The Orthopreneurs Podcast with Dr. Glenn Krieger

If you've got the dream team, the one you've had for years and love to bits, that's amazing. It's a rarity these days, and you should do everything you can to keep them. Based on the countless private conversations I've had, team issues are one of the biggest stressors for orthodontists. I get a ton of messages about this. People are struggling with team dynamics, conflicts, and general frustrations. It's a common theme affecting many of us, and it's something we need to address. There are more opportunities available for young people today, especially in the gig economy. This means that attracting and retaining top talent is challenging. Second, how you're hiring matters. Many orthodontists don't have a well-defined hiring process. They're relying on their guts or outdated methods. This will lead to mismatches and ongoing team problems. Listen for tips to improve your hiring process and retain the talent you need to thrive in your practice. Key Takeaways Intro (00:00) The rise of the gig economy and its impact on hiring (00:39) Current generation's career preferences (01:34) Importance of adapting hiring processes (03:37) Introduction of EOS's "right person, right seat" concept (04:18) The rarity of long-term team members (06:14) Additional Resources - Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

As an orthodontist, you’ve probably noticed the pinch—fewer patients starting treatment, more competition, and a general sense of unease about the future. It’s not just you; the entire industry is feeling it. But here’s the good news: history tells us that this won’t last forever. To understand what’s happening in our industry, I am joined by one of the most trusted experts in orthodontic practice transitions, Chris Bentson to discuss the current challenges facing orthodontists in this uncertain economic climate. Did you know that we’re currently experiencing a rare third consecutive down year in patient starts? It’s something that hasn’t happened in over 40 years. But Chris shared data that suggests we’re on the brink of a recovery. But we can’t just sit and wait for the tide to turn. There are some practical steps you can take right now to position your practice for success. Working on efficiency and convenience to considering the strategic advantages of joining an OSO, there’s plenty you can do. Don’t let your practice get left behind. Listen to the full episode and learn how to ensure your practice not only survives but thrives in the years to come. Key Takeaways Intro (00:00) Economic downturn in orthodontics and historical context (03:49) Data on patient starts and economic recovery predictions (07:58) The importance of practice growth and the myths surrounding large practices (12:33) Financial considerations for joining OSOs and DSOs (23:08) The current state of OSOs and DSOs in the orthodontic industry (32:41) Additional Resources - Connect with Chris Bentson: https://www.bentsoncopple.com/ - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

In the last few 5-minute episodes, I have talked mostly about private equity in orthodontics, practice growth, and financial projections. Undoubtedly, these are topics that elicit a lot of reactions. I want to clarify several key distinctions. Orthodontics is a specialized field that differs significantly from general dentistry, and comparisons between Orthodontic Service Organizations (OSOs) and Dental Service Organizations (DSOs) are often misleading. Orthodontics cannot be directly compared to general dentistry. As someone who transitioned from general dentistry to orthodontics, I understand the nuances of both fields and the different financial dynamics at play. I will also address common misconceptions about private equity's motivations for buying orthodontic practices. Tune in to learn how to make informed decisions about your practice's future. Key Takeaways Intro (00:00) Differences between dentistry and orthodontics (00:48) Private equity’s motivation in OSOs (02:37) The importance of evaluating each deal individually (07:35) Evaluating OSO deals (11:40) Private equity isn’t a Ponzi scheme (14:06) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Building a successful orthodontic practice while maintaining a healthy work-life balance is a challenge that many orthodontists face. I recently did an episode where I talked about building a 3 million plus practice. We also had some conversations about it in the OrthoPreneurs Facebook group. I had the pleasure of sitting down with my friend and colleague, Dr. Brian Rochford, to discuss building a successful orthodontic practice. Dr. Rochford and I share a similar philosophy when it comes to balancing practice growth and personal fulfillment. Dr. Rochford joined his childhood orthodontist's practice and transformed it into a modern, efficient operation. He integrated digital technologies and adopted innovative management strategies that doubled his practice's size. One of the takeaways from our conversation was the idea that a profitable orthodontic practice doesn't have to come at the expense of your personal life. In fact, it's quite the opposite. Dr. Rochford created a "lifestyle practice" that allows for both practice growth and personal fulfillment. He discusses his transition to a fully digital practice, highlighting how technology has streamlined operations and improved patient care. By implementing efficient systems, delegating effectively, and focusing on patient care, you can create a practice that allows you to enjoy a fulfilling work-life balance. Listen to the episode now and learn more about building a fulfilling practice today. Key Takeaways Intro (00:00) Joining and modernizing a practice (01:39) Transition to digital orthodontics (03:25) Balancing efficiency and growth (04:25) Work-life balance strategies (09:46) Learning from industry peers (15:20) Importance of delegation and leadership (24:11) Fitness and personal well-being (28:58) Dr. Rochford’s home renovation journey (38:20) Final thoughts (44:05) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

