Pints & Polishing Auto Detailing Podcast-logo

Pints & Polishing Auto Detailing Podcast

Anchor FM

Welcome to the most influential and listened to podcast for the Car Care Industry. We are the #community that brings you fresh perspectives, real talks, motivational encouragement and we probably will be drinking some fine fermentations while we do it...but if you want to watch live then join in for the live feed on Facebook.com/hypercleanstore . Grab A Pint And Enjoy 🍻

Location:

United States

Networks:

Anchor FM

Description:

Welcome to the most influential and listened to podcast for the Car Care Industry. We are the #community that brings you fresh perspectives, real talks, motivational encouragement and we probably will be drinking some fine fermentations while we do it...but if you want to watch live then join in for the live feed on Facebook.com/hypercleanstore . Grab A Pint And Enjoy 🍻

Language:

English


Episodes
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Let's talk Compounding and Polishing. Plus, Taking Your Business Idea and Executing. Episode #823

4/16/2024
In this episode, Marshall and Nick discuss various topics including their recent purchases, their experiences at live events, the use of OEM and non-OEM parts in car maintenance, and the proper process for compounding and polishing. They also touch on the importance of open-mindedness and communication in the car care community. In this conversation, Marshall and Nick discuss the importance of executing ideas in business and the value of opinions. They emphasize the need for detailers to focus on sales and marketing, as well as being open to changing their ideas and strategies. They also highlight the significance of putting in the time and effort required for business success, and the need to find where one fits in the marketplace. The conversation concludes with a reminder to stay adaptable and not get too attached to ideas that may not be working. Takeaways Marshall and Nick share their recent purchases and experiences, highlighting the enjoyment they find in simple pleasures like eating naan and drinking coffee while doing a rinseless wash on their cars. They discuss the use of OEM and non-OEM parts in car maintenance, noting that the choice depends on factors such as the age of the car, the presence of advanced technology, and personal preferences. The conversation also delves into the proper process for compounding and polishing, with Marshall and Nick discussing the importance of working the compound thoroughly before applying polish. They emphasize the value of open-mindedness and communication in the car care community, encouraging people to engage in discussions and share knowledge without judgment. Overall, the conversation highlights the diverse interests and perspectives within the car care community and the importance of finding what works best for each individual. Executing ideas is crucial for business success Sales and marketing are essential for detailers Being open to changing ideas and strategies is important Putting in the time and effort is necessary for growth Finding where one fits in the marketplace is key Chapters 00:00 Introduction and Enjoying Simple Pleasures 08:08 OEM vs. Non-OEM Parts 15:08 The Proper Process for Compounding and Polishing 31:07 Trash, right? 44:29 Execution, execution, execution 53:11 Finding your place in the marketplace

Duration:01:08:31

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The Ever-Changing Car Industry and The Fun Redesigns Announced This Week. Why Do People Buy 4Runners At This Point? Episode #822

4/13/2024
In this episode, Marshall and Nick discuss various car-related news and trends. They talk about the release of the new ZR1 Corvette after six years, Kia's announcement of their first truck called the Tasmanian, the decline of mini trucks in the market, the race for the fastest electric vehicle, the drop in resale value of electric cars, and the changing models of the Toyota 4Runner. They also touch on inflation and the increasing prices of goods. In this conversation, Nick and Marshall discuss the current state of the car market, focusing on the Toyota 4Runner and the pricing and value of new vehicles. They explore the cramped interior of the 4Runner, the high price point of Toyota SUVs, and the comparison between Toyota and Lexus. They also touch on the trend of overlanding vehicles and the misconception that many owners actually take their vehicles off-road. The conversation concludes with a discussion on why people are buying fewer new cars, including issues with redesigns, high prices, and a disconnect between car manufacturers and car enthusiasts. Takeaways Chevy is releasing the new ZR1 Corvette after six years, creating excitement among Corvette enthusiasts. Kia is entering the truck market with their first truck called the Tasmanian. The mini truck market is making a comeback, especially in Texas, where many trucks from Asian countries are now legally importable. The race for the fastest electric vehicle is ongoing, with Porsche claiming to have the fastest EV with their new model. The resale value of electric cars is dropping, making them a good value for used car buyers. The Toyota 4Runner has undergone many changes and now offers nine different trim packages, confusing potential buyers. Inflation is causing the prices of goods, including gas, to increase. The car industry is constantly evolving, with new models and trends emerging. The Toyota 4Runner has a cramped interior and a high price point, making it less appealing to taller individuals and those seeking a more luxurious experience. Toyota SUVs are priced similarly to Lexus models, making it more advantageous to purchase a used Lexus with low mileage for a better overall experience. The trend of overlanding vehicles is often overhyped, as most owners do not actually take their vehicles off-road. Car manufacturers are losing touch with car enthusiasts and are prioritizing their brand image over the needs and desires of their customers. The high prices of new cars, coupled with issues with redesigns and a lack of significant improvements, are leading consumers to hold onto their current vehicles or seek alternatives. Chapters 00:00 Introduction and Overview 07:26 The Race for the Fastest Electric Vehicle 16:30 The Confusing Array of Toyota 4Runner Trim Packages 32:29 Car Manufacturers Losing Touch with Car Enthusiasts 39:10 The High Prices and Lack of Significant Improvements in New Cars

Duration:00:48:51

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Is Ceramic Coating Collapsing or Only For Certain People? Episode #821

