The Dental Marketer

Today we're going to introduce a game changer in the dental practice management software world... ‍ ‍ This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍ If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠ ⁠ They are partnering up with all startup practice owners and making sure you succeed, fast!⁠ ⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠ ‍ ‍ Guest: Conor Perrin Practice Name: The Tooth Co. Check out Conor's Media: Website: https://thetoothco.com/ Instagram: https://www.instagram.com/the.tooth.co/ ‍ ‍ Other Mentions and Links: Meta Ads PowerPoint Bank of America Provide Wells Fargo Invisalign Ground Marketing Course Indeed Curve Windows 95 ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: all right, it's time to talk with our featured guest, Dr. Connor Perrin or Perron, how's it going, man? Conor: How are you going? Did I say Michael: it okay or no? Conor: technically, yeah, if you're saying it in the French way, it is Peron, but uh, American way, just Peron. Michael: Nice. Have you ever been to France? Is that where you're Conor: from? Did a trip once a couple of years back to Paris and then uh, South of France. Beautiful. Oh, man. Michael: Yeah. That's a spot out there. South of France. Awesome, man. So tell us a little bit about where you came from. You're past, you're present. What Conor: are you doing right now? So right now, I'm at my personal office right now. We just opened up a couple months ago, but I was born and raised in Orange County and I went to school at USC for undergrad and dental school finished up there and then stayed in L. A. For a couple years after I finished up and I knew that I always wanted to come back down this way. It's just always been home to me. when I got started with this process, I looked around in Newport Beach, Irvine. And decided upon this building. I felt like it was in a very easy to access area for a lot of people from different parts of Orange County. And yeah, the entire build out, getting the loan set up process wise probably took a little bit over a year. This is actually decently quick, considering I've heard some people take. Sometimes multiple years, but yeah, and then I've been associating part time and now I'm officially in my own practice full time, five days a week as of this week. Michael: Nice, man. So rewind a little bit. Why did you decide to do a Conor: startup? So for me, I was actually not originally thinking that I was going to do a startup. I had a couple of friends who recommended one, but I was thinking, you know, I might want to just go and buy a practice because it might be a little bit easier to deal with. But, there were a couple of things that I noticed when I was, looking around I didn't have a...

Get a Free Marketing Assessment with Gargle here! ‍ ‍ In this week's Monday Morning Marketing episode, we're thrilled to have Chelsea Brock from Gargle as our guest, continuing our research in the realm of Google Ads. Our focus today revolves around the critical theme of same day appointments and crafting the perfect ad campaign for your office. Chelsea shares expert insights on the episode, emphasizing the importance of specificity in your ads to effectively target your desired demographic. She also sheds light on the power of specific keywords like "Invisalign" while advising on alternative, budget-friendly options. Don't miss what Chelsea has to say about nurturing patient relationships by following up with those who book through your ads. Plus, discover the significance of having a dedicated landing page for your same day appointment ad and learn how to include all the crucial details in your ad copy, such as online scheduling, same day appointments, and hassle-free insurance acceptance. ‍ Jump into the episode now to find how powerful same day appointment ads could be for your office! ‍ You can reach out to Chelsea Brock here: Website: https://gargle.com/ Email: chelsea.brock@gargle.com ‍ Other Mentions and Links: Google Ads Invisalign ‍ ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: in three, Hey, Chelsea. So talk to us about Google ads. How can we utilize this or what advice suggestions or methods can you give us that will help us actually attract new patients Chelsea: immediately? Absolutely. Google ads are one of the best ways to bring new clients and patients into the practice, and you want to make sure that you're focusing on what your practice needs. We all want new patients coming in, but perhaps we need to focus on a specific procedure. Or most often my clients have holes in their schedule and they want to know, how do I get those bills? I don't want to see empty spaces. I want to be treating patients and getting production through the door. Most often we want to check in and make sure they're running the right type of ads. We want to make sure that they have an ad that is Reaching the right demographic meeting their geographical area, but also to fill those empty holes in the schedule, you need your patients to know that you're available when they need you. Most patients we know are great about coming in for appointments, but also most of them are not, and in an emergency situation, they're looking for who's available. So I always recommend if you're seeing a lot of empty holes on your schedule or if you are seeing that you just can't fill As much as you like perhaps you're bringing on a new associate You want to make sure that you have enough there of a patient base to help support them coming in and give them a good Start I always recommend running and what we call an same day appointment available ad This is going to promote That patient can get in and see you right away. They can see the same day. It also is A great opportunity to run within specific hours. wonderful part of Google Ads is you can change when that ad is running, what time it's reaching during the day. So we can be very specific to reach times that we do need emergencies available. Also, if you have any kind of an online booking, we want to make sure we're putting that in the add copy and definition and all of my clients that implemented this are seeing that within weeks, months, that's completed and they're not having the hold on their schedule. They're actually having to say, okay, wait, we're going to need to open more columns. I need to bring in another doctor or. They're even pausing the ad briefly or limiting the times that it's there. So...

Ready to supercharge your patient influx? Click the link below to grab your FREE e-book now: "10000 Patients | Tested and Proven Methods to Bring in New Patients This Week!" Don't miss out on these game-changing strategies for your practice! 👇[Click here to download your FREE e-book]‍ ‍ ‍ Guest: Jared Williams Practice Name: Lifetime Dental Check out Jared's Media: Website: https://www.jaredwdds.com/ Practice Website: https://www.mylifetimedental.com/ 5 Day 3rd Molar Challenge: www.3rdmolarsurgery.com How to get Any Patient Numb -3rd Molar Edition! https://courses.smileaftersurgery.com/courses/LocalAnesthesia Instagram: https://www.instagram.com/thejwmethod/ YouTube: https://www.youtube.com/@thejwmethod508 ‍ Other Mentions and Links: Federally Qualified Health Clinic VistaPrint The Simpsons Eric Thomas Dr. Ronni Brown Patreon Costco Chris Voss ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right, it's time to talk with our featured guest, Dr. Jared Williams. Jared, how's it going? Jared: Fantastic. How about yourself? Michael: Doing pretty good, man. How's the weather like out in Houston? Jared: It's pretty good. There's no humidity. that's a blessing. Typically we're at 99 percent and it's 105. So if I could go outside and not have my whole back Full of sweat, and we're having a great day. So all is well here. That's good, Michael: man. That's awesome. Hey, man. So talk to us a little bit about your, how you came to where you are today. I know you said you had a little bit, we were talking about before you have a concierge practice, and then you're also in other practices, right? Jared: Absolutely. Talk to me about that. As a contragental surgeon, I'm a GP and I, majority of my clinical practice is focused on third molars, implants, and IV sedation. And so I work with about, 30 different practices, about 12 to 15 are actually active practices that'll go into their practice and opposed to them referring patients out, I'll actually come into their practice and provide procedures such as thirds, IV sedation or implants for them. How long have you been doing that for? About nine years. Michael: Oh, man. Okay. So then let's rewind a little bit. What got you into all this? All right. Jared: so my wife, we were in Ohio and she was doing her family medicine residency in Ohio, Kettering, Ohio. And I was working for FQHC, a federally funded health clinic. And when I went there after leaving my GPR at University of Pennsylvania, VA hospital in Philly, I wanted to, focus on how to make the most with doing the least, But my focus was not money first, it was mentorship. So when I was working at this FQHC, his federal funded health clinic in Middletown, Ohio, I was doing procedures, but I wasn't proficient. I was guessing my confidence wasn't there and imposter syndrome was huge. So as I was doing these cases, you know, I felt because I went to an Ivy league residency, after one year I'd be the doctor's doctor, but clearly that was not the at all. I was taking out wisdom...

