Barbell Logic

Not all metrics are created equal. Learn about the hierarchy of metrics, including targets to improve (TTIs) & key performance indicators (KPIs) and ensure you are measuring what matters. Not All Metrics Are Created Equal: TTIs & KPIs Two main categories of metrics exist to help measure progress toward strategic goals and gauge the health of the company: targets to improve (TTIs) and key performance indicators (KPIs). TTIs are your top set of metrics, which have to directly impact your strategic priorities. Your strategic priorities need to align with your tenets and core values. If these metrics improve, you have moved closer to or met your strategic priorities. These are not monthly or quarterly (though you measure them monthly and quarterly and probably more often than that) but likely annual priorities and TTIs. KPIs are snapshots of the health of the company. If they improve, they should help your TTIs and strategic priorities (for the most part). Often times, these are metrics that lower-level employees may care about. The CEO does not need to get into the weeds of Instagram post performance, for example, but the social media manager does. Some metrics will likely not move, but if they do move you need to identify why they moved (either to understand the success or address the underperformance). For Barbell Logic this might be churn. A good example in another industry is engine temperature in an airplane. This should remain constant, but if it starts to go up you need to address it quickly. Not All Metrics Are Created Equal: Hierarchy of Metrics What you measure focuses your attention, so pick your metrics carefully. The CEO should not be looking at 100s of metrics. Improvements in your TTIs must actually move you closer toward your strategic priorities. For example, if a strategic priority for you is to earn $50k in coaching revenue this year, revenue is a TTI. KPIs that align with this may be churn, clients, cold calls, and life time value of clients. Make sure your metrics align with your priorities and your priorities align with your values and tenets. Prioritize metrics: do not measure metrics just because you can. Not all metrics are created equal. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

How does consistency help us reach our goals? We explore the fundamental but undervalued lynchpin to success that is consistency. Consistency: Lynchpin for Success Repeated action brings you toward your goal. Obviously, if you want to learn Latin, you need to study Latin regularly - studying Mandarin Chinese will not help. That being said, a mediocre plan that you consistently follow is better than the "perfect" plan followed sporadically. Fitness influencers like to argue about the perfect program, the best exercises, the proper technique, and many other things. None of these things matter if you do not train regularly. The difficult part of this is that you have to put in the effort for a long time before seeing the results you want. Consistency: Compliance & Technique This is about actions, not outcome, though the actions bring you to your desired outcome. Compliance - following the actions that bring you toward your goal - does not mean following a rigid plan perfectly without any possibility or flexibility for deviation. Rather, it means regularly performing actions that bring you toward your goal no matter what. You train whether you are motivated or not. That may mean bodyweight exercises, shorter workouts, fewer workouts, but it means you do not "go dark" for periods of time. Consistency of technique, as it relates to strength pursuits, is also undervalued. Having a repeatable way to perform an exercise helps provide a clear measuring stick, let's you know if you completed a repetition or not, helps prevent injury, and targets the muscle groups as desired. Pursue consistency, because nothing matters as much as this. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Are you struggling to identify your core values? Use this bottom-up hack to identify your core values. Struggling to Identify Your Core Values!? Matt has heard that, despite his discuss on developing and defining your core values, and its importance, many are still struggling on how to actually get this done. Matt was working with leadership at Barbell Logic years back on a business trip, and he and the team identified that they needed to work to identify 5-year strategic priorities. They had extremely limited time, but using some simple techniques, they were able to establish Barbell Logic's tenets quickly, using a bottom-up approach and the pomodoro technique. Helpful Hack to Identify Your Core Values The team had hundreds of sticky notes and a blank wall in the AirBnB they were staying in. Separately, they each wrote down as many important tasks as they could think of. Once done, they stood back, and began to group them together. Groups became larger groups, as patterns emerged. What emerged from this process was the 4 tenets that Barbell Logic still has to this day: serve, grow, teach, steward. Another tool you can use to really identify which tasks you should stop and which you need to prioritize and protect, write down your tasks in the four quadrants of the Eisenhower matrix. These tips and tricks can help you if you are struggling to identify your core values. