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The Voice

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Welcome to The Voice, IABC Ottawa's podcast for marketers, business communicators, and ad professionals. Join Anu Sharma, VP of digital programming, once a month as she interviews some of the world's leading marketing and communications professionals. If you need expert insights and practical tips on strategy, marketing, social media, crisis comms, and PR, come along for the adventure!

Location:

United States

Description:

Welcome to The Voice, IABC Ottawa's podcast for marketers, business communicators, and ad professionals. Join Anu Sharma, VP of digital programming, once a month as she interviews some of the world's leading marketing and communications professionals. If you need expert insights and practical tips on strategy, marketing, social media, crisis comms, and PR, come along for the adventure!

Language:

English


Episodes

Episode 148- Importance of Accessible and Inclusive Communications

1/30/2024
In this episode, we will explore why inclusive and accessible communication is not just a goal but a transformative journey. We are often immersed in the tangible aspects of our work, from project to project and client to client; the critical elements of ensuring our communication is truly accessible and inclusive can unintentionally take a backseat. This podcast serves as a deliberate pause—an intentional effort to bring these vital considerations to the forefront, encouraging us to make inclusivity an ingrained part of our daily communication practices. We are joined by two inspiring guests making strides towards inclusive communications: Sacha Jackman⁠, Account Manager at Vision2Voice, and ⁠Sajandeep Johal⁠, Accessibility Tester at Indigenous Services Canada.

Duration:00:30:48

Importance of Accessible and Inclusive Communications

1/30/2024
In this episode, we will explore why inclusive and accessible communication is not just a goal but a transformative journey. We are often immersed in the tangible aspects of our work, from project to project and client to client; the critical elements of ensuring our communication is truly accessible and inclusive can unintentionally take a backseat. This podcast serves as a deliberate pause—an intentional effort to bring these vital considerations to the forefront, encouraging us to make inclusivity an ingrained part of our daily communication practices. We are joined by two inspiring guests making strides towards inclusive communications: Sacha Jackman⁠, Account Manager at Vision2Voice, and ⁠Sajandeep Johal⁠, Accessibility Tester at Indigenous Services Canada.

Duration:00:30:48

Episode 147- Mastering the Art of Storytelling. Hear it from the experts!

12/7/2023
In today's fast-paced digital world, where people have shorter attention spans, crafting compelling stories is crucial to grab the audience's attention and deliver a lasting message. "The Voice" host Anu Sharma, had the privilege of discussing the art of storytelling with two seasoned industry experts: Emily Thorne, Vice President at Crestview Strategy, and Ashish Manchanda, Senior Group Head at AdFactors PR India.

Duration:00:43:38

Episode 146 - Evolving Comms with Emerging Technologies

10/22/2023
Discover the future of communications in the latest episode of The Voice from IABC Ottawa. In the episode "Evolving Communications with Emerging Technologies," our host, Anu Sharma, talks to Ross Monaghan and Paroma Datta, who share their insights into the dynamic world of emerging technologies like ChatGPT. In our next episode, we will discuss "Influence and Impact while Mastering the Art of Storytelling" If you have any questions or suggestions for our host, please send an email to vpdigital@ottawa.iabc.com.

Duration:00:35:08

Episode 145 - Consulting: a journey to entrepreneurship

4/26/2023
Have you considered taking the leap from consultant to entrepreneur? Join us for a radically honest discussion about the fears, potential challenges and benefits to becoming your own boss, with IABC Ottawa’s own past President, Kelly Rusk of Kelly Rusk Consulting. You won’t want to miss this episode full of insights on how to prepare for taking the leap with a glimpse into what a future of owning your own business could look like through her journey.

Duration:00:22:22

Episode 144 - The Evolution of Government Relations

3/22/2023
Let’s talk government relations (GR). A lot has changed since our last GR episode in 2019, so it’s high time to revisit this sector. In this episode, we discuss changes within the sector due to COVID-19, and the evolution of what work looks like for GR professionals and stakeholders. Joined by Megan Buttle, President of the Government Relations Institute of Canada (GRIC), this is an episode with transferrable tactics you don’t want to miss.

Duration:00:25:13

Episode 143 - ChatGPT and the Future of Comms

2/22/2023
What is ChatGPT? It's an Artificial intelligence (AI) language bot that can answer all your questions in a conversational tone. While still a fairly new tool, ChatGPT is taking over the internet with its communication abilities and demonstration of technological advancement. In this episode, we talk to Samuel Chen, the head of marketing at Fullintel, about how he’s using Chat GPT as a brainstorming tool for communications work. We talk about what it can do, what it can’t, and what communications professionals should keep in mind if they’re incorporating ChatGPT into their work. If you're a comms professional or curious about technology and where it's headed, this is definitely an episode for you!

Duration:00:26:22

Episode 142 - Meet us in the Metaverse? What communicators should know about virtual reality

1/25/2023
In this year's first episode we sat down with long-time IABC member, Gold Quill judge, and Wavemakers Co-founder Krista Pawley to talk about the Metaverse and how to leverage it. Krista is a communications professional with more than 20 years of experience and a background that has taken her across sectors, industries, and timezones. Grab your headphones, keys, or workout gear and strap in for a discussion about the Wavemakers program, the Metaverse, or as Krista describes it - The next evolution of the internet.

Duration:00:28:50

Episode 141 - Podcasting Best Practices

11/28/2022
It's a podcast about podcasting! - Join us as we go behind the scenes of podcast creation with former The Voice host and industry expert Sherrilynne Starkie. As a well-seasoned podcaster and social media specialist, Sherrilynne provides valuable insights on podcasting best practices, faux pas, and continuously evolving technologies. In a market full of opportunity, Sherilynne guides us in how to harness the powerful, economical, and easy-to-produce content engine that is podcasting.