‍(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS) Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal ‍ ‍ In this week's Monday Morning Marketing episode, join us as we dive deeper into the world of Google Ads with our special guest, Xana Winans, from Golden Proportions. Get ready to supercharge your marketing strategies as we uncover tips and warnings for a successful Ads campaign. We'll unveil the secrets of setting the perfect Google Ads runtimes that sync with your office hours, discuss what a sensible ad-spend budget entails, and break down click-through rates in relation to your service offerings. Plus, we'll show you how to address potential patient objections effectively and gain a competitive edge over rival offices through savvy keyword usage. Jump into this episode with Xana to hone in on your best Google Ads strategy in this forever-evolving ads landscape! ‍ You can reach out to Xana Winans here: Website: https://www.goldenproportions.com/ ‍ Other Mentions and Links: Google Ads Google Local Service Ads ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Xana, so talk to us about Google Ads. How can we utilize this or what advice, suggestions, or methods can you give us that will actually attract new patients through our Google Xana: Ads efforts? Oh, there's so much good information in that question you just asked. That's loaded. so there's a lot of things that make Google Ads successful. And let me hit on just like a couple of really important tips. One of the first ones is, be very wary about using Google's own artificial intelligence that they're trying to make it look really easy so anybody can do their own Google Ads. Because if you are using Google's own artificial intelligence platform, you are potentially wasting a lot of money on clicks that are not valuable for you. and, you don't have as much control over reaching the proper target audience. And besides that, Google's gonna actually, you're gonna spend a lot more of your money and get a lot less for it. So, when we do Google Ads for people, there's a couple of things that we do to make sure that they are hitting that success versus what they've been trying to do on their own. One is, and this seems so obvious, you gotta make sure that you are setting your times for your ads. Only when your business is open. Some people just run those ads 24 7. But let's think about the patient experience. When patients call, we know that they want to get in immediately, they've got about 3 days to get scheduled. they do not want to get into a practice that scheduling, They to be able to get in pretty quickly. So they want to be able to. Get in, they want to be able to get a hold of you because you're an errand they're checking off their list. So if you're running, you're at it nine o'clock at night and there's nobody there answering the phone, it's a complete waste of your time and of their time. one way to overcome that is to use online scheduling. Which I think is critical for absolutely any Google Ads campaign because you want to capture people while they are in the moment and they are ready to make their decision. So ideally using online scheduling, but at the very least, people sometimes have questions, so make sure those ads are only running when you're open. As a matter of fact, I usually stop them about an hour before the practice hours are over. Because we don't always make our phone call immediately when we're doing our research. It might take us a little time and we want to make sure that that phone call actually becomes an appointment. another thing that I think...

Today I want to tell you about our sponsor for this episode, Olsen Dental Chairs!‍ ‍ Imagine you're a dentist and you spend your whole day around the chair... Well, Olsen has over 40 years of experience in making those long hours as comfortable as possible for both the dentist and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs! Click this link and mention this episode for a limited time FREE installation with your purchase! ‍ ‍ Guest: Damien Bonner Business Name: CAD-Ray Check out Damien's Media: Website: www.cad-ray.com Cloud-based Dentist CAD Software: https://www.clinux.pro/ Facebook: https://www.facebook.com/cadraydental Damien's Facebook: https://www.facebook.com/mayorofkp/ Email: damien@cad-ray.com ‍ Other Mentions and Links: Patterson CEREC Align Technology Medit Scanner 3Shape TRIOS Spear Education Zoom TeamViewer ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals. ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guest, Damien Bonner. Damien, how's it going? Damien: Good. Good. How are you? Michael: Doing pretty good, man. If you don't mind me asking, where are you Damien: located right now? well Actually right this second, I'm in New York, I'm a longtime native of New York, but moved to Florida market about 18 months ago, just up here visiting some family this week. Michael: Oh, okay. Moved to Florida just for funsies or like it was. Damien: I don't know if I want to get into all that too much politics, too much taxes, too much things in New York that uh, after 43 years of living here, I've had enough and uh, took the family and moved to what we thought was gonna be greener pastures. And, so far has been everything we thought it would be especially with the, uh, no state income tax on my, uh, salary. So very important for us. Nice, Michael: man. Awesome. So then, Damien, talk to us a little bit about your area of expertise. What Damien: specifically do you do? so I'm a believer in in your why and what your why is, Not so much what I do, it's why I do what I do. So my goal is to help every dentist become digital so that they can offer a higher level of, Thank you. Patient care and patient satisfaction for their patients. So what does that mean that I actually do? I sell digital technology in the dental space. I've been doing so since 2008. What Michael: type of digital technology do Damien: you sell? In 2008, I started with Patterson Dental as a CEREC specialist, so in office manufacturing, CAD CAM systems digital technology back in the day. Sarah was one of the only players, if not the only player in the marketplace. When I first started today that's obviously grown to many other technologies that offer digital scanning. Intraorally 3D comb beam technology practice management software, CAD software in office manufacturing. And now the big thing is that 3D printing. I went from being a specific CEREC specialist to now selling all the products I just...