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Learn how to get beyond the sticking points, where failure and quitting too often arise but opportunity and long-term success await those who intelligently persevere. Minimum Effective Action: Where is the Progress? PRs have stopped, you're not feeling as good as you had been, you'll not looking forward to your time in the gym like you had been. Sometimes it takes longer to realize than you would think, but suddenly you realize things are not going as you would like them to go (and as they had been before). What do you do? Because recovery is the limiting factor, it is helpful to think through different areas of your life that contribute to recovery and where you might be falling short or missing the mark: You will likely identify an area or multiple where you are not doing as well as you can. For example, maybe you've fallen out of your normal routine during the summer, partly by drinking more. The drinking has reduced your sleep quality and quantity and also your protein and fiber. Tightening things up, reducing alcohol, and reestablishing your routine can help. Minimum Effective Action: Consistency & Path of Least Resistance Identifying the path forward when you want to make changes can be hard. Really, the simple, hard, effective way is the way forward. Focus on one or two things, and do them consistently. The change needs to be something you can see yourself doing indefinitely. IT needs to become a habit, so that when you do not have discipline OR motivation, it is the easy thing to do. For example, for Andrew and Niki they feel bad when they do not work or they eat bad food. It has become easy for them to eat healthier and train because otherwise they very quickly identify they feel bad and see the negative consequences. Take the minimum effective action to reach your goals. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Learn how to prioritize thinking. Take time to improve your approach to those most important pursuits and aspects of your life. Prioritize Thinking: The Importance of Thinking Taking time out to think matters. Why? As Matt has discussed in recent podcasts, and his his upcoming book Undoing Urgency, we need to set up habits and systems in our life that help us actually spend time with the most important things in our life. How do we spend time with these most important things? Thinking helps ideas arise, whether they be things we need to stop, do better or different, or start. How does one do this, though? How does one actually take time to think? Prioritize Thinking: When Do You Think Best? Matt has identified a few conditions that need to occur for him to think well, and then a few different environments where he tends to think well. Matt things best after: The first may seem obvious, but it is truly critical. You cannot think well if you are tired. For Matt, this occurs after a good night of sleep or nap. Of course, Matt does not immediately wake up and start thinking, but rather after taking care of some quick tasks, making coffee, and clearing his head, he can think. Critically, he eliminates urgent work. It is difficult to think about the important when urgent tasks are pressing on your mind. Some of the best environments for him to think include the following: Matt tends to have an initial brain dump when an idea arises, and he makes sure to take quick bulleted notes down (don't worry about spelling, format, etc. just get the ideas down). Later, when he has more time, he fleshes the ideas out. On a long drive, following this method, he developed the idea for Barbell Logic Online Coaching. Prioritize thinking! This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Learn how to get beyond the sticking points, where failure and quitting too often arise but opportunity and long-term success await those who intelligently persevere. Get Beyond the Sticking Points: Frustration, Failure, & Quitting There is a time around 6 weeks into an attempted habit implementation, new diet, or workout routine, where people tend to quit. The early, easy gains end; the long-term changes the person wants have not really been seen; and the path forward remains unclear. This is when most people quit. They build a habit of quitting, not knowing how to get beyond this common sticking points. If approached with wisdom and perseverance, these times are actually doors to long-term success. Get Beyond the Sticking Points: Perseverance & Long-Term Success These times are great times to ask for help or dig deeper. For lifting, signing up for online coaching can be great (real online coaching where you get technique feedback and personalized programming) or go in for an in-person technique check up with a professional coach. If you cannot afford this or, for some reason, do not want to seek a coach, you have to educate yourself and become a coach. Piling more stress on in and of itself typically does not work. Pulling the stress back often does not work. The stress-recovery-adaptation period must be elongated, no longer one stress event with time afterword, but rather a period of time where you stress yourself, build up fatigue where fitness decreases, and then allow for recovery to allow fatigue to go down, fitness to come up, and ultimately cause more performance (hopefully a PR). Getting through these sticking points, however, is really the key to long-term success. You have to be able to handle unexpected bad times, keep going, but keep going intelligently so you do not burn out. Get beyond the sticking points. Learn how to build life-long health and fitness habits. Strength is for everyone. Strength is for life. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Learn when to embrace urgency. Typically, you want to undo urgency, but, on occasion, embrace the galvanizing energy of urgency. Check out Matt's recent interview on Right About Now with Ryan Alford: Apple SpotifyYouTube When to Embrace Urgency: The Occasional, Short-Term Galvanizing Power of Urgency Woah, I thought we were about Undoing Urgency!? Well, typically, yes. This is one of those rules that serves you well most of the time. You want to avoid useless or counterproductive urgency. If you fail to get out of the knife fight of the urgent, you cannot take care of the artillery battle of the important. Let's discuss some examples of when embracing urgency makes sense. As you can see, these examples are both urgent and important. They both really come with the real prospect of impending failure. These times are crucibles. Do you live or thrive or die? Lean in and embrace the galvanizing power of the urgent. These times periods, however, burn people out. They must be short and infrequent. They can totally transform, however, relationships and organizations. These periods often come with nostalgia as we look back on them. Learn when to embrace urgency. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