4/9/2024
In this episode, Marshall and Nick discuss various topics related to the detailing business. They talk about the importance of building relationships, maintaining good vendor relationships, and the value of networking. They also discuss the need for regular car maintenance and cleaning, both on the exterior and interior. The conversation touches on the challenges and scams in the industry, such as theft and fraudulent marketing practices. They also share their experiences with different beers and restaurants they visited. The episode concludes with discussions on license plate jokes, water filtration systems, and dealing with unpleasant smells in cars. In this conversation, Nick and Marshall discuss the challenges and misconceptions surrounding resin systems and water treatment, as well as the spread of misinformation in the detailing industry. They emphasize the importance of perspective and education in combating false claims and miseducation. They also address the idea of map pricing and its applicability in the ceramic coating industry. Overall, they highlight the need for accurate information and trusted sources in order to make informed decisions in the car care market. Takeaways Building relationships and maintaining good vendor relationships are crucial in the detailing business. Regular car maintenance and cleaning, both on the exterior and interior, are important for a better car experience. The industry faces challenges such as theft and fraudulent marketing practices. Exploring different beers and restaurants can be enjoyable. Using a reliable water filtration system is recommended to avoid issues with water quality. Unpleasant smells in cars can be addressed with proper cleaning and the use of appropriate products. Resin systems for water treatment can be challenging and require regular maintenance. Misinformation is prevalent in the detailing industry, and it is important to seek accurate information from trusted sources. The spread of misinformation is a pandemic in itself, and it is crucial to be cautious of false claims and miseducation. Map pricing may not be applicable in the ceramic coating industry due to the wide range of products and competition. Having perspective and understanding the business landscape is essential in making informed decisions. It is important to avoid talking about things you don't know about and to seek knowledge and education from industry experts. Chapters 00:00 Introduction and Buy and Sell 02:15 The Importance of Building Relationships 08:04 Regular Car Maintenance and Cleaning 13:58 Exploring Different Beers and Restaurants 21:24 Using Reliable Water Filtration Systems 25:02 Addressing Unpleasant Smells in Cars 29:17 Challenges and Maintenance of Resin Systems 31:13 The Spread of Misinformation in the Detailing Industry 39:40 The Ineffectiveness of Map Pricing in the Ceramic Coating Industry 42:40 The Importance of Perspective and Education 48:38 Avoiding False Claims and Miseducation 56:26 Seeking Knowledge and Education from Industry Experts

Duration:01:08:38

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Is This The Best Time To Be In Detailing? Plus, The 5 Billion Dollar Secret. Episode #820

3/30/2024
The conversation explores the generational shift in car care and the influence of the internet on the industry. It discusses the fear and negativity that some detailers use to push others away and maintain their position. The conversation also highlights the importance of seeking enjoyment and spending free time wisely. It warns against misinformation and the dangers of acting like a know-it-all in the industry. In this conversation, Marshall, Nick, and Brian discuss various themes related to the detailing industry. They explore the desire to belong and the value of sharing opinions. They also discuss the difference between professionals and prosumers, as well as the definition of high-level detailing. The conversation touches on the importance of business ownership and the lack of trust in online detailing communities. They also highlight the opportunity to buy into the detailing industry and the simplicity of selling products. The conversation concludes with a discussion on the fun and fulfillment of selling products and the importance of seizing opportunities. Takeaways The car care industry is experiencing a generational shift, with more people caring about cleaning cars and passing down car care knowledge to future generations. The internet has played a significant role in the growth of the car care industry, with billions of views on detailing-related content on platforms like YouTube and TikTok. Some detailers use fear and negativity to push others away and maintain their position in the industry, but it is important to take information with a grain of salt and be cautious of misinformation. It is crucial to spend free time wisely and seek enjoyment in activities like car care, which can be easily done and learned through online resources. Acting like a know-it-all and spreading misinformation can be detrimental to the industry, and it is important to approach discussions with an open mind and willingness to learn. The detailing industry attracts individuals who desire to belong and be a part of something. Sharing opinions and engaging in online communities is valuable, but it's important to discern reliable information. There is a difference between professionals and prosumers in the detailing industry. High-level detailing can be defined differently based on individual goals and aspirations. Success in detailing requires a combination of skill, effort, and a willingness to grow. The internet can be a challenging place to find trustworthy information, and caution is necessary when buying into the industry. Selling products can be a simple and profitable addition to a detailing business. Seizing opportunities and taking action is crucial for success in the detailing industry. Chapters 00:00 Introduction and Springtime 02:15 Generational Shift in Car Care 04:07 Stuck in Old Ways 05:38 Car Ownership and Generational Influence 07:09 Internet and Car Care Content 08:01 Industry Growth and Statistics 09:10 Fear and Negativity in the Industry 11:20 Anxiety and Know-It-All Mentality 16:38 Seeking Enjoyment and Free Time 20:31 Intimidation and Justification 23:01 Fear of Losing Business and Being the Smartest 24:24 Fear, Negativity, and Keyboard Warriors 25:37 Misinformation and Acting Like a Know-It-All 30:29 The Desire to Belong 31:56 The Value of Sharing Opinions 33:17 The Difference Between Professionals and Prosumers 36:06 Defining High-Level Detailing 38:32 The Definition of Success 39:31 The Desire for Growth 42:08 The Importance of Business Ownership 44:06 The Lack of Trust in Online Detailing Communities 47:07 The Challenge of Finding Reliable Information 49:41 The Opportunity to Buy into the Detailing Industry 52:16 The Simplicity of Selling Products 55:48 The Caution of Buying into the Industry 58:18 The Fun and Fulfillment of Selling Products 01:03:41 The Importance of Seizing Opportunities 01:04:16 Preparing for Success

Duration:01:05:06

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Paint Correction Being Oversold To Customers? Plus, How To Price Services? Episode #819

3/26/2024
In this episode, Marshall and Nick discuss various topics related to the detailing industry and car enthusiasts. They start by talking about their favorite video games and how detailing has become a science or a "bro science". They then share a story about a neighbor with a loud exhaust and how it affects his daily life. The conversation shifts to truck and camper enthusiasts and the dedication they have to matching their vehicles. They also discuss the challenges of pricing in the detailing industry and the importance of knowing your costs. The episode concludes with a discussion about highway patrol and speeding. In this conversation, Marshall and Nick discuss the practice of pulling over on the highway and the safety concerns associated with it. They also talk about the inefficiency of this practice and the need for a better approach. The conversation then shifts to the misconceptions about police officers and their job requirements. They also discuss the condition of low mileage vehicles and the importance of understanding different paint systems. The conversation concludes with a focus on preservation and the belief systems in the detailing industry. Takeaways Detailing has become a science, and it is now highly regarded in the automotive industry. Truck and camper enthusiasts often go to great lengths to match their vehicles and create a cohesive look. Pricing in the detailing industry can be subjective and dependent on various factors, such as location and individual circumstances. It is important for detailers to know their costs and consider their profit margins when setting prices. Highway patrol officers should consider pulling over vehicles in a safe location to avoid causing traffic congestion. Pulling over on the highway can be dangerous and inefficient, and there should be a better approach to traffic stops. There are misconceptions about police officers and their job requirements, and it is important to understand the challenges they face. Low mileage vehicles may not always be in great condition, and it is important to assess each vehicle individually. Certifications and belief systems in the detailing industry can sometimes lead to unnecessary and damaging practices. Preservation should be a priority in detailing, and it is important to consider the long-term ownership of vehicles. Chapters 00:00 Introduction and Buying Detailing 01:10 Exhaust Noise Complaints 04:14 Easter Sunday Travel Plans 05:36 Discussion on Pricing in the Detailing Industry 27:36 The Challenges of Giving Pricing Advice 31:25 The Dilemma of Raising Prices 33:29 Highway Patrol and Speeding 37:27 Pulling Over on the Highway 38:17 Safety Concerns and Efficiency 39:14 Quotas and Inefficiency 40:42 Misconceptions about Police Officers 42:33 Low Mileage Vehicles 43:40 The Condition of a Brand New Vehicle 44:26 Certifications and Belief Systems 46:08 Understanding Toyota Paint Systems 48:14 Preservation and Long-Term Ownership 52:16 Lack of Knowledge in the Detailing Industry 57:00 Car Ownership Trends 58:14 Observing Cars in Parking Lots 59:48 Uneducated Detailers 01:03:02 Doing Things for the Sake of Doing Them 01:06:29 Belief Systems in the Detailing Industry 01:09:13 The Thermostat Analogy 01:12:28 Appreciating the Car and Preserving the Paint