‍(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!) Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/ Shane always gives all our listeners a: Free Marketing Analysis (just mention our podcast name) ‍ ‍ In this week's Monday Morning Marketing episode, join us as we cultivate a deeper understanding of the world of Google Ads with our guest, Shane Simmons. Discover how a laser-focused Google Ad campaign will help you truly stand out in today's fiercely competitive market. We unravel the art of campaign precision, emphasizing the value of targeting specific keywords related to one core service, as opposed to casting a wide net. Shane guides us through the essential steps, from implementing call tracking to calculate your cost per patient, to setting a reasonable budget (hint: expect to invest AT LEAST $1,000 per month for significant impact, depending on your location). We dissect the metrics that matter most, including cost per click, click-through rate, and conversion tracking. Plus, learn the secret sauce of creating a dedicated landing page with key details prominently displayed. ‍ Tune in and gain the insights you need to dominate your Google Ads game and elevate your marketing strategy to new heights. Don't miss out on this invaluable episode with Shane! ‍ You can reach out to Shane Simmons here: Website: https://www.crimsonmediagroup.com/ ‍ Other Mentions and Links: Google Maps Google Ads Google Local Service Ads Facebook Ads ‍ If you want your questions answered on Monday Morning Marketing, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Shane. So talk to us about Google ads. How can we utilize this or what advice suggestions or methods can you give us that will help actually attract new patients through Google ads? Shane: Yeah, michael, so with google ads, these are great because these are people, Doing a search looking for a dentist or a dental service in their community So you're really looking at for the most part pretty serious in market patients at this point, so With that being said the number one piece of advice I could give on launching a successful google ads campaign is making sure that your Targeted campaigns are built out individually, and what I mean by that is, you know, if you're running a an emergency campaign, you you should be specifically bidding on and targeting the emergency dental terms in the area. So emergency dentist, same day dentist, 24 7 dentist, whatever the case is. Having a campaign geared just around emergency dentistry and then if you're wanting to run just a general patient campaign to build the hygiene, um, side of the practice, then those should be general terms that people look at such as, dentist near me, best dental office, dental cleaning, so on and so forth. So that's the number one thing that I think I've seen in the past is a lot of people try to Build one campaign and then bid on like all the different keywords that are general related. And if anybody who's ran Google ads knows, it can get really expensive really quick if you do it that way. Google ads isn't necessarily like, running an ad on Facebook or boosting a post on Facebook. Uh, this is something that you have to have a really, solid strategy in. Otherwise, you're going to blow your budget really quickly and not get any results. So... That's number one. I mean, for us, every new client that we take on, we run two campaigns right out the get go. First is a general campaign. Second is that emergency campaign. And especially for you startups out there listening to this, the emergency campaign is great because a lot of times what we have found is, you're going to have some openings in your schedule as a...

Join this podcast's Facebook Group: The Dental Marketer Society https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes] ‍ ‍ Guest: Yolanda Mangrum Business Name: Fortune Management Check out Yolanda's Media: Website: https://www.fortunemgmt.com/ Email: yolandamangrum@fortunemgmt.com Phone: 707-478-6394 ‍ Other Mentions and Links: Costco UCSF Hire to Inspire SuperCamp DDS4Kids Mother Teresa ‍ ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Alright, it's time to talk with our featured guest, Dr. Yolanda Mangram. Yolanda, how's it going? Excellent. Excellent. That's wonderful to hear. So if you can tell us a little bit about your past, your present, how'd you get to where you are Yolanda: today? So, uh, Post dental school. I guess we can start there. I started a dental practice after two years of being out of dental school. Immediately after dental school, I went into being hired as a educator, the a professor at U C S F. And so I was teaching, two days a week. I was associating two days a week by the time that I started my practice and I was opening my practice two days a week. it was a busy, busy time for Michael: sure. Okay. So you opened your practice two days a week and two days a week you were working and two days a week you were educating. So you had one day Yolanda: Yeah. To go to Costco to buy stuff for the practice or to go to whatever. It was an Aaron's day. that's how I got started in the practice. Fast forward, I grew that practice to be basically what I felt was like a teenager. My baby kind of grew up to be a teenager and and I'd already had at that 0.2 babies. And I shaped my practice to be. The way I wanted it for my life. And so I had the great benefit of starting my practice pretty much six months out with a coach. and, you know, the big centering point was, what do you want in life? And let's shape your practice to be that. So at different times, I wanted to be at home to be able to, breastfeed or I wanted to be able to have certain times or days off so that I could pick up the kids. So the practice was kind of shifted and shaped to support that. fast forward, we were in this having kids stage. and I had a maternity leave and basically at that point it made sense that I have an associate. So we ended up having, coverage for the first baby, and then by the second baby she became a partner. so that I could have that life balance. What I didn't plan, 'cause that seemed like a logical thing, being a mom and do that. What I didn't plan was being approached to buy another practice. And I was like, oh no, that's not my plan. My plan is this. when this came about I actually took a different trajectory and did invest in another practice and we came up with a bigger why. And that y became our 10 year mission, in growing this second practice and that y became so big that, it meant that I actually would do something that I would've never, ever thought I would do, which is sell my baby, let my baby that grew up to be a teenager. Go...

‍(If you DO want to work with Studio8E8, be sure to mention this podcast/ episode!) Reach out to Studio8E8 here: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true ‍ ‍ ‍ In this week's Monday Morning Marketing episode, I'm joined by an industry expert and friend, Joshua Scott, from Studio 8E8. Today we're bringing to the spotlight the incredible success story of one of their clients who skyrocketed from 0 to a jaw-dropping 3 million dollars in revenue in just one year, all thanks to the power of digital marketing. Joshua unravels the secret sauce behind this remarkable feat, breaking it down into four essential components that underpinned their triumph: ‍ 1. Establishing a proven formula for scaling - Knowing your numbers and how to leverage them for growth. If you know 30 calls equals about 5 new patients, it will be easier to scale! 2. Crafting an efficient and conversion-focused funnel - Locking down all the platform strategies and best ways to drive potential patients to your practice. 3. Building brand authority - Boosting your organic SEO and becoming a trusted brand in your community. 4. Diversifying marketing budgets and efforts - Knowing where to spend more and where to spend less in your marketing budget. Should you market for more emergency cases, cosmetic, or big ticket items? The choice is yours! ‍ Dive into this episode to get even more in depth on these proven digital marketing techniques! ‍ You can reach out to Joshua Scott here: Website: https://s8e8.com/ Instagram: https://www.instagram.com/joshuascott/ ‍ Other Mentions and Links: Google Ad Words Invisalign ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Joce. So talk to us about Google Ads. How can we utilize this, or what advice, suggestions, or methods can you give us that will actually help us attract new patients through Google Joshua: Ads? Hey, Michael. Dude, so always so good to be here with you. I love these, these Monday morning marketing minutes. I don't, I don't know if that's it. That's it. That's four s Monday morning, marketing Minute. I don't know. I think it's maybe one day. Yeah, I'm, I'm adding, I'm changing the title of your show. no, but man, we just had a client, really cool client that went from a startup practice, a startup GP practice that went from zero to 3 million in revenue in year one. And a lot of that was based around digital ads. And so I thought I'd bring in some of those keys that our team was like, here's why that happened into this episode. So I've got like kind of four keys that we observed from a high level on why his ads were so successful. Awesome. Let's get into it, man. Awesome. So number one was he really understood how to scale a campaign. One of the things I tell people is one of the most valuable parts of a digital ad campaign is understanding the formula that you're building. fact, a lot of ways that formula is almost more valuable than the actual spend that's happening. And so for instance, let's say you're spending a thousand dollars a month in Google Ads, and then that generates, I mean, we can put clicks in there if you want, but let's just make it simplify it. Like a thousand dollars generates 30 phone calls, which generates five new patients to the practice. So if we can establish that formula, well now, you know, okay, so if you're bringing on an associate, you're expanding, you want to grow faster, you're like, okay, we need an extra 20 new patients a month. Now we got a formula for that. So we know that 20 would actually have to be a $4,000 investment to get 120 phone calls, which kind of tells you what your front office team needs to be able to handle. Mm-hmm....