How do we confront uncomfortable truths about ourselves, not get bogged down in negativity, and move toward our goals. Uncomfortable Truths: Coming to Terms with Your Shortcomings You set a goal. Inherent is this is that you do not like what you are doing now. Something must change. You have probably intertwined your identity with the actions that you need to change. The potential pitfall is wallowing in negativity and neuroticism. You may adopt a victim mentality. Clear this hurdle. Uncomfortable Truths: Move Toward Your Goals Niki and Andrew share common and personal examples. One that happens that is less obvious is coming to terms with the slowing improvement toward the end of LP or early intermediate training. You may have not reached the goals you expected or desired. You may have wrapped up your identity in the daily and weekly PRs, and now are trying to accept you have to do more work to get fewer PRs in less time. Niki struggled with the process of gaining weight. She found having structure and guidelines around the process and metrics helped her have confidence in the process and her coach. Andrew has confronted that he has accomplished much reacting to his emotions. Now, to reach further levels of professional development, he has to overcome this inclination. Learn how to confront uncomfortable truths. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

When important becomes urgent, clear your plate, and address the important (because, by definition, it's important). When Important Becomes Urgent: Faith, Family, Fitness Those things that are important but not urgent, such as family, health, and religion, can become urgent when unattended to (or minimally attended to) long enough. You find yourself bickering with your spouse or family more than normal, clothes unable to fit and feeling physically and mentally worse, and falling short of the standard your faith holds you to. Now, your family, your fitness, and your faith are urgent (and, of course, still important). It is time to clear your schedule, pull the weeds, and take care of what is most important. Life is signaling to you that you need to spend more time and effort on these things. This might be scheduling a vacation. It could be a spiritual retreat. Maybe you clear off a time to train every day and start every single day (today) training. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

We investigate accessory lifts: what's the point? Why do auxiliary lifts and how should you think about incorporating them into your training? Accessory Lifts: What's the Point? It's that time of year, where people begin to go on vacation and either take breaks from lifting or ask to do hotel workouts (which they often do not do). What may cause, in part, the low compliance with hotel training is not understanding the point of the accessory lifts that, because of the limited equipment and weight, have to be used for these workouts. So, what purpose do these lifts serve? The provide additional volume for muscle groups that cannot be adequately stressed by solely using the main lifts. We love the main lifts, they are fantastic tools and over time they should go up. As you advance, though, you will almost certainly need to incorporate more of these auxiliary lifts that train muscle groups like the deltoids, triceps, biceps, hamstrings, calves, and more. Adding Accessory Lifts to Your Training As always, you first need to know the why? We explained the general why, but the personal why - why do you as a lifter need them now? You have to consider your time, equipment, preference, goals, and desired muscle groups to target. The benefits of home gyms are huge, but this is one area where home gyms tend to be more limited. You may have to get creative or invest in things such as adjustable dumbbells or pulley attachments. These need to be performed strictly and for difficult sets. In fact, these can be more productively trained at higher RPEs than deadlifts and squats because they provide less systemic fatigue to the body. You want to bar speed to slow down for the last rep or two and for them to be challenging. Program them for reps below 20, typically, because you do not want to stop because "you're tired." Consider adding accessory lifts to your program if you want more training stress and hypertrophy. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Matt shares extreme gratitude for his team, family, church, and more and invites you to do the same for you life. Extreme Gratitude Matt goes through and thanks many of the people that have helped bring him and Barbell Logic to the point it is today. Having just submitted the book to Forbes, about to go on vacation, and halfway through the year, Matt takes time to thank the people who matter to him. He recommends doing this if you have not. We want to appreciate the pursuit, not the outcome, and taking time to be thankful is a great way to enjoy the pursuit. Opportunities have arisen that, whether you call it luck, fortune, fate, or grace, you did not deserve in any real way. You found friends and colleagues, co-workers and jobs that you did not expect but mattered. Take time to be grateful. Have extreme gratitude. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