Duration:01:16:33

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Restoring Plastics With Ceramic Coating? Is There a Cut Off Point? Episode #818

3/23/2024
In this episode, Marshall and Nick discuss convertible cars and their opinions on them. They also talk about the aging of plastics in cars and how to replace or restore them. The conversation then shifts to spring cleaning for cars and the importance of considering plastics when buying a used vehicle. They also discuss protecting plastics with ceramic coating and negotiating deals when replacing them. The episode concludes with a discussion on cars that got away and spring cleaning tips and recommendations. In this conversation, Nick and Marshall discuss various topics related to cars and car care. They talk about the importance of using quality gasoline and the individual preferences for exhaust sounds. They also discuss the process of rinseless washing and the debate between using a sponge or a towel. The conversation touches on the need for a revolution in car care and the power of consumer behavior in influencing manufacturers. Overall, the conversation emphasizes the joy of taking care of your vehicle and the importance of finding the right balance between customization and regret. Takeaways Convertible cars have varying opinions on their aesthetics and suitability for different car models. Plastics in cars can age poorly, and it is important to consider their condition when buying a used vehicle. Ceramic coating can be used to protect and restore plastics in cars. Spring cleaning for cars involves deep cleaning and detailing, focusing on cracks, crevices, and underbody. Choosing the right gas and using fuel stabilizers can help maintain the performance of your car. Using quality gasoline can help maintain the performance and longevity of a car. Exhaust sound preferences are highly individual, and what sounds good to one person may not sound good to another. Rinseless washing can be an effective and efficient way to clean a car, and using a towel instead of a sponge can help prevent reintroducing dirt to the car. Consumer behavior has the power to influence manufacturers and bring about changes in the car care industry. Taking care of your vehicle can bring joy and satisfaction, and finding the right balance between customization and regret is important. Chapters 00:00 Introduction and Discussion on Convertible Cars 01:56 Opinions on Convertible Cars 03:05 Plastics in Cars and Aging 04:20 Replacing and Restoring Plastics 05:45 Spring Cleaning for Cars 06:42 Considering Plastics when Buying a Used Vehicle 07:06 Protecting Plastics with Ceramic Coating 08:16 Replacing Plastics and Negotiating Deals 09:15 Restoring Plastics with Dye and Ceramic Coating 10:55 Factors to Consider when Buying a Car 11:41 Plastics in Cars and Manufacturing Process 13:07 Plastics in Different Car Models 14:21 Cars That Got Away and Cars to Buy 15:45 Spring Cleaning and Detailing Cars 19:48 Fuel Treatments and Recommendations 20:23 Choosing the Right Gas for Your Car 20:35 The Importance of Quality Gasoline 21:19 Different Preferences for Exhaust Sounds 22:18 Individuality in Exhaust Sound Preferences 25:09 The Impact of Exhaust Sound on Driving Experience 26:26 Different Preferences for Mercedes and Porsche Exhaust Sounds 27:47 Specifying Cars for Customers 29:59 Balancing Customization and Regret 31:37 The Process of Rinseless Washing 32:07 Sponge vs Towel in Rinseless Washing 36:47 The Need for a Revolution in Car Care 41:01 The Power of Consumer Behavior in Influencing Manufacturers 45:22 The Joy of Taking Care of Your Vehicle

Duration:00:47:04

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Dealerships Offering Ceramic Coatings, How Do We Deal With It? Plus, Your Network is Your Net Worth! Episode #817

3/19/2024
In this episode, Marshall and Nick discuss various topics including car talk, Mark Coleman's heroic act, the importance of road trips, the top selling vehicles in the US, and dealerships offering ceramic coatings. In this conversation, Marshall and Nick discuss the importance of building a network in the detailing industry. They emphasize the value of collaborating with other service providers and the benefits of having connections in the industry. They also highlight the characteristics of successful business people, including direct communication and a willingness to learn from others. They caution against being a know-it-all and stress the importance of being a good person to be in business with. Overall, they emphasize the importance of building genuine relationships and being curious and open to learning in order to grow a successful network. Takeaways Car talk and interactions with car enthusiasts can be a fun and enjoyable experience. Road trips are important for mental well-being and provide an opportunity to unplug and relax. Trucks continue to be the top-selling vehicles in the US, with Ram, Silverado, and Ford trucks leading the way. Dealerships offering ceramic coatings may not always provide the highest quality products and services. Building a network is crucial in the detailing industry as it allows for collaboration and growth opportunities. Successful business people often have direct communication styles and a willingness to learn from others. Being a good person to be in business with and building genuine relationships are key factors in networking. Curiosity and a willingness to learn from others are important qualities for networking success. Chapters 00:00 Introduction and Car Talk 03:02 Mark Coleman's Heroic Act 04:03 The Importance of Road Trips 09:12 Top Selling Vehicles in the US 13:06 Dealerships and Ceramic Coatings 36:34 Educating Customers about Dealerships 37:32 The Growth Potential in the Detailing Industry 38:09 Collaboration with Other Service Providers 39:29 The Role of PDR (Paintless Dent Repair) in Detailing 40:38 The Value of Having a PDR Connection 41:31 Building a Network of Successful Business People 44:05 The Characteristics of Successful Business People 45:21 The Importance of Direct Communication in Networking 47:02 The Perception of Blunt Speaking in Successful Business People 48:00 The Benefits of Direct Communication in Business 51:43 The Role of Bluntness in Networking 53:36 The Importance of Building Genuine Relationships in Networking 56:45 The Value of Being a Good Person to Be in Business With 58:05 Building a Network Through Customers and Events 01:03:05 The Inhibitors of Network Growth 01:09:54 The Pitfalls of Trying to Be the Top Dog in a Network 01:11:00 The Importance of Being Curious and Learning in a Network 01:13:28 The Value of Giving and Not Always Taking in a Network