Today we're going to introduce a game changer in the dental practice management software world... ‍ ‍ This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍ If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠ ⁠ They are partnering up with all startup practice owners and making sure you succeed, fast!⁠ ⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠ ‍ ‍ Guest: Thomas Choi Business Name: Eyes of AI Check out Thomas' Media:‍ Website: https://www.eyesofai.com/ Linkedin: https://au.linkedin.com/in/thomas-choi-7a8843241 Practice Website: https://mylocaldentists.com.au/ ‍ Other Mentions and Links: Leonardo DiCaprio Mercedes ChatGPT Google Ad Words Yellow Pages CSIRO - Commonwealth Scientific and Industrial Research Organization Cone Beam CT Khoa and Sen - Eyes of AI Founders Pearl AI Overjet AI Elon Musk ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Alright, it's time to talk with our featured guest, Dr. Thomas Choi. Thomas, how's it Thomas: going? Not too bad, Michael. Thanks. How are you Michael: doing? Pretty good. Where in Australia are you located? Thomas: We're in Sydney sunny Sydney. On the other side of the world too, you guys, but just to sunny as LA Michael: hopefully. Okay, man, that's nice. That's nice. Awesome. Thank you for, I dunno what time it is over there, but thank you for being up early. Thomas: Oh 9:00 AM So just about I rescheduled some of my patients, pushed them back a little bit, and uh, normal workday for me. Michael: Nice. Awesome man. Awesome. So real quick, could you briefly introduce your dental practice and the demographic you primarily Thomas: serve? Yeah, absolutely. So, um, the group of practices that I, operate and own is called my local dentists. We operate five dental clinics here in Sydney. We are generally Just general clinics. So we your community practice, we are located in small community areas, and so we serve your newborns, your one year old, your two year old, your kids as they go through school. And then we also make dentures for grandparents. Mm-hmm. So yeah, your basic general practice for, for your general dentist. Michael: Nice. Okay. So then what has been your experience with different marketing companies and which strategies have proved to be the most effective for Thomas: you? I own five. And so we've dealt with all a whole range of different marketing options. So that goes, I'm sure your listeners have gone through all these things as well. That goes from your s e o, from your Google AdWords, from your full service branding and marketing companies. For me, I've found there's no silver bullet, so quite early on. In my little startup phase someone gave me some pretty good advice. They said, you cannot be the hero to everybody....

‍ Hey guys, welcome to this week's episode of Monday Morning Marketing! In today's episode, we're sitting down with the esteemed Dr. Tyler Brady to delve into the dynamic world of startups and crafting an authentic image as a dentist. We discover why authenticity trumps all in the realm of dentistry, as Dr. Brady shares insights on leveraging organic social media marketing to make your mark. From debunking sales pitches to allocating your resources wisely, we uncover the true ROI of your personal brand. Dr. Brady's firsthand experiences shed light on regional marketing nuances, the surprising impact(or lack there of) of mailers, and why you may not need a marketing agency starting out! In a world of algorithms, algorithms, and more algorithms, learn why the heart of successful marketing lies in forming genuine connections with potential patients. ‍ This episode is brimming with actionable tips for marketing your startup on social media, so let's dive in with Dr. Tyler Brady! ‍ You can reach out to Dr. Tyler Brady here: Website: https://www.haven-dental.com/ Instagram: https://www.instagram.com/haven.dental/ ‍ Other Mentions and Links: Ashley Joves Facebook Group Super Bowl iTero Yelp Myspace Canva Walmart ‍ ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Tyler, so talk to us about startups. What advice, suggestions, or methods can you give us that will actually help us with our Tyler: startup? I think strategizing. I think having a plan and just going all in on it, you really have to dedicate yourself to this. This is a beast. Starting your own business in any field is extremely difficult. cash is always hard to come by at first because You don't have cash flow coming in. So maintaining your working capital is huge. Spending money in the right places I think is probably. Was my biggest struggle because you get all these sales reps coming in, you hear about all these cool products, about all this technology, all these things that, oh, standard of care. If you don't have this, you're not gonna be successful. I think a salesperson's job is to sell you what they have to sell. so being, open-minded to new ideas and new things, but also being. Uh, having open eyes to seeing what's really gonna have a good return on investment. I think honestly these, these groups on Facebook were probably one of my biggest resources of places to go. Products to try people to talk to. Um, Ashley's group has been huge for me. I haven't participated in a lot lately just 'cause I've been so busy. but what she created doing that. Has been, I mean, it's probably saved billions of dollars as far as startups go with dentists spending money in the right places and not wasting, and not being taken advantage of. 'cause you're able to go on and say, Hey, what did you spend for this? Or Hey, I have this, is this a fair price? Or what about this equipment? Things like that. I mean, that, that group has, has changed dentistry forever and it's really cool. I don't think she knew that. Starting out. I think when she started she was like, Hey, here's what I'm doing. You guys wanna watch? Great. Let's do it together. And, and it's turned into this awesome thing where she's, she's made some huge connections for people all over the world. Michael: Yeah. Cool. No, that's awesome, man. So you mentioned r o i. Yeah. What to you has been the best r o i so far when it comes to marketing and brand awareness and attracting new patient and what's been the worst where Yeah. Tyler: You kind of wanna give people warnings. the best r o i, by far has been me. Mm-hmm. Doing the social media. social media is free. it's mind blowing. I was talking with, with another doctor...