As an orthodontist, I've always loved helping my patients achieve their dream smile, but what really gets me going is helping my peers with the different challenges we face as a profession. While most of my training focused on the technical aspects of orthodontics, I quickly realized that running a successful practice also requires a strong understanding of the business side of things. This is why I've dedicated a significant portion of my career to mentoring other orthodontists and offering to help them navigate the complexities of the industry. I spend up to three hours each week on phone and Zoom calls with my peers. These conversations fill my bucket despite the occasional criticism and negativity I might get from some quarters. The criticism shows I'm making an impact and pushing boundaries. Listen in to hear why I’m so passionate about helping my peers and how you can get hold of me. Key Takeaways Intro (00:00) Handling criticism with resilience (00:40) My motivation behind peer education (01:45) The prevalence of misinformation in orthodontics (02:33) Networking and social capital (03:39) Reach out to me to talk about anything (04:30) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Can poker strategies make you a better orthodontist? Imagine sitting across from a poker pro. You think you’re just playing cards, but they’re watching your every move, reading your every tell. What if you could bring that same level of insight into your orthodontic practice? In this episode, I sit down with Ty Ramsey, a 2nd time-returning champion of the podcast. He is a seasoned dental industry expert and an accomplished amateur poker player. Ty shares how the skills that have won him poker tournaments can also help you win in practice management. From understanding the importance of patience and discipline to mastering the art of reading people, Ty’s insights could be the ace up your sleeve. So, how does all this translate to orthodontics? It’s all about understanding the human element. In the same way, a poker player studies their opponents’ tells, an orthodontist must learn to read their patients’ concerns, anxieties, and expectations. We also talk about the concept of motivational interviewing - a technique that could change how you approach patient consultations. Listen now and discover the strategies that could take your practice to the next level. Key Takeaways Intro (00:00) Ty Ramsey’s poker background (00:28) Patience and discipline as key poker and business skills (08:42) Reading people in poker and patient interactions (17:16) Presenting the investment in treatment to patients (23:22) The concept of motivational interviewing (26:23) Importance of co-diagnosis in healthcare (30:37) Additional Resources - Professional Transition Strategies: https://professionaltransition.com/ - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

What if I told you that adding an extra million dollars to your practice could be as simple as securing just one extra patient per day? It might sound too good to be true, but it's entirely possible—and it doesn’t even require increasing your overhead. In this episode, I break down exactly how orthodontists can achieve this kind of growth. You just need to identify and fix certain inefficiencies that are costing your practice this additional revenue. And the best part is that by using modern tools like automation and AI, you can make these changes with minimal effort. If you're serious about taking your practice to the next level, this episode is a must-listen. Listen in! Key Takeaways Intro (00:00) Breaking down $1 million into daily goals (00:40) Identifying practice "leakages" in patient conversion (01:26) Importance of automation in practice management (02:26) Lower overhead potential with increased revenue (03:26) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