Duration:01:15:13

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When Do You Choose a Certain Ceramic Coating? Let's talk about DOS in Our Lineup. Episode #816

3/16/2024
In this episode, Marshall and Nick discuss the benefits and applications of a two-year ceramic coating called DOS. They explore the specific people groups that benefit from a two-year coating, such as college students and truck owners who rotate their vehicles every few years. They also compare DOS to three-year coatings and discuss the ease of application and maintenance for DOS. The importance of proper polishing and correction before applying DOS is emphasized, as well as the need for regular care and maintenance to keep the coating looking its best. The episode concludes with a reminder of the dependability and convenience of DOS for car enthusiasts and professionals alike. Chapters 00:00 Introduction and Background 00:56 Who Benefits from a Two-Year Coating? 03:00 Comparison with Three-Year Coatings 04:25 Application Process and Ease of Use 05:23 Polishing and Correction Before Applying Dose 06:22 Maintenance and Regular Care for Dose 09:23 Benefits for Mobile Detailers and Enthusiasts 10:20 Importance of Shade and Application Precautions 13:07 Application Technique and Amount of Product 16:10 Polishing Over Dose and Abrasion 21:46 Using Slick and Spray Coat for Maintenance 25:21 Trade-Offs and Strength Attributes of Dose 28:26 Dependability and Regular Care for Valued Vehicles 29:11 Conclusion

Duration:00:29:31

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Rinseless vs. Waterless vs. Car Soap Which Do You Choose and Why? Episode #815

3/12/2024
In this episode, Marshall and Nick discuss various topics related to car enthusiasts, vehicle customization, car care, and the detailing industry. They share their experiences with different car styles and preferences, the practicality of rinseless and waterless washing, the challenges and benefits of electric vehicles, and the importance of using neutral scents in interior cleaning. They also highlight the value of Revive in allergy-friendly detailing and address the misunderstandings and conspiracy theories in the detailing community. In this conversation, Nick and Marshall discuss the importance of using quality car care products and the challenges of using ineffective products. They emphasize the trade-offs in detailing products and the need for effective detailing sprays. They also discuss the dangers of using ineffective products on tinted windows and the importance of proper tool usage. The conversation highlights the relationship between quality and cost in car care and the scarcity mindset that can hinder progress. They also explore the integration of business and personal life and the difference between being nice and being good. The conversation concludes with a discussion on the importance of authenticity in business and personal life and the importance of being good to customers. Chapters 00:00 Introduction and Landshark Beer 01:08 Appreciating Cars and Vehicle Customization 03:20 The Importance of Teaching Car Care to Young Drivers 04:27 The Joy of Seeing People Take Care of Their Cars 05:38 Appreciating Different Car Tastes and Styles 06:47 The Quirky Car Choices People Make 07:58 The Excitement of Spotting Car Enthusiasts in the Wild 08:55 The Passion of Corvette Owners 09:24 The Fascination with Vehicle Accessories 10:04 The Practicality of Rinseless and Waterless Washing 11:16 The Limitations of Rinseless and Waterless Washing 12:45 The Importance of Proper Interior Cleaning 13:18 Enjoying the Community and Appreciating Local Delicacies 14:16 The Quirkiness of Car Enthusiasts and Their Preferences 15:49 The Controversy of Valve Stem Covers 18:29 The Benefits and Limitations of Using a Tint Keg for Rinseless Washing 19:05 The Practicality of Rinseless and Waterless Washing 20:31 The Challenges of Electric Vehicles for Dodge 23:11 The Importance of Neutral Scents in Interior Cleaning 27:05 The Value of Revive in Allergy-Friendly Detailing 28:04 The Challenges of Dodge's Decision to Go Electric 29:04 The Benefits of Revive in Allergy-Friendly Detailing 30:26 The Importance of Neutral Scents in Interior Cleaning 34:38 The Misunderstandings and Conspiracy Theories in Detailing 36:40 The Importance of Quality Car Care Products 38:10 The Challenges of Using Different Detailing Products 39:32 The Trade-Offs in Detailing Products 41:38 The Need for Effective Detailing Sprays 42:07 The Dangers of Using Ineffective Products 44:16 The Importance of Proper Tool Usage 47:48 The Relationship Between Quality and Cost 49:17 The Scarcity Mindset in Detailing 52:36 The Importance of Quality Pads and Glues 56:41 The Integration of Business and Personal Life 58:09 The Difference Between Nice and Good 01:03:26 The Challenges of Being Good 01:06:38 The Importance of Authenticity in Business and Personal Life 01:14:12 The Difference Between Nice and Good in Customer Service 01:17:43 The Importance of Being Good to Customers

Duration:01:18:52

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AMA #8-Ask Me Anything! Listeners and Detailers Questions Answered About the Auto Detailing Business and Auto Detailing Processes- Episode #814