Today I want to tell you about our sponsor for this episode, Olsen Dental Chairs!‍ ‍ Imagine you're a dentist and you spend your whole day around the chair... Well, Olsen has over 40 years of experience in making those long hours as comfortable as possible for both the dentist and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs! Click this link and mention this episode for a limited time FREE installation with your purchase! ‍ ‍ Guest: Kristine Grazioso Practice Name: South Shore Children's Dentistry Check out Kristine's Media:‍ Advisor Email: info@sherodentaladvisors.com Advisor Website: www.sherodentaladvisors.com‍ Practice Email: info@drgrazioso.com Practice Website: www.sscdsmiles.com Facebook: www.facebook.com/kristine.love.peace ‍ Other Mentions and Links: Dr. Arnold Weiss Boston Children's Hospital Delta Dental Blue Cross Blue Shield Massachusetts Dentists Facebook Page Metlife Cigna Guardian Starbucks Dentrix Start with Why - Simon Sinek ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Alright, it's time to talk with our featured guest, Dr. Christine Graso. Christine, how's it going? Hi Michael, how are you? I'm good, I'm good. Thanks for asking. Thanks for asking. If you can, Christine, start off with telling us a little bit about your past, your present, how'd you get to where you are today? Kristine: All right, so I am a pediatric dentist and I started my practice in 1999, way back when, when things were really different. There wasn't the technology we have today, there weren't the rules and regulations necessarily. So things have really changed. But I have been a dentist for 30 years and a pediatric dentist for 27, practice owner for 23. it's been a great ride. I love it. So was Michael: practice ownership always something you wanted to do or how did that come about? Kristine: I, yeah, I think I always knew that I would be an owner, how that would look. I didn't know, and I really didn't decide to be a dentist till I was a senior in college. So it wasn't like a lifelong dream. It just kind of happened and it ha and I love it. I wouldn't wanna change anything. Yeah. Michael: What were you wanting to do before that? Kristine: Oh, let's see. First I started as an wanted to be an attorney and quickly learned that was not for me. Then I thought an optometrist, and then when I got into physics junior year, I realized, no way, not my strong point. So I had a little bit of an existential crisis and had to figure it out, and dentistry kind of fell in my lap as an option. And I got a job in a dental office, happened to be a pediatric dental office, and. I knew immediately it was immediate that I had found what I was gonna do for the rest of my life. So I was really fortunate in that. So Michael: what was the immediate thing where you're like, this is it now you came home, you're like, I'm gonna do this. Kristine: What was that? It was really more of just a feeling. So, The first day I walked into, I got a job as a dental assistant and I knew nothing. I knew nothing about dentistry. And this dentist, who is many pediatric dentists, know his name, Arnie Weiss. He mm-hmm uh, took me in and said, I'll teach you everything, you know, work in a year with me before you apply to dental school. And We have a deal. So he took me in and it was really just a feeling. I had this...

https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍ ‍ Hey guys, welcome to this week's Monday Morning Marketing episode! Join us as we sit down with the brilliant Dr. Andrew Vallo to dive into the world of startups and the pivotal role of cultivating an abundance mindset. In this conversation, we explore why you may be searching too hard for the "right" type of patient, when patients in general are what you need. Dr. Vallo sheds light on the strategic importance of patient reviews in propelling you forward and advocates for the integration of shiny offers in your ads like free whitening or raffles. From the diversity of marketing on different social platforms to the art of optimization, Dr. Vallo offers actionable steps that will redefine your startup's marketing playbook. To dive more into startups and the best practices for a successful future, listen in to my conversation with Dr. Andrew Vallo! ‍ You can reach out to Dr. Andrew Vallo here: Instagram: https://www.instagram.com/dr.andrewvallo Facebook: https://www.facebook.com/TheDentalBoutiqueWestchase‍ Facebook: https://www.facebook.com/BestValueDentures Website: https://www.westchasedentalboutique.com/‍ Website: https://www.bestvaluedentures.com/ Email: docvallodds@gmail.com Dr. Vallo Podcast (Dental Unfiltered): ‍Apple Podcasts: https://podcasts.apple.com/us/podcast/dental-unfiltered/id1703086409‍ ‍Spotify ‍https://open.spotify.com/show/2MJiFMqa0gkZ7Pm1tATVMO ‍ Other Mentions and Links: Itero Swell Opalescence Go Mini Kits Dr. Chris Phelps Facebook Ads Google Ads Invisalign Canva Dental Unfiltered Podcast ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Andrew: Hey, Andrew. So Michael: talk to us about your startup. What advice, suggestions, or methods can you give us that will Andrew: actually help us with our startup? Hey, Michael. Yeah, I'm a big fan of startups and so we were just talking about, I'm really excited to share some of the stuff that's worked well for me. So, you know, just quick background. I've done two startups. I'm actually preparing to open two more simultaneously here. Uh, within the next month or two we're, we're hoping to open. So, uh, it's not my first rodeo with it. I've, definitely learned some things along the way and some things the hard way. I would say the biggest thing for me, my biggest advice to the listeners as far as what can you do to help your startup grow as quickly as possible? Is to have an abundance mindset and to lower barriers for new patients. if you get on these Facebook groups and read a lot of these posts and you see docs that are saying, oh, you know, we don't offer specials, we don't offer free whitening. I don't wanna offer dental membership plans 'cause I don't wanna discount my services. Fee for service is the only way to go. Uh, you can't make money with, with dental insurance. I mean, you, you see all this stuff throughout the groups. my response to that is, There's a time and a place for everything. if you have an established practice that's been around for years, you've got a recall system that's, you know, hygiene's booked out for months, doctor's schedules booked out. You know, those are the times to be picky. Those are the times to look at, where am I not making money? Or where am I, losing money? Where I can be making money? and that's maybe the time to start looking at maybe putting some barriers up. If you're a startup and you have zero patients and you have nothing filled on the hygiene schedule, nothing filled on the doctor's schedule. You don't wanna put barriers up for patients. you want to be as readily available for people to come in the door as possible. And when I say...

Today we're going to introduce a game changer in the dental practice management software world... ‍ ‍ This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍ If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠ ⁠ They are partnering up with all startup practice owners and making sure you succeed, fast!⁠ ⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠ ‍ ‍ Guest: Dannica Brennan Practice Name: Flossologie Check out Dannica's Media:‍ Website: https://www.flossologie.com/ Flossologie Instagram: https://www.instagram.com/flossologie/ Dannica Instagram: https://www.instagram.com/drdannica/ ‍ Other Mentions and Links: HPSP Scholarship MacDill Air Force Base 360 Aroma Ocean Eyes Cerec Dentagraphics Working Women of Tampa Bay Facebook Group West Coast Swing Dance Deep Work - Cal Newport ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Alright, it's time to talk with our featured guest, Dr. Danica Brennan. Danica, how's it going? Good, how Dannica: are you? Michael: I'm doing pretty good. Thanks for asking. If you don't mind me asking, where are you located? Dannica: I'm in Tampa, Michael: Florida. Oh my gosh. Blue water's out there. Dannica: Yeah. Yeah, it's really nice. Super blue. Been kind of hot actually, so it's been Michael: nice. What is hot out there? Dannica: It's been like the eighties. Oh yeah. Yeah. High eighties. It's real sunny, so Yeah, it is hot. Yeah. Michael: Especially for right now. What's, what's it like in winter? Dannica: I guess it depends what time of winter. I think the cold it'll dip down to like the thirties sometimes. Very rarely but average in the winter's, like fifties and sixties, maybe in the seventies if it's sunny, Michael: so. Okay. Interesting, Interesting. Awesome. Danica, so if you can tell us a little bit about your past, your present. How'd you get to where you are today? Dannica: So, uh, see, I'm from Montana originally, and then um, I swam in college, kind of moved around a couple different colleges. Ended up in Las Vegas where I went to dental school. And then I joined the Air Force. So I got the H P S P program scholarship. And so I did my one year A E G D residency with them at Nellis in Las Vegas, and then moved out here with my husband to Tampa and he was stationed here at McDill Air Force Base for about three and a half years. And then um, separated, back in December of 2021 and then opened up my own office. Michael: So, Outta the Air Force in 2021? Yes. Uh, okay. Okay. So rewind a little bit. When was the moment or the time where you decided I wanna do my own practice? Dannica: Don't get me wrong, I loved being a dentist in the military, but um, when Covid kind of hit, it was. Not so great it was just a lot of like show face, like,...