We have questions for Niki Sims (and she has answers)! Learn more about Niki, her thoughts on training and life, and her goals. Questions for Niki Sims: Training, Success, & Motivation Andrew asks Niki an assortment of questions. What is a particularly memorable success story from one of your clients? A story that stands out (and there are more, but this one jump into her head) is a daughter of a client who started to lift. Her family lifts, and so she started to lift. Niki could tell something was off, but her client was not talkative. Finally, the client told Niki her back was hurting. Niki change the training and let her know training should not hurt or be something you don't look forward to. Now, she loves training, she is into it, and you can see the different in her videos. How do you stay motivated to train consistently and what advice do you give to those struggling with motivation to train? For Niki, this has become the favorite part of her day. She has tailored the time and space to what she wants. She has removed things she does not want. If a lift is painful, she takes it out. She has her own home gym she loves. This time is a time without work (except work against gravity). You should make this as fun and enjoyable and comfortable as you can - this includes the exercises you are doing but also the space, music, and more. Questions for Niki Sims: Goals, Mentors, & the Future Niki and Andrew continue. What are your personal fitness goals and how are you working toward them? Niki is working on her chin-ups, both 1RM and AMRAP. Besides this, she wants to consistently train four days a week with fun training sessions to get more meat on her body. Additionally, she learning how to eat to support this. Who are some of your mentors in the fitness industry? Matt Reynolds has helped, but especially when it comes to learning about the business side of the industry. Niki las learned much from Andrew Jackson on how to organize work to be more effective and efficient. Gillian Ward, Niki's coach, has been a huge mentor, from whom Niki has learned a ton. Lastly, Niki loved to see how Dan Campbell of the Detroit Lions infused passion into the everyday work of the team. Where do you see the industry heading in the next 5-10 years? Gyms will get better and better, especially in terms of equipment. AI programming will mean less manual input but more data. You will be able to go into a gym with your program and not have to enter anything manually. You will know exactly what is available in the gym in your App. These are questions for Niki Sims. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Learn how to write a book: tips and tricks, developing ideas, motivation, pitfalls, and more. Matt talks to Nick Soleyn, coach and Editor-in-Chief at Barbell Logic. How to Write a Book: Tips & Tricks for the Process Matt has been writing a book for Forbes with Nick as the editor. This process has worked especially well, as it has allowed Matt to do what he does best: verbally process ideas and tell stories. Nick has been able to use his strength, of writing and editing to ensure not just correctness of grammar, syntax, and language but clarity of thought. As a lawyer, he is good at identifying issues, organizing thoughts, and finding gaps in thoughts. Matt and Nick worked on an ugly but extremely functional outline. It is not pretty, but it has enough detail to actually help describe what will be written. Matt then records what he wants a chapter to be verbally. He might also share some old podcasts that also describe the issue. Nick was able to get the transcript from the audio using this service. AI has made transcriptions inexpensive, quick, and easy. How to Write a Book: Developing an Idea Not everyone should write a book, but likely some people who should never do. Matt had burning ideas that he had been developing for years and decades, and the opportunity arose and he seized it. Before this, remember, he had been writing articles, recording podcasts, and discussing things on YouTube for years if not decades. Start getting your idea out there. Talk about it, write about it, share it with people. Get feedback. Don't expect to go from idea to book. Some ideas should just be a podcast or article. Some ideas are books. Similar to how Matt would recommend starting a business, don't go from nothing to book, but start organically developing the idea. You may eventually publish or self-publish a book. Nick recommends this needing to be important to you and your values divorced from its success. You have to want to get this idea out there and see the benefit in developing the idea. Learn more about how to write a book. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Gauging nutrition progress can be hard, as weight & waist may fluctuate or not change quickly (or as quickly as we'd like). Learn how to better gauge progress on nutrition. Niki and Andrew discuss how you can better gauge nutrition progress and advance in the realm of nutrition. Gauging Nutrition Progress: Subjective Feelings Tracking nutrition progress can be frustrating. The amount of work that goes into changing behaviors, even in a relatively short few day period, with no or little measurable change to metrics such as weight or waist, can cause people to quit. What can become important, not just in these first few days but in general to become someone who builds some mastery in the realm of self-control and nutrition, is observing the feelings associated with feeling bad and feeling good. How do you feel during training? Do you feel depleted, bloated, or energetic? Are you full, satisfied, or hungry? What do these actually feel like (e.g. how do you feel after eating an appropriately portioned