3/9/2024
In this episode, Nick answers various questions related to ceramic coatings, manufacturing, advertising, business growth, and more. He provides insights on prepping for recoding UNO, manufacturing and bottling in Tulsa, and the benefits of using flexible coatings. Nick also shares his thoughts on advertising on social media, turning customers into monthly maintenance customers, and the challenges of working on show cars. He discusses the differences between glass coatings and paint coatings, the importance of documenting processes for employees, and the potential for business seminars and events. The episode concludes with Nick's perspective on IDA certification and the value it offers to detailers. Takeaways Flexible coatings like UNO provide options for recoding without extensive prep work. HyperClean products are manufactured and bottled in Tulsa, with a focus on controlling product development. Advertising on social media platforms is recommended for new businesses. Efficiency and organization are key when building a one-bay detail space. IDA certification can be beneficial for detailers, but it depends on individual goals and preferences. Chapters 00:00 Introduction 00:53 Prepping for Recoding UNO 03:43 Controlling Product Development 05:07 Advertising on Social Media 06:03 Lead Funnel vs. Vehicle Wrap for Advertising 07:12 Choosing a Point of Sale System 07:52 HyperClean Warranty Platform 08:46 Ideal Chemicals for Release 10:10 Turning Customers into Monthly Maintenance Customers 12:45 Joining HyperClean and Chemical Manufacturing 14:10 Most Memorable Business Decision 16:29 Ceramic Coatings in Body Shop Setting 22:34 Dealing with High Humidity 24:24 New Dodge Chargers and Dustin's Retirement 27:12 Using UNO, DOS, and TRE on Glass 29:27 Documenting Processes for Employees 32:46 Business Seminars and Events 35:44 Building a One-Bay Detail Space 38:47 Getting IDA Certified in a Small Town 41:17 The Value of the IDA

Duration:00:42:00

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Growing Your Team How Do You Succeed? Plus, an $8k Broken Side Window! Episode #813

3/5/2024
This is a fun episode on an $8k broken side window on a car plus some talk about how to grow as a leader. In this episode, Marshall and Nick discuss various topics including grilling steaks, different approaches to seasoning steaks, different techniques in car detailing, dealing with negative comments on content creation, whiskey and distilleries, car flops and failures, and the challenges with electric vehicle infrastructure. In this conversation, Nick and Marshall discuss the challenges of hiring and leading a team in the detailing industry. They emphasize the importance of finding the right balance between being understanding and holding team members accountable. They also highlight the need for clear procedures and documentation to ensure consistency and efficiency in the business. The conversation delves into the development of leadership skills and the pitfalls of being a know-it-all leader. Lastly, they touch on the topic of fair compensation for team members and the need for open-mindedness in business. Takeaways Experiment with different techniques and seasonings when grilling steaks to find your preferred method. Don't let negative comments discourage you from creating content. Learn to laugh them off and focus on the positive feedback. Infrastructure plays a crucial role in the success of new technologies, such as electric and hydrogen vehicles. Convenience is an important aspect of infrastructure, as seen in the popularity of gas stations and stores like Buc-ee's. The automotive industry has seen its fair share of car flops and failures, highlighting the importance of market research and understanding consumer preferences. Finding the right balance between understanding and accountability is crucial when leading a team. Clear procedures and documentation are essential for consistency and efficiency in the business. Developing leadership skills requires open-mindedness and a willingness to learn from others. Fair compensation for team members is important for employee satisfaction and retention. Being a know-it-all leader can hinder business growth and success. Chapters 00:00 Introduction and Car Care Products 01:09 Discussion on Weather and Grilling Steaks 05:49 Different Techniques in Car Detailing 08:39 Dealing with Negative Comments on Content Creation 10:27 Discussion on Whiskey and Distilleries 12:41 Conversation about Car Flops and Failures 25:13 Importance of Convenience in Infrastructure 26:17 Challenges with Electric Vehicle Infrastructure 27:16 The Challenges of Hiring and Leading a Team 34:21 Dealing with Underperforming Team Members 37:10 The Importance of Proper Procedures and Documentation 43:18 Developing Leadership Skills 50:46 Finding the Right Balance in Paying Team Members 58:02 The Pitfalls of Being a Know-It-All Leader

Duration:01:03:51

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Snake Oil In Car Care and How Do We Stay Away From It. Episode #812

3/2/2024
Welcome to the podcast! Marshall, Nick, and Brian have a fun conversation about the car care world. The conversation explores the concept of snake oil in the detailing industry and the tendency for some detailers to overpromise and underdeliver. It discusses the importance of personal responsibility and the need for detailers to be honest and transparent with their customers. The conversation also highlights the fear of upsetting customers and the ethical considerations of running a business. Additionally, it emphasizes the abundance of opportunities in the current economy and the need for detailers to take advantage of them. In this conversation, Brian, Marshall, and Nick discuss various topics related to the detailing industry. They talk about staying open in cold weather, the thriving service industry, starting small and making money, taking advice and avoiding mistakes, the fear of missing out, the importance of tried and true methods, focusing on the basics and building relationships, the value of small service, the power of car washes, avoiding distractions and focusing on what works, and sharing success stories and learning from others. Takeaways Chapters 00:00 Introduction and Welcome 01:00 Discussion about Drinks 04:08 Snake Oil in the Detailing Industry 06:44Overpromising and Underdelivering 08:17The Importance of Personal Responsibility 10:11The Dangers of Overselling 12:23The Insecurity of Detailers 13:18The Fear of Upsetting Customers 15:39The Longevity of Coatings 19:43The Importance of Honesty and Customer Experience 21:00The Ethics of Business 22:18The Easier Chance to Make Money 28:28The Cost of Detailing Chemicals 31:07The Desire to Get Rich Quick 33:28The Abundance of Options 34:22The Easier Economy and Opportunities 35:44Staying Open in Cold Weather 38:24The Service Industry is Thriving 40:26Starting Small and Making Money 42:23Taking Advice and Avoiding Mistakes 44:29The Fear of Missing Out 46:46The Importance of Tried and True Methods 50:32Overcoming the Fear of Missing Out 53:26Focus on the Basics and Building Relationships 56:12The Value of Small Service 58:38The Power of Car Washes 01:02:38Avoiding Distractions and Focusing on What Works 01:08:08Sharing Success Stories and Learning from Others 01:11:48Overcoming the Fear of Missing Out

Duration:01:13:03

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Body Shops, Insurance, and Fixing Cars Where Do We Fit In? Episode #811