‍ Hey guys, welcome to this week's episode of Monday Morning Marketing! In today's installment, Dr. Parthiv Mehta and I are diving headfirst into the dynamic world of dental startups, uncovering savvy strategies to save big bucks and keep overhead at bay during those crucial initial stages. We kick off by debunking the location attachment myth, urging you to explore multiple landlords' quotes to find the golden ratio of affordability and accessibility. We also uncover the fact that non-dental contractors could be your ticket to savings of up to $150,000! Additionally, Dr. Mehta shares his advice on embracing mistakes as inevitable stepping stones on your startup journey. Get ready to rethink, re-strategize, and reignite your dental startup dreams in this conversation with Dr. Parthiv Mehta! ‍ You can reach out to Dr. Parthiv Mehta here: Website: https://www.charmdentalcare.com/ Instagram: https://www.instagram.com/charmdentalcare/ ‍ Other Mentions and Links: Nomad Chick-fil-A Sirona Dental Chairs ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Parif. So talk to us about startups. What advice, suggestions, or methods can you give us that will help actually with our startup? Parthiv: So one of the, the biggest advice I could give anybody that is wanting to do a startup is before you actually do it, do as much homework as you can. Don't fall in the trap of, oh, you gotta do this billion dollar, you know, beautiful wall out there. Or like, oh, you gotta have all these top of the line equipments. Do your homework. listen to people who have done it. Maybe ask every person you don't know that has done a successful startup. What would be the one thing that you would change if you had to redo it again? And that probably will give you enough To pick up from their mistakes and, and that will, that will help you a lot. keep your overheads low. I cannot stress on that. I like my sleep at night and I've done three startups and every startup I do, my goal is to make sure from the very first month, I'm not stressed about how much bills I have to pay. And that will only happen if you keep your overheads low and not just be like, okay, I want to have that. $50,000 Sierra chair in there, or I want to have the C B C T with $150,000, whatever the top of the line stuff. I mean, if you can provide that service and if you're confident, for sure, go for it. But there's a lot of secondary market out there. There's a lot of other options out there that, that could help you save a lot. Michael: Gotcha. So then how did you do it pr, how did you keep your overhead low from the beginning phases all the way till where you're at now? Parthiv: So my first practice when I started, I had, I had no money. So what I did was I negotiated with my landlord. So I went heavy on it. And what I did is I picked five locations that I liked, to the point where I wouldn't regret if I didn't get any of those. And then I went with all the four or five landlords and I said, this is what I'm getting. I put them against each other and said, who's, whoever's giving me the high best deal, I'm going with them. I got my best offer. I started with them. What I did is I had the space for five chairs, but instead I just started with three chairs. got those running offered services that, that patient wanted. Customer service was absolutely something that I believe in a lot. So that helped a lot. And I'm in a very high saturation area and it works out great because there's so every half a mile and I have every D S O possible in Texas around me, and it worked out great because there's always patients that are upset about it and that just helped me with my building, my clientele in...

Join this podcast's Facebook Group: The Dental Marketer Society https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes] ‍ ‍ Guest: Dalton Handy Business Name: TempMee Check out Dalton's Media:‍ Website: http://tempmee.com/ Facebook: https://www.facebook.com/tempmeeapp/ Linkedin: https://www.linkedin.com/company/tempmee/ Instagram: https://www.instagram.com/tempmee/ Twitter: https://twitter.com/tempmeeapp‍ Dalton Linkedin: https://www.linkedin.com/in/dalton-handy Email: Dalton@TempMee.com ‍ Other Mentions and Links: HubSpot Marketo Salesforce Pardot Slack Google Ads Yelp Capterra Hannible Barca - "We will either find a way, or make one" Steve Jobs Cary Gahm, Edward Thomas, and Debra Simmons Uber The Infinite Game - Simon Sinek ‍ ‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Alright, it's time to talk with our featured guest, Dalton Handy. Dalton, how's it going? Uh, pretty good. Dalton: Michael, how about you? Michael: I'm doing pretty good, man. Thanks for asking. If you could tell us a little bit about your past, your present, how'd you get to where you Dalton: are today? I. Yeah, so I've been in marketing for eight years now. I started my career coming out of the University of Denver in, in a slightly lesser known field of marketing operations. So it's all like the systems and processes that make marketing work, right, to be able to prove value and to get a feel for everything. So I started my career there. Um, I'm now here at Tempe, which is my third startup where I, I really think that I thrive, right? This is where I am able to build, I'm able to really see the impacts of my efforts, um, and I'm more connected with, with our users as well than I have been at a much larger corporation. So this is the second time that I've built a marketing department within, within a startup, and so far it's been going really well. Gotcha. Michael: So, real quick temp me Dalton: is what? Temi is a dental staffing community, so we help offices find placement with assistance as well as hygienists for both temporary, multi-day and permanent placement services as well. Gotcha. Michael: So before the other two startups that you worked at, was it in the industry, dental industry, Dalton: or No. Great question. Not in the slightest. I've spent a lot of time in cybersecurity and then the other startup that I was at was actually a highly verticalized software company. So they specialized in software for, um, portable toilet vendors, roll off dumpsters and septic pumpers. So it was very specific. Really cool company there, and that's where I really discovered my passion for startup marketing and being able to have that a lot bigger connection with, with your customers and have a lot more fun with what you're doing as a marketer too. That's where I really found my passion for it. And so even though it's kind of a funky industry, I'll, always be forever, but grateful. Yeah. Nice Michael: man. So you've been in marketing for a minute now, right? And...