One of the most common problems orthodontists face is achieving a fulfilling work-life balance while maintaining a thriving practice. The demands of running a successful orthodontic office can lead to long hours and stress that can take a toll on both personal and professional life. In this episode, I have a 3-time returning champion, Dr. Bryan Lockhart. Bryan co-practices with his wife in Charlotte, North Carolina. He has a rich background in digital orthodontics and has even participated in popular game shows like Family Feud. Bryan is quick to point out that there is no single "best" way to practice as long as you find an approach that aligns with your personal goals and values. He takes us through the different technologies he uses to improve efficiency, reduce clinical hours, and enhance patient outcomes. The flexibility that comes with a digital practice allows him to adapt his schedule to fit his lifestyle. He says he can manage his time more effectively, which allows him to create a fulfilling work-life balance. We also talk about several other issues in our profession in this fun interview. Listen in! Key Takeaways Intro (00:00) Dr. Lockhart’s background and practice in Charlotte (01:56) Overcoming early career challenges and rejections (03:31) Success stories from Dr. Lockhart’s game show experiences (05:56) The importance of adopting digital practices in orthodontics (09:38) Addressing common misconceptions about digital orthodontics (17:18) The role of dental monitoring in modern practices (20:08) Why custom brackets are indispensable for Dr. Lockhart (26:50) Balancing financial success with work-life balance (35:33) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Why are you settling for mediocre investment returns? As evidenced by some of the responses I received from some of you in the Orthoprenuers group, aiming for 5-7% yearly returns is selling yourself way too short. Settling for single-digit returns might be holding you back from significant wealth creation. You have to look beyond the stock market for more opportunities that provide much better returns if you truly want to build wealth. For some doctors, joining an OSO opens up lucrative opportunities that they never knew existed. It did in my case and for many others. The bottom line is that you have to view money as the wealthy do - as a tool to make more money. Listen in to learn more! Key Takeaways Intro (00:00) Aim for investment opportunities with higher returns (00:48) How OSOs provide access to investment opportunities (03:39) Private equity funds target to outperform the market (05:52) View money as the wealthy do (06:55) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

What if your gut health was the missing piece in your quest for longevity? Nearly 80% of chronic diseases can be traced back to inflammation. Understanding how to manage inflammation through what we eat is a crucial cog in the longevity and health span puzzle. In this episode, I am joined by Rhya Pachin. She is a licensed nutritionist and dietitian who specializes in helping people overcome autoimmune diseases, hormonal imbalances, and chronic health issues. She starts by sharing her personal journey to healing through functional medicine and nutrition. After struggling with her own health challenges and being dismissed by the medical system, Rhya found healing through functional medicine principles and now helps others do the same. Rhya reveals the limitations of the current medical model in addressing chronic inflammation and disease, and the potential of nutrition and functional medicine to provide more effective solutions. Rhya and I also discuss the importance of personalized diets and supplements tailored to individual needs based on lab work and genetics, the pros and cons of various diets like keto, carnivore, and vegan, and why restrictive diets can cause more harm than good without proper guidance. There’s no single important topic in our lives than how to live longer and healthier, so don't miss this informative and potentially life-changing discussion that will empower you to take control of your health. Tune in! Key Takeaways Intro (00:00) Rhya's personal journey with Hashimoto's and autoimmune disease (02:55) Limitations of traditional medical practices (04:28) Gender bias in medical research and treatment (09:34) Impact of restrictive diets on health and hormones (13:50) Statins and cholesterol management (16:10) Importance of personalized nutrition and functional medicine (24:01) Rise in colon cancer rates among younger age groups (29:05) Strategic use of supplements and their effectiveness (35:54) How to connect with Rhya for personalized health advice (43:04) Additional Resources Connect with Rhya Pachin - Website - Instagram —- - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Are you settling for mediocre investment returns when you could be achieving so much more? I recently asked a group of orthodontists about their expectations for annual returns, and the responses were eye-opening. Most were aiming for returns of 5% to 7%. Why are we selling ourselves short? Many successful individuals built their wealth by exploring alternative investments such as commercial real estate, private equity, and venture capital. As orthodontists, we have the opportunity to get into some of these alternative investments and make better returns. Broaden your investment horizons and seek out the right experts who can guide you toward more lucrative options. Don’t let outdated beliefs limit your financial growth. Tune in to learn more! Key Takeaways Intro (00:00) Investments and your future (00:42) Average stock market returns (01:15) Alternative investments overview (02:57) Private equity returns explained (04:54) Rethinking investment strategies (05:50) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