2/27/2024
We have a fun episode today! This conversation discusses the problems in the insurance and body shop industry, particularly in relation to car accidents and repairs. We highlight the issue of bullying in traffic and the need for people to stand up to aggressive drivers. They then delve into the state of the body shop and insurance world, noting the changes that have occurred over the years. The conversation emphasizes the importance of having a backbone and standing up to insurance companies to ensure proper repairs. The guys also discuss the role of consumers and the need for legal representation in dealing with insurance companies. They conclude by highlighting the importance of trusted professionals in the industry and the shift in insurance responsibility to the individual. Takeaways Stand up to aggressive drivers and bullying in traffic. Be aware of the changes in the body shop and insurance industry. Have a backbone and stand up to insurance companies to ensure proper repairs. Seek legal representation to protect your rights and interests. Chapters 00:00 Introduction and Buy and Sell 01:29 The Problem of Bullying in Traffic 07:54 Changes in Insurance and Body Shop Practices 12:02 The Role of Body Shops in the Insurance Process 23:12 The Need for Legal Representation 28:01 The Powerlessness of Consumers 29:06 The Role of Consumers in the Insurance Industry 32:58 The Importance of Trusted Professionals 37:14 The Shift in Insurance Responsibility

Duration:00:59:42

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Ceramic Coating Prep Process What Should We Do? Episode #810

2/24/2024
In this episode, Marshall and Nick discuss the process of prepping for ceramic coating. They emphasize the importance of efficiency in the prep process and highlight the common ways people waste time. They also address the variables that can affect the prep process, such as working in a shop or as a mobile unit. The guys discuss the debate of whether to fuego or wash first, and the different wash methods available. They also cover the use of steam in the wash process and the debate surrounding it. The episode concludes with a discussion on choosing the right clay for the job and the order of clay and iron decon in the prep process. In this episode, Nick and Marshall discuss the process of prepping a vehicle for ceramic coating. They cover topics such as the importance of claying, when to clay before or after drying, and the drawbacks of using clay lubes and detail sprays. They also emphasize the significance of achieving naked paint and the role of paint correction in the coating process. The conversation delves into the variables involved in correction, the importance of panel prep, and the choice of towels for different steps. The episode concludes with a preview of the next episode on applying ceramic coating. Takeaways Efficiency is crucial in the ceramic coating prep process to save time and effort. Variables such as working in a shop or as a mobile unit can affect the prep process, but the overall process remains largely the same. The order of wash and clay can vary, but it is important to get the car as clean as possible before moving on to other steps. Choosing the right clay for the job and assessing the level of iron contamination are important considerations in the prep process. Clay the vehicle while it is wet to remove contaminants effectively. Avoid using clay lubes and detail sprays to achieve naked paint. Consider the level of correction needed based on the condition of the paint. Proper panel prep is crucial for a successful ceramic coating application. Chapters 00:00 Introduction and Importance of Efficiency 00:30 The Significance of Ceramic Coating Prep 01:26 Ways to Improve Efficiency in Prep 04:12 Considerations for Different Types of Cars 05:23 The Wash Process and Efficiency 06:22 Debate: Fuego or Wash First? 08:03 Choosing the Right Wash Method 09:38 The Role of Steam in the Wash Process 10:44 The Debate on Using Steam 11:43 The Importance of Getting the Car Clean 12:42 The Two-Bucket Method vs. the One-Bucket Method 14:26 The Next Step After Washing 15:58 Choosing the Right Clay for the Job 19:43 Assessing the Need for Iron Decon 21:52 Considering the Level of Iron Contamination 22:21 Other Contaminants Clay Can Remove 23:55 Introduction to Clay Process 24:14 Claying Before or After Drying 24:52 Benefits of Claying While Wet 25:22 Avoiding Clay Lubes and Detail Sprays 26:03 Importance of Achieving Naked Paint 27:11 Choosing the Right Towel for Drying 28:12 The Hill to Die On: Paint Correction 29:12 When to Correct and When Not to Correct 30:38 The Moment of Truth: Full Correction 31:10 The Role of Oxidation in Coating Bonding 32:08 The Importance of Removing Oxidation 33:28 Choosing the Right Level of Correction 34:26 The Shift to One-Step Correction 36:26 Variables in the Correction Process 37:45 Next Steps After Correction 39:20 Washing or Panel Prepping After Correction 40:35 The Importance of Panel Prep 41:05 Choosing the Right Towel for Panel Prep 41:50 The Process of Wiping with Panel Prep 44:45 The Importance of Proper Panel Prep 45:18 Conclusion and Next Episode Preview

Duration:00:45:58

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Headlight Restoration, Swirls in Paint, and Understanding The Reality of Getting a "Deal". Episode #809

2/20/2024
Welcome to a fun episode, Marshall and Nick discuss various topics related to car care and customer service. They talk about their experiences with Uber and the decline in service quality. They also discuss unique car modifications, such as vinyl wraps and headlight restoration. The conversation touches on the importance of communication with customers and the challenges of offering additional services. They also emphasize the importance of quality in car care services and the need to educate customers about proper maintenance. In this conversation, Nick and Marshall discuss various topics related to the car care industry. They start by emphasizing the importance of understanding the cost of quality and debunking the misconception that reputable professionals are trying to rip off customers. They then explore the issue of following product instructions and the variability in product performance based on different climates and conditions. The conversation shifts to the changing buying behavior of consumers, with a growing trend towards localized retail and the need for reliable product recommendations. They also discuss the rise of specialized websites and the importance of adapting to changing consumer preferences. The conversation concludes with a reflection on the continual discussion and progression in the car care industry. Takeaways The decline in service quality in the sharing economy, such as Uber, has led to disappointment among customers. Unique car modifications, such as vinyl wraps and headlight restoration, can add a personal touch to a vehicle. Communication with customers is crucial, and it is important to understand their preferences and expectations. Adding protection to maintenance services can help keep a vehicle in good condition and make future cleaning easier. Quality and proper maintenance are essential in car care services, and it is important to educate customers about the importance of these factors. Reputable professionals charge what needs to be charged based on the cost of quality work. Product performance can vary based on different climates and conditions, so it's important to experiment and find the best approach. Consumers are increasingly seeking localized retail and reliable product recommendations. Specialized websites and strong internet presence are on the rise in the car care industry. Businesses need to adapt to changing consumer preferences and make choices that are best for the consumer. Continual discussion and progression are essential in the ever-evolving car care industry. Chapters 00:00 Introduction and Beer Talk 01:25 Discussion on Uber Experiences 05:08 Disappointment with the Decline of Uber Service 09:46 The Decline of Service in the Sharing Economy 11:17 Unique Car Modifications 13:47 Headlight Restoration and Maintenance 18:26 The Decline of Headlight Restoration Prices 20:38 Vinyl Wraps and Maintenance 22:00 Discussion on Maintenance Services 23:26 Should You Text Customers about Additional Services? 25:24 Doing Services for Customers without Their Consent 28:55 The Importance of Communication with Customers 30:24 Adding Protection to Maintenance Services 32:52 The Viability of the Porter Cable 33:53 Removing Glue Residue from Wraps 35:27 The Importance of Quality in Vinyl Wraps and PPF 40:39 Understanding the Cost of Quality 41:26 Following Instructions and Product Performance 46:31 The Shift in Buying Behavior 50:58 The Rise of Specialized Websites and Localized Retail 53:07 Adapting to Changing Consumer Preferences 56:09 Continual Discussion and Progression in the Car Care Industry