‍ Hey guys, welcome to this week's Monday Morning Marketing episode! On today's episode we're sitting down with the brilliant Dr. Pejman Moghbeli, who unveils an ingenious array of marketing strategies that have been propelling his startup to success. Dr. Moghbeli delves into the intricacies of crafting personalized connections through Facebook, website, and Messenger ads. We also cover the essentials for your Google My Business profiles, call tracking techniques, and the art of impactful mailers. As the episode unfolds, Dr. Moghbeli also imparts invaluable insights into the realm of DIY approaches for thriving as a startup owner. ‍ Whether you're an aspiring practice owner or a seasoned business enthusiast, listen to Dr. Moghbeli's startup journey to boost your marketing game! ‍ You can reach out to Pejman Moghbeli here: Website: https://risingsmilesdentistry.com/ Facebook: https://www.facebook.com/pejman.moghbeli Instagram: https://www.instagram.com/thegame2388/ ‍ Other Mentions and Links: Google My Business Google Keyword Planner Flex Facebook Ads Fiverr Alibaba CallRail Google Local Services Dr. Deangelo Webster Open Dental ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Paige. So talk to us about your startup. what advice would you give us suggestions or methods that will actually help us with our startup Pejman: process? So in my case, uh, I opened late February. I didn't know when I was gonna open because I didn't know when I was gonna get my c o, but. If I had to go back in time, I would've probably started marketing maybe a month before which I'm doing right now anyway, so I'll just tell you what I'm doing right now and I would've just kind of backtracked it a month earlier and done the same exact stuff. Mm-hmm. for one, Facebook marketing, I do all my own Facebook marketing, so I run ads, campaign ads. I have one ad that's running Basically I have five photos. I have one of me with the staff. I have one with the assistants holding a little whitening thing. I have me and, a patient shaking hands. I have another one, um, with me and my IT guy who's been a total lifesaver in this journey of mine. holding hands and for each blurb. I don't talk about dentistry, so I kind of say, Hey, this is, you know, Dan, my IT guy, you know, he's super nice and he doesn't like going to the dentist, but he's helping me out and call us if you need anything. I don't advertise free whitening. I don't do any of that stuff. Um, the guy with me holding his hand, shaking his hand, um, kind of the same thing. Um, it doesn't look like an ad per se, um, which works. Uh, and then the best performing ad is the one where, My assistants went business to business, holding our brochures, shaking hands, and taking a selfie that way. And once you put these ads out, you can put your own blurb into each different one, and then Facebook will allocate your daily budget to the best performing ad. And by far, my best performing ad is the one I just said, is the one where the assistants are shaking hands, um, with a bunch of business owners saying, Hey, we're a small business. You know, we know it's important to help each other out and come visit us if you want. Here's our number and website. So Facebook allocates like 80% of my daily budget to that ad alone, which is, it's getting the most clicks, awareness, engagement, all that stuff. there's ads where they'll click it and they'll, it'll go to my website and that's it. On the website, there's a book now button and the phone number, which is all being tracked. one set of ads with five of those pictures. The other set of ads is it goes directly to the scheduling website, which is flex in my case....

Do you want to attract new patients immediately, increase your brand awareness, and be seen as the "Go To" practice in your community? Then start doing Ground Marketing today! Our Ground Marketing course offers a range of actionable strategies that will help you attract patients from your local restaurants, gyms, corporate locations, and small businesses in your area! With step-by-step scripts, foolproof plans, and real-time video demonstrations, you'll master the art of effectively engaging with your local community to attract new patients effortlessly. Click this link to begin your transformative journey with our Ground Marketing Course now! https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Guest: Syed Shahabuddin Practice Name: 311 Dental Check out Sundar's Media: Website: http://www.311dental.com Email: 311dentalfam@gmail.com ‍ Other Mentions and Links: Venmo Studio8e8 Heartland Dental Kool-Aid Ferrari Toyota Corolla Maserati Dr. Farhan Momin Joe Ross and Associates - Real Estate Broker UPS A-dec Chair Spear Education CareStack CMOShare Marketing MVP Mailhouse Contagious - Jonah Berger ‍ ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: All right. It's time to talk with our featured guest, Dr. Saed Shaha. Budin. Saed. How's it going? Syed: It's going well, man. I'm blessed. Blessed to be here. Thanks for having me, Michael: man. What do we gotta do to get one of them shirts? Syed: It's a tough uh, a tough ask man. That's where I got 'em from. Oh, Michael: nice man. Syed: Nice. I like that bunch brand new materials, man. This is just the beginning. This is, this is just the beginning. Yeah. Studio Michael: 88 made that for you, right? Syed: Studio 88 did the logo for me. Yeah. So I can't take any credit. I chose it. So I guess that takes some work, but yeah. Michael: Yeah. That's a big decision. Yeah, no, that's true. But also say, can you tell us a little bit about your past, your present, how'd you get to where you are today? Syed: Sure man. I'd love to. So, I grew up in Chicago land, Chicago land area, about 40 minutes west of city of Chicago. In the suburbs. You know, one of the only brown kids in my entire class. Always had a little bit of a chip on my shoulder, always had some prove, you know, grew up. I wanted to always be I wanted to be a psychiatrist. Weird thing for a kid to want to be, but my uncle was a psychiatrist and I just saw the kind of respect that people gave him. He had his own business and I knew that he talked to, you know, his business was dealing with people and talking to people, and I loved that. And that's really kind of what I wanted. Started a little, learn a little bit more about that and decided, nah, actually that's not what I wanna do. The field isn't what I thought it was. You know, you're kind of just pushing pills more than anything. But I, I can say that my sister's like psychiatrist have, at the same time that I was like,...

‍ Hey guys, welcome to this week's Monday Morning Marketing episode! As another episode on focusing on SEO, we sit down with the expert, Josh Hampson, from hmpsn Studio, to uncover the secrets to improving your website's search ranking, and equally important, patient experience on your website. Did you know that a staggering 75% of people never venture past the first page of Google? Well, we're going to show how you can optimize your site's user experience before flooding it with traffic, and help push you to that front page of Google with SEO tactics! Timing is everything in the competitive SEO landscape – the longer you delay, the tougher it gets to rank. So we're going to list out some steps you can take TODAY to get headed in the right direction. Plus, Josh gets into some valuable tips like using patient-friendly language rather than complex jargon, and how to keep close tabs on your SEO progress. Before you go all in on a comprehensive marketing system, get the practices from this episode down to see maximum results! ‍ Tune in to this episode to learn more on how to make your website a destination patients want to interact on! ‍ You can reach out to Josh Hampson here: Website: https://www.hmpsn.studio/ Blog Post: 4 Ways to Increase Appointment Bookings on Your Dental Practice Website Linkedin: https://www.linkedin.com/in/josh-hampson-webflow-developer/ ‍ Other Mentions and Links: Invisalign Semrush Google Search Console Google Analytics Google My Business Yelp Yellow Pages WebMD ZocDoc Ahrefs Google Keyword Planner ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Joshua, talk to us about s e l. How can we utilize this, or what advice, suggestions, or methods can you give us that will actually help us attract new patients through SEO? Josh: well first, thanks so much for having me back on Michael. for the listeners that didn't catch our previous Monday Morning Marketing episode, my name is Josh Hanson. I'm the founder of SSON Studio, and we are a creative studio that helps dental practices build long-term brand equity and increase appointment bookings through branding, messaging, website design and development. so today I. what is SS e o? Why is it important for your dental practice? The steps to take before getting started with your s e O project, some S e O fundamentals and how to maximize your local visibility. The importance of consistently creating relevant content in maybe if we have time, uh, how to track your progress of your ss e o campaigns. Awesome. All right. Man's step. So yeah, to get started, um, what is SS e o really in the simplest terms, it is the process of optimizing your practices website so that you can improve its visibility on search engines. Nine times out of 10, we're referring to Google here. and the goal is to place number one or close to that number one spot on Google, in your local area so the patients can learn more about you, your practice, the services that you do at your practice, and then ultimately book an appointment with you. a lot of people ask. why is ss e o important for my practice? once again, at its core, ss e o is about getting found. When searching for a new dentist online, um, 75% of people will never go past that first page of Google search results. So it's super important that you place at the top or near the top. Otherwise, patients in your area may never even know that you exist. And, um, even in that, 10 to 20 spot. As I said, people may never go past that first page, so we wanna make sure that we're ranking as high as possible, for as many keywords as possible so that we can get found by, potential patients so they can book with us. one interesting little...