What comes to mind when you hear P90X workout and the term muscle confusion? In this episode, I had the immense pleasure of welcoming the legendary Tony Horton, creator of the P90X fitness program. Tony has transformed countless lives through his innovative and fun approach to fitness and also inspired me personally. Tony discusses his journey from street performing to becoming a top fitness trainer, the importance of creating unique selling mechanisms like "muscle confusion," and his dedication to making fitness fun and accessible. Just as Tony's approach differentiates him in the market, orthodontists can benefit from developing a unique proprietary mechanism in their practices. By naming and branding your unique approach to orthodontics, you create a distinct identity that sets you apart from other practices. Tune in and discover how you can transform your life and practice today! Key Takeaways Intro (00:00) Origin of P90X and its impact (02:15) Importance of unique selling mechanisms like "muscle confusion." (05:56) Tony’s early career and transition to fitness training (09:45) Training celebrities and the evolution of P90X (13:31) Importance of resistance training and muscle mass for aging (25:45) The power of supplements (31:23) Integrating mindfulness and recovery into fitness routines (38:33) Inspirational story from a Brazilian Jiu-Jitsu tournament (45:04) Additional Resources Connect with Tony Horton - Power of Four Fitness Program: Power Nation Fitness - Supplements: My Power Life (Use Code TONY30) - Tony Horton’s Website: Tony Horton Life —-- - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

You've heard the chatter, the endless back-and-forth about OSOs. The truth is, while there are many reasons to join or not join an OSO, the financial argument in favor of joining is compelling when you consider the potential growth of a large upfront investment. In this 5-minute episode, I explain how a significant upfront payout can dramatically accelerate your retirement timeline, thanks to the power of compounded interest and strategic investment. Dismissing OSOs solely on the upfront money is a myth we need to debunk. If you're curious about the true financial impact of joining an OSO, you can't miss this episode. Click to listen and get a clearer picture of the numbers! Key Takeaways Intro (00:00) Financial benefits of OSOs (00:38) Understanding EBITDA (01:24) Investment returns (02:46) Compounded interest explained (04:04) Monthly savings comparison (06:56) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Struggling with staffing shortages and looking to enhance productivity without breaking the bank? In this episode, I am joined by J.W. Oliver, co-founder of Support DDS, to discuss some ways to leverage virtual assistants in your practice. As a seasoned professional in the dental industry, Oliver shares his journey from dental equipment sales to founding Support DDS. His company sources highly educated virtual assistants from all over the world to provide reliable and quality services. Learn about the concept of "insourcing" and how integrating virtual assistants into your team can free up your in-house staff for higher-value tasks. J.W. debunks common myths about outsourcing, demonstrating the exceptional communication skills and dedication of their international workforce. Beyond efficiency and cost-effectiveness, Support DDS is committed to social impact, donating 51% of their profits to global charitable causes. As a huge proponent of outsourcing, I can't emphasize enough how virtual assistants can transform your practice. J.W. shares powerful insights on how to 2x, 3x, or even 4x your productivity by eliminating, automating, delegating, and concentrating on the right tasks. If you're ready to make more money, reduce stress, and build a happier, more productive team, tune in now. Click to listen and discover how virtual assistants can transform your practice! Key Takeaways Introduction to the topic of virtual assistants (00:00) J.W. Oliver's background and story (01:57) Technological advancements enabling global hiring (04:47) Addressing outsourcing stigmas (07:58) Practical benefits of using virtual assistants (11:07) Onboarding process and best practices (15:32) Handling communication and management issues (22:42) Legal and operational aspects of hiring (25:01) Success stories and personal experiences (27:25) Closing thoughts and contact information (31:07) Additional Resources Book a discovery call with SupportDDS Dental Outsourcing Company: https://supportdds.com/ - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