Duration:00:27:29

Episode 140 - Take your digital marketing career to the next level

10/24/2022
Kicking off this season on a high note we take a deep dive into how you can stay competitive in an industry that is growing and forever evolving. Whether you are new to the industry or a seasoned professional you won’t want to miss this alluring conversation with Darian Kovacs, Founder of Jelly Digital Marketing & PR, and Founder of Jelly Academy. As well as Jelly Academy’s Operations Manager, Chris Penner as we discuss some finer details about what hiring managers need to meet employer demands and how simply upskilling or reskilling will take your digital marketing career to the next level.

Duration:00:16:06

Episode 139 - Communication and Leadership with Argyle’s Dan Tisch

7/6/2022
Argyle, one of Canada’s largest communications firms, added an Ottawa location to its list of offices this year. In this episode, President and CEO Daniel Tisch joins us to talk about the company’s expansion, communicating in a time of decreased public trust, and leadership. Plus, volunteer of the month Megha Jha joins us for the lightning round and shares her goal for the summer.

Duration:00:34:56

Episode 138 - When do hybrid events make sense? (And how to run one)

5/25/2022
Hybrid events can offer the best of both worlds by accommodating virtual and in-person needs. But they also create new challenges and opportunities for communications professionals and organizers. In this episode, we talk to Samantha White and Lisa Hewston of Invest Ottawa about their experience running hybrid events at Bayview Yards. Hear their advice on how to know when a hybrid event is the right fit, and how to make sure yours runs smoothly.

Duration:00:27:15

Episode 137 - Should I go my own way?

4/20/2022
In this episode, we talk to government relations and communications leader Kristina Martin about how and when to make the decision to become your own boss. Kristina shares how she went about launching her new PR firm, Kit PR, and offers advice to anyone thinking about becoming an entrepreneur in the communications industry. Plus, volunteer of the month Pricilia Kabengele explains what she loves about IABC Ottawa’s mentorship program in the lightning round.

Duration:00:33:35

Episode 136 - Getting getting your start in communications

3/23/2022
Whether you are starting your communications career as a recent graduate or switching into your first communications role as the next step in your career, there are some key skills that can help you along the way. In this episode, early-career professional Erica Principe and digital marketing professor Karen Kavanagh join us for a joint interview about how to get started in the communications industry. We talk about confidence, balancing technical and soft skills, and what early-career professionals have to offer. Plus, Erica sticks around for a lightning-round segment and shares her tips for managing stress.

Duration:00:33:16

Episode 135: Next steps for Inclusive, Diverse, Equitable and Accessible Communications

1/19/2022
Did your organization, business or school create a diversity, equity and inclusion committee recently? In Episode 135, host Sherry Aske asks how communicators can keep the conversation going. Sherry is joined by Pamela Bishop-Byers, a strategic communicator and member of IABC Toronto’s Inclusion, Diversity, Equity and Accessibility (IDEA) Committee. Pamela shares personal experiences of questioning the status quo, what inclusive communication looks like, and what organizations and individual communicators can do to keep raising the bar. Plus, volunteer of the month Patrick Burke tells us about why he recommends the Edelman Trust Barometer as a go-to communications resource in this episode’s Lightning Round.

Duration:00:36:56

Episode 134: Top Social Media Trends for 2022

12/8/2021
Hootsuite’s Head of Content Sarah Dawley joins us to talk about the social media trends you need to know to plan your 2022 strategy. Hear how social media is expanding beyond the marketing department and advice for how to get buy-in for your next social strategy. Plus, the Lightning Round is back! Volunteer of the month Dozie Anyaegbuna joins us to share his favourite communications resource.

Duration:00:29:21

Episode 133: How the National Gallery of Canada and IKEA Ottawa assembled a communications masterpiece

10/13/2021
On the latest episode of The Voice, Sherry Aske talks with National Gallery of Canada corporate relations officers Chelsea Osmond and Dina Groulx, as they explain how an innovative collaboration with IKEA Ottawa helped the Gallery engage new families and visitors during the COVID-19 pandemic and bring thousands of people back through its doors. Check out the Gallery’s Rembrandt-inspired living room at IKEA.

Duration:00:20:06

Episode 132: Communicating your future-of-work strategy

9/23/2021
On the new episode of The Voice, Sherry Aske talks with Andrea Greenhous, President of Vision2Voice Communications, an Ottawa-based Strategic Internal Communications Company, about communications and the future of work, specially how organizations and companies are communicating with their employees right now about the evolving work situation. Voice2Vision Communication: https://www.facebook.com/Vision2Voice.ca/ https://twitter.com/vision2voice https://www.instagram.com/vision2voice/ https://www.linkedin.com/company/vision2voice-communications/

Duration:00:22:52

Episode 131: Running an IABC Chapter in a pandemic

6/11/2021
We wrap up the season with IABC Ottawa President and Startup Canada CEO Kayla Isabelle and a look back at the highs and lows of managing a volunteer board of directors during the global pandemic. Kayla reflects on how IABC Ottawa worked to engage volunteers and support members during a demanding and unpredictable year.

Duration:00:15:59

Episode 130: Building personal and professional resilience

5/7/2021
How do we build resilience during the global pandemic, at a time when we’re worn out, isolated, and the communications industry we’re part of is moving at a grueling pace? In this episode, Tara Sutorius, a leadership and wellness coach and communications director at Export Development Canada, joins us to discuss building resiliency, why it matters, and how it can benefit communicators. She shares how to build healthy habits and put your wellness first. Plus, volunteer of the month Brooke Anderson joins us for the Lightning Round.

Duration:00:33:38