where are you Simon: located? I live in Sur, so just south of London in the, in the suburbs. Michael: Okay. Did Simon: you grow up there or no? Yes. Yeah. Yeah. I've grown up in this area, so it's, it's a nice place to live. It's. Countryside, but it's about a half an hour commute into the center of London, so it's a nice mix of the, the, the busyness of the city alongside some nice outdoor lifestyle. Nice. Michael: If you don't mind me also asking, like you, where you're at right now, is that your home or is that your Simon: practice? Yeah, it's my home. It's my my dining. Michael: Guys, man, he's in a mansion. This is it. This is the west wings of his . This, I'm excited to have you on Simon. If you can tell us a little bit about your background. Tell us a little bit about your past, your present, how'd you get to where you Simon: are today? Yeah, sure. I mean, I'll start at the beginning, I guess. So I'm, I'm from a, a family dentist, both my parents and dentists. My parents bought their clinic together six months before I was born. That's the same practice that my wife Megan and I bought from them back in 2017. So there's a sort of generational lineage of dentists there. I always joked that there was a, a, a mirror and probe in the cutlery draw when we were growing up. So it's yeah, sort of in the blood. So that was my path. I actually went and did a different degree before going into dentistry. So I did a, a degree in pharmacology, so in drugs first, and then did my training at Kings College London, in dentist. Basically as soon as I foundry, I found my passion. I found what I feel like I was meant to do. I never looked back. From that point. I was very lucky at Kings to have a, a variety of fantastic professors who sort of pushed you to compete. Even from an undergraduate sort of student level. And that meant...

Minal Sampat and I have a weekly newsletter called Weekly Hacks. It's for pediatric dentists and pediatric practice owners only, and we share one effective growth hack every week to achieve big wins. no fluff, no spam, just your weekly dose of what you need to grow. Subscribe here to get this week's hack in your inbox! https://mailchi.mp/9d2a4644fd31/the-pediatric-dental-marketing-newsletter ‍ ‍ Hey guys! In this week's Monday Morning Marketing for dental practice owners, we provide tips on creating effective videos for your website. Rather than stressing over a perfect script, simply record a casual conversation with a team member or utilize an AI tool like Chat GPT to create a script. It's important to have three key videos on your homepage: a banner video showcasing your practice, a personalized video introducing the dentist, and a testimonial video from a happy patient. Additionally, creating short video series answering commonly searched questions can establish your practice as a trusted authority and attract potential patients to your website. ‍ To get the scoop on these tips and more, don't miss this episode with Minal! ‍ You can reach out to Minal Sampat here: Website: https://minalsampat.com/ Instagram: https://www.instagram.com/minalsampatllc/ Facebook: https://www.facebook.com/RealTalkWithMinalSampat ‍ Other Mentions and Links: The Pediatric Dental Marketing Course Enrollment Netflix Hulu HBO Chat GPT ‍ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Our Sponsors & Their Exclusive Deals: ‍ Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/affiliate/tdm ! ‍ Thank you for supporting the podcast by checking out our sponsors! ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Min, also talk to us about pediatric dental marketing. How can we utilize this? Or what advice or suggestions can you give us that will help us to attract new patients? Minal: Well, with pediatric, one of the best things to do is to show off your practice culture. Cuz let's face it, you have the most fun practice culture and you can have fun and you don't have to worry about thinking, is this too childish? Guess what? It's totally okay for you to be right. So one of the things that you wanna show off, especially in the world we live today, because our parents with young children are usually in the Gen X generation, right? Mm-hmm. And the millennial generation. So we grew up with videos and we grew up with Instagram reels and Facebook and all that stuff. So we are very in tune to social media, yes. But we are also very in tune. Looking you up and seeing who you are as a practice. Because if I want my child to come to your practice, and I know that I, myself as a parent, am afraid of going to the dentist, yeah, you are a dentist, that's great, but I really want to make sure my child's gonna be okay and have a good time at their dental appointment. So one of the best ways to do that is through videos. Now, let's say you have videos. I want you to kind of, you know, all of our listeners right now, um, do this in a way that makes sense. So, according to Google, most of the people, so over 60% of the people would rather watch online videos than television, which again makes sense cuz we have our phone on our hand and, you know, when do we watch TV? Late at night. I'm a millennial. I'm in my thirties, I'm in my mid thirties and I haven't had cable since like 2008, 2009. Like, I don't, like, I just go to Netflix or I just like go to Hulu or HB or whatever. And watch my show, right? So this means that they are watching these videos. So this is the first thing you're going to do if you don't have this...

This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab ‍ For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: https://www.meetdandy.com/affiliate/tdm ! ‍ ‍ Guest: Angelica Seto Practice Name: Seto Family Dentistry Check out Angelica's Media:‍ Instagram: @seto_family_dentistry TikTok: @setofamilydentistry Facebook ‍ Other Mentions and Links: Atomic Habits - James Clear Why We Sleep - Matthew Walker Aulani Disney Resort Wells Fargo Disney+ CEREC - Chairside Economical Restoration of Esthetic Ceramic TDM Instagram: @thedentalmarketer Yelp Isolite Amy Murray - The Dental Practice Management Agency DAT - Dental Admission Test ‍ ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Na Angelica, how's it going? I'm doing well. How are I'm doing pretty good. Thanks for asking if you don't want me asking, where are you located? Angelica: my practice is located in Denver, Michael: Colorado. Oh, man. how is it like that? Angelica: It's uh, pretty cold, but it was nice to escape the winter of last week on vacation. . It dropped down to negative four degrees while we Michael: were gone. Right. So it's, is it snowing right now over there? It's Angelica: not snowing right now. but we do get snow on and off again, during the Winter Monks. Hey, Michael: real quick, how long have you been open for your practice? Oh, Angelica: this practice I opened in August of 20. Michael: Oh, okay. So it's been about, cuz I. I thought for some reason you might've just opened and you took a vacation. I'm like, man, you're doing fantastic. You get it, you get life like . Where'd you go on vacation? Angelica: We went to Hawaii. Michael: Nice. Then what'd you guys do over there? Angelica: we went to the Disney resort called Elani in Oahu. And we spent time with our daughter who's 15 months old. her name's Nora and my in-laws, my brother-in-law. So it was just a nice family Michael: vacation. , how was that opening up a practice and then having a child? Oh, Angelica: that was tough, . Cause my husband and I actually had trouble getting pregnant, so we, had to do I V F mm-hmm. So when I was building my practice, I was going through egg retrieval and all the hor hormone injections. So that was wild just trying to, Stay nor somewhat normal while building a practice and, and being on all those hormones. Michael: Yeah. Did you ever feel like. Maybe I'm gonna take a pause right now with one or the other, you know what I mean, or no? Angelica: So actually I owned two practices. I purchased a practice I had been working at, since June of 2019, and I purchased that practice. In January of 2020, I was running two practices and then the shutdown happened. I was trying to get pregnant, and it was too much. I just hit a breaking point December. of, 2021. I had just had my daughter. I had a pretty traumatic delivery and I, I couldn't do it anymore. And so I sold my practice within 24 hours, my second practice. and it life has been good since it, it's all about...