Duration:00:56:49

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How Do We Run a Business? Also, The Red Flags and Spotting Them! Episode #808

2/17/2024
Welcome to the podcast! Discussing the challenges of dealing with DMs and requests, the red flag of 'nobody does it like me' mentality, the importance of being a good team member, the pitfalls of seeking sponsorship, the consequences of bashing previous employers, the importance of building a financial foundation, the need for quality detailers in the industry, the minimum requirements for starting a business, and supporting quality detailers and businesses while ensuring competency and reputability. In this conversation, Nick and Marshall discuss the importance of choosing a reputable business and feeling comfortable with the service provider. They emphasize the need for trust and transparency in the automotive industry. They also highlight the benefits of becoming a local specialist and educating customers. Additionally, they stress the significance of keeping it simple and doing right by customers to build a successful business. The conversation concludes with a call to action to continue learning and growing in the car care industry. Chapters 00:00 Introduction and Background 03:00 The Challenges of Dealing with DMs and Requests 06:00 The Red Flag of 'Nobody Does It Like Me' 11:00 The Importance of Being a Good Team Member 16:00 The Pitfalls of Seeking Sponsorship 19:00 The Consequences of Bashing Previous Employers 23:00 The Importance of Building a Financial Foundation 27:00 The Need for Quality Detailers in the Industry 32:00 The Minimum Requirements for Starting a Business 35:00 Supporting Quality Detailers and Businesses 41:00 Ensuring Competency and Reputability 43:42 Choosing a Reputable Business 45:21 The Importance of Feeling Comfortable 46:16 Becoming a Local Specialist 47:22 Keeping it Simple and Doing Right by Customers 48:33 Moving Forward and Taking Action 49:02 Continuing Education and Growth

Duration:00:49:25

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Paint Depth Gauges Are They Accurate and What Do They Measure? Plus, All Kinds Of Detailing Questions! Episode #807

2/13/2024
In this episode, Marshall and Nick discuss various topics related to car culture and detailing. They start by recapping the Super Bowl and sharing their thoughts on the commercials. We then dive into the use of paint gauges and the importance of understanding their limitations. The conversation shifts to the challenges of maintaining personal vehicles and the different types of car enthusiasts. They also explore the importance of questioning assumptions and considering different perspectives. In this conversation, Marshall and Nick discuss various topics related to car care and the detailing industry. They start by talking about repairing ceramic coatings and the challenges detailers face when dealing with different situations. They then discuss the dangers of ozone and how it is often misused in the industry. The conversation shifts to the seriousness of car care and the impact of social media on reputations and business opportunities. They emphasize the importance of being cautious and respectful online. Finally, they reflect on the balance between taking car care seriously and enjoying the process of owning and maintaining a vehicle. Takeaways Paint gauges provide a ballpark reference of the thickness of paint layers on a vehicle, but their accuracy may vary. Taking care of personal vehicles can be challenging, especially as life gets busy. It's important to find a balance and consider hiring a trusted detailer when needed. Car culture is diverse, with different types of car enthusiasts focusing on various aspects of cars, such as engines, modifications, or aesthetics. Questioning assumptions and considering different perspectives is crucial in the detailing industry, as not everyone has the same level of knowledge or priorities when it comes to car care. Detailers often face challenges when repairing ceramic coatings on customers' vehicles. Ozone machines are often misused and can have negative effects on interiors and health. The detailing industry is serious and requires attention to detail and professionalism. Social media can have a significant impact on reputations and business opportunities. It is important to be cautious and respectful when engaging with others online. Car care should be taken seriously, but it is also important to enjoy the process of owning and maintaining a vehicle. Chapters 00:00 Introduction and Super Bowl Recap 09:11 Understanding Paint Gauges 19:37 Taking Care of Personal Vehicles 25:14 Different Types of Car Enthusiasts 34:06 Questioning Assumptions and Different Perspectives 39:55 Repairing Ceramic Coating 44:25 The Dangers of Ozone 49:43 The Seriousness of Car Care 56:51 The Impact of Social Media 01:02:19 The Consequences of Online Behavior 01:11:20 The Balance Between Seriousness and Enjoyment

Duration:01:19:13

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Detailing Deep Dive: How To Use Our New Carpet System? Best Practices and How To Get Results. Episode #806

2/10/2024
In this episode, Marshall and Nick discuss the basics of carpet cleaning and the importance of using safe and effective methods. Also, highlights the dangers of over-saturation and the need for a safer carpet cleaning solution. We emphasize the value of real-world experience and problem-solving in the detailing industry. We introduce the hyperCLEAN carpet cleaning system and explain the steps involved in cleaning carpets, including vacuuming, using enzyme for protein-based stains, and using Complete for general cleaning. Also, touch on the cleaning of seats and the challenges involved. In this conversation, Nick and Marshall discuss the proper use of extractors for cleaning cloth seats and the importance of regular maintenance. The need for precision and good working order when using extractors, and explain that the seat cleaning process is the same whether using enzyme or complete. Highlighting the pride of ownership that comes with maintaining a vehicle and suggesting using complete for light freshening up between more thorough cleanings. Regular maintenance, such as freshening up carpets once a month or every two months, helps maintain a clean and enjoyable driving experience. Takeaways Proper carpet cleaning requires a combination of chemical, agitation, and extraction. Over-saturation of carpets can lead to crusty fibers and a moldy chemical smell. Experience and real-world knowledge are crucial in developing effective and safe carpet cleaning methods. The Hyper Clean carpet cleaning system offers a safer and more efficient approach to carpet cleaning. Vacuuming, using enzyme for protein-based stains, and using Complete for general cleaning are key steps in the carpet cleaning process. Chapters 00:00 Introduction and Overview 00:29 Basics of Carpet Cleaning 02:57 Different Methods of Agitation 04:00 Methods of Stain Removal 05:14 Using Steam for Carpet Cleaning 07:01 The Importance of Carpet Cleaning in Detailing 08:00 The Need for a Safer Carpet Cleaning Solution 09:10 The Importance of Experience in Carpet Cleaning 12:24 The Dangers of Over-Saturation 13:48 The Challenges of Carpet Cleaning 16:51 The Value of Real-World Experience 17:51 The Role of Chemistry in Carpet Cleaning 21:30 The Importance of Problem-Solving 22:43 The Dangers of Under-Dilution 23:48 The Importance of Proper Dilution 27:36 The Hyper Clean Carpet Cleaning System 33:02 The First Step: Vacuuming 37:07 Using Enzyme for Protein-Based Stains 40:46 Using Complete for General Cleaning 43:51 Cleaning Seats 44:35 Proper Use of Extractors for Cloth Seats 45:12 Importance of Regular Maintenance