Today I want to tell you about our sponsor for this episode, Olsen Dental Chairs!‍ ‍ Imagine you're a dentist and you spend your whole day around the chair... Well, Olsen has over 40 years of experience in making those long hours as comfortable as possible for both the dentist and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs! Click this link and mention this episode for a limited time FREE installation with your purchase! ‍ ‍ ‍ Guest: Noel Liu Practice Name: Secure Dental Group Check out Noel's Media:‍ Websites: Secure Dental - www.secure-dental.com Secure Dental Group - www.securedentalgroup.com Noel Liu DDS - www.noelliudds.com/ DentVia - https://dentvia.com/ ‍ Social Media: Facebook - https://www.facebook.com/noelliudds Instagram - https://www.instagram.com/drnoelliu/?hl=en Youtube - https://www.youtube.com/c/drnoelliu LinkedIn - https://www.linkedin.com/in/drnoelliu. Twitter - https://twitter.com/DrNoelLiu ‍ Phone: 815-670-2923 ‍ Other Mentions and Links: Wells Fargo EBITDA - Earnings Before Interest, Taxes, Depreciation and Amortization Levin Group - Dr. Roger Levin Scheduling Institute DEO - Dental Entrepreneur Organization Dr. Marc Cooper Cardone Ventures Brandon Dawson ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ ‍ ‍ My Key Takeaways: ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Alright, it's time to talk with our featured guest, Dr. Noel Liu. Noel, how's it going? I'm doing very well, Michael. Thanks for having me. No, thank you for coming on and being a part of the podcast. We truly appreciate it. If you don't mind me asking, tell us a little bit about your past, your present, how'd you get to where you Noel: are today? No, it's a great question. You know, it's like, um, when they say, when you climb the ladder, it's, it's this way. So this is how I, my, my whole journey with the whole career has been, so we started, I, I graduated back in 2007 from N Y U College of Dentistry and, uh, I was working for a corporate and I think I lasted about four and a half years. Stuck to one job, just stuck it out. Didn't quit, just, just kept going. And then we opened our first practice in 2012 in Peor, Illinois, and that's where we are based. So from there, we just, uh, my wife and I, so we are both dentists. She graduated in about, you know, 2011 ish. So, you know, I was in 2007, she was 2011. And then we just started, you know, our own little operation. And, uh, since then, I think it's been a, it's been a journey. Lots of ups and downs, lots of mistakes. And uh, right now we, we are, we are a few locations here in the Midwest. Nice. How many locations? So we're currently, we are operating out 11 locations. Wow. Michael: 11 locations then. Okay, man. So, real quick, rewind a little bit. You were working for corporate and you said you stuck it out for four years. What were you having to. Noel: Deal with. Yeah. Great. Great question. Because right now, when I look at some of the forums and I see some of the new guys coming out, they're like, in know, job hopping. They just, if they don't like something, they just quit. Mm-hmm. Right. For me, it was more about sticking it out my own principles, my own, uh, moral and ethical value and like, you know, whatever it is, we just take the most, extract the most out of it and, uh, just take it and, and just take it as a learning experience. I always saw positivity in whatever situation I was...

(If you DO want to work with Wonderist, be sure to mention this podcast/ episode!) Reach out to Wonderist here: https://offers.wonderistagency.com/thedentalmarketer ‍ ‍ Welcome to this week's Monday Morning Marketing episode! Today we're joined by, Sabrina Disney, from Wonderist Agency. We are going to dive into the exciting topic of expanding your business beyond its current borders by tapping into nearby markets. From mastering the art of local SEO, to ensuring your practice's name and location feature consistently across web platforms, we explore the fundamental strategies to gain a competitive edge. Learn how honing in on your primary tag for Google Business listings and then exploring secondary offerings can boost your online visibility. We also uncover ingenious ways to scope out and analyze your competition's tags to stay ahead of the game. Plus, discover the power of crafting a compelling "Geo Page" to win over new markets and supercharge your success! If you've been ranking highly in your primary local market, listen in to this episode for tips and tricks on expanding with SEO! ‍ You can reach out to Sabrina Disney here: Website: https://offers.wonderistagency.com/thedentalmarketer ‍ Other Mentions and Links: Google My Business Google Chrome GMBspy ‍ For more helpful tips, strategies, ideas, and marketing advice: Instagram: https://www.instagram.com/thedentalmarketer/‍ The Newsletter: https://thedentalmarketer.lpages.co/newsletter/ Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Sabrina, so talk to us about s e O. How can we utilize this, or what advice, suggestions, or methods can you give us that will help actually attract new patients through s E O? Sabrina: Great question. You know, when we talk about effective like local SEO strategies for both new and established dental practices, the list essentially never ends. It's always ongoing. There's always more to do, right? Mm-hmm. So today I'd kind of really like to talk about boosting your local dental presence, not just in that immediate market, but you know, the potential to expand into surrounding markets. I'd love to kinda just start with the one and only Google business profile, right? So optimizing your Google Business profile is the best strategy for enhancing your local s e o and increasing brand awareness in that target area, right? So I'd love to kind of just talk about some known ranking factors. First, of course, pretty self-explanatory. This is gonna be your practice name and your location. We wanna make sure that your practice name reflects that of your website as well as your address to make sure that you know name brand consistency is key, right? Second, we're gonna dive into a little bit more of the fun stuff. So this includes primary and secondary categories. So what is a primary category? So this essentially will explain like your dental practice as a whole, right? this is known to be one of the top ranking factors that goes into ranking your business on Google. dentists can choose from about 13 different primary categories. So, This is anything from, you know, dental clinic to dental hygienist to cosmetic dentistry. where do you start with these, right? There's so many to choose from our recommendation, and mine always is, you know, unless they're a specialty practice, like pediatric cosmetic, the most effective primary category that you're gonna wanna go for is dentists. Why is that? Why do we wanna just do dentists? It seems a little bit more basic, right? So the term dentist almost always has more search volume, right? So for example, if you're in a new area, you're searching for a dentist, chances are you're gonna start with those core dental keywords like dentists. Dentists near me, dentists around me, right? So we wanna make sure that, you know, we're really optimizing your Google business profile in line with both...