healthy meal versus overeating versus undereating). Observing these sensations and associating them with behaviors that connect to certain outcomes can help you see that you are on the right track or need to make adjustments. Some of these feelings are longer-term feelings (e.g. tight pants, the seat belt test) others you can experience soon after a meal or after a day or a couple days of behavior changes. Really, what you are learning to do is trust in the process by knowing the sensations that come from behaviors that will lead you toward your goals. Gauging Nutrition Progress: Objective, Quantifiable Behaviors Beyond this growing self-awareness, tracking behaviors that will lead you to your goals can be helpful. For example, tracking glasses of water, servings or grams of protein, servings or grams of fiber can help you track habits that will lead you toward your goal and, importantly, that you can control. This helps provide a quantifiable metric that comes before the weight, waist, and appearance progress and is much easier to observe than the subjective feelings. Gauging nutrition progress can be hard. Learn how to observe your subjective feelings associated with moving toward or away from your goals and create quantifiable metrics with healthy behaviors so you can better track your progress. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

The transition to TurnKey Coach means better efficiency for more time, so you can get more clients or spend more time doing other things besides coaching. Learn about this very recent experience from Anthony Diehl. https://www.instagram.com/meatheadprofessor/?hl=en Transition to TurnKey Coach: In-Person to Online Anthony Diehl is a highly successful coach, who provides both strength & conditioning coaching as well as nutrition coaching for clients. As with most coaches, he began fully in-person and began to experiment with online coaching. Online coaching, however, comes with many frustrations and inefficiencies if done poorly. 2020 and the Covid lockdowns, however, forced him to take all his coaching online. He developed systems and improved his efficiencies, but still realized a limit of about 90 clients that he could not go beyond. Transition to TurnKey Coach: Software Transition Anthony recently transitioned to TKC. Despite the big change, and the fear and resistance change brings, he hammered out his programming and accomplished the transfer in two days. Initially, for both him and his clients, it was a little weird to relearn the process, but the App itself is extremely intuitive and very quickly he was saving two hours of work a day. Two hours of work a day, gone! Transition to TurnKey Coach: More Time, More Clients, More Money What could you do with two more hours a day? Well, now Anthony plans to take on more clients, which means more money. As Matt and Anthony discuss, he could also consider taking on more clients under his name and hire some coaches. Of course, if he were fine with his current income, he could have pursued a different side hustle or spent more time with him family. The point is, TKC frees you up to do more that is important to you. This could be acquiring more clients, working on your business, working on a different business, working on your hobbies, or doing something else that is important to you. Learn about the transition to TurnKey Coach from someone who went through it recently. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

It's time to conquer your limiting beliefs to finally achieve that goal you've had for years or decades. Conquer Your Limiting Beliefs: What is Possible One of the biggest limiting beliefs is failing to understand what is possible, especially over a longer period of time. People tend to overestimate how much change they can make in a short period of time but underestimate how much they can change over months and years. The short change bias is why so many diets fail and why many media outlets develop the "8 weeks to abs" and similar things. Seeing "normal" people perform things you think is impossible, though, is powerful. Watching people who don't look like Ronnie Coleman or Ed Coan deadlift 500 or bench press 315 makes a big impact. How did they achieve these goals? Through consistent training over years. Conquer Your Limiting Beliefs: Feeling Stuck We love what Barbell Logic offers because Barbell Logic coaches help clients get unstuck. Barbell Logic clients tend to fall into this general boat: ready to change, ready to work to change, ready to pay some money to change, but unsure of what to do. Getting unstuck is possible. Achieving a physique or strength level you thought impossible is likely possible. It won't happen in eight weeks. It might happen in eight years. See what happens with consistent training over months and years. Experience strength with Barbell Logic. Conquer your limiting beliefs and crush your goals. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Conceptualize marketing and acquiring clients as the flywheel not the funnel. This analogy has some benefits over the more traditional funnel concept. Get updates on Matt's forthcoming book Undoing Urgency here. The Flywheel Not the Funnel for Marketing Success Matt discusses two different analogies when it comes to marketing and acquiring clients. The traditional paradigm is the funnel. This idea is not wrong, but fails to emphasize certain aspects of successful marketing. Generally, you create a funnel to capture as many leads as you can, they build trust over time with you and eventually become clients. The flywheel emphasizes certain aspects that this fails to capture. It takes awhile to get a flywheel going. Once it is going, however, it is much easier to maintain the movement. This highlights the need to continue to feed the flywheel. It