As a person who interacts with many successful orthodontists running multi-million-dollar practices, I can attest that a $3 million plus practice is well within reach for many clinicians. I know this may seem unattainable to some, but I personally know over 100 people with $3 million practices. These are good quality clinicians who have developed great practices. The truth is the only limitations that you will have in life are the ones you put on yourself. If you say you could never have a $3 million practice, then you likely won't. But if you are open to the possibility and willing to put in the work, the path to a thriving, high-revenue practice becomes much clearer. Many orthodontists have preconceived notions about what is possible based on their local market. They assume they could never achieve the same level of success as practices in other areas. Stop believing the myths and start building the practice of your dreams. You've got this, and I'm here to help you reach for the stars. Tune in! Key Takeaways Intro (00:00) Vision of a $3 million practice (00:25) Shift your mindset (01:15) A $3 million+ practice is attainable (03:15) Dream bigger (04:59) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Like many other orthodontists, I've long admired the work of Dr. Tom Pitts. So I am thrilled to have the opportunity to sit down with him for a second time to discuss his approach to creating exceptional smiles. Dr. Pitts explains that the Wow Factor goes beyond just straight teeth. It's about creating smiles with full incisal display, a harmonious smile arc that follows the curve of the lower lip, and an arch form that is wide and free of buccal corridors. But it's also about the proper inclination of teeth with upright incisors, cuspids, and molars that come together in a beautiful, natural-looking bite. Dr. Pitts has found that achieving the wow smile can be challenging in some cases. These include those with deep bites, short lower facial heights, and prominent facial features. This is where Dr. Pitts' Pitts 21 system helps. With precise bracket positioning and following specific wire protocols, you can achieve optimal results. Dr. Pitts' passion for pushing the boundaries of what's possible in orthodontics is inspiring to all of us. Tune in to learn more from the legend himself. Key Takeaways Intro (00:00) Wow smile characteristics (02:58) Challenges in achieving wow smiles (05:18) Importance of bracket and wire protocols (09:15) Archwire expansion techniques (15:20) Impact of orthodontics on airway (20:27) Details on the upcoming Dr. Pitts course in Dallas (28:05) Additional Resources "Discover the WOW Factor in Orthodontics" Course by Dr. Tom Pitts: https://web.orthopreneurs.com/pitts-opu24 Pitts21 System: https://www.oc-orthodontics.com/about-pitts21 —- - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

The orthodontic profession is at a major crossroads. Tension and frustration brought about by the generational divide has grown bigger. Younger orthodontists are entering the profession with huge financial burdens brought about by their student loans. As that was not enough, they face further challenges when they step into the saturated market. Many older orthodontists are delaying retirement, making it difficult for new doctors to find associateships or acquire their own practices. The high cost of starting or purchasing a practice compounds the problem. Many younger orthodontists have expressed their frustration to me with the attitudes of their older counterparts. They feel that they are unwilling to step aside and make way for the next generation. They see older orthodontists as clinging to their practices, unwilling to bring on associates or sell their practices at reasonable prices. Older orthodontists need to recognize that they have a responsibility to pave the way for the next generation. Both younger and older practitioners need to realize that our profession has changed over the decades, and we all need to adapt to these changes. Tune in to this episode to understand the dynamics at play in our profession! Key Takeaways Intro (00:00) I hear you, younger orthodontists (00:25) Impact of OSOs and DSOs (00:37) Economic differences between generations (02:03) Older orthodontists' reluctance to retire (03:15) High educational debt for new graduates (04:52) Call for generational dialogue (06:31) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