Duration:00:46:30

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Our Carpet Cleaning System Has Launched! Also, Are Used Luxury Vehicles a Deal Now? Episode #805

2/6/2024
In this episode, Marshall and Nick discuss various topics related to the detailing industry.. We then discuss the disconnect between social media and the real detailing world, highlighting the importance of visiting different detailing shops to get a true understanding of the industry. We also talk about the value of building relationships in the detailing industry and the benefits of participating in detailing Facebook groups. The conversation then shifts to the purchase of luxury vehicles, including the Porsche Cayenne and the Infiniti brand. They also discuss the current state of the used car market and the satisfaction of interior detailing. Finally, they explore the concept of 10X growth in business and the importance of organization and inventory control. In this conversation, Nick and Marshall discuss the importance of organization and inventory management in a business. They highlight the negative impact of disorganization on a company's workflow, workforce, and finances. We emphasize the need for businesses to be proactive in managing their inventory to avoid unnecessary expenses and disruptions. The conversation also delves into the importance of recognizing personal habits and flaws that may hinder progress. They discuss the role of upbringing and personal experiences in shaping behavior and decision-making. Ultimately, they stress the need to take responsibility for business and personal issues and make necessary changes to achieve growth and success. Takeaways Visiting different detailing shops can provide a more accurate understanding of the industry than relying solely on social media. Building relationships with other professionals in the detailing industry can lead to valuable insights and opportunities. Participating in detailing Facebook groups can provide a wealth of knowledge and support from experienced detailers. When purchasing a luxury vehicle, it's important to consider factors such as brand reputation, features, and long-term value. Interior detailing can be a satisfying and important aspect of maintaining a clean and enjoyable vehicle. Admitting weaknesses and making necessary subtractions can lead to personal and professional growth. Effective inventory control is crucial for businesses in order to avoid financial strain and meet customer demands. Chapters 00:00 Introduction and Craft Beer 01:09 The Disconnect Between Social Media and the Real Detailing World 03:14 The Benefits of Visiting Different Detailing Shops 05:14 The Importance of Building Relationships in the Detailing Industry 08:35 The Value of Participating in Detailing Facebook Groups 09:23 Considering the Purchase of a Porsche Cayenne 10:31 Debating the Aesthetics of Blacked-Out Headlights 12:19 The Appeal of Apple CarPlay in Vehicles 13:54 The Perception of Luxury Brands and Models 16:10 Exploring the Infiniti Brand 19:54 The Current State of the Used Car Market 23:12 The Satisfaction of Interior Detailing 25:34 The Concept of 10X Growth in Business 27:15 The Challenges and Rewards of Interior Detailing 29:32 The Introduction of the HyperClean Carpet System 36:18 The Importance of Organization in Detailing 39:44 The Power of Admitting Weaknesses and Making Subtractions 44:32 The Significance of Inventory Control in Business 45:32 The Importance of Organization and Inventory Management 50:10 Recognizing Personal Habits and Flaws 52:42 Taking Responsibility for Business and Personal Issues 55:13 Breaking Free from Past Influences 57:26 Addressing Problems and Making Changes

Duration:01:04:42

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AMA #7-Ask Me Anything! Listeners and Detailers Questions Answered About the Auto Detailing Business and Auto Detailing Processes- Episode #804

2/3/2024
In this episode, We have another Ask Me Anything! Nick answers various questions related to the detailing industry from the hyperCLEAN Specialists group on Facebook. He discusses how wealthy clients are usually not on vacation for extended periods of time and how estate managers handle their vehicle maintenance. He also talks about the release date of a new product and the most expensive raw materials used in manufacturing coatings. Nick emphasizes the importance of different grades of raw materials and how they affect the performance of detailing products. He shares his thoughts on IPOs and preferred stock, as well as the importance of offering a range of services, including ceramic coatings, PPF, and tint. Nick also provides insights on marketing to well-off customers, dealing with burnout, and the importance of long-term planning in building a successful business. Takeaways Vacation times are a good opportunity to offer vehicle services to wealthy clients. Different grades of raw materials can significantly impact the performance of detailing products. Consider offering a range of services, such as ceramic coatings, PPF, and tint, to cater to different customer needs. Building a successful business takes time and requires long-term planning. Chapters 00:00 Introduction and Wealthy Clients 02:25 Release Date of New Product and Expensive Raw Materials 03:02 Different Grades of Raw Materials 05:24 IPO and Preferred Stock 05:54 Detailing Any Vehicle at a High Level 06:48 Deionized Water and Mobile Setup 08:10 Favorite Vehicle and Water Spotting 09:13 Water Spotting and How to Fix It 10:11 Difference Between AIO Polish, One-Step Polish, and Finishing Polish 11:09 Pouring Ceramic Coating Directly onto Paint 12:04 MMA Fight Decision and Updates on Polish 13:00 Wheel and Tire Brush Kit 13:47 Carpet Cleaning System 14:45 Turning Down Customers Based on Condition 15:35 Marketing to Wealthy Customers 19:42 Dealing with Burnout 19:51 Marty's Jeep Choice 20:47 Turning Around Customers or Denying Cars 21:42 Good Marketing Streams for Targeting Wealthy Customers 23:35 Introducing Yourself to Higher-End People 24:34 Washing Work Trucks 26:02 Three Services to Offer from the Start 27:57 Getting into Product Distribution 30:18 Building Something Successful Takes Time 31:15 Conclusion

Duration:00:31:48