points to the benefits of consistency and content over time. The Flywheel Not the Funnel: Consistency & Content are King Consistently create high value content and put it out. 90-95% of it should simply bring value to your clients. Your CTAs should generally be ways to provide more value to your clients. Some examples are below: This not only solidifies the growing trust but helps these leads receive more content from you if they have decided they want to receive more content from you automatically. You put content out through output media (your own website or newsletter), rent media (on other platforms such as social media sites), and earned media (appearances on others' channels). As you become more successful, and as the flywheel builds momentum, a couple things happen. First, your clients become promoters, helping bringing you more clients. Second, you should be invited to do more earned media, such as Matt's recent appearance on Dave Tate's Table Talk podcast. Apply the flywheel not the funnel to your marketing concept by starting with people you have already provided value for and built trust with and expand from there. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Learn the similarities between building wealth and muscle and how we can learn principles from both to improve both. Similarities Between Building Wealth and Muscle Andrew and Niki have been reading The Psychology of Money, a book that, as its title suggests, delves into how we approach money based on the inner workings of our mind. They really realized, reading this book, how similar building muscle and building wealth are. So many principles of success (or paths to failure) overlap. Some of the ideas that overlap include: There is a lot more there, including maybe the obvious but important idea that there is no get rich or get jacked quick scheme. You have to build behaviors consistently over time to achieve strength or a muscular physique or wealth. Also, shout out to YNAB, which is a company we appreciate that can help you on your path to your financial goals. Look more into the similarities between building wealth and muscle. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Learn about a road trip analogy that relates to goal achievement and GAMEplans. It's ultimately about moving closer toward your desired end state. Road Trip Analogy Matt shares an analogy he picked up from Niki Sims regarding how long-term goal achievement is like a road trip. Your destination is the desired end state. You envision where you want to go first. Before you set out or plan your route, you must know where you are going. You next decide on your route. Maybe you want to get there as quickly as possible, so you plan the shortest route on the main highways because you have small children. Matt, describing a great road trip he did with his family to Telluride, CO a few years ago, took another approach. He and his family did not drive more than 5 hours a day. They planned fun stops along the way and picked more scenic ways, even if it added time. They got to their final destination and enjoyed the way there. Major stops along the way are like the goals in the GAMEplan. Those shorter stops are like the actions to get to the goal (e.g. gas station stops). We hope you enjoy and learn from the road trip analogy. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out Coaching 101 - the new Academy course designed to cover the basics of coaching. It's leaner and tighter than our other offerings (and cheaper). Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com

Invest in a home gym for peace of mind. Having training equipment available & close underpins training success, providing reliability, convenience, & peace of mind you can't have with a commercial gym. Home Gym for Peace of Mind - Reliability In 2020 we learned that access to gyms and restaurants (and toilet paper) was not guaranteed. For those who had home gyms, however, it may have been one of the best stretches of training they had ever had. Commercial gym goers, however, had to use what they had at home and try to buy equipment as prices and demand skyrocketed. Beyond those black swan events, gyms can close, hours can change, new clients can come take equipment we want to use during our normal training hour. With a home gym, your equipment is available for you when you want to use it. Home Gym for Peace of Mind - Convenience & Control The reliability that brings peace of mind may be the most important aspect of this, but beyond this, convenience and control matter. Listen to the music you want to listen to. Arrange and complete obnoxious circuits with multiple pieces of equipment. Do curls in the squat rack. No one cares. Lift at 2 o'clock in the morning or go lift during your work day in jeans. Wear what you want. Chalk your hands. Home Gym for Peace of Mind - Getting Started The bare minimum to start is a barbell and plates. We recommend an Olympic barbell with 2" sleeves and 2" plates. The one thing to not skimp on is the barbell, though you can get a quality barbell from Rogue that does not cost too much. Garage Gym Reviews has great reviews of equipment at different prices and a general guide on getting started on your home gym. Don't do the strength equivalent of buying a treadmill and not using it. Get what you know you will use and continue to get more as needed. Invest in a home gym for peace of mind, convenience, reliability, and control. Invest in a home gym for the gains so you can be a lifter for life. Check out the Barbell Logic podcast landing page. Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/ Connect with the hosts Matt on InstagramNiki on InstagramAndrew on Instagram Connect with the show Barbell Logic on InstagramPodcast WebpageBarbell Logic on Facebookpodcast@barbell-logic.com