I've known Chris and Marty Trockel for years, having gone through orthodontic residency with them. Even back then, I could tell there was something special about these two brothers. They had a certain je ne sais quoi - a fearlessness and determination that set them apart. In this episode, they shared their extraordinary story and how they developed this mindset early in their childhood. As I listened, I was struck by just how much their story can inspire all of us to pursue our dreams, no matter how unconventional they may be. They share their vision of balancing orthodontics with extensive travel, homeschooling on the road, and providing dental care to remote communities. They have built an unbelievable life and career doing what they love and helping people in their missions. Tune in to learn how you can reimagine your professional and personal life and embrace a fearless approach to achieving your dreams! Key Takeaways Introduction of Chris and Marty Trockel (00:00) Chris shares his upbringing and educational journey (03:07) Discussion on the brothers' philosophy of money and happiness (06:08) Marty's current adventures and family life (08:48) Chris's sailing experiences and mission work (12:41) College years and the decision to pursue orthodontics (21:09) Commitment to their vision and balancing professional life (30:36) Chris and Marty's service missions and dental care (34:30) Most memorable travel experiences (45:49) Closing remarks (49:59) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

As someone who regularly organizes professional meetings and conferences, I've noticed an interesting phenomenon. When I ask attendees who they want to hear speak, the overwhelming response is that they are "tired of hearing the same old names." People complain that they don't want to travel to a meeting only to listen to the same speakers they see at multiple events throughout the year. However, when I take this feedback to heart and curate speaker lineups featuring lesser-known experts, I often find that attendance suffers. Attendees say they want something new but then don't show up when I (or other organizers) deliver it. Just because a speaker isn't a household name in your industry doesn't mean they can't provide immense value. Some of the highest-rated speakers I've ever featured were people my attendees had never heard of before. Victor Antonio, for example, was one of the most popular speakers at OP Summit, even though most attendees were not familiar with him prior to the event. I would encourage orthodontists to look inward and be honest with themselves about what they truly want from professional meetings. If you say you want new speakers but then don't attend events featuring them, it makes it very difficult for organizers to plan successful events. Tune in to this 5-minute episode for more! Key Takeaways Intro (00:00) Attendees request new speakers but don't attend (00:39) Value of lesser-known experts (01:25) Balancing well-known and new speakers (02:18) Trust in meeting organizers (02:55) Importance of honest feedback in surveys (03:50) Additional Resources - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Attracting leads is just one-half of the equation when it comes to growing our practices. Converting these leads into paying customers requires a focus on patient experience from the very first phone call. High staff turnover can pose a challenge to ensuring consistent communication in our offices. In this episode, I am joined by Brian Wright, founder of New Patient Group and managing partner of WrightChat. Brian is an experienced entrepreneur and expert in customer experience. He explains the huge role of customer experience in driving practice growth and profitability. So much so that internal improvements often outweigh the benefits of external advertising. Remote phone answering with a dedicated team focused on building rapport with new patients is one of the internal improvements that ensure a consistent patient experience. But a positive experience goes beyond phone calls. Orthodontists should prioritize hospitality and clear communication to build trust and convert interest. Take control of your patient experience and watch your practice thrive. Tune in to learn more and claim your discount. Key Takeaways Introduction to the episode and guest Brian Wright (00:00) Brian's background and entrepreneurial journey (01:34) Importance of patient experience in practice success (03:24) Differentiating clinical skills from business skills (08:03) Common objections to the work needed to grow a practice (14:12) Overcoming biases and embracing innovation (20:16) Costs vs investments in business (24:46) WrightChat's services and their impact on practices (28:11) The importance of continuous learning and coaching (35:22) Additional Resources - New Patient Group: newpatientgroup.com - For consulting and training services - WrightChat: wrightchat.com - For managing new patient calls and follow-ups - Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/ - For more information, visit: https://orthopreneurs.com/ - Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs